TIDMSPMG 
 
Press Release 27 October 2009 
                        SPORT MEDIA GROUP PLC 
 
        ("Sport Media", "SPMG", "the Group" or "the Company") 
 
   Interim results for the twelve months to 31 July 2009 and Board 
                             Appointment 
 
Sport Media Group plc (AIM: SPMG.L), the integrated multi-media group 
that publishes  the  Sunday  and  Daily  Sport  newspapers,  numerous 
magazines and  digital  content  for internet  and  mobile  channels, 
publishes its interim  results for  the twelve months  ended 31  July 
2009. 
 
Interim Period Trading Summary 
 
  * Turnover down 22% to GBP22.9 million (2008: GBP29.4 million) 
  * Underlying operating profit GBP0.3 million (2008: GBP6.4 million) 
  * Underlying pre-tax loss GBP(0.8) million (2008: profit GBP6.0 
    million) 
  * Adjusted EPS loss 1.18p (2008: profit 5.72p) 
 
Commenting on the Interim  results, Andrew Fickling, Chief  Executive 
Officer, said: 
 
"With significant re-financing and re-structuring now completed,  and 
the management  team able  to focus  all of  their attention  on  the 
Group's future  strategy, we  are  well positioned  to build  on  our 
current profitability and  deliver the potential  that this group  of 
companies  has  always  promised  -  to  become  creator,  owner  and 
multi-platform  distributor  of  exclusive   content  in  the   men's 
lifestyle sector." 
 
For further information, please contact: 
 
 
Sport Media Group plc                   Daniel Stewart & Company plc 
David Bailey, Chairman                  Simon Leathers / Oliver Rigby 
Andrew Fickling, Chief Executive        Tel: +44 (0) 20 7776 6550 
Officer                                 www.danielstewart.co.uk 
Neil Robertson, Group Finance Director 
Tel: +44 (0) 7836 258 558 
Tel: +44 (0) 161 236 4466 
www.sportmediagroup.co.uk 
 
 
 
Notes to Editors: 
Formed by a reverse takeover of Sport Newspapers Limited by 
Interactive World plc, SPMG combines an established national 
newspaper brand with recognised experience in the delivery of content 
through digital channels, including both broadband and mobile. 
 
CHAIRMAN'S STATEMENT 
 
Overview 
 
In the 12-month period  to July 31st  2009, incorporating the  second 
six months of our  17 month reporting period  to 31st December  2009, 
the Company has seen a substantial change in fortunes as it underwent 
a significant re-structuring and re-financing process. Revenues  were 
GBP23m (2008: GBP29.4m), Pre-exceptional Operating Profit was GBP300k (2008 
GBP6.4m), and adjusted earnings per share were (0.63)p (2008 5.72p). 
 
Decisive and focussed  management action  during the  period saw  the 
Group  re-negotiate   its  banking   facilities,  secure   additional 
financing from Gold Group International and David Sullivan and return 
Sport Newspapers to  sustainable profitability.   Front magazine  was 
sold to re-focus the  management on the  Group's core publishing  and 
digital businesses, enabling us to implement further cost  reductions 
and more effective  cost management practices  across all  divisions, 
which included securing a  material improvement in  the terms of  the 
newspaper's print contract. 
 
As a  result  of  these  initiatives, and  a  provision  against  the 
outstanding debtor claim  against the newspaper  distribution arm  of 
Dawson Holdings (GBP200k), we  have borne some significant  exceptional 
costs, amounting to GBP2.4m in  the period.  We are bearing  additional 
interest costs, as a consequence  of the bank re-negotiation and  the 
additional finance provision, but the  Board is now confident of  the 
survival of  the  business, and  the  Group is  achieving  consistent 
monthly profitability and positive cash generation. 
 
