Program Will Launch as Part of Synchrony's
HOME Network™
STAMFORD, Conn., Jan. 11,
2023 /PRNewswire/ -- Synchrony (NYSE: SYF),
a leading consumer financing company, today announced that
they are reestablishing a partnership with Bassett Furniture
Industries, Inc. (NASDAQ: BSET) to launch a multi-year
financing program. The program provides consumers with payment
options that they can use to access promotional financing at any of
the company's 92 company- and licensee-owned stores.
"We are committed to putting data at the
heart of our partnership." – Curtis
Howse, CEO of Home & Auto, Synchrony
"Bassett chose to reestablish a partnership with Synchrony
because we value Synchrony's core strengths – customer experience,
analytics and marketing leadership," said Mike Daniel, Senior Vice President and Chief
Financial Officer, Bassett
Furniture. "Synchrony's data analytics and technology enable
us to deliver greater buying power and transparency to our
consumers wherever they are along their path to purchase."
Bassett's financing program features several Synchrony
technology solutions that enhance the customer experience by
streamlining and simplifying the financing application process,
including prequalification, Direct to Device, and dApply. Synchrony
will also regularly share advanced data analytics with
Bassett. Receiving insights on valuable customer data like their
financing, shopping, and servicing preferences will help Bassett
improve the customer experience and drive loyalty and growth.
"We are thrilled to have Bassett Furniture return as a valued
Synchrony partner," said Curtis
Howse, CEO of Home & Auto, Synchrony. "We look forward
to working with them to build customer experiences that move at the
pace of customer expectations. A great customer experience is no
longer just about speed and ease; it is now also multi-channel,
immersive, personalized and data-driven. We are committed to
putting data at the heart of our partnership."
The Bassett program will launch as part of Synchrony's HOME
Network™ which provides a network of over five million customers
across thousands of store locations nationwide. As a HOME Network™
partner, Bassett will have access to exclusive marketing channels
and campaigns that enable them to reach those customers.
About Bassett Furniture Industries, Inc.
Bassett Furniture Industries, Inc. (NASDAQ: BSET), is a
leading manufacturer and marketer of high-quality home furnishings.
With 92 company- and licensee-owned stores at the time of this
release, Bassett has leveraged its strong brand name in furniture
into a network of corporate and licensed stores that focus on
providing consumers with a friendly environment for buying
furniture and accessories. Bassett's retail strategy includes
stylish, custom-built furniture that features the latest on-trend
furniture styles, free in-home design visits, and coordinated
decorating accessories. Bassett also has a traditional wholesale
business with more than 700 accounts on the open market,
across the United States and internationally. For more
information, visit the Company's website
at www.bassettfurniture.com. (BSET-E)
About Synchrony
Synchrony (NYSE: SYF) is a premier consumer financial
services company delivering one of the industry's most complete
digitally-enabled product suites. Our experience, expertise and
scale encompass a broad spectrum of industries including digital,
health and wellness, retail, telecommunications, home, auto,
outdoor, pet and more. We have an established and diverse group of
national and regional retailers, local merchants, manufacturers,
buying groups, industry associations and healthcare service
providers, which we refer to as our "partners." We connect our
partners and consumers through our dynamic financial ecosystem and
provide them with a diverse set of financing solutions and
innovative digital capabilities to address their specific needs and
deliver seamless, omnichannel experiences. We offer the right
financing products to the right customers in their channel of
choice. For more information, visit www.synchrony.com and
Twitter: @Synchrony.
Contact:
Lauren Devilbiss
240-814-5825
lauren.devilbiss@syf.com
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SOURCE Synchrony