LONDON, January 27, 2014 /PRNewswire/ --
New Partnership
Represents the Biggest Deal in Each Organisation's History
PUMA and Arsenal Football Club have today announced a long-term
partnership. Effective 1st July
2014, PUMA will become the official kit partner of Arsenal.
In addition to producing the playing and training kit for all
Arsenal teams, PUMA has acquired wide-ranging licensing rights to
develop other Arsenal branded merchandise on a global basis. This
new commercial partnership represents the biggest deal in PUMA and
Arsenal's history.
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PUMA and Arsenal will work together to bring further innovation
into the sports brand's performance apparel range. Both
organisations will work collaboratively on a global strategy to
drive mutual growth across all football markets, achieved through
PUMA's global sales network, international tours and integrated
marketing activities. Arsenal also presents PUMA with its most
prominent platform to showcase performance products through its
significant global fanbase, profile and reputation.
Having extended and deepened its relationship with the FIGC
(Italian Football Federation), signed 2013 UEFA Champions
LeagueTM finalists Borussia Dortmund and bolstered its player
portfolio with Sergio Agüero, Cesc Fàbregas, Mario Balotelli,
Radamel Falcao, Olivier Giroud and
Yaya Touré amongst others; PUMA is defining itself as the clear
number three football brand.
Bjoern Gulden, Chief Executive
Officer for PUMA said: "Arsenal have been a key strategic target
for PUMA for a number of years now. Through a clear commercial
vision, a well-defined sports marketing strategy and a relentless
enthusiasm within the PUMA organisation, we're proud
to have signed this partnership with a truly global football club.
As we enter a new era in our company history, Arsenal represents a
major commercial and marketing opportunity to reinforce
PUMA's credibility as a global sports brand, and we
have full confidence the plans in place to activate this
partnership will have a significant global impact."
Ivan Gazidis, Chief Executive
Officer at Arsenal Football Club said: "We are excited to
be partnering with PUMA, a company whose football heritage and
record of innovation have a strong affinity with our own. This
represents another important step forward in
Arsenal's progression on and off the
pitch."
Imagery and further assets can
be downloaded from the PUMA Press
Centre: http://news.puma.com/
PUMA
PUMA is one of the world's leading Sports Brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For over 65 years, PUMA has established a history of
making fast product designs for the fastest athletes on the planet.
PUMA offers performance and sport-inspired lifestyle products in
categories such as Football, Running, Training and Fitness, Golf,
and Motorsports. It engages in exciting collaborations with
renowned design brands such as Alexander
McQueen and Mihara Yasuhiro to bring innovative and fast
designs to the sports world. The PUMA Group owns the brands PUMA,
Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes
its products in more than 120 countries, employs more than 10,000
people worldwide, and is headquartered in
Herzogenaurach/Germany. For more
information, please visit http://www.puma.com
Arsenal
Arsenal is one of the leading clubs in world football with a
strong heritage of success, progressive thinking and financial
stability.
Arsenal Football Club was founded in 1886 in Woolwich, south
London, before moving to Highbury
in north London in 1913. Arsenal
has an impressive roll of honour: English League Champions 13
times, FA Cup winners 10 times, League Cup winners twice and
European Cup Winners' Cup (1994) and European Fairs Cup (1970)
winners once. In addition, Arsenal Ladies are the most successful
English club in women's football. Arsenal's Manager since 1996 has
been Frenchman Arsène Wenger. Wenger is Arsenal Football Club's
most successful manager. His honours include three League titles,
four FA Cups and four Charity/Community Shields, including two
League and Cup 'doubles' in 1998 and 2002.
For further information please visit: http://www.Arsenal.com
Media Contacts:
PUMA
Tim Stedman, International PR, PUMA
+49-151-1474-3148
tim.stedman@puma.com
Arsenal
Mark Gonnella, Communications
Director
+44-207-704-4010
mgonnella@arsenal.co.uk
Katie Baldwin, Senior PR Manager
+44-207-704-4010
kbaldwin@arsenal.co.uk
SOURCE PUMA