ROSELAND, N.J., Nov. 22, 2013 /PRNewswire/ -- Recognizing the significant impact small businesses make to our economy, ADP® today announced its participation in this year's Small Business Saturday, taking place on November 30, 2013. Small Business Saturday is a day dedicated to strengthening our communities by supporting local small businesses.

"ADP serves approximately 425,000 small business clients.  We understand firsthand the challenges small business owners face every day, ranging from mitigating risk and managing cash flow to attracting and retaining the best talent.  Supporting Small Business Saturday is an important way to help promote and celebrate the contributions of the small business community," said Anish Rajparia, president of ADP's Small Business Services.  

Now in its fourth year, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. Small Business Saturday supporters reported spending over $5.5 billion at independently-owned businesses on that day last year.*

ADP recognizes the importance of supporting small businesses, the jobs they help create and the character and culture they instill in local communities.  According to the U.S. Small Business Administration, as of 2012, small businesses nationwide accounted for 64 percent of net new private-sector jobs created and represented 99.7 percent of all employer firms.**

"We have developed innovative products and services, including our RUN Powered by ADP® human resource and payroll platform, specifically for small business owners to help them better manage their greatest asset and investment—their people—so they can grow their business and serve their communities," Rajparia added.

* Based on Small Business Saturday Consumer Insights Survey of nationally representative sample of 800 adults conducted by Redshift Research on behalf of the National Federation of Independent Business (NFIB) and American Express (November 2012).

**Small Business Administration Office of Advocacy Frequently Asked Questions, September 2012.

About Small Business Saturday

November 30th marks the fourth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners' most pressing need: more customers. As of December 31, 2012, more than 3.2 million Facebook users "liked" the Small Business Saturday page3. Just last year, 350+ advocacy organizations, 150+ corporations, and elected officials in all 50 states and Washington D.C. declared their support for Small Business Saturday.  To learn more, click here or visit: https://www.americanexpress.com/us/small-business/Shop-Small/

About ADP

With more than $11 billion in revenues and more than 60 years of experience, ADP® (NASDAQ: ADP) serves approximately 620,000 clients in more than 125 countries.  As one of the world's largest providers of business outsourcing and human capital management solutions, ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source, and helps clients comply with regulatory and legislative changes, such as the Affordable Care Act (ACA).  ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes.  ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, and heavy equipment dealers throughout the world.  For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.adp.com.

Media Contact:
Jim Duffy
ADP
(973) 712 - 2070
Jim.Duffy@ADP.com

SOURCE Automatic Data Processing, Inc.

Copyright 2013 PR Newswire

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