ADP Dealer Service's Cobalt Releases Dealer Command Center
02 Junho 2011 - 9:00AM
Marketwired
Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today
announced the immediate availability of its Dealer Command Center
for all Cobalt customers. Dealer Command Center provides dealers
the industry's most insightful performance analytics together with
an integrated suite of digital marketing management tools
delivering industry-leading ease-of-use. This major enhancement of
the Cobalt platform was guided by extensive dealer input, with
dealers confirming that these new capabilities drive their
marketing effectiveness by providing deep insights into consumer
behavior combined with increased dealer control and flexibility.
Dealer Command Center is a no-charge enhancement to the Cobalt
digital marketing platform.
Here are just a few of the key features available with Dealer
Command Center:
- Insightful Analytics - The most powerful
analytics engine in the industry goes beyond standard web reporting
to give unmatched insight into a dealership's customers, vehicle
interest levels, and the effectiveness of different marketing
programs
- Intuitive Website Editor - Fast and easy
website changes with a powerful What-You-See-Is-What-You-Get
editor, enabling efficient dealer self-service
- Effortless Inventory Specials - Swiftly
and efficiently update specials in real time
- Intelligent Dealer Portal with Single
Sign-On - A fully integrated dealer portal with one login for
all digital marketing management tools and reporting
Dealer Command Center enables easy coordination between the
dealer and their ProCare Advocate. Dealers have the flexibility to
define their service relationship with Cobalt across the full
"do-it-yourself" to "do-it-for-me" spectrum. Cobalt has one of the
largest customer service departments in the industry, with over 500
associates. As part of the services team, our ProCare Advocates
provide strategic digital automotive expertise to their clients
with emphasis on marketing alignment and optimization.
Ben Ruenger, Internet Manager at Gordon Chevrolet in Tampa, has
been an early user of the new Dealer Command Center. Ben states, "I
really like the new Command Center. It is great to see such
relevant information that is honed in rather than just seeing the
overall numbers. I really enjoy having access to the Leads by Form
information and Top Pages. Having the Referring Domains for the
customers' tab easily shows me where to invest my time and money.
That, along with the Lead Map, allows us to figure out where our
customers are and where they are coming from instead of
guessing."
Russell Blackstone, E-Commerce Director of Hewlett Volkswagen,
concurred. "I believe that the new Dealer Command Center is a huge
improvement. Because the system is very user friendly, it will be
easier to post more specials, more often, and in real time. Our
favorite part of Dealer Command Center is the enhanced analytics
feature. The referring domains window shows us counts for each
referring domain. A lead source map shows the location of where our
leads are coming from. Now we know instantly where our marketing
efforts are working."
"With all of the digital marketing channels available it is
becoming increasingly difficult for dealerships to know which
channels are most effective to drive sales and service revenue.
With Dealer Command Center we are taking the guesswork away from
digital marketing and helping dealerships maximize their staff
productivity and marketing spend," states John Holt, Senior Vice
President of ADP Digital Solutions.
About Cobalt Cobalt is North America's
leading provider of digital marketing solutions to the automotive
industry. Cobalt currently provides marketing services to nearly
half of the automotive dealerships in the United States as well as
automotive dealers in Canada and Mexico. Cobalt's digital marketing
services are endorsed by two-thirds of the world's major automotive
manufacturers. Cobalt is a business unit of ADP Dealer
Services.
About ADP Automatic Data Processing, Inc.
(NASDAQ: ADP) with nearly $9 billion in revenues and approximately
550,000 clients, is one of the world's largest providers of
business outsourcing solutions. ADP is a leading provider of
integrated computing solutions to auto, truck, motorcycles, marine,
heavy equipment and recreational vehicle dealers throughout the
world. Additionally, leveraging more than 60 years of experience,
ADP offers the widest range of HR, payroll, tax and benefits
administration solutions from a single source. ADP's easy-to-use
solutions for employers provide superior value for companies of all
types and sizes. For more information about ADP, visit
www.adp.com.
Media Contacts Andy Tippet ADP Dealer Services 847.485.4393
Email Contact
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