Item
3. KEY INFORMATION
We
are a holding company incorporated in the Cayman Islands on January 3, 2020 and not a Chinese operating company. As a holding company
with no material operations of our own, we conduct our operations through the VIE and its subsidiaries in the PRC. For accounting purposes,
we control and receive the economic benefits of the business operations of the VIE and its subsidiaries through the VIE Agreements, which
enables us to consolidate the financial results of the VIE and its subsidiaries in our consolidated financial statements under generally
accepted accounting principles in the United States (“U.S. GAAP”), and the structure involves unique risks to investors.
Our securities are securities of Pop Culture Group, the offshore holding company in the Cayman Islands, instead of securities of the
VIE or its subsidiaries in the PRC. The VIE structure provides contractual exposure to foreign investment in China-based companies where
PRC laws and regulations prohibit direct foreign investment in the operating companies. As a result of our use of the VIE structure,
investors may never hold equity interests in the VIE or its subsidiaries.
The
following diagram illustrates our corporate structure, including our subsidiaries and the VIE and its subsidiaries, as of the date of
this annual report:
Notes:
All percentages reflect the voting ownership interests instead of the equity interests held by each of our shareholders given that each
holder of Class B Ordinary Shares is entitled to seven votes per one Class B Ordinary Share and each holder of Class A Ordinary Shares
is entitled to one vote per one Class A Ordinary Share.
|
(1) |
Represents
5,763,077 Class B Ordinary Shares indirectly held by Zhuoqin Huang, the 100% owner of Joya Enterprises Limited, as of the date of
this annual report. |
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|
|
|
(2) |
Represents
233,000 Class A Ordinary Shares indirectly held by Weiyi Lin, the 100% owner of Victory Quest Industries Limited, as of the date
of this annual report. |
|
(3) |
Represents
an aggregate of 755,089 Class A Ordinary Shares held by five shareholders of Pop Culture Group, each one of which holds less than
5% of our voting ownership interests, as of the date of this annual report. |
|
(4)
|
As
of the date of this annual report, Xiamen Pop Culture is held by Zhuoqin Huang as to 61.58%, Weiyi Lin as to 10.02%, Rongdi Zhang
as to 9.10%, Chunxiao Cui as to 6.11%, Xiayu Cui as to 6.11%, Junlong He as to 4.42%, Yu Huang as to 2.42%, Azhen Lin as to 0.12%,
and Wuyang Chen as to 0.12%, respectively, together holding 100% of the shares. |
|
|
|
|
(5)
|
Xiamen
Sikai Culture Media Co., Ltd., an unrelated third party, holds 49% of the equity interests in Xiamen Pop Sikai Interactive Technology
Co., Ltd. (“Pop Sikai”). |
|
|
|
|
(6)
|
Fujian
Zhongshi Communication Co., Ltd., Wenxiu Yu, and Bo Lan, three unrelated third parties, collectively hold 49% of the equity interests
in Zhongpu Shuyuan (Xiamen) Digital Technology Co., Ltd. (“Zhongpu Shuyuan”). |
| (7) | Fuzhou Xinsiyu Culture Communication
Co., Ltd., an unrelated third party, holds 49% of the equity interests in Fujian Shuzhi Fuxin Exhibition Co., Ltd. (“Fujian Shuzhi”). |
| (8) | Shenzhen HipHopJust Information
Technology Co., Ltd. and Zhaowei Wu, two unrelated third parties, collectively hold 40% of the equity interests in Shenzhen Jam Box Technology
Co., Ltd. (“Shenzhen Jam Box”). |
The
VIE Agreements
Neither we nor our subsidiaries own any share
in Xiamen Pop Culture or its subsidiaries. Instead, for accounting purposes, we control and receive the economic benefits of the business
operations of the VIE and its subsidiaries through the VIE Agreements, which enables us to consolidate the financial results of the VIE
and its subsidiaries in our consolidated financial statements under U.S. GAAP. Heliheng, Xiamen Pop Culture, and the Xiamen Pop Culture
Shareholders entered into the VIE Agreements on March 30, 2020, which were amended and restated on February 19, 2021. The VIE Agreements
are designed to provide Heliheng with the power, rights, and obligations with respect to Xiamen Pop Culture as set forth under the VIE
Agreements. We have evaluated the guidance in Financial Accounting Standards Board Accounting Standards Codification 810 and determined
that we are regarded as the primary beneficiary of the VIE for accounting purposes, as a result of our direct ownership in Heliheng and
the provisions of the VIE Agreements.
Each
of the agreements in the VIE Agreements is described in detail below.
Exclusive
Services Agreement
Pursuant
to the Exclusive Services Agreement between Xiamen Pop Culture and Heliheng, Heliheng provides Xiamen Pop Culture with technical support,
intellectual services, and other management services relating to its day-to-day business operations and management, on an exclusive basis,
utilizing its advantages in technology, human resources, and information. For services rendered to Xiamen Pop Culture by Heliheng under
the Exclusive Services Agreement, Heliheng is entitled to collect a service fee equal to 100% of the net income of Xiamen Pop Culture,
which is Xiamen Pop Culture’s earnings before tax after deducting relevant costs and reasonable expenses.
The
Exclusive Services Agreement became effective on March 30, 2020, was amended and restated on February 19, 2021, and will remain effective
unless otherwise terminated as required by laws or regulations, or by relevant governmental or regulatory authorities. Nevertheless,
the Exclusive Services Agreement will be terminated after all shares in Xiamen Pop Culture held by the Xiamen Pop Culture Shareholders
and/or all the assets of Xiamen Pop Culture have been legally transferred to Heliheng and/or its designee in accordance with the Exclusive
Option Agreement.
The
Exclusive Services Agreement does not prohibit related party transactions. Our audit committee is required to review and approve in advance
any related party transactions, including transactions involving Heliheng or Xiamen Pop Culture.
Share
Pledge Agreement
Under
the Share Pledge Agreement between Heliheng and the Xiamen Pop Culture Shareholders, together holding 100% of the shares in Xiamen Pop
Culture, the Xiamen Pop Culture Shareholders pledged their shares in Xiamen Pop Culture to Heliheng to guarantee the performance of Xiamen
Pop Culture’s obligations under the Exclusive Services Agreement. Under the terms of the Share Pledge Agreement, in the event that
Xiamen Pop Culture or the Xiamen Pop Culture Shareholders breach their respective contractual obligations under the Exclusive Services
Agreement, Heliheng, as pledgee, will be entitled to certain rights, including, but not limited to, the right to collect dividends generated
by the pledged shares. The Xiamen Pop Culture Shareholders also agreed that upon occurrence of any event of default, as set forth in
the Share Pledge Agreement, Heliheng is entitled to dispose of the pledged shares in accordance with applicable PRC laws and regulations.
The Xiamen Pop Culture Shareholders further agreed not to dispose of the pledged shares or take any action that would prejudice Heliheng’s
interest.
The
Share Pledge Agreement is effective until the full payment of the service fees under the Exclusive Services Agreement and upon termination
of Xiamen Pop Culture’s obligations under the Exclusive Services Agreement, or upon the transfer of shares under the Exclusive
Option Agreement.
The
purposes of the Share Pledge Agreement are to (1) guarantee the performance of Xiamen Pop Culture’s obligations under the Exclusive
Services Agreement and (2) make sure the Xiamen Pop Culture Shareholders do not transfer or assign the pledged shares, or create or allow
any encumbrance that would prejudice Heliheng’s interests without Heliheng’s prior written consent. In the event Xiamen Pop
Culture breaches its contractual obligations under the Exclusive Services Agreement, Heliheng will be entitled to dispose of the pledged
shares in accordance with relevant PRC laws and regulations.
As
of the date of this annual report, the share pledges under the Share Pledge Agreement have been registered with the competent PRC regulatory
authority.
Exclusive
Option Agreement
Under
the Exclusive Option Agreement, the Xiamen Pop Culture Shareholders, together holding 100% of the shares in Xiamen Pop Culture, irrevocably
granted Heliheng (or its designee) an exclusive option to purchase, to the extent permitted under PRC laws and regulations, once or at
multiple times, at any time, part or all of their shares in Xiamen Pop Culture. The option price is RMB10 or the minimum amount to the
extent permitted under PRC laws and regulations, whichever is lower.
Under
the Exclusive Option Agreement, Heliheng may at any time under any circumstances, purchase or have its designee purchase, at its discretion,
to the extent permitted under PRC laws and regulations, all or part of the Xiamen Pop Culture Shareholders’ shares in Xiamen Pop
Culture. The Exclusive Option Agreement, together with the Share Pledge Agreement, the Exclusive Services Agreement, and the Shareholders’
Powers of Attorney, enable us to consolidate the financial results of Xiamen Pop Culture and its subsidiaries in our consolidated financial
statements under U.S. GAAP.
The
Exclusive Option Agreement remains effective until all the equity of Xiamen Pop Culture is legally transferred under the name of Heliheng
and/or other entity or individual designated by it, unless terminated earlier by Heliheng with a 30-day prior notice.
Shareholders’
Powers of Attorney
Under
each of the Powers of Attorney, the Xiamen Pop Culture Shareholders authorized Heliheng to act on their behalf as their exclusive agent
and attorney with respect to all rights as shareholders, including but not limited to: (a) attending shareholders’ meetings; (b)
exercising all the shareholder’s rights, including voting, that shareholders are entitled to under PRC laws and regulations and
the Articles of Association, including but not limited to the sale or transfer or pledge or disposition of shares in part or in whole;
and (c) designating and appointing on behalf of shareholders the legal representative, the executive director, supervisor, the chief
executive officer, and other senior management members of Xiamen Pop Culture.
The
Powers of Attorney are irrevocable and continuously valid from the date of execution of the Powers of Attorney, so long as the Xiamen
Pop Culture Shareholders are shareholders of Xiamen Pop Culture.
Spousal
Consents
The
spouses of certain of the Xiamen Pop Culture Shareholders agreed, via a spousal consent, to the execution of the “Transaction Documents”
including: (a) Exclusive Option Agreement entered into with Heliheng and Xiamen Pop Culture; (b) Share Pledge Agreement entered into
with Heliheng; and (c) Powers of Attorney executed by the Xiamen Pop Culture Shareholders, and the disposal of the shares of Xiamen Pop
Culture held by the Xiamen Pop Culture Shareholders and registered in their names.
The
spouses of certain of the Xiamen Pop Culture Shareholders further undertook not to make any assertions in connection with the shares
of Xiamen Pop Culture which are held by the Xiamen Pop Culture Shareholders. The spouses of certain of the Xiamen Pop Culture Shareholders
confirmed that the Xiamen Pop Culture Shareholders can perform, amend, or terminate the Transaction Documents without their authorization
or consent. They undertook to execute all necessary documents and take all necessary actions to ensure appropriate performance of the
agreements.
The
spouses of certain of the Xiamen Pop Culture Shareholders also undertook that if they obtain any share of Xiamen Pop Culture which are
held by the Xiamen Pop Culture Shareholders for any reasons, they will be bound by the Transaction Documents and comply with the obligations
thereunder as shareholders of Xiamen Pop Culture. For this purpose, upon Heliheng’s request, they will sign a series of written
documents in substantially the same format and content as the Transaction Documents and Exclusive Services Agreement (as amended from
time to time).
Risks
Associated with Our Corporate Structure and the VIE Agreements
Because
we do not directly hold equity interests in the VIE and its subsidiaries, we are subject to risks and uncertainties of the interpretations
and applications of PRC laws and regulations, including but not limited to, regulatory review of overseas listing of companies in the
PRC through special purpose vehicles and the validity and enforcement of the VIE Agreements. We are also subject to the risks and uncertainties
about any future actions of the PRC government in this regard that could disallow the VIE structure, which would likely result in a material
change in the VIE’s operations, and the value of our Class A Ordinary Shares may depreciate significantly or become worthless.
See “—D. Risk Factors—Risks Relating to Our Corporate Structure,” “—D. Risk Factors—Risks Relating
to Doing Business in the PRC,” and “—D. Risk Factors—Risks Relating to Our Class A Ordinary Shares and the Trading
Market.” The VIE Agreements have not been tested in a court of law in the PRC as of the date of this annual report.
The
VIE Agreements may not be as effective as direct ownership in providing operational control. For instance, Xiamen Pop Culture and the
Xiamen Pop Culture Shareholders could breach the VIE Agreements, by, among other things, failing to conduct their operations in an acceptable
manner or taking other actions that are detrimental to our interests. The Xiamen Pop Culture Shareholders may not act in the best interests
of our Company or may not perform their obligations under these contracts. Such risks exist throughout the period in which we intend
to operate certain portions of our business through the VIE Agreements. In the event that Xiamen Pop Culture or the Xiamen Pop Culture
Shareholders fail to perform their respective obligations under the VIE Agreements, we may have to incur substantial costs and expend
additional resources to enforce such arrangements. In addition, even if legal actions are taken to enforce such arrangements, there is
uncertainty as to whether the courts of the PRC would recognize or enforce judgments of U.S. courts against us or such persons predicated
upon the civil liability provisions of the securities laws of the U.S. or any state. See “—D. Risk Factors—Risks Relating
to Our Corporate Structure—If the PRC government determines that the VIE Agreements do not comply with PRC regulatory restrictions
on foreign investment in the relevant industries, or if these regulations or the interpretation of existing regulations change in the
future, we could be subject to severe penalties or be forced to relinquish our interests in those operations,” “—D.
Risk Factors—Risks Relating to Doing Business in the PRC—Uncertainties in the interpretation and enforcement of PRC laws
and regulations could limit the legal protection available to you and us,” “—D. Risk Factors—Risks Relating to
Our Corporate Structure—The VIE Agreements may not be effective in providing control over Xiamen Pop Culture,” and “—D.
Risk Factors—Risks Relating to Our Corporate Structure—The VIE Agreements are governed by the laws of the PRC and we may
have difficulty in enforcing any rights we may have under the VIE Agreements.”
Risks
Associated with being based in the PRC
We
are subject to certain legal and operational risks associated with being based in the PRC, which could result in a material change in
the VIE’s operations and/or the value of our securities, or could significantly limit or completely hinder our ability to offer
or continue to offer securities to investors and cause the value of such securities to significantly decline or be worthless. PRC laws
and regulations governing our current business operations are sometimes vague and uncertain. Recently, the PRC government adopted a series
of regulatory actions and issued statements to regulate business operations in the PRC with little advance notice, including cracking
down on illegal activities in the securities market, adopting new measures to extend the scope of cybersecurity reviews, and expanding
the efforts in anti-monopoly enforcement. For example, the General Office of the Central Committee of the Communist Party of China and
the General Office of the State Council jointly issued the Opinions on Severely Cracking Down on Illegal Securities Activities According
to Law, or the Opinions, which were made available to the public on July 6, 2021. The Opinions emphasized the need to strengthen
the administration over illegal securities activities and the need to strengthen the supervision over overseas listings by Chinese companies.
