Walk, Run, or Fly With Allbirds’s Tree Flyer 2
25 Julho 2023 - 10:00AM
Today, Allbirds announced the launch of the Tree Flyer 2, the
brand's newest running shoe, which combines the latest in natural
material and performance innovations, engineered to deliver a
swift, smooth run for both frequent fliers and running rookies
alike.
Whether you're running a 10K or for ten minutes, the Tree Flyer
2’s comfortable, lightweight, and responsive design helps you enjoy
the full experience of your run.
The Tree Flyer 2 was designed with direct consumer feedback in
mind, building on its predecessor to help maximize performance and
minimize environmental impact. New innovations include:
- A flexible, breathable knit
upper made with TENCEL™ Lyocell (eucalyptus tree fiber),
re-engineered for a more secure fit; the upper is
overlaid with bio-based TPU skins for extra support, and lined with
ZQ-certified Merino wool for signature Allbirds comfort.
- An updated natural rubber compound and lug pattern, now
perpendicular to the tread direction; this refreshed lug design
functions like teeth on the road to help provide improved
traction, especially on wet surfaces.
- Overlays on the toe and midfoot for lateral security, increased
stability and durability, and
element protection; and an external heel counter
for back-end support and security
- A heel tab to easily slip into the shoe
- A carbon footprint of 7.21 kg CO2e (which Allbirds offsets to
zero) – that’s 2.71 kg CO2e less than its predecessor and
barely half of a standard sneaker’s carbon
footprint, which is about 14 kg CO2e based on our
calculations.
Spilling the beans
The Tree Flyer 2 is underpinned by Allbirds’s
high-performance SwiftFoam™ midsole, made with
bio-PEBAX. Unlike industry-standard PEBAX midsoles
made from 100% fossil oil and gas, this bio-PEBAX midsole is made
with sustainably-sourced castor beans that deliver the same
lightweight, soft, and springy feel in a more planet-friendly
package. The midsole is fine-tuned to propel you through each
stride with an estimated 70% rebound rate.
The SwiftFoam™ midsole is created via a single-step,
highly efficient supercritical foaming process, requiring
no chemical additives and a fraction of the time it takes to make
traditional midsoles. Waste from the midsole-making process is
remelted and molded to be used in the shoe’s external heel
counter.
Allbirds calls this “instant circularity”
because material waste is immediately recycled into other
components of the shoe, rather than maybe being recycled
or reused somewhere, someday…
“We want to bust the myth that natural materials and sustainable
practices mean compromising performance. With the Tree Flyer 2,
we’re showing that oftentimes, things that are better for the
planet can come with benefits to the consumer,” said Aileen Lerch,
senior manager of sustainability, Allbirds. “If we just take the
tools out in nature and apply some creative thinking, the potential
is enormous. You can even take something like a castor bean and use
it to make a high-performance midsole.”
“Even when I was a professional athlete, I would rarely run with
just speed or time in mind – it’s more about getting outside and
feeling my best, mentally and physically,” said Tim Brown,
co-founder and chief innovation officer, Allbirds. “The Tree Flyer
2 is all about maximizing the joy of movement, and giving people a
shoe that they can feel great in and feel great about – one that
serves their personal well-being and the well-being of the
planet.”
The Tree Flyer 2 is available beginning July 25, 2023 at
allbirds.com.
ContactAllbirds PRpress@allbirds.com
About Allbirds: Dreamed up in New Zealand,
Allbirds launched in San Francisco in 2016 with the ethos of using
natural materials to create the world’s most comfortable shoes.
With carbon reduction as its north star, Allbirds is paving the way
for a more sustainable approach to business through product
innovation, industry collaboration (like open sourcing its
footprint calculator) and being the first footwear brand to carbon
label all of its products. www.allbirds.com
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