David Sullivan has made  a positive impact  as Honorary Publisher  of 
the newspaper and circulation of the  titles has risen over 10%  from 
the nadir in March.  Improvements in the newspaper supply chain  have 
ensured that the  previously experienced declines  in retailers  have 
been arrested,  and  total  retailer  numbers  remain  steady  at  c. 
40,000.  The  Digital Division  suffered the  loss of  a  significant 
hosting and  web development  contract in  the period  (c. GBP2m),  and 
while some revenue lines have  declined, others are showing signs  of 
growth.  In  particular,  the  Digital  Division  was  able  to  take 
advantage  of  the  liquidation  of  a  former  service  provider  to 
establish in  August  2009,  Telecom2, an  ISP  and  Tier-2  telecoms 
business that  will have  significant impact  on margins  across  the 
Group, as  well as  providing it  with general  telecoms and  hosting 
services.  Both sides of the Group rely on the discretionary spending 
power of  our  consumers,  but although  the  sales  and  advertising 
markets remain difficult in both  sectors, we are optimistic for  the 
future. 
 
Andrew Fletcher left the  business in August,  and we have  appointed 
Neil Robertson, who has been the Financial Director of the  Newspaper 
for the  last 1¿  years,  to the  Board  with immediate  effect.   We 
continue to make progress with our search for a new Chairman and  are 
hopeful of making an announcement on this matter in the near future. 
 
We continue to seek strategic opportunities to develop the  business, 
and to find ways of reducing group  debt which stood at GBP12.7m as  at 
31st July  (2008 GBP9.9m).   The  focus of  the  Board is  on  building 
shareholder value through the  reduction of the  long term debt,  and 
therefore there will be no  dividends until a significant  proportion 
of the Group  debt is  repaid.  The  Group expects  to show  enhanced 
underlying profitability in the remaining months of the year. 
 
David Bailey 
 
Chairman 
 
26 October 2009 
 
 
CONSOLIDATED INTERIM INCOME STATEMENT 
Unaudited Results for the twelve months ended 31st July 2009 
 
 
                                            12 months to 12 months to 
 
                                            31 July 2009 31 July 2008 
 
                                               Unaudited      Audited 
 
                                     Note         GBP'000s       GBP'000s 
 
 
Revenue                                           22,898       29,394 
 
Cost of sales                                   (17,729)     (16,095) 
 
 
 
Gross profit                                       5,169       13,299 
 
Administrative costs                             (4,906)      (6,865) 
 
 
 
Underlying operating profit*                         263        6,434 
 
Depreciation                                       (128)        (225) 
 
Finance income                                        44          103 
 
Finance costs                                      (550)        (309) 
 
 
 
Underlying profit before tax **                    (371)        6,003 
 
Share based payment charges                      (1,315)      (1,026) 
 
Re-organisation and re-launch                    (1,741)      (1,489) 
charges 
 
Exceptional charges                                (615) 
 
Negative goodwill on acquisitions                      -          279 
 
Amortisation of intangibles                      (2,053)      (1,316) 
 
Impairment of goodwill and other                 (1,631)     (20,676) 
intangibles 
 
 
 
(Loss)/profit before tax                         (7,726)     (18,225) 
 
Taxation credit/(charge)                           1,437          191 
 
 
 
(Loss)/profit for the period from   (6,289)     (18,034) 
continuing operations 
 
Minority interest                                   (39)         (65) 
 
 
 
(Loss)/profit for the period 
attributable 
 
to equity holders of the parent                  (6,328)     (18,099) 
 
 
 
Earnings per share for profit 
attributable to the 
 
equity holders of the Company 
during the period: 
 
Basic (loss)/earnings per share        4         (6.53)p     (19.87)p 
 
 
 
Adjusted (loss)/earnings per share     4         (0.63)p        5.72p 
 
 
 
Diluted (loss)/earnings per share      4         (6.53)p     (19.87)p 
 
 
 
 
* Operating profit before non-recurring items, amortisation and 
impairment of intangibles, share based payment charges, interest and 
taxation. 
 
** Profit before tax and non-recurring items, amortisation and 
impairment of intangibles, and share based payment charges. 
 