As of the date of this annual report, we, our subsidiaries, and the PRC operating entities have not been involved in any investigations
on cybersecurity review initiated by any PRC regulatory authority, nor has any of them received any inquiry, notice, or sanction. As
confirmed by our PRC counsel, Jincheng Tongda & Neal Law Firm (“JT&N”), as of the date of this annual report, we
are not subject to cybersecurity review with the Cyberspace Administration of China, or the CAC, under the Cybersecurity Review Measures
that became effective on February 15, 2022, or if the Security Administration Draft is enacted as proposed, since (i) as companies that
host entertainment events, operate hip-hop related online programs, and provide event planning and execution services and brand promotion services
to corporate clients, we and the PRC operating entities are unlikely to be classified as critical information infrastructure operators
(“CIIOs”) by the PRC regulatory agencies; (ii) we and the PRC operating entities currently possess personal information of
a relatively small number of users in their business operations, significantly less than the one million user threshold set for a data
processing operator applying for listing on a foreign exchange that may be required to pass such cybersecurity review, and they do not
anticipate that they will be collecting over one million users’ personal information in the foreseeable future; and (iii) since
we and the PRC operating entities are in the hip-hop industry, data processed in their business is unlikely to have a bearing on national
security and therefore is unlikely to be classified as core or important data by the authorities. There remains uncertainty, however,
as to how the Cybersecurity Review Measures and the Security Administration Draft will be interpreted or implemented and whether the
PRC regulatory agencies, including the CAC, may adopt new laws, regulations, rules, or detailed implementation and interpretation related
to the Cybersecurity Review Measures and the Security Administration Draft. See “—D. Risk Factors—Risks Relating to
Doing Business in the PRC—Recent greater oversight by the Cyberspace Administration of China over data security, particularly for
companies seeking to list on a foreign exchange, could adversely impact our business and our offering.” Furthermore, on December
24, 2021, the China Securities Regulatory Commission (the “CSRC”) released the Administrative Provisions of the State Council
Regarding the Overseas Issuance and Listing of Securities by Domestic Enterprises (Draft for Comments) (the “Administrative Provisions”)
and the Measures for the Overseas Issuance of Securities and Listing Record-Filings by Domestic Enterprises (Draft for Comments) (the
“Filing Measures” and, together with the Administrative Provisions, the “Draft Rules Regarding Overseas Listings”),
both of which had a comment period that expired on January 23, 2022. The Administrative Provisions and the Filing Measures regulate overseas
securities offering and listing activities by domestic enterprises in direct or indirect form. The Administrative Provisions specify
that the CSRC has regulatory authority over the “overseas securities offering and listing by domestic enterprises,” and requires
“domestic” enterprises to complete filing procedures with the CSRC if they wish to list overseas. The Administrative Provisions
also contain regulatory red lines for overseas offerings and listings by “domestic” enterprises. The Filing Measures provide
supplementary rules for the Administrative Provisions by specifying the primary filing procedures for overseas offerings and listing
by domestic enterprises. If the Administrative Provisions and the Filing Measures are fully implemented in the current form, we may be
required to file in accordance with the Filing Measures. As of the date of this annual report, these drafts have not been formally adopted,
and, due to the lack of detailed guidance or implementation rules, there are still uncertainties regarding the Administrative Provisions
and the Filing Measures. Since these statements and regulatory actions are newly published, however, official guidance and related implementation
rules have not been issued. It is highly uncertain what the potential impact such modified or new laws and regulations will have
on the daily business operations of our subsidiaries and the VIE, our ability to accept foreign investments, and our listing on an U.S.
exchange. The Standing Committee of the National People’s Congress or PRC regulatory authorities may in the future promulgate laws,
regulations, or implementing rules that require us, our subsidiaries, or the VIE to obtain regulatory approval from Chinese authorities
for listing in the U.S. See “—D. Risk Factors—Risks Relating to Doing Business in the PRC—The Chinese government
may exert more oversight and control over overseas public offerings conducted by China-based issuers, which could significantly limit
or completely hinder our ability to offer or continue to offer our securities to investors and could cause the value of our securities
to significantly decline or become worthless.”
Since
2021, the Chinese government has strengthened its anti-monopoly supervision, mainly in three aspects: (i) establishing the National Anti-Monopoly
Bureau; (ii) revising and promulgating anti-monopoly laws and regulations, including: the Anti-Monopoly Law of the PRC (amended on June
24, 2022 and effective on August 1, 2022), the anti-monopoly guidelines for various industries, and the Detailed Rules for the Implementation
of the Fair Competition Review System; and (iii) expanding the anti-monopoly law enforcement targeting Internet companies and large enterprises.
As of the date of this annual report, the Chinese government’s recent statements and regulatory actions related to anti-monopoly
concerns have not impacted our or the PRC operating entities’ ability to conduct business, our ability to accept foreign investments
or issue our securities to foreign investors because neither we and our subsidiaries, nor the PRC operating entities engage in monopolistic
behaviors that are subject to these statements or regulatory actions.
Permissions
Required from PRC Authorities
As
of the date of this annual report, we, our PRC subsidiaries, and the PRC operating entities, (i) are not covered by additional permissions
or approval requirements from any governmental agency that is required to approve the PRC operating entities’ operations, (ii)
have received from PRC authorities all requisite licenses, permissions, and approvals needed to engage in the businesses currently conducted
in the PRC, and (iii) no such permission or approval has been denied. These licenses, permissions, and approvals, which have been successfully
obtained, are: (i) business licenses; (ii) the Electronic Data Interchange (“EDI”) and Internet Content Provider (“ICP”)
Licenses; (iii) the Commercial Performance License; (iv) the Radio and Television Program Production and Operation Permit; and (v) the
filing-for-record procedures before engaging in non-commercial Internet content service operations. Besides, the PRC operating entities
are in the process of applying for the following licenses, permissions, or approvals, which may be required for their new operations
in the PRC: (i) the Internet Culture Business Operating License; (ii) the Internet Publication License; (iii) the filing-for-record procedures
with the CAC’s filing management system for blockchain information services; and (iv) the filing-for-record procedures for artworks
related business activities with local cultural administrative authorities. However, we cannot assure you that any of these entities
will be able to receive clearance of such compliance requirements in a timely manner, or at all. Any failure of these entities to fully
comply with such compliance requirements may cause our PRC subsidiaries or the PRC operating entities to be unable to begin their new
businesses or operations in the PRC, subject them to fines, relevant new businesses or operations suspension for rectification, or other
sanctions. See “—D. Risk Factors—Risks Relating to Doing Business in the PRC—If the PRC operating entities fail
to obtain or renew any of the requisite approvals, licenses, or permits applicable to their business, it could materially and adversely
affect their business and results of operations.”
As
advised by our PRC counsel, JT&N, as of the date of this annual report, our Company, our subsidiaries, and the PRC operating entities,
(i) are not required to obtain additional permissions or approvals to operate their current business, (ii) are not required to obtain
permission from the CSRC, the CAC, or any other Chinese authorities to issue our securities to foreign investors based on PRC laws and
regulations currently in effect, and (iii) have not received or were denied such permission by any Chinese authorities. However, we cannot
assure you that the PRC regulatory agencies, including the CAC or the CSRC, would take the same view as we do, and there is no assurance
that our PRC subsidiaries and the PRC operating entities are always able to successfully update or renew the licenses or permits required
for the relevant business in a timely manner or that these licenses or permits are sufficient to conduct all of their present or future
business. If our PRC subsidiaries or the PRC operating entities (i) do not receive or maintain required permissions or approvals, (ii)
inadvertently conclude that such permissions or approvals are not required, or (iii) applicable laws, regulations, or interpretations
change and our PRC subsidiaries and the PRC operating entities are required to obtain such permissions or approvals in the future, they
could be subject to fines, legal sanctions, or an order to suspend their relevant services, which may materially and adversely affect
our financial condition and results of operations and cause our securities to significantly decline in value or become worthless.
Recently,
the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council jointly issued
the Opinions, which were made available to the public on July 6, 2021. The Opinions emphasized the need to strengthen the administration
over illegal securities activities and the need to strengthen the supervision over overseas listings by Chinese companies. See “—D.
Risk Factors—Risks Relating to Doing Business in the PRC—The Chinese government may exert more oversight and control over
overseas public offerings conducted by China-based issuers, which could significantly limit or completely hinder our ability to offer
or continue to offer our securities to investors and could cause the value of our securities to significantly decline or become worthless.”
In
addition, our securities may be prohibited from trading on a national exchange or over-the-counter under the Holding Foreign Companies
Accountable Act if the Public Company Accounting Oversight Board (United States), or the “PCAOB,” is unable to inspect our
auditor for three consecutive years beginning in 2021. Our auditor, WWC, P.C., is an independent registered public accounting firm with
the PCAOB, and as an auditor of publicly traded companies in the U.S., is subject to laws in the U.S., pursuant to which the PCAOB conducts
regular inspections to assess its compliance with the applicable professional standards. The PCAOB currently has access to inspect the
working papers of our auditor and our auditor is not subject to the determinations announced by the PCAOB on December 16, 2021. If trading
in our Class A Ordinary Shares is prohibited under the Holding Foreign Companies Accountable Act in the future because the PCAOB determines
that it cannot inspect or fully investigate our auditor at such future time, Nasdaq may determine to delist our Class A Ordinary Shares.
On June 22, 2021, the U.S. Senate passed the Accelerating Holding Foreign Companies Accountable Act, which, if passed by the U.S. House
of Representatives and signed into law, would reduce the period of time for foreign companies to comply with PCAOB audits to two consecutive
years instead of three, thus reducing the time period for triggering the delisting of our Company and the prohibition of trading in our
securities if the PCAOB is unable to inspect our accounting firm at such future time. On August 26, 2022, the CSRC, the Ministry of Finance
of the PRC (the “MOF”), and the PCAOB signed a Statement of Protocol (the “Protocol”) governing inspections and
investigations of audit firms based in mainland China and Hong Kong, taking the first step toward opening access for the PCAOB to inspect
and investigate registered public accounting firms headquartered in mainland China and Hong Kong. Pursuant to the fact sheet with respect
to the Protocol disclosed by the SEC, the PCAOB shall have independent discretion to select any issuer audits for inspection or investigation
and has the unfettered ability to transfer information to the SEC. However, uncertainties still exist as to whether and how this new
Protocol will be implemented and whether the PCAOB can make a determination that it is able to inspect and investigate completely in
mainland China and Hong Kong. When the PCAOB reassesses its determinations by the end of 2022, it could determine that it is still unable
to inspect and investigate completely audit firms based in mainland China and Hong Kong. See “—D. Risk Factors—Risks
Relating to Doing Business in the PRC—Recent joint statement by the SEC and the PCAOB, rule changes by Nasdaq, and the Holding
Foreign Companies Accountable Act all call for additional and more stringent criteria to be applied to emerging market companies upon
assessing the qualification of their auditors, especially the non-U.S. auditors who are not inspected by the PCAOB. These developments
could add uncertainties to our continued listing or future offerings of our securities in the U.S.”
Asset
Transfers Between Our Company, Our Subsidiaries, and the VIE
As
of the date of this annual report, our Company, our subsidiaries, and the VIE have not distributed any earnings or settled any amounts
owed under the VIE Agreements. Our Company, our subsidiaries, and the VIE do not have any plan to distribute earnings or settle amounts
owed under the VIE Agreements in the foreseeable future.
The
Company’s management is directly supervising cash management. Our finance department is responsible for establishing the cash management
policies and procedures among our subsidiaries and departments and the PRC operating entities. Each subsidiary, department, or PRC operating
entity initiates a cash request by putting forward a cash demand plan, which explains the specific amount and timing of cash requested,
and submitting it to designated management members of the Company, based on the amount and the use of cash requested. The designated
management member examines and approves the allocation of cash based on the sources of cash and the priorities of the needs, and submit
it to the cashier specialists of our finance department for a second review. Other than the above, we currently do not have other cash
management policies or procedures that dictate how funds are transferred.
During
the fiscal years ended June 30, 2022, 2021, and 2020, cash transfers and transfers of other assets between our Company, our subsidiaries,
and the VIE were as follows: in July 2020, Pop Culture Group transferred approximately $600,000 to Pop Culture HK, which in turn transferred
approximately $599,000 to Heliheng; in July 2021, Pop Culture Group transferred approximately $7,081,000 of the net proceeds from our
initial public offering to Pop Culture HK, which in turn transferred approximately $7,050,000 to Heliheng; and in May and June 2022,
Pop Culture Group transferred approximately $3,019,000 to Pop Culture HK, which in turn transferred approximately $3,008,400 to Heliheng.
Dividends
or Distributions Made to Our Company and U.S. Investors and Tax Consequences
As
of the date of this annual report, none of our subsidiaries or the VIE have made any dividends or distributions to our Company and our
Company has not made any dividends or distributions to our shareholders. We intend to keep any future earnings to finance the expansion
of our business, and we do not anticipate that any cash dividends will be paid in the foreseeable future. Subject to the passive foreign
investment company (“PFIC”) rules, the gross amount of distributions we make to investors with respect to our securities
(including the amount of any taxes withheld therefrom) will be taxable as a dividend, to the extent that the distribution is paid out
of our current or accumulated earnings and profits, as determined under U.S. federal income tax principles.
Under
Cayman Islands law, a Cayman Islands company may pay a dividend on its shares out of either profit or share premium amount, provided
that in no circumstances may a dividend be paid if this would result in the company being unable to pay its debts due in the ordinary
course of business.
Cash
is transferred among our Company, our subsidiaries, and the VIE, in the following manners: (i) funds are transferred to Heliheng, our
WFOE, from our Company as needed through Pop Culture HK, our Hong Kong subsidiary, in the form of capital contributions or shareholder
loans, as the case may be; (ii) funds may be paid by the VIE to Heliheng, as service fees according to the VIE Agreements; (iii) dividends
or other distributions may be paid by Heliheng, to our Company through Pop Culture HK; and (iv) Heliheng and the VIE, lend to and borrow
from each other from time to time for business operation purposes.
