Reach
announcement*
8 February
2024
Nexxen International
Ltd
("Nexxen" or
the "Company")
Nexxen and TCL FFALCON Expand
Partnership, Bringing Native Display Inventory to
Advertisers
Months after announcing
expanded access to TCL FFALCON's premium TV inventory, the
companies solidify plans to help brands reach audiences across
screens
Nexxen International Ltd. (AIM/NASDAQ:
NEXN) ("Nexxen" or the "Company"), a global,
unified advertising technology platform with deep expertise in
video and Connected TV ("CTV"), today announced the expansion of
its strategic partnership with TCL FFALCON ("TCL"), a global
leading Internet and AI×IoT service platform. This expansion not
only designates Nexxen's supply-side platform ("Nexxen SSP") as
TCL's preferred supply platform partner, but also grants Nexxen SSP
the opportunity to exclusively sell TCL's native display inventory,
solidifying both companies' commitment to providing advertisers
with opportunities to reach highly engaged audiences across screens
globally.
Last spring, Nexxen SSP (then known as
Unruly) and TCL announced their initial partnership to expand
premium TV inventory access globally. The partnership granted
advertisers direct access to impactful streaming supply in the TCL
Channel, which includes popular entertainment, movies on-demand and
live channels. Now, Nexxen will serve as the exclusive conduit for
advertisers looking to tap into TCL's premium native display
inventory as well as its CTV and OTT inventory, delivering
unprecedented access to TCL's extensive and diverse user base to
today's brands and advertisers.
"We are thrilled to deepen our
partnership with TCL FFALCON," said Kenneth Suh, Chief Strategy
Officer at Nexxen. "This enhanced relationship not only positions
Nexxen SSP as TCL's preferred supply partner, but also opens up
exciting avenues for advertisers seeking to harness the potential
of TCL's native display inventory. Together, we are dedicated to
driving unique value and engagement for them globally."
"We are excited to further strengthen
our strategic partnership with Nexxen," said Rebecca Wan, Business
Department Leader at TCL FFALCON. "This expanded collaboration
solidifies our commitment to providing advertisers with exceptional
opportunities to reach highly engaged audiences globally. By
entrusting Nexxen and leveraging their expertise in video and CTV,
FFALCON aims to deliver exceptional value and engagement for brands
and advertisers in the evolving over-the-top ("OTT")
landscape."
About
Nexxen
Nexxen empowers advertisers, agencies,
publishers and broadcasters around the world to utilize video and
Connected TV in the ways that are most meaningful to them.
Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen
delivers a flexible and unified technology stack with advanced and
exclusive data at its core. Our robust capabilities span discovery,
planning, activation, measurement and optimization - available
individually or in combination - all designed to enable our
partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit
www.nexxen.com.
Nexxen is headquartered in Israel and
maintains offices throughout the United States, Canada, Europe and
Asia-Pacific, and is traded on the London Stock Exchange (AIM:
NEXN) and NASDAQ (NEXN).
About
TCL FFALCON
TCL FFALCON is a global leading
Internet and AI×IoT service platform incubated by TCL Electronics.
It is responsible for the system operation of TCL smart screens and
general smart screens, while expanding its TV, OTT, and other
businesses, providing home membership services such as films,
education, and lifestyle to users in over 160 countries worldwide.
FFALCON has been selected for the Hurun Research Institute's "2022
Hurun Global Gazelle Companies" and Forbes' "2020 China High-Growth
Gazelle Companies" lists. For additional product information,
please visit www.tcl.com for the full portfolio.
Forward-Looking Statements
This press release contains
forward-looking statements, including forward-looking statements
within the meaning of Section 27A of the United States Securities
Act of 1933, as amended, and Section 21E of the United States
Securities and Exchange Act of 1934, as amended. Forward-looking
statements are identified by words such as "anticipates,"
"believes," "expects," "intends," "may," "can," "will,"
"estimates," and other similar expressions. However, these words
are not the only way Nexxen identifies forward-looking statements.
All statements contained in this press release that do not relate
to matters of historical fact should be considered forward-looking
statements, including without limitation statements regarding our
employees, talent base, tech stack, products, any other offerings
of Nexxen and any other subsidiaries or affiliates and any benefits
thereof. These statements are neither promises nor guarantees and
involve known and unknown risks, uncertainties. Nexxen cautions you
not to place undue reliance on these forward-looking statements.
For a more detailed discussion of these factors, and other factors
that could cause actual results to vary materially, interested
parties should review the risk factors listed in the company's most
recent Annual Report on Form 20-F, which was filed with the U.S.
Securities and Exchange Commission (www.sec.gov) on March 7, 2023.
Any forward-looking statements made by us in this press release
speak only as of the date of this press release, and we do not
intend to update these forward-looking statements after the date of
this press release, except as required by law.
For
more information, please contact:
Nexxen International
Ltd.
Billy Eckert, Vice President of Investor Relations
ir@nexxen.com
Caroline Smith, Vice President of Communications
csmith@nexxen.com
KCSA
(U.S. Investor Relations)
David Hanover, Investor Relations
nexxenir@kcsa.com
Vigo
Consulting (U.K. Financial PR & Investor
Relations)
Jeremy Garcia / Peter Jacob / Aisling Fitzgerald
Tel: +44 20 7390 0230 or nexxen@vigoconsulting.com
Cavendish Capital
Markets Limited
Jonny Franklin-Adams / Charlie Beeson / George Dollemore (Corporate
Finance)
Tim Redfern / Harriet Ward (ECM)
Tel: +44 20 7220 0500
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