CONSOLIDATED INTERIM BALANCE SHEET 
Unaudited Results as at 31st July 2009 
 
 
                                         31 July 2009 31 July 2008 
                                            Unaudited      Audited 
                                               GBP'000s       GBP'000s 
Non-current assets 
Property, plant and equipment                     173          286 
 
Indefinite lived assets                        10,911       11,452 
 
Customer relationships and contracts            2,129        3,102 
 
 
 
Goodwill                                       18,194       18,194 
 
 
 
Other intangible assets                         2,946        3,390 
 
 
 
Investments                                         -            3 
 
 
 
Deferred tax assets                             1,746          430 
 
 
                                               36,099       36,857 
 
Current assets 
Inventories                                        64          102 
 
Trade and other receivables                     4,961        6,812 
 
Cash and cash equivalents                         216          534 
 
                                                5,241        7,448 
 
 
Total assets                                   41,339       44,305 
 
 
Current liabilities 
Trade and other payables                        4,196        4,066 
 
Short-term borrowings                          12,696       10,430 
 
Current tax payable                                 -            - 
 
 
                                               16,892       14,496 
 
Non-current liabilities 
Deferred tax                                    4,682        4,986 
 
 
                                                4,682        4,986 
Total liabilities                            21,574           19,482 
 
 
Total net assets                             19,765           24,823 
 
 
Equity attributable to equity holders of 
 
the parent 
 
Share capital                                   242              242 
Share premium account                        41,537           41,537 
 
Other reserves                                  100              100 
Share award and option reserve                2,409            1,094 
 
Retained earnings                          (24,574)         (18,246) 
 
 
Equity shareholders' funds                   19,714           24,727 
 
Minority interest                                51               96 
 
 
Total shareholders' funds                    19,765           24,823 
 
 
 
CONSOLIDATED INTERIM STATEMENT OF CHANGES IN EQUITY 
 
 
                     Share   Share    Other   Share Retained    Total 
                   capital premium reserves  option earnings   equity 
                           account          reserve 
              Note  GBP'000s  GBP'000s   GBP'000s  GBP'000s   GBP'000s   GBP'000s 
 
Balance at 1            96   1,187      100      68    3,333    4,784 
August 2007 
Adjustment to 
IFRS 
transaction 
estimates (1)            -       -        -       -      131      131 
Profit for               -       -        -       - (18,230) (18,230) 
the period 
Charge for 
share based 
Payments                 -       -        -   1,026        -    1,026 
Dividends      5         -       -        -       -  (3,480)  (3,480) 
Issue of               146  43,554        -       -        -   43,700 
share capital 
Cost of                  - (3,204)        -       -        -  (3,204) 
shares issued 
 
 
Balance at 31          242  41,537      100   1,094 (18,246)   24,727 
July 2008 
 
 
 
Loss for the             -       -        -       -  (6,328)  (6,328) 
period 
 
Charge for 
share based 
 
Payments                 -       -        -   1,315        -    1,315 
 
 
 
 
 
Balance at 31          242  41,537      100   2,409 (24,574)   19,714 
July 2009 
 
 
 
 
 
CONSOLIDATED INTERIM CASH FLOW STATEMENTS 
 
 
                                            12 months to   12  months 
                                                                   to 
 
                                            31 July 2009 31 July 2008 
 
                                               Unaudited      Audited 
 
                                                  GBP'000s       GBP'000s 
Cash flows from operating activities 
Underlying operating profit                          263        6,434 
Adjustments for: 
Decrease/(increase) in trade and other 
Receivables                                        1,587        2,484 
(Increase)/decrease in inventories                    38         (62) 
(Decrease)/increase in trade & other                 186      (1,806) 
payables 
Profit on disposal of investments                      -         (106 
 
Cash generated from operations before 
nonrecurring 
Costs                                              2,074        6,944 
Re-organisation and re-launch costs              (1,741)      (1,489) 
 
Cash generated from operations                       333        5,455 
Interest received                                     44          103 
Interest paid                                      (542)        (309) 
Income taxes paid                                      -      (1,015) 
 
