Dealix Expands Certified Pre-Owned Center on UsedCars.com
12 Outubro 2010 - 11:00AM
Marketwired
Dealix, the leading provider of automotive customer leads for new
and used cars, announced today the expansion of the Certified
Pre-Owned (CPO) center within its flagship site, UsedCars.com, to
include Nissan and Infiniti Certified Pre-Owned vehicles.
With this addition, the UsedCars.com Certified Pre-Owned Center
becomes a richer resource for auto shoppers searching for CPO
vehicles -- a growing segment of visitors to UsedCars.com. In 2010
alone, visitors have conducted 14 million searches on the site for
certified pre-owned vehicles. To aid them in their search, the site
includes:
- A special section highlighting program details for all of the
manufacturer programs featured on the site
- Tools to help them research and compare certified pre-owned
programs
- Ability to initiate CPO-only searches by brand, as well as
ability to filter searches to focus only on CPO vehicles
- Special badging on every CPO vehicle in the site's inventory,
making it easy for buyers to discover these cars when conducting a
search
The Nissan and Infiniti programs will be important additions
because of the respect given to Nissan and Infiniti brands and
their respective CPO programs. Their programs are comprehensive
with 156 points and six-year or 100,000-mile warranty.
The Nissan and Infiniti CPO limited warranty programs will be
important additions because of the added value they provide to
consumers through extended coverage up to 100,000 miles, title
insurance and trip interruption assistance. To receive this
coverage, all Nissan and Infiniti vehicles must pass one of the
most rigorous and comprehensive inspections in the industry.
Nissan and Infiniti are the eighth and ninth major auto
manufacturers to have their CPO inventory featured on UsedCars.com
in the past year, a period in which the site has seen its CPO
inventory increase by more than 47,000 vehicles.
The growth in the UsedCars.com's CPO Center occurs as consumers
are demonstrating heightened interest in CPO vehicles. As evidence,
more than 60% of used vehicle buyers are beginning the car-buying
experience with the goal of purchasing a certified pre-owned
vehicle. (Source: J.D. Power and Associates 2009 Used Vehicle
Market Report).
"Our goal in launching the CPO Center was to make sure that we
were meeting consumer demand for CPO vehicles -- and providing them
with choice by featuring a wide range of manufacturer CPO
programs," said Egon Smola, Vice President of Dealix's New and Used
Car Leads Businesses. "We're excited to have the Nissan and
Infiniti programs included on the site."
About Dealix
Dealix is the world's leading provider of quality leads for new
and used cars for dealerships, dealer groups, and automotive
manufacturers. Dealix is the only Internet marketing company that
backs its new and used car leads with the Dealix Quality Pledge™: a
distinct set of criteria that defines a quality lead and an
invitation to use Hassle Free Lead Return™ if a lead lacks any one
of those criteria. Dealix has the broadest reach and the highest
quality lead supply network in the industry, including Yahoo!
Autos, Kelley Blue Book, Edmunds.com, AOL Autos, MSN Autos, and
others. Dealix connects dealers with the millions of car shoppers
who prefer independent Internet sites when shopping for new cars
and used cars online. Dealix's all new Leads Platform quickly
matches thousands of serious new and used vehicle buyers to the
most appropriate dealers daily, delivering a quality car buying
experience for consumers and providing dealers with one of the most
efficient methods available today for marketing and selling cars.
Dealix is a business unit of ADP Dealer Services, which provides
integrated computing solutions to over 25,000 auto, truck,
motorcycle, Powersports, and recreational vehicle dealers
throughout the United States, Canada and Europe.
About ADP
Automatic Data Processing, Inc. (NASDAQ: ADP), with nearly $9
billion in revenues and about 550,000 clients, is one of the
world's largest providers of business outsourcing solutions.
Leveraging over 60 years of experience, ADP offers a wide range of
HR, payroll, tax and benefits administration solutions from a
single source. ADP's easy-to-use, cost-effective solutions for
employers provide superior value to companies of all types and
sizes. ADP is also a leading provider of integrated computing
solutions to auto, truck, motorcycle, marine and recreational
vehicle dealers throughout the world. For more information about
ADP or to contact a local ADP sales office, reach us at
1.800.225.5237 or visit the company's Web site at www.ADP.com.
Media Contacts Andy Tippet ADP Dealer Services 847.485.4393
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