NMLS New Media

New Media Lottery Services PLC
05 July 2007



                                                                     5 JULY 2007


                         NEW MEDIA LOTTERY SERVICES PLC
                           ("NMLS" or "the Company")
                                 (AIM: NMLS)

                             REHABBINGO.COM UPDATE
           Record sales growth as Rehab benefits from growing profile


New Media Lottery Services PLC, the AIM traded supplier and operator of lottery
systems and games for government sanctioned lottery programmes and charities, is
pleased to announce record sales at RehabBingo.com, the site it manages and
markets on behalf of Rehab Lotteries in Ireland.

*   Sales at Rehab have been growing rapidly with the site benefiting from
    a growing profile on the back of a number of marketing initiatives which 
    include the sponsorship of Miss Ireland 2007;

*   RehabBingo continues to grow sales at pace with the site achieving
    record sales and player deposits for the six months to 30 June 2007; and

*   Rehab Lotteries has benefited from a significant amount of media
    coverage resulting from the sponsorship of Miss Ireland, including 40 pages 
    in the national press and two hours of TV exposure.

The Miss Ireland competition is a high profile event in Ireland's social
calendar and runs from January to June each year. Miss Ireland 2007 took place
as a black tie gala dinner in Cork on 30 June 2007. Winners can be seen on the
web site www.missireland2007.com.



                                   ---ENDS---



Enquiries:

New Media Lottery Services PLC                  (001) 540 437 1688
John Carson
www.nmlsinc.com

Bishopsgate Communications Ltd                       020 7562 3350
Nick Rome
Fran Read
www.bishopsgatecommunications.com



Notes to Editors:

About New Media Lottery Services Plc:

New Media Lottery Services Plc, based in Dublin, Ireland, supplies lotteries
with a white label lottery system, games and management support to develop new
income streams from digital lottery product distribution, including the
internet, mobile telephony, interactive television and digital vending. NMLS
secures long-term contracts with lottery clients and shares in the Net Win from
these programmes.


About Rehab Lotteries Ltd:

Rehab Lotteries Ltd, based in Dublin, is a wholly owned subsidiary of the Rehab
Group, Ireland's largest not for profit organisation providing services to
people with disabilities and those who are socially marginalised. The Rehab
Group operates at 200 service centres throughout Ireland and the UK and provides
its services to 60,000 people annually. For more information, visit www.rehab.ie
or visit Rehab Lotteries at www.gelotto.com

The online bingo site, RehabBingo.com, has a dedicated following of players from
both Ireland and the UK and is hugely popular with females, who make up over 80%
of the player base.






                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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