Net cash from operating activities                 (165)        4,234 
Cash flows from investing activities 
Acquisitions of subsidiaries net of cash               -     (47,256) 
acquired 
Purchase of property, plant and equipment           (16)         (83) 
Purchase of intangible assets                    (1,097)      (2,063) 
Capitalised development expenditure                (966)      (1,304) 
Sale/(purchase) of investments                         -          356 
 
Net cash used in investing activities            (2,079)     (50,350) 
 
Cash flows from financing activities 
Proceeds from issue of share capital                   -       41,100 
Share issue costs settled in cash                      -        (604) 
Proceeds from new borrowings                       1,927        8,500 
Repayment of borrowings                                -        (570) 
Payment of equity dividends                            -      (3,480) 
 
Net cash from financing activities                 1,927       44,946 
 
Net decrease in cash and cash equivalents          (317)      (1,170) 
Cash and cash equivalents at beginning of 
Period                                               534        1,704 
 
Cash and cash equivalents at end of period           217          534 
 
 
 
 
 
NOTES TO THE CONSOLIDATED INTERIM FINANCIAL INFORMATION 
 
1. General Information 
 
Sport Media Group Plc and its subsidiaries ("the Group") sell digital 
media content through  mobile telephones via  the internet to  mobile 
customers of  major UK  network  operators and  users of  leading  UK 
internet key search engines. Since September 2007 the Group has  been 
the publisher of two national newspapers  in the UK under the  titles 
of the Daily Sport and the Sunday Sport. 
 
SPMG, the  Group's  ultimate  parent  company,  is  incorporated  and 
domiciled in Great  Britain. Its  registered office is  at 19,  Great 
Ancoats Street,  Manchester, M60  4BT, and  its principal  places  of 
business are 26  Thames Road, Barking,  Essex IG11 0JA  and 19  Great 
Ancoats Street, Manchester M60 4BT. SPMG's ordinary shares are listed 
on the AIM market of the London Stock Exchange. 
 
2. Basis of preparation 
 
The interim  financial information  has been  prepared in  accordance 
with IAS 34  'Interim financial reporting'  and on the  basis of  the 
accounting policies  set  out in  the  July 2008  annual  report  and 
accounts,  which  are  prepared  in  accordance  with   International 
Financial Reporting Standards. The  interim financial information  is 
unaudited, has not been reviewed by the Group's auditors and does not 
constitute statutory  accounts  as  defined in  Section  434  of  the 
Companies Act 2006. The last  statutory accounts for the Company  and 
the Group, for the financial year ended 31 July 2008, upon which  the 
auditors issued a disclaimer of view opinion, have been delivered  to 
the registrar of companies. 
 
As announced  on 7  January 2009,  on 6  January 2009  the Group  was 
notified by its bankers that SPMG was in breach of one of its banking 
covenants. The bank initially informed the Board that the Group would 
be provided  with a  two  month extension  to its  current  facility, 
expiring on 6 March 2009. That extension period was later extended to 
enable the Group continue to negotiate in relation to the breach  and 
the Group has subsequently reached agreement with its bankers for  an 
extension of  its  current banking  facilities  for a  period  of  18 
months. In  addition,  the Group  has  reached agreement  with  David 
Sullivan and Gold  Group International Limited  for the provision  of 
loans  of  GBP1.68  million.  The  interim  financial  information  has 
therefore been prepared on a going concern basis. 
 
The accounting policies adopted by the Group and set out in its  last 
statutory accounts  have  been applied  consistently  throughout  the 
Group for the  purposes of preparation  of this consolidated  interim 
financial information. 
 
This consolidated interim financial information has been approved for 
issue by the Board of Directors on 29 April 2009. 
 
3. Segment analysis 
 
Prior to the acquisition of Sport Newspapers the Group was  organised 
for management purposes into  a single operating division  delivering 
digital content to  mobile telephony and   internet based  platforms. 
Following the acquisition of Sport Newspapers the group is  organised 
into two operating  divisions for management  purposes - Digital  and 
Print. 
 
