Phorm Corporation Limited Partnering Agreement with INSOMNIS Media Limited
28 Outubro 2015 - 5:01AM
RNS Non-Regulatory
TIDMPHRM
Phorm Corporation Limited
28 October 2015
28 October 2015
Phorm Corporation Limited
("Phorm" or the "Company")
Partnering Agreement with INSOMNIS Media Limited
Channel sales partnership entered into with INSOMNIS to expand
its technology footprint and improve global advertising campaign
performance
Phorm (AIM:PHRM), a leading advertising-technology company and
first party data platform provider, is pleased to announce that,
further to its interim results released on 30 September 2015, it
has formally entered into a channel sales partnership with INSOMNIS
Media Limited ("INSOMNIS").
INSOMNIS, a digital media business specialising in the delivery
of behavioral targeting and performance campaign solutions for its
clients, will seek to leverage Phorm's proprietary technology and
machine learning algorithms to identify users through a first party
approach leading to more effective targeting, personalised
messaging and efficient overall campaign delivery.
Phorm's first party data platform technology sits above digital
properties, off network supply sources and real-time bidding
platforms, where it synthesises user data, develops profiles and
addresses users personalised with content or advertising messages
at the point where the user is engaging client's websites. Brands,
publishers and programmatic sources can clearly benefit when known
users are able to engage with personalised content and it is
therefore more effective and efficient for both the inventory and
demand sides of our clients' businesses. The Company's technology
provides unparalleled insight and a holistic view into digital
advertising dynamics such that agencies and advertisers can achieve
optimal inventory control and return on their investment.
CEO of INSOMNIS, Mr Mike Moran, commented:
"Brand managers have become particularly focused on whether they
are messaging to their desired user base, which is often difficult
to prove in the context of online advertising. Issues like privacy
and viewability are becoming increasingly important to advertisers
when they choose their partner for their display targeting and
retargeting activity.
"We have every confidence in Phorm's tech platform and our
partnership with Phorm will enable us to present our campaign
metrics to clients, knowing that we have utilised first party data
to deliver the brand's specific user base most efficiently. This is
precisely the area where the online advertising industry needed to
evolve."
Phorm's CEO, Timothy Smith, added:
"Mike Moran, Paul Grundy and their colleagues at INSOMNIS
possess a wealth of ad industry expertise and relationships.
Together, we've already helped a brand and publishing client in the
U.K. achieve a successful campaign, which has provided validation
that our initial partnership is already yielding results. We now
look forward to extending this initial track record of success to
the U.S. market."
-Ends-
For Phorm information please contact:
Phorm Corporation Limited
Timothy Smith (Chief Executive Officer) +44 (0)20 3397 6001
Mirabaud Securities LLP (Broker) +44 (0)20 7321 2508
Jason Woollard
Peter Krens
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris Matthew Chandler James Dance
About Phorm
Phorm (PHRM:AIM) is a leading advertising-technology and first
party data platform provider that enables brands and publishers to
address online users with personalised content and advertising.
Phorm's innovative platform delivers a more interesting online
experience for the user and addressable campaign results for
marketers. For more information, please visit: www.phorm.com
For Insomnis Media information please contact:
BrandMee
Marie Ellis +44 (0)7454 222611
About Insomnis Media
INSOMNIS is a digital media business specialising in behavioural
targeting and driving campaign performance.
We use market-leading technology, which learns about our
advertiser's audience, both prior to and during a campaign, which
allows us to continuously improve performance by modifying
CPCs/CPMs to maximise efficiency and programmatic/RTB win
rates.
Visit us at www.insomnis-media.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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October 28, 2015 03:01 ET (07:01 GMT)
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