ADP Launches Suite of Mobile Application Solutions
13 Fevereiro 2010 - 9:00AM
Business Wire
The Dealer Services Group of Automatic Data Processing, Inc.
(NASDAQ: ADP) today announced the release of four solutions that
will enable automotive dealerships to take advantage of mobile
technologies. With ADP’s suite of Mobile Applications, dealers can
run their businesses and communicate to their customers from any
location. Over 85% of Americans currently have a mobile phone – and
they’re continually doing more on them, especially as more
consumers embrace Internet-enabled “smart phones”. ADP’s Mobile
Application suite enables dealerships to take advantage of this
trend, not only for providing consumers with information, but for
the dealerships’ own business needs as well.
These key applications cover every facet of dealership
communications including the “business to employee” area with the
Drive DMS and IP Telephony applications, to the “consumer-facing”
area of mobile websites and customer text notifications.
“As more consumers and businesses rely on mobile devices for
their content, dealerships need to have a technology provider who
can enable them to maximize on this opportunity. Just as we have in
many other dealership technologies, ADP is staking out a leadership
position in Mobile Applications. These four new offerings clearly
place ADP in the forefront of providing dealers all of the options
they need to attract more consumers, easily convert prospects,
retain customers, and better run their businesses,” states Kevin
Henahan, Sr. Vice President of Marketing for ADP Dealer
Services.
Drive DMS for Mobile
With Drive DMS for Mobile, ADP has taken the key metrics from
the Drive DMS and made them securely available on a smart phone.
Some of the information available with Drive DMS for Mobile
includes:
- Checking current cash
balances
- Approving PO’s
- Tracking of deals
- Monitoring dealership gross
profit
Mobile Desk Phone Integration
Now dealerships can extend the functionality of the desktop ADP
Network Phone to their mobile phones. From the mobile device,
dealership users can access the same features they use on their
desk phone including 4-digit dialing, hold, transfer, and
conferencing. In addition, with CRM integration, users can log
leads, look up customers and vehicles, and see the “desktop” phone
log of missed calls.
Mobile Websites
With over 80% of consumers beginning their car research online,
it is crucial that dealerships be able to exhibit their inventory
not just online, but on a mobile device as well. Our Inventory
Mobile website lets consumers take it a step farther – by being
able to view inventory from a mobile device. Consumers can search
dealership listings of new and pre-owned cars, view images, see
detailed listings for each car, and get vehicle history reports –
all on their time, on their mobile phone. Additionally, consumers
can also enter their contact information or contact the dealership
directly from the vehicle listings with “click to call”, generating
a solid lead on which dealerships can follow up.
Customer Text Notifications
Text is known to be the most effective advertising medium. In
one survey, 70% of consumers said they had responded to a marketing
text message – much higher than traditional marketing communication
methods. With ADP’s CustomerTouch® communication,
dealerships can now use text messaging to send Service
Notifications and reminders including “Your Vehicle is Ready,”
“Your Special Order Part is in” and “You have a Service Appt
tomorrow…” quickly and easily to the consumer’s mobile device. The
process is integrated to the DMS, so it can be triggered by events
in the DMS, eliminating the need to double-enter the data into
another system.
About ADP
Automatic Data Processing, Inc. (Nasdaq: ADP), with nearly $9
billion in revenues and about 570,000 clients, is one of the
world's largest providers of business outsourcing
solutions. Leveraging 60 years of experience, ADP offers a
wide range of HR, payroll, tax and benefits administration
solutions from a single source. ADP's easy-to-use,
cost-effective solutions for employers provide superior value to
companies of all types and sizes. ADP is also a leading
provider of integrated computing solutions to auto, truck,
motorcycle, marine and recreational vehicle dealers throughout the
world. For more information about ADP, contact us at 800.225.5237
or visit the company's website at www.ADP.com.
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