ADP(R) Opens Digital Marketing Innovation Center in Downtown Detroit
25 Abril 2013 - 7:00AM
Marketwired
ADP Digital Marketing, a business unit of ADP Dealer Services, Inc.
and the global leader in digital solutions for automotive
manufacturers and their dealer networks, has opened a Digital
Marketing Innovation Center in downtown Detroit and will initially
be hiring approximately 150 digital marketing professionals over
the next few months. The facility will house data scientists,
digital advertising professionals, web technologists and digital
marketing consultants. The Innovation Center will work with both
manufacturer (OEM) and dealer clients to design, deliver and
support multichannel hyperlocal digital marketing solutions
connecting national advertising with local dealer sales. The
decision to locate the facility followed a nation-wide site
evaluation which Detroit won based on the quality of local talent,
their passion for the automotive industry, and the opportunity for
close collaboration with automotive manufacturers and their
agencies.
ADP Digital Marketing focuses on providing digital advertising
solutions that complement manufacturer campaigns by delivering
seamless consumer experiences for in-market shoppers across the
internet, efficiently connecting shoppers with dealers and their
inventory. This is accomplished with a proprietary hyperlocal
advertising platform that can supplement national messaging with
individual dealer branding while dynamically optimizing multiple
digital channels for thousands of dealers and local markets. ADP
Digital Marketing supports the online shopping process of over 5
million consumers every week, serving results for over 500 million
vehicle inventory searches a year, working with a majority of US
franchised automotive dealers.
"Innovation comes from great talent with a passion for their
work collaborating intimately with clients," said John Holt, Senior
Vice President of ADP Digital Marketing. "We located our Innovation
Center in Detroit because these elements come together in a
powerful brew to help us extend our technology leadership and
deepen client relationships."
ADP's commitment to downtown Detroit was supported by a Michigan
Business Development Program incentive. "We have been pleased with
the assistance and collaboration provided by the State of Michigan
in the site selection process," said John Holt. "The state has
created a welcoming environment for business investment and job
growth."
"This welcome decision by ADP is a vote of confidence in the
future of Detroit and our state," said Gov. Rick Snyder. "I applaud
the company for committing to this impressive investment. Michigan
is the comeback state and the hundreds of new jobs resulting from
ADP's expansion will keep us moving in the right direction."
ADP's Digital Marketing Innovation Center will open in May in a
downtown Detroit location. Hiring has started and applicants are
encouraged to visit the Careers and Culture section of Cobalt.com
-- http://www.cobalt.com/careers-culture/ -- to learn about the
company and job opportunities.
About ADP ADP® (NASDAQ: ADP), with more
than $10 billion in revenues and approximately 600,000 clients, is
one of the world's largest providers of business outsourcing and
human capital management solutions. Leveraging over 60 years of
experience and a global footprint spanning more than 40 countries,
ADP offers a wide range of human resource, payroll, talent
management, tax and benefits administration solutions from a single
source, and helps clients comply with regulatory and legislative
changes, such as the Affordable Care Act (ACA). ADP's easy-to-use
solutions for employers provide superior value to companies of all
types and sizes. ADP is also a leading provider of integrated
computing solutions to auto, truck, motorcycle, marine,
recreational vehicle, and heavy equipment dealers throughout the
world. For more information about ADP or to contact a local ADP
sales office, reach us at 1.800.225.5237 or visit the company's Web
site at www.adp.com.
About ADP Digital Marketing ADP Digital
Marketing, a business unit of ADP Dealer Services, provides digital
marketing solutions to a majority of US automotive dealers and
manufacturers, and is North America's leading provider of
automotive marketing services through its Cobalt and Dealix units.
For over 17 years, ADP Digital Marketing's mission has been to help
automobile dealers and manufacturers increase their retailing
effectiveness and profitability. It is a comprehensive set of
highly effective and efficient marketing solutions and services,
delivering seamless shopping experiences to consumers, and high
quality sales opportunities to dealers. Visit Cobalt.com or
Dealix.com.
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Contact: Chris Reed ADP Digital Marketing (503) 699-1806
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