Relevant
PRC laws and regulations permit the companies in the PRC to pay dividends only out of their retained earnings, if any, as determined
in accordance with PRC accounting standards and regulations. Additionally, each of the companies in the PRC are required to set aside
at least 10% of its after-tax profits each year, if any, to fund a statutory reserve until such reserve reaches 50% of its registered
capital. The companies in the PRC are also required to further set aside a portion of their after-tax profits to fund the employee welfare
fund, although the amount to be set aside, if any, is determined at their discretion. These reserves are not distributable as cash dividends.
Furthermore, in order for us to pay dividends to our shareholders, we will rely on payments made from Xiamen Pop Culture to Heliheng,
pursuant to the VIE Agreements, and the distribution of such payments to Pop Culture HK as dividends from Heliheng, and then to our Company.
If our PRC subsidiaries and the PRC operating entities incur debt on their own behalf in the future, the instruments governing the debt
may restrict their ability to pay dividends or make other payments to us.
Our
cash dividends, if any, will be paid in U.S. dollars. If we are considered a tax resident enterprise of the PRC for tax purposes, any
dividends we pay to our overseas shareholders may be regarded as PRC-sourced income and as a result may be subject to PRC withholding
tax. See “—D. Risk Factors—Risks Relating to Doing Business in the PRC—Under the PRC Enterprise Income Tax Law,
we may be classified as a PRC ‘resident enterprise’ for PRC enterprise income tax purposes. Such classification would likely
result in unfavorable tax consequences to us and our non-PRC shareholders and have a material adverse effect on our results of operations
and the value of your investment.”
The
PRC government also imposes controls on the convertibility of Renminbi into foreign currencies and, in certain cases, the remittance
of currency out of the PRC. The majority of our and the PRC operating entities’ income is received in Renminbi and shortages in
foreign currencies may restrict our ability to pay dividends or other payments, or otherwise satisfy our foreign currency denominated
obligations, if any. Under existing PRC foreign exchange regulations, payments of current account items, including profit distributions,
interest payments and expenditures from trade-related transactions, can be made in foreign currencies without prior approval from the
State Administration of Foreign Exchange as long as certain procedural requirements are met. Approval from appropriate government authorities
is required if Renminbi is converted into foreign currency and remitted out of the PRC to pay capital expenses such as the repayment
of loans denominated in foreign currencies. The PRC government may, at its discretion, impose restrictions on access to foreign currencies
for current account transactions and if this occurs in the future, we may not be able to pay dividends in foreign currencies to our shareholders.
Any
limitation on the ability of our PRC subsidiaries and the PRC operating entities to distribute dividends or other payments to their respective
shareholders could materially and adversely limit our ability to conduct operations, make investments, engage in acquisitions, or undertake
other activities requiring working capital. However, our operations and business, including investment and/or acquisitions by our PRC
subsidiaries and the PRC operating entities within the PRC, will not be affected as long as the capital is not transferred in or out
of the PRC.
Selected
Condensed Consolidating Financial Schedule
As
a holding company with no material operations of our own, we conduct our operations through our subsidiaries and the VIE and its subsidiaries
in the PRC. Our subsidiaries and the VIE and its subsidiaries as of the date of this annual report are described below:
Name of Entity | |
Date of Incorporation/
Acquisition | |
Place of Incorporation/
Acquisition | |
Effective
Interest Held
Through
Equity
Ownership/
Contractual
Arrangements | |
Principal Activities |
Pop Culture Group | |
January 3, 2020 | |
Cayman Islands | |
100% | |
Parent Holding |
| |
| |
| |
| |
|
Subsidiaries | |
| |
| |
| |
|
Pop Culture HK | |
January 20, 2020 | |
Hong Kong | |
100% | |
Investment holding |
Heliheng | |
March 13, 2020 | |
PRC | |
100% | |
WFOE, consultancy and information technology support |
Pop Culture Global Operations Inc. (“Pop Culture Global”) | |
December 3, 2021 | |
California | |
100% | |
Overseas hip-hop resource integration and business development |
Xiamen Pop Investment Co., Ltd. (“Pop Investment”) | |
January 25, 2022 | |
PRC | |
60% owned by Heliheng; 40% owned by the VIE | |
Cross-border funds management |
Fujian Pupu Shuzhi Sports Industry Development Co., Ltd. (“Shuzhi Sports”) | |
July 21, 2022 | |
PRC | |
100% | |
Holding sports performance activities |
| |
| |
| |
| |
|
VIE | |
| |
| |
| |
|
Xiamen Pop Culture | |
March 29, 2007 | |
PRC | |
VIE | |
Event planning, execution, and hosting |
| |
| |
| |
| |
|
VIE’s subsidiaries | |
| |
| |
| |
|
Shanghai Pupu Sibo Sports Technology Development Co., Ltd. (“Pupu Sibo”) | |
March 30, 2017 | |
PRC | |
100% owned by the VIE | |
Event planning and execution |
Xiamen Pop Network Technology Co., Ltd. (“Pop Network”) | |
June 6, 2017 | |
PRC | |
100% owned by the VIE | |
Marketing |
Guangzhou Shuzhi Culture Communication Co., Ltd. (“Guangzhou Shuzhi”) | |
December 19, 2018 | |
PRC | |
100% owned by the VIE | |
Event planning and execution |
Shenzhen Pop Digital Industry Development Co., Ltd. (“Shenzhen Pop”) | |
January 17, 2020 | |
PRC | |
100% owned by the VIE | |
Event planning and execution |
Xiamen Pupu Digital Technology Co., Ltd. (“Pupu Digital”) | |
June 20, 2022 | |
PRC | |
100% owned by the VIE | |
Cultural technology |
Hualiu Digital Entertainment (Beijing) International Culture Media Co., Ltd. (“Hualiu Digital”) | |
April 14, 2022 | |
PRC | |
100% owned by the VIE | |
Acting broker and self-branding development |
Pop Sikai | |
August 18, 2020 | |
PRC | |
51% owned by the VIE | |
Event planning and execution |
Zhongpu Shuyuan | |
March 30, 2022 | |
PRC | |
51% owned by the VIE | |
Digital collection and Metaverse |
Xiamen Qiqin Technology Co., Ltd. (“Xiamen Qiqin”) | |
April 12, 2022 | |
PRC | |
51% owned by the VIE | |
IPC License |
Shenzhen Jam box | |
November 18, 2021 | |
PRC | |
60% owned by the VIE | |
Software-as-a-Service (“SaaS”) Software Provider |
Xiamen Pop Shuzhi Culture Communication Co., Ltd. (“Xiamen Shuzhi”) | |
May 16, 2022 | |
PRC | |
100% owned by the VIE | |
Online and offline advertising marketing and exhibitions |
Fujian Shuzhi | |
May 18, 2022 | |
PRC | |
51% owned by the VIE | |
Online and offline advertising marketing and exhibitions |
The
following tables present selected condensed consolidated financial data of Pop Culture Group and its subsidiaries and the VIE and its
subsidiaries for the fiscal years ended June 30, 2022, 2021, and 2020, and balance sheet data as of June 30, 2022 and 2021.
SELECTED
CONDENSED CONSOLIDATED STATEMENTS OF INCOME AND COMPREHENSIVE INCOME (LOSS)
|
|
For the Fiscal Year Ended
June 30, 2022 |
|
|
|
Pop Culture
Group |
|
|
Subsidiaries |
|
|
VIE and its
Subsidiaries |
|
|
Eliminations |
|
|
Consolidated
Total |
|
Revenue |
|
$ |
- |
|
|
$ |
7,520,431 |
|
|
$ |
24,761,112 |
|
|
$ |
- |
|
|
$ |
32,281,543 |
|
Cost of revenue |
|
$ |
- |
|
|
$ |
6,542,201 |
|
|
$ |
19,493,810 |
|
|
$ |
- |
|
|
$ |
26,036,011 |
|
Gross profit |
|
$ |
- |
|
|
$ |
978,230 |
|
|
$ |
5,267,302 |
|
|
$ |
- |
|
|
$ |
6,245,532 |
|
Service fee income |
|
$ |
- |
|
|
$ |
- |
|
|
$ |
1,882,512 |
|
|
$ |
(1,882,512 |
)* |
|
$ |
- |
|
Net income |
|
$ |
(1,583,761 |
) |
|
$ |
389,137 |
|
|
$ |
1,882,512 |
|
|
$ |
- |
|
|
$ |
687,888 |
|
Comprehensive income |
|
$ |
(1,583,761 |
) |
|
$ |
124,256 |
|
|
$ |
1,273,590 |
|
|
$ |
- |
|
|
$ |
(185,915 |
) |
* |
To
eliminate income generated by the VIE and its subsidiaries. |
| |
For the Fiscal Year Ended June 30, 2021 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Revenue | |
$ | - | | |
$ | 655,255 | | |
$ | 24,871,302 | | |
$ | - | | |
$ | 25,526,557 | |
Cost of revenue | |
$ | - | | |
$ | 579,454 | | |
$ | 17,723,040 | | |
$ | - | | |
$ | 18,302,494 | |
Gross profit | |
$ | - | | |
$ | 75,801 | | |
$ | 7,148,262 | | |
$ | - | | |
$ | 7,224,063 | |
Service fee income | |
$ | - | | |
$ | 4,571,795 | | |
$ | - | | |
$ | (4,571,795 | ) | |
$ | - | |
Net (loss) income | |
$ | (330,734 | ) | |
$ | 4,598,276 | | |
$ | 4,571,795 | | |
$ | (4,571,795 | ) | |
$ | 4,267,542 | |
Comprehensive (loss) income | |
$ | (330,734 | ) | |
$ | 4,648,657 | | |
$ | 5,857,171 | | |
$ | (4,571,795 | ) | |
$ | 5,603,299 | |
| |
For the Fiscal Year Ended June 30, 2020 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Revenue | |
$ | - | | |
$ | - | | |
$ | 15,688,080 | | |
$ | - | | |
$ | 15,688,080 | |
Cost of revenue | |
$ | - | | |
$ | - | | |
$ | 11,158,847 | | |
$ | - | | |
$ | 11,158,847 | |
Gross profit | |
$ | - | | |
$ | - | | |
$ | 4,529,233 | | |
$ | - | | |
$ | 4,529,233 | |
Net (loss) income | |
$ | (318,634 | ) | |
$ | (99 | ) | |
$ | 2,944,550 | | |
$ | - | | |
$ | 2,625,817 | |
Comprehensive (loss) income | |
$ | (318,634 | ) | |
$ | (100 | ) | |
$ | 2,702,712 | | |
$ | - | | |
$ | 2,383,978 | |
SELECTED
CONDENSED CONSOLIDATED BALANCE SHEETS
| |
As of June 30, 2022 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Cash | |
$ | 9,085,082 | | |
$ | 1,741,047 | | |
$ | 3,569,903 | | |
$ | - | | |
$ | 14,396,032 | |
Receivable from the VIE | |
$ | - | | |
$ | 1,882,512 | | |
$ | - | | |
$ | (1,882,512 | ) | |
$ | - | |
Total current assets | |
$ | 13,335,083 | | |
$ | 10,047,766 | | |
$ | 29,331,187 | | |
$ | (1,882,512 | ) | |
$ | 50,831,524 | |
Investments in subsidiaries and the VIE | |
$ | 10,700,049 | | |
$ | 10,657,426 | | |
$ | - | | |
$ | (21,357,475 | ) | |
$ | - | |
Total assets | |
$ | 33,634,367 | | |
$ | 23,826,005 | | |
$ | 30,147,583 | | |
$ | (23,239,987 | ) | |
$ | 64,367,968 | |
Total liabilities | |
$ | 90,165 | | |
$ | 395,324 | | |
$ | 11,110,127 | | |
$ | - | | |
$ | 11,595,616 | |
Total shareholders’ equity | |
$ | 33,544,203 | | |
$ | 23,430,680 | | |
$ | 19,037,456 | | |
$ | (23,239,987 | ) | |
$ | 52,772,352 | |
Total liabilities and shareholders’ equity | |
$ | 33,634,367 | | |
$ | 23,826,005 | | |
$ | 30,147,583 | | |
$ | (23,239,987 | ) | |
$ | 64,367,968 | |
| |
As of June 30, 2021 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Cash | |
$ | 4,260 | | |
$ | 27,654 | | |
$ | 1,288,063 | | |
$ | - | | |
$ | 1,319,977 | |
Receivable from the VIE | |
$ | - | | |
$ | 4,571,795 | | |
$ | - | | |
$ | (4,571,795 | ) | |
$ | - | |
Total current assets | |
$ | 683,526 | | |
$ | 5,243,936 | | |
$ | 31,054,450 | | |
$ | (4,571,795 | ) | |
$ | 32,410,117 | |
Investments in subsidiaries and the VIE | |
$ | 18,869,579 | | |
$ | 599,000 | | |
$ | - | | |
$ | (19,468,579 | ) | |
$ | - | |
Total assets | |
$ | 19,553,105 | | |
$ | 5,849,445 | | |
$ | 33,067,159 | | |
$ | (24,040,374 | ) | |
$ | 34,429,335 | |
Total liabilities | |
$ | 225,000 | | |
$ | 1,888 | | |
$ | 14,874,342 | | |
$ | - | | |
$ | 15,101,230 | |
Total shareholders’ equity | |
$ | 19,328,105 | | |
$ | 5,847,557 | | |
$ | 18,192,817 | | |
$ | (24,040,374 | ) | |
$ | 19,328,105 | |
Total liabilities and shareholders’ equity | |
$ | 19,553,105 | | |
$ | 5,849,445 | | |
$ | 33,067,159 | | |
$ | (24,040,374 | ) | |
$ | 34,429,335 | |
SELECTED
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
| |
For the Fiscal Year Ended June 30, 2022 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Net cash used in operating activities | |
$ | (10,391,828 | ) | |
$ | 1,713,393 | | |
$ | (22,495,295 | ) | |
$ | - | | |
$ | (31,173,730 | ) |
Net used in investing activities | |
$ | (10,100,049 | ) | |
$ | - | | |
$ | (82,733 | ) | |
$ | 10,100,049 | | |
$ | (82,733 | ) |
Net cash used in (provided by) financing activities | |
$ | 29,572,699 | | |
$ | - | | |
$ | 10,463,813 | | |
$ | - | | |
$ | 40,036,512 | |
| |
For the Fiscal Year Ended June 30, 2021 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Net cash used in operating activities | |
$ | (75,805 | ) | |
$ | (651,453 | ) | |
$ | (3,310,074 | ) | |
$ | - | | |
$ | (4,037,332 | ) |
Net used in investing activities | |
$ | (600,000 | ) | |
$ | - | | |
$ | - | | |
$ | 600,000 | | |
$ | - | |
Net cash used in (provided by) financing activities | |
$ | (459,164 | ) | |
$ | (568,241 | ) | |
$ | 4,378,228 | | |
$ | 600,000 | | |
$ | 3,950,823 | |
| |
For the Fiscal Year Ended June 30, 2020 | |
| |
Pop Culture Group | | |
Subsidiaries | | |
VIE and its Subsidiaries | | |
Eliminations | | |
Consolidated Total | |
Net cash used in operating activities | |
$ | (348,870 | ) | |
$ | - | | |
$ | (2,255,959 | ) | |
$ | - | | |
$ | (2,604,829 | ) |
Net provided by investing activities | |
$ | - | | |
$ | - | | |
$ | 3,261 | | |
$ | - | | |
$ | 3,261 | |
Net cash provided by financing activities | |
$ | 1,487,862 | | |
$ | - | | |
$ | 1,777,271 | | |
$ | - | | |
$ | 3,265,133 | |
A.
