NMLS New Media

New Media Lottery Services PLC
18 January 2007


                                                                 18 JANUARY 2007


                         NEW MEDIA LOTTERY SERVICES PLC

                           ("NMLS" or "the Company")

                                  (AIM: NMLS)


         RehabBingo.com wins exclusive sponsorship of Miss Ireland 2007


New Media Lottery Services PLC, the AIM traded supplier and operator of lottery
systems and games for government sanctioned lottery programmes and charities,
announces today that RehabBingo.com, the site it manages and markets on behalf
of Rehab Lotteries, has secured the exclusive sponsorship of Miss Ireland 2007
with a two year option.


The Miss Ireland competition is a high profile event in Ireland's social
calendar and runs from January to June each year. This year's event was launched
today at Powerscourt Town House Centre by former Miss World 2003 Rosanna
Davison, two former Miss Irelands and Glenda Gilson, the face of
www.RehabBingo.com. Miss Ireland 2007 will take place as a black tie gala dinner
in Cork on 30 June 2007.


The event  also represents a first foray into this style of sponsorship for
www.RehabBingo.com, which has already paid out over Euro8,000,000 in prizes since
being set up to raise funds for services for people with disabilities and
marginalised groups just over a year ago.


The online bingo site has a dedicated following of players from both Ireland and
the UK and is hugely popular with females, who make up over 80% of the player
base.



                                   ---ENDS---


Enquiries:

New Media Lottery Services PLC (001) 540 437 1688
John Carson
www.nmlsinc.com

Bishopsgate Communications Ltd 020 7562 3350
Maxine Barnes
Nick Rome
www.bishopsgatecommunications.com


Notes to Editors:

About New Media Lottery Services Plc:

New Media Lottery Services Plc, based in Dublin, Ireland, supplies lotteries
with a white label lottery system, games and management support to develop new
income streams from digital lottery product distribution, including the
internet, mobile telephony, interactive television and digital vending. NMLS
secures long-term contracts with lottery clients and shares in the Net Win from
these programmes.

About Rehab Lotteries Ltd:

Rehab Lotteries Ltd, based in Dublin, is a wholly owned subsidiary of the Rehab
Group, Ireland's largest not for profit organisation providing services to
people with disabilities and those who are socially marginalised. The Rehab
Group operates at 200 service centres throughout Ireland and the UK and provides
its services to 60,000 people annually. For more information, visit www.rehab.ie
or visit Rehab Lotteries at www.gelotto.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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