Product Launch
15 Novembro 2007 - 8:31AM
UK Regulatory
RNS Number:7895H
Playwize PLC
15 November 2007
15 NOVEMBER 2007
PLAYWIZE PLC
("Playwize" or the "Company")
LADBROKES 3-D POKER LAUNCHES
WITH PLAYWIZE TECHNOLOGY
The Board of Playwize, the AIM quoted developer of software for the
entertainment industry, is pleased to announce that Ladbrokes International Ltd.
("Ladbrokes") launches Ladbrokes 3-D Poker this week, which features Playwize's
innovative video gaming technology for the most realistic and immersive poker
experience on the internet. Ladbrokes is a wholly owned subsidiary of Ladbrokes
plc, a world-leading provider of interactive betting and gaming services, and
the biggest retail bookmaker in the UK and Ireland.
Ladbrokes 3-D Poker incorporates Playwize's exclusive technology, including
real-time statistical calculators, interactive tutorial and live voice chat.
Pursuant to a Development and Licensing Agreement, Playwize has licensed its
technology for two-years in exchange for an up-front payment to the Company and
as well as ongoing licensing fees in the form of a revenue sharing arrangement
with Ladbrokes.
Foo Katan, Chief Executive of Playwize said: "The launch of Ladbrokes 3-D Poker
represents another milestone in the Company's strategy of developing and
licensing its online 3-D poker technology to third-party poker rooms. The
Company anticipates announcing other such licensing agreements with some of the
many poker room clients on the Microgaming Network in due course."
Ladbrokes eGaming Managing Director, John O'Reilly commented: "This is a major
step in the convergence of video gaming technology and online gaming and we're
pleased to be the first leading poker site to go 'virtual'"
- Ends -
Enquiries:
Hanson Westhouse Limited 0207 601 6100
Bill Staple / Martin Davison
Playwize plc 020 8282 7200
Foo Katan, Chief Executive
www.playwize.com
Notes to Editors
About Playwize Plc
Playwize Plc (formerly Bits Corp Plc) is a leading developer of software for the
entertainment industry. Playwize, having been a developer of games for consoles
such as Xbox, PS2 and Nintendo GameCube, is now bringing this technology to the
field of online gaming. Games developed under the Playwize brand will change the
look of online gaming with realistic 3-D environments and other unique features.
This information is provided by RNS
The company news service from the London Stock Exchange
END
PRLBGBDBRDBGGRU
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