APLX Applix (MM)

Applix, Inc. (NasdaqGS: APLX), a leading business analytics software solutions provider, today announced it has been chosen by the CP Group Ltd, one of the UK�s biggest tile and stone suppliers, to supply Applix TM1 for planning and analysis to the Yorkshire-based company. Applix TM1 will be used to collate data, currently being held across several different systems including product lists, customer databases and sales reporting. By implementing TM1, data will be pulled into one comprehensive database, allowing the company to analyze product margins from any area of the business at the touch of a button. TM1 will be integral in providing crucial statistics and data as part of a new product costing system being developed internally. On choosing Applix TM1, James Clarkson, Group Finance Director for the CP Group commented, �Applix TM1 has more flexibility and options than other comparable applications.� Mr Clarkson successfully used Applix at a previous company where it was fundamental in transforming the business from a loss making position to a profitable one by helping drive through price increases and cost reduction initiatives. �I hope to reproduce the information and drive the profits forward. At my previous company, TM1 provided the platform for all the company�s business intelligence and within a short period of time, the results spoke for themselves.� The Applix solution will work alongside CP Group�s existing reporting applications where it will provide the response engine to process and analyze large volumes of data very quickly. It will give the company the flexibility to upgrade modules of its current ERP system while leaving TM1 as the seamless front end reporting. Through Applix TM1�s in-memory processing, CP Group will also be able to analyse within seconds the impact of financial results at different points through the year. This will allow CP Group to identify exactly where the profit is coming form at any given time, allowing the company to use this information to its full potential. �CP Group can now focus on developing its new product costing system in a faster and more flexible way, which will in turn help the company become more agile and cost effective within a short period of time,� said Martin Richmond-Coggan, Vice President, EMEA, Applix. About CP Group CP Group is the UK�s largest tile and stone manufacturer and distributor. With decoration at its heart, it is able to offer a complete service to all market sectors. The Company has its own design, product development, and manufacturing and distribution operation in West Yorkshire, producing over 30,000 decorative tiles a day and last year, provided over eight million square metres of tile and stone to the UK and the USA markets, via a 200,000 square foot distribution centre. Through the rich combination of expertise, customer focus and continuous investment, CP Group caters for all customer needs, from bespoke low volume high-value decorative orders to the largest volumes demanded in a competitive fast-moving market, always delivering outstanding quality and value. For more information, please visit www.cpgroupuk.com. About Applix Applix (NASDAQ: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release. �2007 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.