Digital Division - digital content delivery 
 
For internal  reporting  purposes  the  group  records  and  monitors 
digital content revenues and cost of sales according to the  delivery 
platform to which content is delivered and through which services are 
provided, differentiating its  key business  segments between  mobile 
telephony  and  internet.  Administrative  expenses  of  the  digital 
content delivery business are shared  overheads of that business  and 
cannot meaningfully  be allocated  by revenue  stream. The  principal 
tangible fixed  assets  utilised  in  the  digital  content  delivery 
business  consist  of  computer  equipment  and  servers,  which  are 
utilised in  the  delivery  of  content  and  services  through  both 
platforms. All of the group's digital content delivery activities are 
currently carried out in the United Kingdom. 
 
Print Division  - publication  of newspapers,  magazines and  related 
periodicals 
For internal  reporting  purposes  the  group  records  and  monitors 
revenues of  the  Print  Division  according to  the  nature  of  the 
revenues - from the wholesale distribution of  newspaper and magazine 
titles and from advertising, differentiating its advertising revenues 
between classified and display. The Group does not differentiate cost 
of sales  in the  Print Division  between wholesale  and  advertising 
revenue streams as the overwhelming majority of such costs  represent 
shared costs of  producing, printing and  distributing its  newspaper 
titles. Similarly, administrative expenses of the print business  are 
shared  overheads  of  that  business  and  cannot  meaningfully   be 
allocated by revenue stream. Excluding goodwill and other  intangible 
assets arising on consolidation, the principal tangible fixed  assets 
utilised in  the print  business consist  of computer  equipment  and 
fixtures and fittings, which  are utilised in  the production of  the 
titles. All of the group's print activities are currently carried out 
in the United Kingdom. 
 
Group overheads 
Group overheads consist of the  costs of retaining the Company's  AIM 
listing, investor  relations activities  and some  central  functions 
which are not recharged to the operating divisions. 
 
The segment analysis presented in this interim financial  information 
differs in  presentation  from that  presented  in the  Group's  2008 
annual report in that the  component elements of the Print  Division, 
in so  far as  they  were previously  separately disclosed,  are  now 
aggregated. 
 
The directors do not consider the interim financial information to be 
subject to significant 
seasonal or cyclical fluctuations. 
 
 
 
Segment information about these businesses is presented below. 
 
 
 
12m to 31 July 2009         Digital   Print      Group & Consolidated 
 
                                            eliminations 
 
                              GBP'000   GBP'000        GBP'000        GBP'000 
 
Gross revenues                4,008  19,110        (220)       22,898 
 
Intra-segment sales               -   (220)          220            - 
 
Net revenues                  4,008  18,890            -       22,898 
 
Underlying operating profit      76     187            -          263 
 
 
 
Depreciation                  (109)    (20)            -        (129) 
 
Impairment and amortisation (1,507) (2,177)            -      (3,684) 
of intangibles 
 
Share based payment charges       -       -      (1,090)      (1,090) 
 
Re-organisation and               -   (884)        (857)      (1,741) 
re-launch charges 
 
Exceptional charges           (272)   (343)            -        (615) 
 
Profit/(loss) before             76   (794)        (858)      (6,995) 
interest and tax 
 
Finance costs - net                                             (973) 
 
Loss before tax                                               (7,968) 
 
Taxation credit                                                 1,437 
 
Loss for the period                                           (6,531) 
 
 
 
 
 
Balance sheet 
 
Assets                        7,029  41,395      (8,831)       39,593 
 
Liabilities                   8,428   4,325      (8,557)        4,196 
 
 
 
 
 
Capital expenditure 
 
Property, plant and               -      16            -           16 
equipment 
 
 
Goodwill - business               -       -            -            - 
combinations 
 
 
 
 
Segment assets and liabilities are reconciled to Group assets and 
liabilities as follows: 
 