[Reserved]
B.
Capitalization and Indebtedness
Not
applicable.
C.
Reasons for the Offer and Use of Proceeds
Not
applicable.
D.
Risk Factors
Risks
Relating to Our Corporate Structure
Our
corporate structure, in particular the VIE Agreements, is subject to significant risks, as set forth in the following risk factors.
If
the PRC government determines that the VIE Agreements do not comply with PRC regulatory restrictions on foreign investment in the relevant
industries, or if these regulations or the interpretation of existing regulations change in the future, we could be subject to severe
penalties or be forced to relinquish our interests in those operations.
Foreign ownership of Internet content services
and radio and television program production and distribution business is prohibited under current PRC laws and regulations. See “Item
4. Information on the Company—B. Business Overview—Regulations.” Accordingly, we currently operate our radio and television
program production and distribution business through Xiamen Pop Culture, a VIE, pursuant to the VIE Agreements. For a description of the
VIE Agreements, see “Item 4. Information on the Company—A. History and Development of the Company—The VIE Agreements.”
According
to our PRC counsel, JT&N, based on its understandings of the relevant PRC laws and regulations, (i) the ownership structure of Xiamen
Pop Culture and Heliheng is currently not in violation of applicable PRC laws and regulations currently in effect; and (ii) each of the
VIE Agreements is legal, valid, binding, and enforceable in accordance with its terms and applicable PRC laws and regulations. Our PRC
counsel, JT&N, however, has also advised us that there are substantial uncertainties regarding the interpretation and application
of current or future PRC laws and regulations. The VIE Agreements have not been tested in a court of law in the PRC as of the date of
this annual report. Accordingly, the PRC regulatory authorities may ultimately take a view contrary to the opinion of our PRC counsel.
It is uncertain whether any new PRC laws or regulations relating to VIE structures will be adopted or, if adopted, what they would provide.
If
our corporate structure and the VIE Agreements are determined as illegal or invalid by the competent court in the PRC, arbitral tribunal,
or regulatory authorities, we may be unable to consolidate the financial results of the VIE and its subsidiaries in our consolidated
financial statements under U.S. GAAP and have to modify such structure to comply with regulatory requirements. However, there can be
no assurance that we can achieve this without material disruption to our business. Further, if our corporate structure and the VIE Agreements
are found to be in violation of any existing or future PRC laws or regulations, or we or Xiamen Pop Culture fails to obtain or maintain
any required permits or approvals, the relevant regulatory authorities would have broad discretion in dealing with such violations, including:
|
● |
revoking
the business and/or operating licenses of Heliheng or Xiamen Pop Culture; |
|
|
|
|
● |
discontinuing
or restricting the operations of Heliheng or Xiamen Pop Culture; |
|
|
|
|
● |
imposing
conditions or requirements with which we, Heliheng, or Xiamen Pop Culture may not be able to comply; |
|
|
|
|
● |
requiring
us, Heliheng, or Xiamen Pop Culture to change our corporate structure and the VIE Agreements; |
|
|
|
|
● |
restricting
or prohibiting our use of the proceeds from our public offering to finance the PRC operating entities’ business and operations
in the PRC; and |
|
|
|
|
● |
imposing
fines. |
The
imposition of any of these penalties would result in a material and adverse effect on the PRC operating entities’ ability to conduct
their business. In addition, it is unclear what impact the PRC government actions would have on us and on our ability to consolidate
the financial results of Xiamen Pop Culture in our consolidated financial statements, if the PRC government authorities were to find
our legal structure and the VIE Agreements to be in violation of PRC laws and regulations. If the imposition of any of these government
actions causes us to lose our right to direct the activities of Xiamen Pop Culture or our right to receive substantially all the economic
benefits and residual returns from Xiamen Pop Culture and we are not able to restructure our ownership structure and operations in a
satisfactory manner, we would no longer be able to consolidate the financial results of Xiamen Pop Culture in our consolidated financial
statements. Either of these results, or any other significant penalties that might be imposed on us in this event, would have a material
adverse effect on our financial condition and results of operations, and our securities may significantly decline in value or become
worthless.
The
VIE Agreements may not be effective in providing control over Xiamen Pop Culture.
We
are a holding company incorporated in the Cayman Islands and not a Chinese operating entity. As a holding company with no material operations
of our own, we conduct a substantial majority of our operations through the PRC operating entities. For accounting purposes, we control
and receive the economic benefits of the PRC operating entities’ business operations through the VIE Agreements, which enables
us to consolidate the financial results of Xiamen Pop Culture in our consolidated financial statements under U.S. GAAP. Our Class A Ordinary
Shares are shares of our offshore holding company instead of shares of the PRC operating entities.
The
VIE Agreements, however, may not be as effective in providing us with the necessary control over Xiamen Pop Culture and its operations.
For example, Xiamen Pop Culture and the Xiamen Pop Culture Shareholders could breach the VIE Agreements by, among other things, failing
to conduct their operations in an acceptable manner or taking other actions that are detrimental to our interests. If we had direct ownership
of Xiamen Pop Culture, we would be able to exercise our rights as a shareholder to effect changes in the board of directors of Xiamen
Pop Culture, which in turn could implement changes, subject to any applicable fiduciary obligations, at the management and operational
level. Under the current VIE Agreements, however, we rely on the performance by Xiamen Pop Culture and the Xiamen Pop Culture Shareholders
of their respective obligations under the contracts to exercise control over Xiamen Pop Culture for accounting purposes. The Xiamen Pop
Culture Shareholders may not act in the best interests of our company or may not perform their obligations under these contracts. Such
risks exist throughout the period in which we intend to operate certain portions of our business through the VIE Agreements with Xiamen
Pop Culture. If any disputes relating to these contracts remain unresolved, we will have to enforce our rights under these contracts
through the operations of PRC law and arbitration, litigation, and other legal proceedings and therefore will be subject to uncertainties
in the PRC legal system. Therefore, the VIE Agreements may not be as effective in ensuring our control over the relevant portion of our
business operations as direct ownership would be.
The
VIE Agreements are governed by the laws of the PRC and we may have difficulty in enforcing any rights we may have under the VIE Agreements.
As
the VIE Agreements are governed by PRC laws and provide for the resolution of disputes through arbitration in the PRC, they would be
interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. Disputes arising from
the VIE Agreements will be resolved through arbitration in the PRC, although these disputes do not include claims arising under the United
States federal securities law and thus do not prevent you from pursuing claims under the United States federal securities law. The legal
environment in the PRC is not as developed as in the United States. As a result, uncertainties in the PRC legal system could further
limit our ability to enforce the VIE Agreements, through arbitration, litigation, and other legal proceedings remain in the PRC, which
could limit our ability to enforce the VIE Agreements, and we may not be deemed to have a controlling financial interest in, or be the
primary beneficiary of Xiamen Pop Culture for accounting purposes. Furthermore, these contracts may not be enforceable in the PRC if
the PRC government authorities or courts take a view that such contracts contravene PRC laws and regulations or are otherwise not enforceable
for public policy reasons. In the event we are unable to enforce the VIE Agreements, we may not be able to exert effective control over
Xiamen Pop Culture for accounting purposes, and our ability to conduct our business may be materially and adversely affected.
We
may not be able to consolidate the financial results of Xiamen Pop Culture or such consolidation could materially and adversely affect
our operating results and financial condition.
Our
business is conducted through Xiamen Pop Culture, which currently is considered for accounting purposes as a VIE, and we are considered
the primary beneficiary, enabling us to consolidate the financial results of Xiamen Pop Culture in our consolidated financial statements.
In the event that in the future Xiamen Pop Culture would no longer meet the definition of a VIE, or we are deemed not to be the primary
beneficiary, we would not be able to consolidate line by line its financial results in our consolidated financial statements for PRC
purposes. Also, if in the future an affiliate company becomes a VIE and we become the primary beneficiary, we would be required to consolidate
that entity’s financial results in our consolidated financial statements for PRC purposes. If such entity’s financial results
were negative, this could have a corresponding negative impact on our operating results for PRC purposes. However, any material variations
in the accounting principles, practices, and methods used in preparing financial statements for PRC purposes from the principles, practices,
and methods generally accepted in the United States and in the U.S. Securities and Exchange Commission (the “SEC”) accounting
regulations must be discussed, quantified, and reconciled in financial statements for the U.S. GAAP and SEC purposes.
The
VIE Agreements may result in adverse tax consequences.
PRC
laws and regulations emphasize the requirement of an arm’s length basis for transfer pricing arrangements between related parties.
The laws and regulations also require enterprises with related party transactions to prepare transfer pricing documentation to demonstrate
the basis for determining pricing, the computation methodology, and detailed explanations. Related party arrangements and transactions
may be subject to challenge or tax inspection by the PRC tax authorizes.
Under
a tax inspection, if our transfer pricing arrangements between Heliheng and Xiamen Pop Culture are judged as tax avoidance, or related
documentation does not meet the requirements, Heliheng and Xiamen Pop Culture may be subject to material adverse tax consequences, such
as transfer pricing adjustment. A transfer pricing adjustment could result in a reduction, for PRC tax purpose, of adjustments recorded
by Heliheng, which could adversely affect us by (i) increasing Xiamen Pop Culture’s tax liabilities without reducing Heliheng’s
tax liabilities, which could further result in interest being levied to us for unpaid taxes; or (ii) imposing late payment fees and other
penalties on Xiamen Pop Culture for the adjusted but unpaid taxes according to the applicable regulations. In addition, if Heliheng requests
the Xiamen Pop Culture Shareholders to transfer their shares in Xiamen Pop Culture at nominal or no value pursuant to the VIE Agreements,
such transfer may be viewed as a gift and subject Heliheng to PRC income tax. As a result, our financial position could be materially
and adversely affected if Xiamen Pop Culture’s tax liabilities increase or if it is required to pay late payment fees and other
penalties.
The
Xiamen Pop Culture Shareholders have potential conflicts of interest with our Company which may adversely affect our business and financial
condition.
The
Xiamen Pop Culture Shareholders may have potential conflicts of interest with us. These shareholders may not act in the best interest
of our Company or may breach, or cause Xiamen Pop Culture to breach the VIE Agreements, which would have a material and adverse effect
on our ability to effectively control Xiamen Pop Culture and receive economic benefits from it for accounting purposes. For example,
the shareholders may be able to cause the VIE Agreements to be performed in a manner adverse to us by, among other things, failing to
remit payments due under the VIE Agreements to us on a timely basis. We cannot assure you that when conflicts of interest arise, any
or all of these shareholders will act in the best interests of our Company or such conflicts will be resolved in our favor.
Currently,
we do not have any arrangements to address potential conflicts of interest between these shareholders and our Company, except that we
could exercise our purchase option under the exclusive option agreements with these shareholders to request them to transfer all of their
equity interests in Xiamen Pop Culture to a PRC entity or individual designated by us, to the extent permitted by PRC law. If we cannot
resolve any conflicts of interest or disputes between us and those shareholders, we would have to rely on legal proceedings, which may
materially disrupt our business. There is also substantial uncertainty as to the outcome of any such legal proceeding.
We
rely on the approvals, certificates, and business licenses held by Xiamen Pop Culture and any deterioration of the relationship between
Heliheng and Xiamen Pop Culture could materially and adversely affect our overall business operations.
Pursuant
to the VIE Agreements, our business in the PRC will be undertaken on the basis of the approvals, certificates, business licenses, and
other requisite licenses held by Xiamen Pop Culture. There is no assurance that Xiamen Pop Culture will be able to renew its licenses
or certificates when their terms expire with substantially similar terms as the ones they currently hold.
Further,
our relationship with Xiamen Pop Culture is governed by the VIE Agreements, which are intended to enable us, through our indirect ownership
of Heliheng, to have a controlling financial interest in, and be the primary beneficiary of, Xiamen Pop Culture for accounting purposes.
The VIE Agreements, however, may not be effective in providing control over the applications for and maintenance of the licenses required
for our business operations. Xiamen Pop Culture could violate the VIE Agreements, go bankrupt, suffer from difficulties in its business,
or otherwise become unable to perform its obligations under the VIE Agreements and, as a result, our operations, reputation, business,
and stock price could be severely harmed.
The
exercise of our option to purchase part or all of the shares in Xiamen Pop Culture under the exclusive option agreement might be subject
to certain limitations and substantial costs.
Our
exclusive option agreement with Xiamen Pop Culture and the Xiamen Pop Culture Shareholders gives Heliheng the option to purchase up to
100% of the shares in Xiamen Pop Culture. Such transfer of shares may be subject to approvals from, filings with, or reporting to competent
PRC authorities, such as the Ministry of Commerce of the PRC (“MOFCOM”), the State Administration for Market Regulation,
and/or their local competent branches. In addition, the shares transfer price may be subject to review and tax adjustment by the relevant
tax authorities. The shares transfer price to be received by Xiamen Pop Culture under the VIE Agreements may also be subject to enterprise
income tax, and these amounts could be substantial.
Risks
Relating to Doing Business in the PRC
There
are uncertainties under the Foreign Investment Law relating to the status of businesses in China controlled by foreign invested projects
primarily through contractual arrangements, such as our business.
