Adams Golf's HITfit App Revolutionizes Hybrid and Iron Set Fitting
02 Dezembro 2011 - 4:03PM
Adams Golf (Nasdaq:ADGF), the maker of the #1 Hybrids on the PGA,
Champions and Nationwide Tours, introduces HITfit – a free,
internet based application that will allow club fitters to better
assist golfers with their set composition. The application can take
the data from only a few swings with a 6-iron and provide guidance
to the fitter on how many hybrids and irons that golfer should be
playing to provide the optimal yardage gapping possible and overall
set performance.
HITfit can be used in one of two ways. It can be used to be
fit for an entire set of Adams Golf clubs including – fairway
woods, hybrids and irons. Secondly, the app can be used by a
fitter to provide guidance on where to integrate hybrids most
optimally into a golfer's current bag and which hybrid design best
suits the golfer's game.
HITfit not only takes a lot of the guesswork out of the fitting
process, it also allows the fitting process to be completed in a
matter of minutes. The app uses launch data from three or four
good contacts with the golfer's 6-iron -- carry distance, handicap,
ball speed, launch angle and back spin. It compares this data
with thousands of previous player tests to produce the optimal set
composition.
"Our commitment to innovation and our leadership position in the
hybrid and hybrid-iron categories led to the development of
HITfit," said Chip Brewer, President and CEO of Adams Golf. "By
now, almost all golfers realize that they should be using hybrids
instead of long irons; however, most of us are confused as to the
optimal transition point from irons to hybrids for them
specifically. We also know that this transition point may
change over time. HITfit solves this problem in a quick and
technically correct manner. Fitting is the future of the golf
industry and HITfit will be the leading tool for fitting hybrids
into iron sets."
The HITfit app (www.adamsgolf.com/hitfit/) can be accessed by a
fitting professional using the web browser on their computer or web
enabled smart phone or tablet. Beginning in 2012, consumers
can log onto the Adams Golf website
(http://www.adamsgolf.com/company/retailers.php) to find a HITfit
Certified fitting center in their area.
Adams Golf (Nasdaq:ADGF), the producer of the #1 Hybrid on Tour,
is driven to produce innovative products to allow golfers of all
skill levels enjoy the game of golf. Adams Golf produces and
sells golf equipment under the Adams Golf, Tight Lies and Yes!
Putters brands. For more information, please visit
www.adamsgolf.com or shop.adamsgolf.com.
The Adams Golf logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=5031
CONTACT: Adams Golf
Jeff Harris
972-673-9110
harrisj@adamsgolf.com
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