The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the release of four solutions that will enable automotive dealerships to take advantage of mobile technologies. With ADP’s suite of Mobile Applications, dealers can run their businesses and communicate to their customers from any location. Over 85% of Americans currently have a mobile phone – and they’re continually doing more on them, especially as more consumers embrace Internet-enabled “smart phones”. ADP’s Mobile Application suite enables dealerships to take advantage of this trend, not only for providing consumers with information, but for the dealerships’ own business needs as well.

These key applications cover every facet of dealership communications including the “business to employee” area with the Drive DMS and IP Telephony applications, to the “consumer-facing” area of mobile websites and customer text notifications.

“As more consumers and businesses rely on mobile devices for their content, dealerships need to have a technology provider who can enable them to maximize on this opportunity. Just as we have in many other dealership technologies, ADP is staking out a leadership position in Mobile Applications. These four new offerings clearly place ADP in the forefront of providing dealers all of the options they need to attract more consumers, easily convert prospects, retain customers, and better run their businesses,” states Kevin Henahan, Sr. Vice President of Marketing for ADP Dealer Services.

Drive DMS for Mobile

With Drive DMS for Mobile, ADP has taken the key metrics from the Drive DMS and made them securely available on a smart phone. Some of the information available with Drive DMS for Mobile includes:

  • Checking current cash balances
  • Approving PO’s
  • Tracking of deals
  • Monitoring dealership gross profit

Mobile Desk Phone Integration

Now dealerships can extend the functionality of the desktop ADP Network Phone to their mobile phones. From the mobile device, dealership users can access the same features they use on their desk phone including 4-digit dialing, hold, transfer, and conferencing. In addition, with CRM integration, users can log leads, look up customers and vehicles, and see the “desktop” phone log of missed calls.

Mobile Websites

With over 80% of consumers beginning their car research online, it is crucial that dealerships be able to exhibit their inventory not just online, but on a mobile device as well. Our Inventory Mobile website lets consumers take it a step farther – by being able to view inventory from a mobile device. Consumers can search dealership listings of new and pre-owned cars, view images, see detailed listings for each car, and get vehicle history reports – all on their time, on their mobile phone. Additionally, consumers can also enter their contact information or contact the dealership directly from the vehicle listings with “click to call”, generating a solid lead on which dealerships can follow up.

Customer Text Notifications

Text is known to be the most effective advertising medium. In one survey, 70% of consumers said they had responded to a marketing text message – much higher than traditional marketing communication methods. With ADP’s CustomerTouch® communication, dealerships can now use text messaging to send Service Notifications and reminders including “Your Vehicle is Ready,” “Your Special Order Part is in” and “You have a Service Appt tomorrow…” quickly and easily to the consumer’s mobile device. The process is integrated to the DMS, so it can be triggered by events in the DMS, eliminating the need to double-enter the data into another system.

About ADP

Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers a wide range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use, cost-effective solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. For more information about ADP, contact us at 800.225.5237 or visit the company's website at www.ADP.com.

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