MOFCOM
and the National Development and Reform Commission, or the “NDRC,” promulgated the Special Measures for Foreign Investment
Access (2021 version), or the “Negative List,” on December 27, 2021, which became effective on January 1, 2022. According
to the Negative List, the radio and television program production and operation business, in which the PRC operating entities engage,
falls in the “prohibited” category for foreign investors. To comply with PRC laws and regulations, we rely on the VIE Agreements
to operate such business in China.
On
March 15, 2019, the National People’s Congress approved the Foreign Investment Law of the PRC, which came into effect on
January 1, 2020, repealing simultaneously the Law of the PRC on Sino-foreign Equity Joint Ventures, the Law of the PRC on Wholly Foreign-owned
Enterprises, and the Law of the PRC on Sino-foreign Cooperative Joint Ventures, together with their implementation rules and ancillary
regulations. Pursuant to the Foreign Investment Law, foreign investment refers to any investment activity directly or indirectly carried
out by foreign natural persons, enterprises, or other organizations, including investment in new construction project, establishment
of foreign funded enterprise or increase of investment, merger and acquisition, and investment in any other way stipulated under laws,
administrative regulations, or provisions of the State Council of the PRC (the “State Council”). The Foreign Investment Law
does not explicitly stipulate the contractual arrangements as a form of foreign investment. On December 26, 2019, the State Council promulgated
the Implementation Regulations on the Foreign Investment Law, which came into effect on January 1, 2020. However, the Implementation
Regulations on the Foreign Investment Law still remain silent on whether contractual arrangements should be deemed as a form of foreign
investment. Though these regulations do not explicitly classify contractual arrangements as a form of foreign investment, there is still
uncertainty regarding whether the VIE would be identified as a foreign-invested enterprise in the future. As a result, there is no assurance
that foreign investment via contractual arrangements would not be interpreted as a type of indirect foreign investment activities under
the definition in the future.
If
we are deemed to have a non-PRC entity as a controlling shareholder, the provisions regarding control through contractual arrangements
could apply to the VIE Agreements, and as a result Xiamen Pop Culture could become subject to restrictions on foreign investment, which
may materially impact the viability of its current and future operations. Specifically, we may be required to modify our corporate structure,
change the PRC operating entities’ current scope of operations, obtain approvals, or face penalties or other additional requirements,
compared to entities which do have PRC controlling shareholders. Uncertainties exist with respect to the interpretation and implementation
of the Foreign Investment Law and how it may impact the viability of our current corporate structure, corporate governance, and business
operations.
It
is uncertain whether we would be considered as ultimately controlled by Chinese parties. Mr. Zhuoqin Huang, our chief executive
officer, director, and chairman and a PRC citizen, beneficially and indirectly owns 5,763,077 Class B Ordinary Shares, representing approximately
68.81% of the voting rights in our Company. It is uncertain, however, if these factors would be sufficient to give him control over us
under the Foreign Investment Law. If future revisions or implementation rules of the Foreign Investment Law mandate further actions,
such as the MOFCOM market entry clearance or certain restructuring of our corporate structure and operations, there may be substantial
uncertainties as to whether we can complete these actions in a timely manner, if at all, and our business and financial condition may
be materially and adversely affected.
Changes
in China’s economic, political, or social conditions or government policies could have a material adverse effect on the PRC operating
entities’ business and operations.
Substantially
all of the PRC operating entities’ assets and operations are currently located in China. Accordingly, the PRC operating entities’
business, financial condition, results of operations, and prospects may be influenced to a significant degree by political, economic,
and social conditions in China generally. The Chinese economy differs from the economies of most developed countries in many respects,
including the level of government involvement, level of development, growth rate, control of foreign exchange, and allocation of resources.
Although the Chinese government has implemented measures emphasizing the utilization of market forces for economic reform, including
the reduction of state ownership of productive assets and the establishment of improved corporate governance in business enterprises,
a substantial portion of productive assets in China is still owned by the government. In addition, the Chinese government continues to
play a significant role in regulating industry development by imposing industrial policies. The Chinese government also exercises significant
control over China’s economic growth by allocating resources, controlling payment of foreign currency-denominated obligations,
setting monetary policy, and providing preferential treatment to particular industries or companies.
While
the Chinese economy has experienced significant growth over the past decades, growth has been uneven, both geographically and among various
sectors of the economy. Any adverse changes in economic conditions in China, in the policies of the Chinese government, or in the laws
and regulations in China could have a material adverse effect on the overall economic growth of China. Such developments could adversely
affect the PRC operating entities’ business and operating results, reduce demand for their products, and weaken their competitive
position. The Chinese government has implemented various measures to encourage economic growth and guide the allocation of resources.
Some of these measures may benefit the overall Chinese economy, but may have a negative effect on the PRC operating entities. For example,
the PRC operating entities’ financial condition and results of operations may be adversely affected by government control over
capital investments or changes in tax regulations. In addition, in the past the Chinese government has implemented certain measures,
including interest rate adjustments, to control the pace of economic growth. These measures may cause decreased economic activities in
China, which may adversely affect the PRC operating entities’ business and operating results.
Furthermore,
our Company, the PRC operating entities, and our investors may face uncertainty about future actions by the government of China that
could significantly affect the PRC operating entities’ financial performance and operations, including the enforceability of the
VIE Agreements. As of the date of this annual report, neither our Company nor the VIE has received or was denied permission from Chinese
authorities to list on U.S. exchanges. However, there is no guarantee that our Company or the VIE will receive or not be denied permission
from Chinese authorities to list on U.S. exchanges in the future.
Uncertainties
in the interpretation and enforcement of PRC laws and regulations and changes in policies, rules, and regulations in China, which may
be quick with little advance notice, could limit the legal protection available to you and us.
There
are substantial uncertainties regarding the interpretation and application of PRC laws and regulations including, but not limited to,
the laws and regulations governing our business and the enforcement and performance of our arrangements with third parties in certain
circumstances. The laws and regulations are sometimes vague and may be subject to future changes, and their official interpretation and
enforcement could be unpredictable, with little advance notice. The effectiveness and interpretation of newly enacted laws or regulations,
including amendments to existing laws and regulations, may be delayed, and our business may be affected if we rely on laws and regulations
which are subsequently adopted or interpreted in a manner different from our current understanding of these laws and regulations. New
laws and regulations that affect existing and proposed future businesses may also be applied retroactively. We cannot predict what effect
the interpretation of existing or new PRC laws or regulations may have on our business.
The
legal system in the PRC is a civil law system based on written statutes. Unlike the common law system, prior court decisions under the
civil law system may be cited for reference but have limited precedential value. In addition, any new or changes in PRC laws and regulations
related to foreign investment in the PRC could affect the business environment and our ability to operate our business in the PRC.
From
time to time, we may have to resort to administrative and court proceedings to enforce our legal rights. Any administrative and court
proceedings in the PRC may be protracted, resulting in substantial costs and diversion of resources and management attention. Since PRC
administrative and court authorities have significant discretion in interpreting and implementing statutory and contractual terms, however,
it may be more difficult to evaluate the outcome of administrative and court proceedings and the level of legal protection we enjoy in
the legal system in the PRC than in more developed legal systems. Furthermore, the legal system in the PRC is based in part on government
policies, internal rules, and regulations (some of which are not published in a timely manner or at all) that may have retroactive effect
and may change quickly with little advance notice. As a result, we may not be aware of our violation of these policies and rules until
sometime after the violation. Such uncertainties, including uncertainties over the scope and effect of our contractual, property (including
intellectual property), and procedural rights, and any failure to respond to changes in the regulatory environment in the PRC could materially
and adversely affect our business and impede our ability to continue our operations.
Such
uncertainties, including the promulgation of new laws, or changes to existing laws or the interpretation or enforcement thereof, could
limit the legal protections available to us and our investors, including you.
You
may experience difficulties in effecting service of legal process, enforcing foreign judgments, or bringing actions in China against
us or our management named in this annual report based on foreign laws. It may also be difficult for you or overseas regulators to conduct
investigations or collect evidence within China.
As
a company incorporated under the laws of the Cayman Islands, we conduct a majority of our operations in China and a majority of our assets
are located in China. In addition, all of our senior executive officers reside within China for a significant portion of the time and
are PRC nationals. As a result, it may be difficult for you to effect service of process upon those persons inside mainland China. It
may be difficult for you to enforce judgements obtained in U.S. courts based on civil liability provisions of the U.S. federal securities
laws against us and our officers and directors who do not currently reside in the U.S. or have substantial assets in the U.S. In addition,
there is uncertainty as to whether the courts of the Cayman Islands or the PRC would recognize or enforce judgments of U.S. courts against
us or such persons predicated upon the civil liability provisions of the securities laws of the U.S. or any state.
The
recognition and enforcement of foreign judgments are provided for under the PRC Civil Procedures Law. PRC courts may recognize
and enforce foreign judgments in accordance with the requirements of the PRC Civil Procedures Law based either on treaties between
China and the country where the judgment is made or on principles of reciprocity between jurisdictions. China does not have any treaties
or other forms of written arrangement with the United States that provide for the reciprocal recognition and enforcement of foreign judgments.
In addition, according to the PRC Civil Procedures Law, the PRC courts will not enforce a foreign judgment against us or our directors
and officers if they decide that the judgment violates the basic principles of PRC laws or national sovereignty, security, or public
interest. As a result, it is uncertain whether and on what basis a PRC court would enforce a judgment rendered by a court in the United
States.
It
may also be difficult for you or overseas regulators to conduct investigations or collect evidence within China. For example, in China,
there are significant legal and other obstacles to obtaining information needed for shareholder investigations or litigation outside
China or otherwise with respect to foreign entities. Although the authorities in China may establish a regulatory cooperation mechanism
with its counterparts of another country or region to monitor and oversee cross border securities activities, such regulatory cooperation
with the securities regulatory authorities in the United States may not be efficient in the absence of a practical cooperation mechanism.
Furthermore, according to Article 177 of the PRC Securities Law, or “Article 177,” which became effective in March
2020, no overseas securities regulator is allowed to directly conduct investigations or evidence collection activities within the territory
of the PRC. Article 177 further provides that Chinese entities and individuals are not allowed to provide documents or materials related
to securities business activities to foreign agencies without prior consent from the securities regulatory authority of the State Council
and the competent departments of the State Council. While detailed interpretation of or implementing rules under Article 177 have yet
to be promulgated, the inability for an overseas securities regulator to directly conduct investigation or evidence collection activities
within China may further increase difficulties faced by you in protecting your interests.
Given
the Chinese government’s significant oversight and discretion over the conduct of our business, the Chinese government may intervene
or influence our operations at any time, which could result in a material change in our operations and/or the value of our securities.
The
Chinese government has exercised and continues to exercise substantial control over virtually every sector of the Chinese economy through
regulation and state ownership. Substantially all of our operations are located in the PRC. Our ability to operate in the PRC may be
harmed by changes in its laws and regulations, including those relating to taxation, foreign investment, information security, Internet,
and other matters. The central or local governments of the PRC may impose new, stricter regulations or interpretations of existing regulations
that would require additional expenditures and efforts on our part to ensure our compliance with such regulations or interpretations.
Accordingly, government actions in the future, including any decision not to continue to support recent economic reforms and to return
to a more centrally planned economy or regional or local variations in the implementation of economic policies, could have a significant
effect on economic conditions in the PRC or particular regions thereof, and could require us to divest ourselves of any interest we then
hold in Chinese properties.
For
example, the Chinese cybersecurity regulator announced on July 2, 2021, that it had begun an investigation of Didi Global Inc. and two
days later ordered that the company’s app be removed from smartphone app stores. On July 24, 2021, the General Office of the Central
Committee of the Communist Party of China and the General Office of the State Council jointly released the Guidelines for Further Easing
the Burden of Excessive Homework and Off-campus Tutoring for Students at the Stage of Compulsory Education, pursuant to which foreign
investment in such firms via mergers and acquisitions, franchise development, and variable interest entities are banned from this sector.
We cannot rule out the possibility that the Chinese government will in the future release regulations or policies regarding our industry
that could adversely affect our business, financial condition, and results of operations.
As
such, the PRC operating entities’ business segments may be subject to various government and regulatory interference, and they
could be subject to new regulation by various political and regulatory entities, including various local and municipal agencies and government
sub-divisions. The PRC operating entities may incur increased costs necessary to comply with existing and newly adopted laws and regulations
or penalties for any failure to comply. As a result, we face uncertainty about future actions by the PRC government that could significantly
affect our ability to offer or continue to offer securities to investors and cause the value of our securities to significantly decline
or be worthless.
Any
actions by the Chinese government, including any decision to intervene or influence the operations of the PRC operating entities or to
exert control over any offering of securities conducted overseas and/or foreign investment in China-based issuers, may cause us to make
material changes to the operations of the PRC operating entities, may limit or completely hinder our ability to offer or continue to
offer securities to investors, and may cause the value of such securities to significantly decline or be worthless.
The
Chinese government has exercised and continues to exercise substantial control over virtually every sector of the Chinese economy through
regulation and state ownership. The ability of the PRC operating entities to operate in China may be impaired by changes in its laws
and regulations, including those relating to taxation, environmental regulations, land use rights, foreign investment limitations, and
other matters. The central or local governments of China may impose new, stricter regulations or interpretations of existing regulations
that would require additional expenditures and efforts on our part to ensure the PRC operating entities’ compliance with such regulations
or interpretations. As such, the PRC operating entities may be subject to various government and regulatory interference in the provinces
in which they operate. They could be subject to regulation by various political and regulatory entities, including various local and
municipal agencies and government sub-divisions. They may incur increased costs necessary to comply with existing and newly adopted laws
and regulations or penalties for any failure to comply.
Furthermore,
it is uncertain when and whether we will be required to obtain permission from the PRC government to list on U.S. exchanges in the future,
and even when such permission is obtained, whether it will be denied or rescinded. Although we believes our Company and the PRC operating
entities are currently not required to obtain permission from any Chinese authorities and have not received any notice of denial of permission
to list on the U.S. exchange, our operations could be adversely affected, directly or indirectly, by existing or future laws and regulations
relating to our business or industry, particularly in the event permission to list on U.S. exchanges may be later required, or withheld
or rescinded once given.
Accordingly,
government actions in the future, including any decision to intervene or influence the operations of the PRC operating entities at any
time or to exert control over an offering of securities conducted overseas and/or foreign investment in China-based issuers, may cause
us to make material changes to the operations of the PRC operating entities, may limit or completely hinder our ability to offer or continue
to offer securities to investors, and/or may cause the value of such securities to significantly decline or be worthless.
