Columbia Sportswear Announces Transition of the President of the SOREL Brand
02 Junho 2023 - 5:15PM
Business Wire
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator
in active outdoor apparel, footwear, accessories and equipment,
today announced that Mark Nenow, President of the SOREL brand, has
resigned in order to focus on his health.
Mark joined the company in 2007 to lead footwear. He recognized
a unique opportunity to transform the SOREL brand, from primarily a
men’s winter work boot to a fashion-forward, all season women’s led
brand. Mark became president of the SOREL brand in 2015 and focused
his attention on growth through a relentless drive towards
function-led style applied to boots, sandals, sneakers and more.
SOREL has consistently seen growth year over year, establishing
itself as the second largest of our family of brands.
“Mark led the brand to sales of $347 million in net sales in
2022,” said Tim Boyle, Chairman, President and CEO. “His leadership
has been invaluable to this company, and we wish him the very
best.”
Craig Zanon, Senior Vice President, Emerging Brands, will lead
SOREL as we search for a replacement.
About Columbia Sportswear Company:
Columbia Sportswear Company has assembled a portfolio of brands
for active lives, making it a leader in the global active lifestyle
apparel, footwear, accessories, and equipment industry. Founded in
1938 in Portland, Oregon, the company’s brands are today sold in
approximately 90 countries. In addition to the Columbia® brand,
Columbia Sportswear Company also owns the Mountain Hardwear®,
SOREL® and prAna® brands. To learn more, please visit the company’s
websites at www.columbia.com, www.mountainhardwear.com,
www.sorel.com and www.prana.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230602005354/en/
Mary Ellen Glynn Sr. Director, Corporate Communications Columbia
Sportswear Company mglynn@columbia.com
Columbia Sportswear (NASDAQ:COLM)
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