11 September 2015
mirada plc
(“mirada” or “the Company”)
(AIM: MIRA)
Commercial Launch
of new Movistar+ User Interface
mirada plc, the AIM-quoted technology expert in digital TV
solutions, is delighted to announce the commercial launch of a new
User Interface (“UI”) at Movistar+ in Spain (“the Operator”), based on mirada’s
inspire UI.
Movistar+ is deploying a new version of its digital Pay TV
solution for its subscriber base in Spain, representing nearly 4 million
customers. mirada’s collaboration included the scoping and design
of the new UI which was heavily based on the Company’s flagship
product, inspire UI, and its usability mechanisms.
This UI is part of the new commercial strategy implemented by
Movistar+, in which it will enhance the user experience and content
promotion of popular television series. Specific and carefully
defined features of Movistar+’ new UI promote the enhanced
strategic needs of the Operator.
mirada’s CEO, Jose Luis Vazquez,
said: “It has been a pleasure to start the collaboration with
Telefónica in Spain with such a
relevant project. The selection of a new UI based on our inspire
solution demonstrates once again the advantages of this product’s
design, and its capability to cover the new trends on audiovisual
consumption.”
-END-
Enquiries:
mirada plc
Jose Luis Vazquez, Chief Executive Officer |
+44 (0) 203 751
0320 |
Walbrook PR
Nick Rome/Sam Allen
mirada@walbrookpr.com |
+44 (0) 207 933 8783 |
Arden partners
(Nomad and Joint Broker)
James Felix Ciaran Walsh (Corporate Finance)
Kam Bansil (Corporate Broking) |
+44 (0) 207 614 5900 |
About mirada
mirada creates and manages services for digital TV platforms and
broadcasters which enable consumers to interact with and purchase
digital content on television, mobile, online and bespoke devices.
mirada’s products and solutions are used worldwide to deliver
interactive TV, Video on Demand, digital marketing and payment
services. Its products and services have been deployed by some of
the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica.
Headquartered in London, mirada
has commercial offices across Europe and Latin
America and operates technical centres in the UK and
Spain. For more information, visit
www.mirada.tv.
About Movistar+
Movistar+ is the audiovisual service operated by Telefónica in
Spain. Telefo?nica is one of the
leading telecoms companies in the world due to its market
capitalization and broad subscriber base. It already has a
prominent position in the telecoms industry. With its key products
and services (broadband, landline and mobile telephony, digital TV)
driving growth, Telefo?nica is focused on becoming the world leader
in digital services. The company has presence in 24 countries and a
subscriber base of over 320 million.