The
Chinese government may exert more oversight and control over overseas public offerings conducted by China-based issuers, which could
significantly limit or completely hinder our ability to offer or continue to offer our securities to investors and could cause the value
of our securities to significantly decline or become worthless.
Recent
statements made by the Chinese government have indicated an intent to increase the government’s oversight and control over offerings
of companies with significant operations in the PRC that are to be conducted in foreign markets, as well as foreign investment in China-based
issuers. For example, the General Office of the Central Committee of the Communist Party of China and the General Office of the State
Council jointly issued the Opinions on Severely Cracking Down on Illegal Securities Activities According to Law, or the “Opinions,”
which were made available to the public on July 6, 2021. The Opinions emphasized the need to strengthen the administration over illegal
securities activities and the need to strengthen the supervision over overseas listings by Chinese companies.
Furthermore,
on December 24, 2021, the CSRC and relevant departments of the State Council released the Administrative Provisions and the Filing Measures,
both of which had a comment period that expired on January 23, 2022. The Draft Rules Regarding Overseas Listing aim to lay out the filing
regulation arrangement for both direct and indirect overseas listing and clarify the determination criteria for indirect overseas listing
in overseas markers. Where an enterprise whose principal business activities are conducted in the PRC seeks to issue and list its shares
in the name of an overseas enterprise based on equity, assets, income, or other similar rights and interests of the relevant domestic
enterprise in the PRC, such activities are deemed an indirect overseas issuance and listing. According to the Draft Rules Regarding Overseas
Listings, among other things, after making initial applications with overseas stock markets for initial public offerings or listings,
or after the completion of issuance of overseas listed securities by the overseas listed issuer, all China-based companies shall file
the required filing materials with the CSRC within three working days. In addition, overseas offerings and listings may be prohibited
for such China-based companies when any of the following applies: (i) if the intended securities offerings and listings are specifically
prohibited by the PRC laws and regulations; (ii) if the intended securities offerings and listings may constitute a threat to, or endanger
national security as reviewed and determined by competent authorities under the State Council in accordance with laws; (iii) if there
are material ownership disputes over applicants’ equity interests, major assets, core technologies, or the others; (iv) if, in
the past three years, applicants’ domestic enterprises, controlling shareholders, or de facto controllers have committed corruption,
bribery, embezzlement, misappropriation of property, or other criminal offenses disruptive to the order of the socialist market economy,
or are currently under judicial investigation for suspicion of criminal offenses, or are under investigation for suspicion of major violations;
(v) if, in the past three years, any directors, supervisors, or senior executives of applicants have been subject to administrative punishments
for severe violations, or are currently under judicial investigation for suspicion of criminal offenses, or are under investigation for
suspicion of major violations; or (vi) other circumstances as prescribed by the State Council. The Administrative Provisions further
stipulate that a fine between RMB1 million (approximately $157,255) and RMB10 million (approximately $1,572,550) may be imposed if an
applicant fails to fulfill the filing requirements with the CSRC or conducts an overseas offering or listing in violation of the Draft
Rules Regarding Overseas Listings, and in cases of severe violations, a parallel order to suspend relevant businesses or halt operations
for rectification may be issued, and relevant business permits or operational license revoked.
As
of the date of this annual report, the Draft Rules Regarding Overseas Listings have been released for public comment only and have not
been formally promulgated, and neither we, our subsidiaries, nor any of the PRC operating entities have been required to complete the
filing procedures. However, uncertainties remain as to its enactment or future interpretations and implementations. Our PRC counsel,
JT&N, has advised us that, even if the final rules are promulgated as proposed in the current Draft Rules Regarding Overseas Listings,
none of the situations that would clearly prohibit overseas offering and listings would apply to us. In addition, we would only need
to submit the filing materials and no CSRC approval would be required under such rules.
Notwithstanding
the above, our PRC counsel has further advised us that uncertainties still exist as to whether we, our subsidiaries, or the PRC operating
entities are required to obtain permissions from the CAC, the CSRC, or any other governmental agency that is required to approve our
operations and/or offering. We have been closely monitoring the development in the regulatory landscape in the PRC, particularly regarding
the requirement of approvals, including on a retrospective basis, from the CAC, the CSRC, or other PRC authorities with respect to our
offerings, as well as other procedures that may be imposed on us. In the event that we, our subsidiaries, or the PRC operating entities
are subject to the compliance requirements, we cannot assure you that any of these entities will be able to receive clearance of such
compliance requirements in a timely manner, or at all. Any failure of our Company, our subsidiaries, or the PRC operating entities to
fully comply with new regulatory requirements may subject us to regulatory actions, such as fines, relevant businesses or operations
suspension for rectification, revocation of relevant business permits or operational license, or other sanctions, which may significantly
limit or completely hinder our ability to offer or continue to offer our securities cause significant disruption to our business operations,
severely damage our reputation, materially and adversely affect our financial condition and results of operations and cause our securities
to significantly decline in value or become worthless.
Recent
greater oversight by the CAC over data security, particularly for companies seeking to list on a foreign exchange, could adversely impact
our business and our offering.
On
December 28, 2021, the CAC and other relevant PRC governmental authorities jointly promulgated the Cybersecurity Review Measures,
which became effective on February 15, 2022. The Cybersecurity Review Measures provide that, in addition to CIIOs that intend to purchase
Internet products and services, online platform operators engaging in data processing activities that affect or may affect national security
must be subject to cybersecurity review by the Cybersecurity Review Office of the PRC. According to the Cybersecurity Review Measures,
a cybersecurity review assesses potential national security risks that may be brought about by any procurement, data processing, or overseas
listing. The Cybersecurity Review Measures require that an online platform operator which possesses the personal information of at least
one million users must apply for a cybersecurity review by the CAC if it intends to be listed in foreign countries.
On
November 14, 2021, the CAC published the Security Administration Draft, which provides that data processing operators engaging in data
processing activities that affect or may affect national security must be subject to network data security review by the relevant Cyberspace
Administration of the PRC. According to the Security Administration Draft, data processing operators who possess personal data of at
least one million users or collect data that affects or may affect national security must be subject to network data security review
by the relevant Cyberspace Administration of the PRC. The deadline for public comments on the Security Administration Draft was December
13, 2021.
As
of the date of this annual report, we have not received any notice from any authorities identifying our PRC subsidiaries or the PRC operating
entities as CIIOs or requiring us to go through cybersecurity review or network data security review by the CAC. As confirmed by our
PRC counsel, JT&N, neither the operations of our PRC subsidiaries, nor of the PRC operating entities, nor our offerings are expected
to be affected, and that we will not be subject to cybersecurity review by the CAC under the Cybersecurity Review Measures, nor will
any such entity be subject to the Security Administration Draft, if it is enacted as proposed, given that our PRC subsidiaries and the
PRC operating entities possess personal data of fewer than one million individual clients and do not collect data that affects or may
affect national security in their business operations as of the date of this annual report and do not anticipate that they will be collecting
over one million users’ personal information or data that affects or may affect national security in the near future. In general,
we believe we are compliant with the regulations or policies that have been issued by the CAC to date. There remains uncertainty, however,
as to how the Cybersecurity Review Measures and the Security Administration Draft will be interpreted or implemented and whether the
PRC regulatory agencies, including the CAC, may adopt new laws, regulations, rules, or detailed implementation and interpretation related
to the Cybersecurity Review Measures and the Security Administration Draft. If any such new laws, regulations, rules, or implementation
and interpretation come into effect, we will take all reasonable measures and actions to comply and to minimize the adverse effect of
such laws on us. We cannot assure you that PRC regulatory agencies, including the CAC, would take the same view as we do. In the event
that we are subject to any mandatory cybersecurity review and other specific actions required by the CAC, we face uncertainty as to whether
any clearance or other required actions can be timely completed, or at all. If we inadvertently conclude that such approval is not required,
fail to obtain and maintain such approvals, licenses, or permits required for our business or respond to changes in the regulatory environment,
we could be subject to liabilities, penalties and operational disruption, which may materially and adversely affect our business, operating
results, financial condition, and the value of our securities, significantly limit or completely hinder our ability to offer or continue
to offer securities to investors, or cause such securities to significantly decline in value or become worthless.
Recent joint statement by the SEC and the
PCAOB, rule changes by Nasdaq, and the Holding Foreign Companies Accountable Act all call for additional and more stringent criteria to
be applied to emerging market companies upon assessing the qualification of their auditors, especially the non-U.S. auditors who are not
inspected by the PCAOB. These developments could add uncertainties to our continued listing or future offerings of our securities in the
U.S.
On April 21, 2020, SEC Chairman Jay Clayton and
PCAOB Chairman William D. Duhnke III, along with other senior SEC staff, released a joint statement highlighting the risks associated
with investing in companies based in or have substantial operations in emerging markets including China. The joint statement emphasized
the risks associated with lack of access for the PCAOB to inspect auditors and audit work papers in China and higher risks of fraud in
emerging markets.
On May 18, 2020, Nasdaq filed three proposals
with the SEC to (i) apply a minimum offering size requirement for companies primarily operating in a “Restrictive Market,”
(ii) adopt a new requirement relating to the qualification of management or the board of directors for Restrictive Market companies, and
(iii) apply additional and more stringent criteria to an applicant or listed company based on the qualifications of the company’s
auditor. On October 4, 2021, the SEC approved Nasdaq’s revised proposal for the rule changes.
On May 20, 2020, the U.S. Senate passed the Holding
Foreign Companies Accountable Act requiring a foreign company to certify it is not owned or controlled by a foreign government if the
PCAOB is unable to audit specified reports because the company uses a foreign auditor not subject to PCAOB inspection. If the PCAOB is
unable to inspect the company’s auditors for three consecutive years, the issuer’s securities are prohibited to trade on a
national exchange. On December 2, 2020, the U.S. House of Representatives approved the Holding Foreign Companies Accountable Act. On December
18, 2020, the Holding Foreign Companies Accountable Act was signed into law.
On March 24, 2021, the SEC adopted interim final
rules relating to the implementation of certain disclosure and documentation requirements of the Holding Foreign Companies Accountable
Act.
On June 22, 2021, the U.S. Senate passed the Accelerating
Holding Foreign Companies Accountable Act, which, if passed by the U.S. House of Representatives and signed into law, would reduce the
number of consecutive non-inspection years required for triggering the prohibitions under the Holding Foreign Companies Accountable Act
from three years to two, and thus, would reduce the time before our securities may be prohibited from trading or delisted.
On September 22, 2021, the PCAOB adopted a final
rule implementing the Holding Foreign Companies Accountable Act, which provides a framework for the PCAOB to use when determining, as
contemplated under the Holding Foreign Companies Accountable Act, whether the board of directors of a company is unable to inspect or
investigate completely registered public accounting firms located in a foreign jurisdiction because of a position taken by one or more
authorities in that jurisdiction.
On December 2, 2021, the SEC adopted amendments
to finalize rules implementing the submission and disclosure requirements in the Holding Foreign Companies Accountable Act.
On December 16, 2021, the PCAOB issued a report
on its determinations that it is unable to inspect or investigate completely PCAOB-registered public accounting firms headquartered in
the PRC and in Hong Kong because of positions taken by the PRC and Hong Kong authorities in those jurisdictions.
The lack of access to the PCAOB inspection in
China prevents the PCAOB from fully evaluating audits and quality control procedures of the auditors based in China. As a result, investors
may be deprived of the benefits of such PCAOB inspections. The inability of the PCAOB to conduct inspections of auditors in China makes
it more difficult to evaluate the effectiveness of these accounting firm’s audit procedures or quality control procedures as compared
to auditors outside of China that are subject to the PCAOB inspections, which could cause investors and potential investors to lose confidence
in the audit procedures and reported financial information and the quality of the financial statements of those companies who have China-based
auditors.
Our auditor, WWC, P.C., is an independent registered
public accounting firm with the PCAOB, and as an auditor of publicly traded companies in the U.S., is subject to laws in the U.S., pursuant
to which the PCAOB conducts regular inspections to assess its compliance with the applicable professional standards. The PCAOB currently
has access to inspect the working papers of our auditor and our auditor is not subject to the determinations announced by the PCAOB on
December 16, 2021. However, the recent developments would add uncertainties to our offering and we cannot assure you whether Nasdaq or
regulatory authorities would apply additional and more stringent criteria to us since we are an emerging growth company and substantial
all of our operations are conducting in China. Furthermore, the Holding Foreign Companies Accountable Act, which requires that the PCAOB
be permitted to inspect an issuer’s public accounting firm within three years, may result in the delisting of our Company or prohibition
of trading in our securities in the future if the PCAOB is unable to inspect our accounting firm at such future time. The Accelerating
Holding Foreign Companies Accountable Act, if passed by the U.S. House of Representatives and signed into law, would reduce the period
of time for foreign companies to comply with PCAOB audits to two consecutive years instead of three, thus reducing the time period for
triggering the delisting of our Company and the prohibition of trading in our securities if the PCAOB is unable to inspect our accounting
firm at such future time. In addition, delisting may cause a significant decrease in or a total loss of the value of our securities. Although
a shareholder’s ownership of our Company may not decrease directly from delisting, the ownership may become worth much less, or, in some
cases, lose its entire value.
On August 26, 2022, the CSRC, the MOF, and the
PCAOB signed the Protocol governing inspections and investigations of audit firms based in mainland China and Hong Kong, taking the first
step toward opening access for the PCAOB to inspect and investigate registered public accounting firms headquartered in mainland China
and Hong Kong. Pursuant to the fact sheet with respect to the Protocol disclosed by the SEC, the PCAOB shall have independent discretion
to select any issuer audits for inspection or investigation and has the unfettered ability to transfer information to the SEC. However,
uncertainties still exist as to whether and how this new Protocol will be implemented and whether the PCAOB can make a determination that
it is able to inspect and investigate completely in mainland China and Hong Kong. When the PCAOB reassesses its determinations by the
end of 2022, it could determine that it is still unable to inspect and investigate completely audit firms based in mainland China and
Hong Kong.
Increases in labor costs in the PRC may
adversely affect the PRC operating entities’ business and profitability.
China’s economy has experienced increases
in labor costs in recent years. China’s overall economy and the average wage in China are expected to continue to grow. The average
wage level for the PRC operating entities’ employees has also increased in recent years. We expect that their labor costs, including
wages and employee benefits, will continue to increase. Unless the PRC operating entities are able to pass on these increased labor costs
to their customers by increasing prices for their products or services, their profitability and results of operations may be materially
and adversely affected.
