By Alex MacDonald

LONDON--Location-technology and tracking group Ubisense Group PLC (UBI.LN) reported a wider net loss in the first half of the year on Monday, with earnings hit hard by flagging sales as it switches focus to supplying higher-value software programs and exits lower-margin consulting services.

The U.K.-listed company reported a net loss of GBP7.33 million ($11.4 million) in the six months to end-June compared with a net loss of GBP2.12 million in the same period a year before. This included GBP1.9 million in non-recurring costs related to its restructuring plans.

Revenue fell 40% to GBP10.4 million in the first half of the year compared with the same period a year before.

The company has exited its consulting services business in Europe and stopped investing in its unprofitable businesses in South Korea and Philippines to focus on its two core divisions: real-time location systems and geospatial systems.

Ubisense is eliminating jobs, with its headcount set to fall to 190 by the end of the year from 200 in June end and 250 at the end of last year. This should reduce its operating costs by GBP2 million annually, the company said.

"The results for the first half are clearly disappointing. We have continued to execute our shift to software solutions, by exiting the consulting services business in Europe which combined with customer order slippage resulted in a significant revenue decrease in the first half," said Ubisense Chief Executive Richard Green.

Mr. Green said he expects the second half of the year to be better than the first half as the company benefits from cost reductions and recoups software sales that slipped in the first half of the year.

"Having made the investment in our two business lines and developed next generation products over the past 3 years, whilst building up a blue-chip customer base, the group is now better positioned to scale with its strategic partner channels such as Atlas Copco," said Mr. Green. Atlas Copco is a Swedish industrial-equipment supplier.

The U.K. company said it had cash and cash equivalents of GBP7.8 million at June 30 and net funds of GBP2.5 million.

-Write to Alex MacDonald at alex.macdonald@wsj.com

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