PDR Premier Direct

RNS Number:0720Q
Premier Direct Group PLC
24 January 2007


PREMIER DIRECT GROUP PLC


Premier Direct Group Plc, the leading nationwide shopping-at-work provider,
today gives an update on trading prior to the half-year end on 31 January 2007.


The directors anticipate that in the first six months of the new financial year,
Group sales of approximately #12.5 million will generate pre tax profits in the
region of #0.7 million before charging goodwill amortisation. Both the core
shopping-at-work and Oriflame cosmetics businesses contributed to profit. This
return to profits follows the loss-making period experienced by the Group in the
second half of the year to 31 July 2006.


The Group has reduced indebtedness from #6.6 million at 31 July 2006 to #5.3
million at 31 December 2006. The Group has generated free cash flow from
operating activities of #1.3 million up to 31 December 2006, thereby
significantly strengthening the balance sheet.


The core shopping-at-work business continues to make steady progress. The
distributor network has grown from 488 distributors at 31 July 2006 to 525 at 31
December 2006.


With the exception of Oriflame's small administration centre in Milton Keynes,
the Group is now operating exclusively from its South Shields warehouse. The
operational restructuring, which was completed at the end of December 2006, will
result in reduced overhead costs in the second half of the year.


The directors will continue to implement the strategy set out in the 2006 Annual
Report and remain cautiously optimistic about the Group's future prospects. The
interim results will be announced on Wednesday, 28 March 2007.


Enquiries


Eric McClenaghan PDG, CEO                     0191 497 4100

Zoe Biddick Biddicks                          020 7448 1000


END


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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