In addition, the PRC operating entities have been
subject to stricter regulatory requirements in terms of entering into labor contracts with their employees and paying various statutory
employee benefits, including pensions, housing fund, medical insurance, work-related injury insurance, unemployment insurance, and maternity
insurance to designated government agencies for the benefit of their employees. Pursuant to the PRC Labor Contract Law, or the
“Labor Contract Law,” that became effective in January 2008 and its amendments that became effective in July 2013 and its
implementing rules that became effective in September 2008, employers are subject to stricter requirements in terms of signing labor contracts,
minimum wages, paying remuneration, determining the term of employees’ probation, and unilaterally terminating labor contracts.
In the event that the PRC operating entities decide to terminate some of their employees or otherwise change their employment or labor
practices, the Labor Contract Law and its implementation rules may limit their ability to effect those changes in a desirable or cost-effective
manner, which could adversely affect their business and results of operations.
As the interpretation and implementation of labor-related
laws and regulations are still evolving, we cannot assure you that the PRC operating entities’ employment practice does not and
will not violate labor-related laws and regulations in China, which may subject the PRC operating entities to labor disputes or government
investigations. If the PRC operating entities are deemed to have violated relevant labor laws and regulations, they could be required
to provide additional compensation to their employees and their business, financial condition, and results of operations could be materially
and adversely affected.
If the PRC operating entities fail to obtain
or renew any of the requisite approvals, licenses, or permits applicable to their business, it could materially and adversely affect their
business and results of operations.
In accordance with the relevant PRC laws and regulations,
the PRC operating entities are required to maintain various approvals, licenses, and permits and complete certain statutory procedures
to operate their business, including the business license, the Value-added Telecommunications Business Operation License, or the EDI and
ICP Licenses, the Commercial Performance License, and Radio and Television Program Production and Operation Permit, and the filing-for-record
procedures before engaging in Internet information service operations. In particular, the EDI and ICP Licenses, the Commercial Performance
License and Radio and Television Program Production and Operation Permit the PRC operating entities hold are subject to periodic renewal.
In addition, evolving laws and regulations and inconsistent enforcement thereof could lead to their failure to obtain or maintain licenses
and permits to do business in China. If the PRC operating entities fail to obtain or renew approvals, licenses, or permits required for
their business or to respond to changes in the regulatory environment, they may be subject to fines or the suspension of operations, which
could adversely affect their business and results of operations.
The PRC operating entities have not made
adequate social insurance and housing fund contributions for all employees as required by PRC regulations, which may subject them to penalties.
According to the PRC Social Insurance Law and
the Administrative Regulations on the Housing Funds, companies operating in China are required to participate in pension insurance,
work-related injury insurance, medical insurance, unemployment insurance, maternity insurance (collectively known as “social insurance”),
and housing funds plans, and the employers must pay all or a portion of the social insurance premiums and housing funds for their employees.
For more details, please see “Item 4. Information on the Company—B. Business Overview—Regulations—Regulations
Related to Employment and Social Welfare—Social Insurance and Housing Fund.” The requirement of social insurance and housing
fund has not been implemented consistently by the local governments in China given the different levels of economic development in different
locations.
The PRC operating entities have not made adequate
social insurance and housing fund contributions for all employees. The PRC operating entities may be required to make up the social insurance
contributions as well as to pay late fees at the rate of 0.05% per day of the outstanding amount from the due date. If they fail to make
up for the shortfalls within the prescribed time limit, the relevant administrative authorities will impose a fine of one to three times
the outstanding amount upon them. With respect to housing fund plans, the PRC operating entities may be required to pay and deposit housing
funds in full and on time within the prescribed time limit. If they fail to do so, relevant authorities could file applications to competent
courts for compulsory enforcement of payment and deposit. Accordingly, if the relevant PRC authorities determine that the PRC operating
entities shall make supplemental social insurance and housing fund contributions or that they are subject to fines and legal sanctions
in relation to their failure to make social insurance and housing fund contributions in full for their employees, their business, financial
condition, and results of operations may be adversely affected. As of the date of this annual report, however, the relevant local authorities
confirmed in writing that no records of violation were found on the PRC operating entities for social insurance and/or housing fund contribution
obligations. Further, the PRC operating entities have never received any demand or order from the competent authorities. Therefore, our
PRC counsel, JT&N, believes that the risk that the relevant authorities may impose regulatory penalty on the PRC operating entities
for our underpayment of social insurance and housing funds is remote.
PRC regulations relating to offshore investment
activities by PRC residents may subject our PRC resident beneficial owners or our PRC subsidiaries to liability or penalties, limit our
ability to inject capital into our PRC subsidiaries, limit our PRC subsidiaries’ ability to increase its registered capital or distribute
profits to us, or may otherwise adversely affect us.
On July 4, 2014, State Administration of Foreign
Exchange (“SAFE”) issued the Circular on Issues Concerning Foreign Exchange Control over the Overseas Investment and Financing
and Round-trip Investment by Domestic Residents via Special Purpose Vehicles, or “SAFE Circular 37.” According to SAFE
Circular 37, prior registration with the local SAFE branch is required for PRC residents, (including PRC individuals and PRC corporate
entities as well as foreign individuals that are deemed as PRC residents for foreign exchange administration purpose), in connection with
their direct or indirect contribution of domestic assets or interests to offshore special purpose vehicles, or “SPVs.” SAFE
Circular 37 further requires amendments to the SAFE registrations in the event of any changes with respect to the basic information of
the offshore SPV, such as change of a PRC individual shareholder, name, and operation term, or any significant changes with respect to
the offshore SPV, such as an increase or decrease of capital contribution, share transfer or exchange, or mergers or divisions. SAFE Circular
37 is applicable to our shareholders who are PRC residents and may be applicable to any offshore acquisitions that we make in the future.
In February 2015, SAFE promulgated a Circular on Further Simplifying and Improving Foreign Exchange Administration Policy on Direct
Investment, or “SAFE Circular 13,” effective in June 2015. Under SAFE Circular 13, applications for foreign exchange registration
of inbound foreign direct investments and outbound overseas direct investments, including those required under SAFE Circular 37, will
be filed with qualified banks instead of SAFE. The qualified banks will directly examine the applications and accept registrations under
the supervision of SAFE.
In addition to SAFE Circular 37 and SAFE Circular
13, our ability to conduct foreign exchange activities in China may be subject to the interpretation and enforcement of the Implementation
Rules of the Administrative Measures for Individual Foreign Exchange promulgated by SAFE in January 2007 (as amended and supplemented,
the “Individual Foreign Exchange Rules”). Under the Individual Foreign Exchange Rules, any PRC individual seeking to make
a direct investment overseas or engage in the issuance or trading of negotiable securities or derivatives overseas must make the appropriate
registrations in accordance with SAFE provisions, the failure of which may subject such PRC individual to warnings, fines, or other liabilities.
As of the date of this annual report, all of the
Xiamen Pop Culture Shareholders who are subject to the SAFE Circular 37 and Individual Foreign Exchange Rules have completed the initial
registrations with the qualified banks as required by the regulations. We may not be informed of the identities of all the PRC residents
holding direct or indirect interest in our company, however, and we have no control over any of our future beneficial owners. Thus, we
cannot provide any assurance that our current or future PRC resident beneficial owners will comply with our request to make or obtain
any applicable registrations or continuously comply with all registration procedures set forth in these SAFE regulations. Such failure
or inability of our PRC residents beneficial owners to comply with these SAFE regulations may subject us or our PRC resident beneficial
owners to fines and legal sanctions, restrict our cross-border investment activities, or limit our PRC subsidiaries’ ability to
distribute dividends to or obtain foreign-exchange-dominated loans from us, or prevent us from being able to make distributions or pay
dividends, as a result of which our business operations and our ability to distribute profits to you could be materially and adversely
affected.
PRC regulation of parent/subsidiary loans
and direct investment by offshore holding companies to PRC entities may delay or prevent us from using the proceeds of offshore offerings
to make loans or additional capital contributions to our PRC subsidiaries and to make loans to Xiamen Pop Culture, which could materially
and adversely affect their liquidity and their ability to fund and expand their business.
We are an offshore holding company conducting
our operations in China through our PRC subsidiaries, Xiamen Pop Culture, and subsidiaries of Xiamen Pop Culture. We may make loans to
these entities, or we may make additional capital contributions to Heliheng, or we may establish new PRC subsidiaries and make capital
contributions to these new PRC subsidiaries.
Most of these ways are subject to PRC regulations
and approvals or registration. For example, any loans to Heliheng, which is treated as a foreign-invested enterprise under PRC law, are
subject to PRC regulations and foreign exchange loan registrations. For example, loans by us to Heliheng to finance its activities cannot
exceed statutory limits and must be registered with the local counterpart of SAFE, or filed with SAFE in its information system. Pursuant
to relevant PRC regulations, we may provide loans to Heliheng up to the larger amount of (i) the balance between the registered total
investment amount and registered capital of Heliheng, or (ii) twice the amount of the net assets of Heliheng calculated in accordance
with the Circular on Full-Coverage Macro-Prudent Management of Cross-Border Financing, or the “PBOC Circular 9.” Moreover,
any medium or long-term loan to be provided by us to Heliheng or other domestic PRC entities must also be filed and registered with the
NDRC. We may also decide to finance Heliheng by means of capital contributions. These capital contributions are subject to registration
with the State Administration for Market Regulation or its local branch, reporting of foreign investment information with MOFCOM, or registration
with other governmental authorities in China. Due to the restrictions imposed on loans in foreign currencies extended to PRC domestic
companies, we are not likely to make such loans to Xiamen Pop Culture, which is a PRC domestic company. Further, we are not likely to
finance the activities of Xiamen Pop Culture and its subsidiaries by means of capital contributions due to regulatory restrictions relating
to foreign investment in PRC domestic enterprises engaged in certain business.
On March 30, 2015, SAFE issued the Circular
of the State Administration of Foreign Exchange on Reforming the Administrative Approach Regarding the Settlement of the Foreign Exchange
Capital of Foreign-invested Enterprises, or “SAFE Circular 19,” which took effect and replaced previous regulations effective
on June 1, 2015, and was amended on December 30, 2019. Pursuant to SAFE Circular 19, up to 100% of foreign currency capital of a foreign-invested
enterprise may be converted into RMB capital according to the actual operation, and within the business scope, of the enterprise at its
will. Although SAFE Circular 19 allows for the use of RMB converted from the foreign currency-denominated capital for equity investments
in the PRC, the restrictions continue to apply as to foreign-invested enterprises’ use of the converted RMB for purposes beyond
their business scope, for entrusted loans or for inter-company RMB loans. On June 9, 2016, SAFE promulgated the Notice of the State
Administration of Foreign Exchange on Reforming and Standardizing the Foreign Exchange Settlement Management Policy of Capital Account,
or “SAFE Circular 16,” effective on June 9, 2016, which reiterates some rules set forth in Circular 19, but changes the prohibition
against using RMB capital converted from foreign currency-denominated registered capital of a foreign-invested company to issue RMB entrusted
loans to a prohibition against using such capital to issue loans to non-affiliated enterprises. SAFE Circular 19 and SAFE Circular 16
may significantly limit our ability to transfer any foreign currency we hold, including the net proceeds from our offshore offerings,
to Heliheng, which may adversely affect our liquidity and our ability to fund and expand our business in China. On October 23, 2019, the
SAFE issued the Notice of the State Administration of Foreign Exchange on Further Facilitating Cross-border Trade and Investment,
or “SAFE Circular 28,” which, among other things, expanded the use of foreign exchange capital to domestic equity investment
area. Non-investment foreign-funded enterprises are allowed to lawfully make domestic equity investments by using their capital on the
premise without violation to prevailing special administrative measures for access of foreign investments (negative list) and the authenticity
and compliance with the regulations of domestic investment projects. However, since SAFE Circular 28 is newly promulgated, it is unclear
how SAFE and competent banks will carry it out in practice.
In light of the various requirements imposed by
PRC regulations on loans to and direct investment in PRC entities by offshore holding companies, including SAFE Circular 19, SAFE Circular
16, and other relevant rules and regulations, we cannot assure you that we will be able to complete the necessary registrations or obtain
the necessary government approvals on a timely basis, if at all, with respect to future loans to Heliheng, Xiamen Pop Culture, or subsidiaries
of Xiamen Pop Culture, or future capital contributions by us to Heliheng. As a result, uncertainties exist as to our ability to provide
prompt financial support to Heliheng, Xiamen Pop Culture, or subsidiaries of Xiamen Pop Culture when needed. If we fail to complete such
registrations or obtain such approvals, our ability to use the proceeds we received or expect to receive from our offshore offerings and
to capitalize or otherwise fund our PRC operations may be negatively affected, which could materially and adversely affect the PRC operating
entities’ business, including their liquidity and their ability to fund and expand their business.
Fluctuations in exchange rates could have
a material and adverse effect on our results of operations and the value of your investment.
The value of the RMB against the U.S. dollar and
other currencies may fluctuate and is affected by, among other things, changes in political and economic conditions in China and by China’s
foreign exchange policies. On July 21, 2005, the PRC government changed its decade-old policy of pegging the value of the RMB to the U.S.
dollar, and the RMB appreciated more than 20% against the U.S. dollar over the following three years. Between July 2008 and June 2010,
this appreciation halted and the exchange rate between the RMB and the U.S. dollar remained within a narrow band. Since June 2010, the
RMB has fluctuated against the U.S. dollar, at times significantly and unpredictably. It is difficult to predict how market forces or
PRC or U.S. government policy may impact the exchange rate between the RMB and the U.S. dollar in the future.
Our business is conducted in the PRC by the PRC
operating entities, and the PRC operating entities’ books and records are maintained in RMB, which is the currency of the PRC. The
financial statements that we file with the SEC and provide to our shareholders are presented in U.S. dollars. Changes in the exchange
rates between the RMB and U.S. dollar affect the value of the PRC operating entities’ assets and results of operations, when presented
in U.S. dollars. The value of the RMB against the U.S. dollar and other currencies may fluctuate and is affected by, among other things,
changes in the PRC’s political and economic conditions and perceived changes in the economy of the PRC and the United States. Any
significant revaluation of the RMB may materially and adversely affect our cash flows, revenue, and financial condition. Further, our
Class A Ordinary Shares offered in the U.S. are offered in U.S. dollars, we need to convert the net proceeds we receive into RMB in order
to use the funds for the PRC operating entities’ business. Changes in the conversion rate among the U.S. dollar and the RMB will
affect the amount of proceeds we will have available for the PRC operating entities’ business.
