By Michael Calia 
 

Automatic Data Processing Inc. (ADP) on Thursday said it plans to separate its dealer services business, which is focused on marketing for auto dealers and manufacturers, into an independent, publicly traded company.

Shares of ADP rose 4% to $78.94 in recent premarket trading.

The company said the move will allow it to focus more on its core employer-services business.

The separation, which comes at a time of growing automobile demand, would occur in the form of a tax-free spinoff to shareholders, the company said, adding that it expects to receive at least $700 million in proceeds. ADP said it would then use the proceeds for share buybacks.

The dealer-services unit accounted for 16% of the company's total revenue in the most recent period, according to ADP's fiscal second-quarter earnings release in February.

"The dealer services business remains attractive in terms of long-term growth opportunities," Chief Executive Carlos Rodriguez said. "However, we believe this transaction will benefit ADP's shareholders by allowing each management team to better focus on its own business and strategic opportunities."

ADP's business includes operations from payroll management to employee-benefits administration and the outsourcing of human-resources tasks. The company's core results have improved in recent periods.

ADP in February increased its estimate for the current year's revenue growth, based on the company's strong performance in the first half of the year. It maintained its earnings forecast.

Write to Michael Calia at michael.calia@wsj.com

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