Phorm Corporation Limited Phorm Hires Chief Revenue Officer
13 Outubro 2015 - 3:00AM
RNS Non-Regulatory
TIDMPHRM
Phorm Corporation Limited
13 October 2015
13 October 2015
Phorm Corporation Limited
("Phorm" or the "Company")
Phorm Hires Chief Revenue Officer
Phorm (AIM: PHRM), a digital advertising-technology company that
harnesses data to continuously make advertising more relevant to
consumers, is pleased to announce that it has hired Mr David
Paquette as Chief Revenue Officer to cultivate and accelerate sales
of the Company's technology platform, particularly in the U.S.,
with immediate effect.
Mr Paquette brings 15 years of valuable sales experience in
advertising technology, with an emphasis on data, analytics and
cross-channel marketing. He possesses a keen understanding of the
burgeoning advertising-technology sector and has a proven ability
to transform opportunities into sales, by building and managing key
relationships. Mr Paquette is adept at quickly understanding
client's needs and providing efficient solutions, thereby driving
revenue growth.
Mr Paquette previously worked as Senior Vice President of Sales
for the startup marketing automation platform of BlueConic, Inc.,
where he signed up several major enterprise clients in the highly
competitive cloud marketing space. Prior to this, he worked as
Senior Vice President of Global Sales for Visible Measures
Corporation, where he significantly grew revenue for the company's
digital video data and analytics products across major agencies and
brands.
Mr Paquette has therefore honed his business acumen in both
start-up and established businesses and he will be a valuable
addition to Phorm's management team an asset for Phorm, which has,
for several years, excelled in research and development of
cutting-edge cookies-data based and ISP-data based advertising
technology products and is now aggressively pursuing the
commercialisation of the Company's industry-leading platform in the
U.S.
Phorm's CEO, Timothy Smith, commented :
"We are delighted to welcome David to our team as we seek to
commercialise our cutting-edge technology in the U.S. market under
the brand name Phluid Media. David brings a proven track record of
building and leveraging relationships to drive sales.
"David's industry expertise and leadership skills will be
invaluable as Phorm builds its U.S. based Sales Team, hiring in the
areas of commissioned sales, advertising-operations and channel
management to cultivate the U.S. market."
David Paquette, Chief Revenue Officer, commented :
"Phorm's Phluid Media brand represents a significant opportunity
in the ad-tech space, as the company has built a powerful platform
that harnesses the power of proprietary algorithms and Artificial
Intelligence across both the demand and supply sides of the
inventory equation for brands publishers, and agencies. Phluid
Media sits at the forefront of the rapidly converging spaces of
both marketing and ad-tech. It is an exciting time for our industry
and the Company, and I am looking forward to contributing to Phluid
Media's growth."
-Ends-
For further information please contact:
Phorm Corporation Limited
Timothy Smith (Chief Executive Officer) +44 (0) 20 3397 6001
Mirabaud Securities LLP (Broker) +44 (0)20 7321 2508
Jason Woollard
Peter Krens
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris
Matthew Chandler
James Dance
About Phorm
Phorm is a global advertising-technology company that makes
content and advertising more relevant to the consumer. Phorm's
innovative platform preserves user privacy and delivers a more
interesting online experience.
Phorm's industry leading technology enables its Internet Service
Provider ("ISP") and other partners to offer a new type of online
advertising platform and a free consumer internet content feature,
ensuring more relevant advertisements and personalised content for
opted-in users.
Phorm's advertising platform revolutionises current standards of
online privacy, fully protecting the identity of consumers. Phorm's
solution is completely opt-in. Only those users consenting to the
service are profiled and only ever on an anonymous basis.
Phorm's partners include leading ISPs, Publishers, Advertising
Networks and Advertisers.
Phorm, under a predecessor holding company, was admitted to the
AIM market of the London Stock Exchange in 2004.
For more information, please visit: www.phorm.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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(END) Dow Jones Newswires
October 13, 2015 02:00 ET (06:00 GMT)
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