 
                                Assets Liabilities 
 
                                 GBP'000       GBP'000 
 
Segment assets / liabilities    39,593       4,196 
 
Borrowings                           -      12,696 
 
Deferred tax                     1,746       4,682 
 
Total                           41,339      21,574 
 
 
 
12m to 31 July 2008 
 
 
 
                            Digital        Print Group & Consolidated 
 
                                    eliminations 
 
 
 
                              GBP'000        GBP'000   GBP'000        GBP'000 
 
Gross revenues                9,298       20,327   (231)       29,394 
 
Intra-segment sales               -        (231)     231            - 
 
Net revenues                  9,298       20,096       -       29,394 
 
Underlying operating profit   4,279        2,444   (289)        6,434 
 
 
 
Depreciation                   (69)        (156)       -        (225) 
 
Impairment and amortisation 
of 
 
intangibles                 (2,735)     (19,257)       -     (21,992) 
 
Share based payment charges       -            - (1,026)      (1,026) 
 
Reorganisation and                -      (1,489)       -      (1,489) 
re-launch charges 
 
Negative goodwill on              -          279       -          279 
acquisitions 
 
Profit/(loss) before          1,475     (18,179) (1,315)     (18,019) 
interest and tax 
 
Finance costs - net                                             (206) 
 
Loss before tax                                              (18,225) 
 
Taxation                                                          191 
 
Loss for the period                                          (18,034) 
 
 
Balance sheet 
Assets                        7,645       44,318 (8,171)       43,792 
 
Liabilities                   8,418        4,099 (8,451)        4,066 
 
 
 
Capital expenditure 
 
Property, plant and              28           55       -           83 
equipment 
 
Goodwill - business               -       36,073       -       36,073 
combinations 
 
 
 
 
Segment assets and liabilities are reconciled to Group assets and 
liabilities as follows: 
 
 
                                GBP'000  GBP'000 
 
Segment assets / liabilities   43,792  4,066 
 
Borrowings                          - 10,430 
 
Corporation tax repayable          83      - 
 
Deferred tax                      430  4,986 
 
Total                          44,305 19,482 
 
 
 
4. Earnings per share 
 
The calculation of the basic earnings per share is based on the 
earnings attributable to ordinary shareholders of the Company divided 
by the weighted average number of shares in issue during the year. 
The calculation of diluted earnings per share is based on the basic 
earnings per share, adjusted to allow for the issue of shares and the 
post tax effect of dividends and/or interest, on the assumed 
conversion of all dilutive options and other dilutive potential 
ordinary shares. Dilutive options and other dilutive potential 
ordinary shares are not considered dilutive where the effect of doing 
so would be to reduce a reported loss per share. 
 
Reconciliations of the earnings and weighted average number of shares 
used in the calculations are set out below: 
 
 
                                                   Weighted Per share 
 
                                  Earnings          Average    amount 
 
12 months to 31 July 2009           GBP'000s number of shares     pence 
 
Continuing and total operations 
 
Loss after tax                     (6,328)       96,851,547 
 
 
 
Earnings attributable to ordinary  (6,328) 
shareholders 
 
Weighted average number of shares 
(used for basic 
 
earnings per share)                              96,851,547 
 
Dilutive effect of options               -                - 
 
Dilutive effect of share bonus           -                - 
schemes 
 
 
 
Diluted weighted average number 
of shares (used for 
 
diluted earnings per share)        (6,328)       96,851,547 
 
Basic earnings per share                                      (6.53)p 
 
Diluted earnings per share                                    (6.53)p 
 
 
 
                                                   Weighted Per share 
 
                                  Earnings          Average    amount 
 
Year to 31 July 2008                GBP'000s number of shares     pence 
 
 
 
Continuing and total operations 
 
Loss after tax                    (18,099) 
 
Earnings attributable to ordinary (18,099) 
shareholders 
 
Weighted average number of shares 
(used for basic 
 
earnings per share)                              91,104,234 
 
Dilutive effect of options               -                - 
 
Dilutive effect of share bonus           -                - 
scheme 
 
 
 
