ROSELAND, N.J., March 8, 2019 /PRNewswire/ -- ADP, a leading
global technology company providing human capital management (HCM)
solutions, brings a profound understanding of the changing world of
work to today's launch of its first-ever 360-degree brand campaign,
"What Are You #WorkingFor?". The key insight underscoring the
integrated campaign is that work is about more than what you do —
it's about achieving something greater for one's self and others.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8504551-adp-rebrand-always-designing-for-people-what-are-you-workingfor/
For 70 years, ADP has reimagined the workplace by designing
cutting-edge products, premium services and exceptional experiences
that touch millions of people's lives daily. ADP was the
first to deliver automation in the HCM space, first in the cloud,
first to provide a mobile HCM app and first to create an HCM
marketplace. This legacy of innovation and insight into the
design of the employee experience inspired ADP's new brand
platform, "Always Designing for People," also unveiled today.
Representing ADP's new tagline, the brand platform is an expression
of what ADP stands for and reinforces its relentless determination
to rethink a better, more personalized world at work so everyone
can achieve their full potential.
"Our new brand platform marks the next great milestone in the
company's evolution," said Carlos
Rodriguez, president and chief executive officer of
ADP. "ADP has constantly proven its ability to anticipate
change for its clients and position itself as a leader through
technological advancements that eliminate barriers and simplify
complexities for workers."
"In the year leading up to our 70th anniversary, we took the
opportunity to self-reflect and ask ourselves, 'What are we working
for?' The clear, underlying truth is that we are always
designing for people. We reimagine the world of work by designing
products, services, and experiences that people love to use every
day. This became the key focus for our rebrand and creative
campaign," said Lorraine
Barber-Miller, senior vice president and chief marketing
officer of ADP. "Throughout this process, we realized it is
also our responsibility to ask the same question of our people, our
clients and workers around the world - to provoke a new
conversation about work and what drives people."
The campaign includes impactful print and out-of-home (OOH)
advertising that share the brand's new manifesto with iconic
locations at New York City's
Oculus and Penn Station as well as San
Francisco's Montgomery
Station and the CalTrain. The television campaign
launching March 25 will feature ADP
clients, including Airtech Automotive, Canyon Ranch, Huffy
Bicycles, La Palapa, L'Occitane en Provence, Magnolia Bakery, Nylon
Studios, Party City, Gilt Groupe, and McIlhenny Company, maker of
TABASCO® Brand Products. They will share stories about
the world of work through the eyes of their employees, highlighting
different motivations and passions. All content will be
housed on the brand's new microsite, with distinctive "What Are You
#WorkingFor?" stories to fuel the campaign across online
video, social media, print and OOH assets.
To elevate the launch and prompt a global conversation about
what drives people in the workforce, ADP will introduce the
new brand platform to current clients, prospects and partners at
South by Southwest 2019. ADP's presence onsite includes the
exclusive sponsorship of the Future Workplace track and a "Breaking
Barriers" activation in partnership with WIRED® Magazine,
where attendees will have the chance to metaphorically break down
workplace barriers such as the glass ceiling, outdated technology
and more.
To learn more please visit design.adp.com.
About ADP (NASDAQ – ADP)
Designing better ways to work
through cutting-edge products, premium services and exceptional
experiences that enable people to reach their full
potential. HR, Talent, Benefits, Payroll and Compliance
informed by data and designed for people. Learn more at
ADP.com
ADP, the ADP logo, and Always Designing for People are
trademarks of ADP, LLC. The SXSW Marks are owned by SXSW, LLC and
are used under license. All other marks are the property of
their respective owners.
Copyright © 2019 ADP, LLC. All rights reserved.
ADP-Media
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SOURCE ADP, LLC