Automotive Retailer Selects Bridgeline’s AI-Powered HawkSearch
25 Julho 2024 - 9:30AM
Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in
AI-powered marketing technology, announced that a national
aftermarket automotive parts retailer has chosen Bridgeline's
HawkSearch to power product discovery for its eCommerce website.
The automotive retailer will use HawkSearch to increase sales
through the AI-powered Smart Search features. With Smart Search, a
customer can type in a concept or question into the search bar and
receive improved results.
For instance, if a customer types a question in the search box
such as “What do I need to fix my 2011 Jeep Wrangler’s fuel pump?”
Smart Search will display results for fuel pumps as well as
matching fuel filters and other fuel system parts that would fit
the specific make and model of the car. Alternatively, the customer
can take a picture of the existing fuel pump with their smartphone
to quickly find the exact replacement part they need. Smart Search
provides customers with the products they are looking for in a more
personalized and accurate way.
Ari Kahn, CEO of Bridgeline, stated, "Our partnership with the
automotive retailer showcases our dedication to supporting revenue
growth for eCommerce retailers. HawkSearch's AI-powered search
capabilities are necessary for creating online shopping experiences
that drive sales."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing
traffic, conversion rates, and average order value. To learn more,
please visit www.bridgeline.com.
Contact: Danielle Colvin SVP of Marketing Bridgeline Digital
press@bridgeline.com
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