Diluted weighted average number 
of shares (used for 
 
diluted earnings per share)       (18,099)       91,104,234 
 
Basic earnings per share                                     (19.87)p 
 
Diluted earnings per share                                   (19.87)p 
 
 
 
 
Adjusted basic and diluted earnings per share 
In order  to  understand  the  underlying  trading  performance,  the 
directors consider  it appropriate  to  disclose earnings  per  share 
before and after amortisation of  acquired intangible assets and  the 
costs of share based payments.  The calculation of adjusted  earnings 
per share is set out below: 
 
 
 
                                          12 months to   12 months to 
 
                                        31st July 2009 31st July 2008 
 
                                                GBP'000s         GBP'000s 
 
 
 
(Loss)/earnings attributable to                (6,328)       (18,099) 
ordinary shareholders 
 
Post-tax impairment and amortisation of 
acquired 
 
intangible assets                                2,652         21,333 
 
Post-tax costs of re-organization and            1,253          1,072 
re-launch costs 
 
Post-tax cost of share based payments            1,366            902 
 
Post-tax cost of exceptional costs                 443              - 
 
Adjusted profit on ordinary activities           (614)          5,208 
after taxation 
 
Weighted average number of shares in 
issue 
 
- basic                                     96,851,547     91,104,234 
 
- diluted                                   96,851,547     91,104,234 
 
Basic earnings/(loss) per share                (6.53)p       (19.87)p 
 
Amortisation of acquired intangible              2.74p         23.42p 
assets 
 
Costs of re-organization and re-launch           1.29p          1.18p 
 
Cost of share based payments                     1.41p          0.99p 
 
Cost of exceptional payments                     0.46p 
 
Adjusted earnings per share - basic            (0.63)p          5.72p 
 
 
 
 
 
5. Dividends 
 
 
 
                                            12 months to 12 months to 
 
                                            31 July 2009 31 July 2008 
 
                                               Unaudited      Audited 
 
 
 
 
2007 final dividend - 4.00 pence per share             -        1,544 
 
2008 interim dividend - 2.00 pence per                 -        1,936 
share 
 
                                                       -        3,480 
 
 
 
 
6. Share issues 
 
No new shares were issued during the period to 31 July 2009. 
 
 
7. Share options and share based payments 
 
Share options held by directors, employees and third parties are as 
follows: 
 
 
 
              Granted Exercised                                  First    Final 
 
Outstanding    during    during Outstanding Exercise  Date of  date of  date of 
 
   1 Aug 08    Period    period   31 Jul 09    price    grant exercise exercise 
 
 
 
    463,972         -         -     463,972      73p 08.05.06 08.05.07 08.05.10 
 
 
  1,345,765         -         -   1,345,765      73p 08.05.06 08.05.06 08.05.11 
 
 
  1,237,699         -         -   1,237,699      73p 08.05.06 08.05.06 08.05.16 
 
 
    707,366         -         -     707,366   79.25p 01.11.06 01.11.09 01.11.16 
 
 
          - 9,684,800         -   9,684,800     3.5p 08.05.09 08.10.09 08.05.14 
 
 
  3,754,802 9,684,800         -  13,439,602 
 
 
A modified Black-Scholes model  has been used  to determine the  fair 
value of the share options  on the date of  grant. The fair value  is 
expensed to the profit and loss account on a straight line basis over 
the vesting period, which is determined annually. The model  assesses 
a number of factors in calculating the fair value. These include  the 
market price on the  date of grant, the  exercise price of the  share 
options, the expected share price volatility  of the market sector in 
which the group operates, the expected life of the options, the risk 
free rate of interest and the  expected level of dividends in  future 
periods. 
 
