Stmnt re Marketing Campaign
07 Junho 2007 - 6:36AM
RNS Non-Regulatory
Personal Screening PLC
07 June 2007
Personal Screening plc ("the Company")
MARKETING CAMPAIGN OPENS UP NEW SALES CHANNELS
Personal Screening plc (Personal Screening) is pleased to announce that its self
test screening kits are now being made available on line through a number of
high profile, well trafficked e-commerce websites. Companies that have recently
added our products to their sites include Tesco, LA Fitness, David Lloyd
Leisure, Fitness First. The range has also been taken by Closer Diet Shop whose
weekly publication is Closer Magazine.
This follows a continuing marketing campaign targeting particularly on line
health and fitness stores whose customer base is interested in wellbeing and are
receptive to self-testing and personal health monitoring. This group of people
fall in to our target demographic.
Commenting on the new marketing channels Michael Scorey, Chairman, said "We have
always recognised that building public awareness for our range of products is
crucial. The increasing popularity of the internet, which now appears to be for
many customers a first point of call when seeking information has provided us
with a great opportunity for the future.
Our self-test kits are now offered through popular websites, regularly visited
by people interested in their own wellbeing.
Our products which have just gone on sale in the Tesco Diet Shop are presented
alongside body fat scales, blood pressure and heart rate monitors and are a
natural addition to the existing range.
Personal Screenings test can now be bought from the following internet sites.
Closer Diets Shop
(www.closerdiets.com)
The David Lloyd Leisure Shop
(www.davidlloydleisure.co.uk)
UK Diet Club Shop
(www.ukdietclub.co.uk)
Tesco Diets Shop
(www.tescodiets.com)
FitnessShop4U
(www.fitnessshop4u.co.uk)
LAFitnessShop
(www.lafitnessshop.co.uk)
Harpers Fitness Shop
(www.harpersfitnessshop.co.uk)
Fitness First
(www.fitnessfirstshop.co.uk)
Spirit Health Clubs
(www.spirit-fit.com)
Topnotch Health Shop
(www.topnotch.co.uk)
-Ends-
NOTES TO EDITORS
* Personal Screening plc began trading on the AIM market in February 2006. The
company is an established supplier of health screening kits for use at home and
in store. It currently supplies kits to test for total and high density
cholesterol, prostate disorders, the menopause, bowel disorders, diabetes,
gonorrhea, osteoporosis, chlamydia and others.
Contact:
Personal Screening plc
Michael Scorey, Chairman 01384 352 717
michaelscorey@perscreen.com
Adventis Financial PR
Chris Steele 020 7034 4759
csteele@adventis.co.uk
This information is provided by RNS
The company news service from the London Stock Exchange
END
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