Sports Stars Media plc Media Deal (6009F)
28 Maio 2013 - 3:01AM
UK Regulatory
TIDMSPSM
RNS Number : 6009F
Sports Stars Media plc
28 May 2013
Sports Stars Media agree media deal with
SIC Sociedade Independente De Comunicacao S.A.
Sports Stars Media plc ("Sports Stars"), the Portuguese based
sports animation and media company announces it has entered into an
agreement (the " Agreement") with Sociedade Independente De
Comunicacao S.A ("SIC").
Sports Stars Portuguese subsidiary Special Factory Lda has
signed a Broadcasting contract with one of Portugal's leading "free
to air" broadcasters. SIC has the largest viewing audience of 19.8%
for children aged 4-14 years old and 21% of parents aged 35-44. The
agreement that initially runs for 1 year grants SIC exclusive
rights for "free to view" and "pay TV" broadcasts of Mourinho and
the Special Ones ("the series").
The series will premiere on SIC's main free to air channel
within the children's program period. Following the launch on the
free to air channel, the series will then premier on the
broadcasters main pay TV channel SIC k. The series will be
broadcast commencing the 31(st) August 2013 as part of the SIC
children' "back to school" programming, a trailer of the series is
now available on the company's web site www.sportsstarsmedia.com
.
In conjunction with the series broadcast the launch and
promotional campaign for the Mourinho Trading card game will run on
both SIC channels over a 6 month period. This is a significant
campaign and will ensure that the launch gets maximum coverage to
the benefit of both parties through a revenue share formula.
The launch has the full support of Jose Mourinho who
commented
"Football played by youth is essentially a factor of fellowship
and entertainment for players. I believe the series Mourinho and
the Special Ones truly combine education and entertainment. I am
proud to be part of this project."
Ruben Dias CEO Sports Star Media commented
"SIC is an important partner with a very large viewing audience.
It was essential to the MSO project that the launch was powerful
and effective in Mourinho's home country and the SIC deal and
related media coverage will ensure that. The importance of this
agreement and the commitment to the success of the project by SIC
will I am sure be the starting point of many similar transactions
with broadcasters in many countries."
For further information:
Sports Stars Media plc
Ruben Dias - CEO
www.sportsstarsmedia.com +1604 902 2214
Sanlam Securities UK (Nomad and
broker)
Lindsay Mair
Katie Shelton +44 (0) 20 7628 2200
+44 (0) 207 653 9850
Newgate Threadneedle (Financial
PR) 07789 003223
Josh Royston
Heather Armstrong
This information is provided by RNS
The company news service from the London Stock Exchange
END
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