The inputs into the model were as follows: 
 
 
 
Granted                          Unapproved    Other    Other     EMI 
                                      Other 
 
 
                                       2006     2006     2007    2009 
 
 
 
Weighted average share       73.00p  73.00p   73.00p   79.50p    6.5p 
price 
 
Weighted average exercise    73.00p  73.00p   73.00p   79.50p    6.5p 
price 
 
Expected volatility             25%     25%      25%      46%     85% 
 
Expected life               2 years 5 years 10 years 10 years 5 years 
 
Risk-free rate                   4%      4%       4%       4%      4% 
 
Expected dividend yield          6%      6%       6%       6%      0% 
 
 
 
Expected volatility was determined at the  date of grant of the  2006 
options based on  the directors' estimates  of volatility of  similar 
quoted stocks. In respect of the 2007 grants the directors  estimated 
the actual  volatility at  the  date of  grant  by reference  to  the 
company's share  price since  admission to  AIM to  the date  of  the 
relevant grant and  in respect  of the  2009 grant,  by reference  to 
published market information. 
 
During the year ended 31 July 2008 three directors and one senior 
employee of the group were granted rights to acquire new ordinary 
shares under new schemes as follows: 
 
the Executive Share Bonus Plan ('ESBP') 
the Executive Incentive Plan ('EIP') 
the Non Executive Share Bonus Plan ('NESBP') 
the Non Executive Incentive Plan ('NEIP') 
 
The terms  of the  ESBP, EIP,  NESBP and  NEIP were  set out  in  the 
Company's AIM admission document dated 8 August 2007. At 31 July 2009 
the following rights  to acquire  shares had been  granted under  the 
schemes: 
 
 
 
Scheme Rights over shares   Vesting 
 
 
 
                  Awarded    period 
 
 
 
ESBP            1,452,771 18 months 
 
EIP             3,631,932 36 months 
 
NESBP             484,257 18 months 
 
NEIP            1,210,644 36 months 
 
Total           6,779,604 
 
 
Shares awarded under the ESBP and  the NESBP were subject to  forfeit 
if the recipients ceased continuous employment with the group in  the 
eighteen month period following grant  of rights (see below).  Shares 
awarded under  the  EIP  and  the  NEIP  are  subject  to  continuous 
employment with the  group and performance  conditions which must  be 
satisfied over a three year period from the date of grant of  rights. 
Performance conditions are based on a target share price on a sliding 
scale between GBP1.20  and GBP1.60  with 2.5  per cent  vesting for  each 
penny increase in  the share  price. Subject to  satisfaction of  the 
defined performance criteria and to continuous employment awards will 
vest  in  equal   instalments  on   the  first,   second  and   third 
anniversaries of the award. 
 
The fair  value  of  the  share  awards on  the  date  of  grant  was 
determined by reference to  the market value of  shares at that  date 
and the application of  an appropriate discount  factor to take  into 
account the probability of the performance conditions being met.  The 
fair value is expensed to the  profit and loss account on a  straight 
line basis over the vesting period, which is determined annually. 
 
The inputs into the model were as follows: 
 
 
Granted                                 ESBP     EIP    NESBP    NEIP 
 
 
Weighted average share price          75.00p  75.00p   75.00p  75.00p 
 
 
Weighted average exercise price          Nil     Nil      Nil     Nil 
 
 
Discount rate applied to                 25%     75%      25%     75% 
performance conditions 
 
 
Expected life                      18 months 3 years 18months 3 years 
 
 
The charge for share  based payments arising in  the period ended  31 
July 2009 of GBP1,315,000 included an additional charge of GBP343,000  to 
correct  the  discount  applied  to  the  performance   contributions 
applicable for ESBP  and NESBP  because all  four beneficiaries  from 
these systems qualified for the  full share awards after the  balance 
sheet date. 
 
 
These interim  results will  be available  on the  Company's  website 
www.sportmediagroup.co.uk. 
 
Further copies can be obtained from the registered office at: 
19, Great Ancoats Street, Manchester, M60 4BT 
 
=--END OF MESSAGE--- 
 
 
 
 
This announcement was originally distributed by Hugin. The issuer is 
solely responsible for the content of this announcement. 
 

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