APLX Applix (MM)

Granville Associates, which provides Business Intelligence solutions for banks, and Applix, Inc. (NasdaqGS: APLX), the leading business analytics software solutions provider, announced that the London branch of HSH Nordbank has selected Granville�s Business Intelligence Harvester to transform its management information and reporting. Harvester is a unique, packaged Business Intelligence (BI) solution that combines a powerful Microsoft data warehouse with technology from Applix, a global leader in business analytics software. Data will be extracted from HSH Nordbank�s Midas Plus system and then transformed, loaded and reconciled into the data warehouse. From here the data is restructured and loaded into Applix�s TM1 to allow bank staff to perform fast, sophisticated analysis, modelling and reporting. The intuitive user interface includes Applix�s Executive Viewer (EV), which will be used to present information in an easy-to-read and attractive format, both within the branch and for the bank�s head office. The scalability and flexibility offered by EV will enable a wide range of users to leverage real-time web access to data for advanced ad-hoc analysis as well as distributed reporting. Requiring no programming or training, EV ensures users can quickly begin exploring data from any perspective, creating on-the-fly calculations and identifying exceptions. David Forster, Head of Operations, HSH Nordbank explains, �With our plans to expand our London operation, we have a number of challenges with our reporting and management information that need to be resolved urgently. Our existing reporting capability is slow and inefficient and it is difficult to get at the information we require. We are consequently spending too much time on reconciliation and investigation and have little time for important analysis work. We also want to improve the quality of key information available to senior management � for example client profitability.� He continues, �The Granville and Applix solution will not only address our current challenges, but will also allow us to gather data from our other operational systems in the future. This data can then be maintained in the data warehouse and included in our management reporting. The capabilities of the solution were successfully demonstrated to the bank in a �proof of concept� exercise prior to purchase. This, together with the short implementation time, means that Granville�s Harvester based on Applix software was the ideal choice for HSH Nordbank.� Richard Peddar, CEO of Granville Associates, comments, �HSH Nordbank needed a solution that could solve problems that are typical of many banks with legacy transaction processing systems. These systems were generally not designed with reporting in mind and it can be a major challenge achieving transparency of the valuable data which they contain. With its data warehouse, designed using Granville�s generic banking data model, Harvester provides a single reconciled source of information for all reporting and management information needs. Applix�s technology, which we package with the solution, is an ideal complement to the data warehouse as it allows banks to view, analyse, model and report this information in any way needed.� The implementation of Granville Harvester at HSH Nordbank has commenced and the system is scheduled to go live in September 2007. About HSH Nordbank HSH Nordbank employs some 4400 staff worldwide and total assets of �189 billion. The bank is the result of the 2003 merger between Hamburgische Landesbank and Landesbank Schleswig-Holstein. As well as headquarters in the internationally important German shipping centres of Hamburg and Kiel, it has 17 overseas branches including offices in the US and Asia. About Granville Associates Granville Associates delivers Business Intelligence solutions for banks. These solutions extract and transform data from banking systems and populate a generic banking data model to create a fully reconciled source of reliable banking information �one version of the truth�. The combination of a data warehouse and TM1 OLAP software allows immediate access to consolidated data with many flexible views, the ability to instantly drill to the underlying detail and perform quick, sophisticated analysis, modelling and charting. For more information about Granville Associates, please visit www.granvilleassociates.co.uk. About Applix Applix (NasdaqGS: APLX) empowers agile enterprises by offering the only complete Business Analytics software solution. The Company is focused exclusively on providing a single, cohesive Performance Management and Business Intelligence solution, with strategic planning, forecasting, consolidations, reporting and analytics across financial, operational, sales and marketing, and human resources departments. The Applix platform, powered by the renowned TM1 analytics engine, reaches farther, deploys easier, and reacts faster than any business analytics solution available today. Applix and its global network of partners help 3,000 customers worldwide manage their business performance and respond proactively to the marketplace. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and Asia Pacific. For more information, please visit www.applix.com. Applix, Executive Viewer, and TM1 are registered trademarks of Applix, Inc. Any statements in this press release about future expectations, plans and prospects for Applix, Inc., including any statements containing the words �believes,� �anticipates,� �plans,� �expects,� and similar expressions, constitute forward-looking statements. Forward-looking statements necessarily involve risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements as a result of various important factors. Factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's most recent Form 10-K or 10-Q under the heading "Risk Factors"/"Factors That May Affect Future Results." In addition, the forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.