ADP Launches Social Media and Reputation Management Solutions
13 Fevereiro 2010 - 9:00AM
Business Wire
The Dealer Services Group of Automatic Data Processing, Inc.
(NASDAQ: ADP) today announced the launch of new Social Media /
Reputation Management solutions for dealers. Delivered as a
comprehensive service, ADP’s Social Media / Reputation Management
solutions go beyond establishing simple web pages in a few popular
social sites. Rather, ADP helps dealers implement and manage their
complete strategy for effectively integrating social media into
their overall marketing mix.
As online social networking evolves, ADP’s solutions help
dealers maintain vibrant user communities as well as remain
relevant in an ever-expanding array of social sites. The solutions
also provide dealers with a higher degree of control over their
unique brand online. Depending on the solution, this includes
establishing and registering a dealer’s brand presence in over 100
relevant social venues; awareness and consultation in regard to
negative brand commentary; and systematic processes for producing
positive brand awareness among consumers. Dealers benefit from the
focused collaboration of a professional social marketing
representative to help them in their creation of quality content
specifically designed to engage and expand a dealer’s trusted
relationships and online community participation.
Effectively integrated into a dealer’s customer communications
and consumer marketing activity, ADP’s Social Media / Reputation
Management produces high-impact results including:
- Increasing a dealer’s brand
awareness among automotive consumers within the local area
- Improving a dealer’s Search
Engine rankings and volume of relevant results listings
- Growing a dealer’s user
community participation and overall customer base
- Creating a direct, opt-in
communication channel to customers bypassing artificial
filters
- Driving additional customer
traffic to the dealer’s website
“Social Media is a new way for us to build a deeper relationship
with our prospects and current clients. Since we’ve gotten our
Social Media program up and going, our organic search ranking has
improved and we’ve already seen many positive results, not only in
our sales department but in our service and our body shop as well,”
says Elizabeth Barrera, IT Director, Ancira Auto Group.
“According to JD Power, 35% of car shoppers use consumer-driven
websites like blogs as part of their buying process – and this
trend is only going to increase. The growth of Social Media
represents a major opportunity for dealers to communicate with
their customers in an environment different than the typical sales
cycle -- and it’s one of the most effective means to do so. As a
leader in both digital marketing and managed services, ADP is
uniquely positioned to provide a comprehensive Social Media
solution that drives significant opportunities for the dealership
to manage its online community efficiently and effectively,” states
Steve Anenen, President of ADP Dealer Services.
ADP takes on the time consuming tasks of running the site
including content syndication and publishing, freeing up the
dealership to focus on their own unique message to build fruitful
customer relationships. “ADP has made it very easy for us to manage
the social media sites enabling us to be as detailed or as relaxed
as we want to with it. ADP keeps an eye on what’s going on for us,”
adds Barrera.
ADP’s Social Media is just one component of ADP’s digital
marketing solution that also includes websites, digital
advertising, consumer marketing, online transactions, and business
system solutions. “The combination of these offerings enables our
clients to offer a complete array of solutions to attract, convert
and retain more customers over the web,” adds Anenen.
About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9
billion in revenues and about 570,000 clients, is one of the
world's largest providers of business outsourcing
solutions. Leveraging 60 years of experience, ADP offers a
wide range of HR, payroll, tax and benefits administration
solutions from a single source. ADP's easy-to-use,
cost-effective solutions for employers provide superior value to
companies of all types and sizes. ADP is also a leading
provider of integrated computing solutions to auto, truck,
motorcycle, marine and recreational vehicle dealers throughout the
world. For more information about ADP, contact us at 800.225.5237
or visit the company's website at www.ADP.com.
Automatic Data Processing (NASDAQ:ADP)
Gráfico Histórico do Ativo
De Jun 2024 até Jul 2024
Automatic Data Processing (NASDAQ:ADP)
Gráfico Histórico do Ativo
De Jul 2023 até Jul 2024