Dealix Adds Buyer Insight(TM) to Automotive Leads
10 Novembro 2010 - 1:00PM
Marketwired
Dealix, the leading provider of automotive customer leads for new
and used cars, has launched today a new feature, Buyer Insight,
making it the first automotive marketing company to provide dealers
with information about past new car lead activity.
With Buyer Insight, each Dealix lead sent to a dealer will be
enhanced with timely data derived from the past 60 days of lead
activity. Dealix will indicate if the lead is the first lead Dealix
has seen from the buyer in the past 60 days. If Dealix identifies
that the buyer has previously submitted a lead, then Buyer Insight
will indicate whether similar buyers submitted additional leads for
the same make of car, or for a competing make. The feature responds
to dealers' requests for more information about the lead and makes
Dealix the first lead provider to disclose information about past
lead activity to dealers.
Dealix is uniquely positioned to offer Buyer Insight, given its
market leadership in the independent Internet leads category. Each
month the company sells to dealers and automotive manufacturers
more than 300,000 information requests from auto buyers who are
using Internet sites to research new and pre-owned car purchases.
This gives Dealix unique and broad visibility into shopper activity
and allows it to classify each shopper as having created a previous
lead or not.
Each lead will indicate if it is the only lead generated in a
60-day period, or other lead activity has been seen. One of three
types of statements will be made in each lead:
- First Activity Buyer -- No previous lead activity seen by this
email address in the past 60 days. (Note, this is the largest
category of the three.)
- Brand Focus Buyer -- This buyer type typically submits multiple
leads for the same brand (i.e. a request for information on a
Chevrolet where the shopper has also inquired about a Chevrolet
make to another dealer.)
- Cross-Brand Buyer -- This buyer type typically submits multiple
leads, including leads for another brand
"Dealix can offer Buyer Insight because of our industry-leading
supply network and our powerful lead sourcing, verification, and
delivery technology," said Anna Zornosa, VP ADP and General Manager
of its Dealix division. "This, combined with our decade of
experience, gives us total confidence in the value our products
bring to dealers,"
"In today's ultra-competitive marketplace, more and more online
shoppers are leveraging the power of the Internet to collect
information from multiple dealerships through a variety of lead
providers. This poses a unique challenge for the individual dealer
who must now attempt to determine exactly who they are competing
against, and at what level of interest the consumer is at in the
buying cycle," said Manuel Souza, Sales Director-eCommerce,
Anderson Honda. "Dealix's launch of Buyer Insights will set the
standard for other lead providers by giving their partnering
dealerships a glimpse into that customer's previous shopping habits
prior to them receiving the lead."
Buyer Insight Has Potential To Transform Sales
Results
With Buyer Insight, dealers can tailor their sales approach
based on information about the buyer, allowing them to improve
their chances for sales success. More than half of dealers
responding to a recent Dealix survey said that they would change
their processes to take advantage of Buyer Insight and 72% said
that they would expect to see close rates improve if their sales
team had Buyer Insight data readily available. (Source: Dealix
Enhanced Leads Survey: September 2010).
"When dealers have more information about their shoppers'
interests, they can create better processes to serve those
prospects," said David Kain, President of Kain Automotive.com, the
leading provider of training services regarding processes for
internet-generated sales to auto dealers. "Dealix is now setting
the bar for the provision of quality information."
Buyer Insight Extends Dealix's Lead As Category
Innovator
Buyer Insight is only the latest in a series of enhancements
that Dealix has made to its new car and used car lead programs. The
company launched the Quality Pledge™ and Hassle Free Lead Return™
in September 2009. With that program, Dealix uniquely promised its
customers that if a lead wasn't in market, or didn't have a
contactable phone number, the dealer could return it, or get it
replaced. Dealix was able to offer such a program because of the
company's extensive investment in the Dealix Leads Platform, as
well as its supply partnerships, which include exclusive agreements
to power the dealer selector and price quote platforms of Yahoo!
Autos, MSN Autos, and AOL Autos.
Like the Quality Pledge, Buyer Insight reinforces Dealix's
category leadership in providing auto dealers with valuable leads
and the insight with which to serve its customers.
Buyer Insight is available now. For more information, visit
www.dealix.com or call (800) 903-1965.
About Dealix Dealix is the world's leading
provider of quality leads for new and used cars for dealerships,
dealer groups, and automotive manufacturers. Dealix, the only
Internet marketing company that backs its new and used car leads
with a Quality Pledge, powers the online quote platforms for Yahoo!
Autos, AOL Autos and MSN Autos. Through its network of owned and
affiliate sites Dealix connects dealers with millions of car
shoppers each month who prefer independent Internet sites when
shopping. Dealix also operates UsedCars.com, one of the fastest
growing auto shopping sites.
About ADP Automatic Data Processing, Inc.
(NASDAQ: ADP), with nearly $9 billion in revenues and about 560,000
clients, is one of the world's largest providers of business
outsourcing solutions. Leveraging 60 years of experience, ADP
offers the widest range of HR, payroll, tax and benefits
administration solutions from a single source. ADP's easy-to-use
solutions for employers provide superior value to companies of all
types and sizes. ADP is also a leading provider of integrated
computing solutions to auto, truck, motorcycle, marine,
recreational, heavy vehicle and agricultural vehicle dealers
throughout the world. For more information about ADP or to contact
a local ADP sales office, reach us at 1-800-CALL-ADP ext. 411
(1-800-225-5237 ext. 411).
Media Contacts Andy Tippet ADP Dealer Services 847.485.4393
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