Very limited hedging options are available in
China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into any hedging transactions in an effort to
reduce our exposure to foreign currency exchange risk. While we may decide to enter into more hedging transactions in the future, the
availability and effectiveness of these hedges may be limited and we may not be able to adequately hedge our exposure or at all. In addition,
our currency exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert RMB into foreign
currency. As a result, fluctuations in exchange rates may have a material adverse effect on your investment.
Under the PRC Enterprise Income Tax Law,
we may be classified as a PRC “resident enterprise” for PRC enterprise income tax purposes. Such classification would likely
result in unfavorable tax consequences to us and our non-PRC shareholders and have a material adverse effect on our results of operations
and the value of your investment.
Under the PRC Enterprise Income Tax Law,
or the “EIT Law,” that became effective in January 2008, an enterprise established outside the PRC with “de facto management
bodies” within the PRC is considered a “resident enterprise” for PRC enterprise income tax purposes and is generally
subject to a uniform 25% enterprise income tax rate on its worldwide income. Under the implementation rules to the EIT Law, a “de
facto management body” is defined as a body that has material and overall management and control over the manufacturing and business
operations, personnel and human resources, finances, and properties of an enterprise. In April 2009, the State Administration of Taxation,
or the “SAT,” issued the Circular on Issues Concerning the Identification of Chinese-Controlled Overseas Registered Enterprises
as Resident Enterprises in Accordance with the Actual Standards of Organizational Management, or “SAT Circular 82,” which
was amended in December 2017. SAT Circular 82 specifies that certain offshore incorporated enterprises controlled by PRC enterprises or
PRC enterprise groups will be classified as PRC resident enterprises if the following are located or resident in the PRC: senior management
personnel and departments that are responsible for daily production, operation and management; financial and personnel decision making
bodies; key properties, accounting books, company seal, and minutes of board meetings and shareholders’ meetings; and half or more
of the senior management or directors having voting rights. Further to SAT Circular 82, the SAT issued the Measures for the Administration
of Enterprise Income Tax of Chinese-Controlled Overseas Registered Enterprises as Resident Enterprises (for Trial Implementation),
or “SAT Bulletin 45,” which took effect in September 2011 and was amended in April 2015, to provide more guidance on the implementation
of SAT Circular 82 and clarify the reporting and filing obligations of such “Chinese-controlled offshore incorporated resident enterprises.”
SAT Bulletin 45 provides procedures and administrative details for the determination of resident status and administration on post-determination
matters. Although both SAT Circular 82 and SAT Bulletin 45 only apply to offshore enterprises controlled by PRC enterprises or PRC enterprise
groups, not those controlled by PRC individuals or foreign individuals, the determining criteria set forth in SAT Circular 82 and SAT
Bulletin 45 may reflect the SAT’s general position on how the “de facto management body” test should be applied in determining
the tax resident status of offshore enterprises, regardless of whether they are controlled by PRC enterprises, PRC enterprise groups,
or by PRC or foreign individuals.
If the PRC tax authorities determine that the
actual management organ of Pop Culture Group is within the territory of China, Pop Culture Group may be deemed to be a PRC resident enterprise
for PRC enterprise income tax purposes and a number of unfavorable PRC tax consequences could follow. First, we will be subject to the
uniform 25% enterprise income tax on our world-wide income, which could materially reduce our net income. In addition, we will also be
subject to PRC enterprise income tax reporting obligations. Finally, dividends payable by us to our investors and gains on the sale of
our shares may become subject to PRC withholding tax, at a rate of 10% in the case of non-PRC enterprises or 20% in the case of non-PRC
individuals (in each case, subject to the provisions of any applicable tax treaty), if such gains are deemed to be from PRC sources. It
is unclear whether non-PRC shareholders of our company would be able to claim the benefits of any tax treaties between their country of
tax residence and the PRC in the event that we are treated as a PRC resident enterprise. Any such tax may reduce the returns on your investment
in our shares. Although up to the date of this annual report, Pop Culture Group has not been notified or informed by the PRC tax authorities
that it has been deemed to be a resident enterprise for the purpose of the EIT Law, we cannot assure you that it will not be deemed to
be a resident enterprise in the future.
We face uncertainty with respect to indirect
transfers of equity interests in PRC resident enterprises by their non-PRC holding companies.
In February 2015, SAT issued a Public Notice
Regarding Certain Corporate Income Tax Matters on Indirect Transfer of Properties by Non-Tax Resident Enterprises, or “SAT Circular
7.” SAT Circular 7 provides comprehensive guidelines relating to indirect transfers of PRC taxable assets (including equity interests
and real properties of a PRC resident enterprise) by a non-resident enterprise. In addition, in October 2017, SAT issued an Announcement
on Issues Relating to Withholding at Source of Income Tax of Non-resident Enterprises, or “SAT Circular 37,” effective
in December 2017, which, among others, amended certain provisions in SAT Circular 7 and further clarify the tax payable declaration obligation
by non-resident enterprise. Indirect transfer of equity interest and/or real properties in a PRC resident enterprise by their non-PRC
holding companies are subject to SAT Circular 7 and SAT Circular 37.
SAT Circular 7 provides clear criteria for an
assessment of reasonable commercial purposes and has introduced safe harbors for internal group restructurings and the purchase and sale
of equity through a public securities market. As stipulated in SAT Circular 7, indirect transfers of PRC taxable assets are considered
as reasonable commercial purposes if the shareholding structure of both transaction parties falls within the following situations: i)
the transferor directly or indirectly owns 80% or above equity interest of the transferee, or vice versa; ii) the transferor and the transferee
are both 80% or above directly or indirectly owned by the same party; iii) the percentages in bullet points i) and ii) shall be 100% if
over 50% the share value of a foreign enterprise is directly or indirectly derived from PRC real properties. Furthermore, SAT Circular
7 also brings challenges to both foreign transferor and transferee (or other person who is obligated to pay for the transfer) of taxable
assets. Where a non-resident enterprise transfers PRC taxable assets indirectly by disposing of the equity interests of an overseas holding
company, which is an indirect transfer, the non-resident enterprise as either transferor or transferee, or the PRC entity that directly
owns the taxable assets, may report such indirect transfer to the relevant tax authority and the PRC tax authority may disregard the existence
of the overseas holding company if it lacks a reasonable commercial purpose and was established for the purpose of reducing, avoiding,
or deferring PRC tax. As a result, gains derived from such indirect transfer may be subject to PRC enterprise income tax, and the transferee
or other person who is obligated to pay for the transfer is obligated to withhold the applicable taxes, currently at a rate of 10% for
the transfer of equity interests in a PRC resident enterprise. Both the transferor and the transferee may be subject to penalties under
PRC tax laws if the transferee fails to withhold the taxes and the transferor fails to pay the taxes.
According to SAT Circular 37, where the non-resident
enterprise fails to declare the tax payable pursuant to Article 39 of the EIT Law, the tax authority may order it to pay the tax due within
required time limits, and the non-resident enterprise shall declare and pay the tax payable within such time limits specified by the tax
authority. If the non-resident enterprise, however, voluntarily declares and pays the tax payable before the tax authority orders it to
do so within required time limits, it shall be deemed that such enterprise has paid the tax in time.
We face uncertainties as to the reporting and
assessment of reasonable commercial purposes and future transactions where PRC taxable assets are involved, such as offshore restructuring,
sale of the shares in our offshore subsidiaries, and investments. In the event of being assessed as having no reasonable commercial purposes
in an indirect transfer transaction, we may be subject to filing obligations or taxed if we are a transferor in such transactions, and
may be subject to withholding obligations (to be specific, a 10% withholding tax for the transfer of equity interests) if we are a transferee
in such transactions, under SAT Circular 7 and SAT Circular 37. For transfer of shares by investors who are non-PRC resident enterprises,
our PRC subsidiaries may be requested to assist in the filing under the SAT circulars. As a result, we may be required to expend valuable
resources to comply with the SAT circulars or to request the relevant transferors from whom we purchase taxable assets to comply with
these circulars, or to establish that we should not be taxed under these circulars, which may have a material adverse effect on our financial
condition and results of operations.
Our PRC subsidiaries are subject to restrictions
on paying dividends or making other payments to us, which may have a material adverse effect on our ability to conduct our business.
We are a holding company incorporated in the Cayman
Islands. We may need dividends and other distributions on equity from our PRC subsidiaries to satisfy our liquidity requirements, including
the funds necessary to pay dividends and other cash distributions to our shareholders and service any debt we may incur. If our PRC subsidiaries
incur debt on their own behalf in the future, the instruments governing the debt may restrict its ability to pay dividends or make other
distributions to us. In addition, the PRC tax authorities may require our PRC subsidiaries to adjust their taxable income under the contractual
agreements. Heliheng currently has in place with Xiamen Pop Culture in a manner that would materially and adversely affect its ability
to pay dividends and other distribution to us. See “—Risks Relating to Our Corporate Structure—The VIE Agreements may
result in adverse tax consequences.”
Current PRC regulations permit our PRC subsidiaries
to pay dividends to us only out of their accumulated profits, if any, determined in accordance with PRC accounting standards and regulations.
In addition, our PRC subsidiaries are required to set aside at least 10% of its respective accumulated profits each year, if any, to fund
certain reserve funds until the total amount set aside reaches 50% of their respective registered capital. Our PRC subsidiaries may also
allocate a portion of their respective after-tax profits based on PRC accounting standards to employee welfare and bonus funds at their
discretion. These reserves are not distributable as cash dividends. These limitation on the ability of our PRC subsidiaries to pay dividends
or make other distributions to us could materially and adversely limit our ability to grow, make investments, or acquisitions that could
be beneficial to our business, pay dividends, or otherwise fund and conduct our business.
Governmental control of currency conversion
may affect the value of your investment and our payment of dividends.
The PRC government imposes controls on the convertibility
of the RMB into foreign currencies and, in certain cases, the remittance of currency out of China. We receive substantially all of our
revenue in RMB. Under our current corporate structure, Pop Culture Group may rely on dividend payments from our PRC subsidiaries to fund
any cash and financing requirements we may have. Under existing PRC foreign exchange regulations, payments of current account items, such
as profit distributions and trade and service-related foreign exchange transactions, can be made in foreign currencies without prior approval
from SAFE by complying with certain procedural requirements. Therefore, our PRC subsidiaries are able to pay dividends in foreign currencies
to us without prior approval from SAFE, subject to the condition that the remittance of such dividends outside of the PRC complies with
certain procedures under PRC foreign exchange regulation, such as the overseas investment registrations by our shareholders or the ultimate
shareholders of our corporate shareholders who are PRC residents. Approval from or registration with appropriate government authorities
is, however, required where the RMB is to be converted into foreign currency and remitted out of China to pay capital expenses such as
the repayment of loans denominated in foreign currencies. The PRC government may also at its discretion restrict access in the future
to foreign currencies for current account transactions. If the foreign exchange control system prevents us from obtaining sufficient foreign
currencies to satisfy our foreign currency demand, we may not be able to pay dividends in foreign currencies to our shareholders.
There are significant uncertainties under
the EIT Law relating to the withholding tax liabilities of our PRC subsidiaries, and dividends payable by our PRC subsidiaries to our
offshore subsidiaries may not qualify to enjoy certain treaty benefits.
Under the EIT Law and its implementation rules,
the profits of a foreign-invested enterprise generated through operations, which are distributed to its immediate holding company outside
the PRC, will be subject to a withholding tax rate of 10%. Pursuant to the Arrangement between the Mainland China and the Hong Kong
Special Administrative Region for the Avoidance of Double Taxation and Tax Evasion on Income, or the “Double Tax Avoidance Arrangement,”
a withholding tax rate of 10% may be lowered to 5% if the PRC enterprise is at least 25% held by a Hong Kong enterprise for at least 12
consecutive months prior to distribution of the dividends and is determined by the relevant PRC tax authority to have satisfied other
conditions and requirements under the Double Tax Avoidance Arrangement and other applicable PRC laws.
However, based on the Circular on Certain Issues
with Respect to the Enforcement of Dividend Provisions in Tax Treaties, or the “SAT Circular 81,” which became effective
on February 20, 2009, if the relevant PRC tax authorities determine, in their discretion, that a company benefits from such reduced income
tax rate due to a structure or arrangement that is primarily tax-driven, such PRC tax authorities may adjust the preferential tax treatment.
According to Circular on Several Issues regarding the “Beneficial Owner” in Tax Treaties, which became effective as
of April 1, 2018, when determining an applicant’s status as the “beneficial owner” regarding tax treatments in connection
with dividends, interests, or royalties in the tax treaties, several factors will be taken into account. Such factors include whether
the business operated by the applicant constitutes actual business activities, and whether the counterparty country or region to the tax
treaties does not levy any tax, grant tax exemption on relevant incomes, or levy tax at an extremely low rate. This circular further requires
any applicant who intends to be proved of being the “beneficial owner” to file relevant documents with the relevant tax authorities.
Our PRC subsidiaries are wholly owned by our Hong Kong subsidiary. However, we cannot assure you that our determination regarding our
qualification to enjoy the preferential tax treatment will not be challenged by the relevant PRC tax authority or we will be able to complete
the necessary filings with the relevant PRC tax authority and enjoy the preferential withholding tax rate of 5% under the Double Tax Avoidance
Arrangement with respect to dividends to be paid by our PRC subsidiaries to our Hong Kong subsidiary, in which case, we would be subject
to the higher withdrawing tax rate of 10% on dividends received.
If we become directly subject to the scrutiny,
criticism, and negative publicity involving U.S.-listed Chinese companies, we may have to expend significant resources to investigate
and resolve the matter which could harm our business operations, stock price, and reputation.
U.S. public companies that have substantially
all of their operations in China have been the subject of intense scrutiny, criticism, and negative publicity by investors, financial
commentators, and regulatory agencies, such as the SEC. Much of the scrutiny, criticism, and negative publicity has centered on financial
and accounting irregularities and mistakes, a lack of effective internal controls over financial accounting, inadequate corporate governance
policies or a lack of adherence thereto and, in many cases, allegations of fraud. As a result of the scrutiny, criticism, and negative
publicity, the publicly traded stock of many U.S. listed Chinese companies sharply decreased in value and, in some cases, has become virtually
worthless. Many of these companies are now subject to shareholder lawsuits and SEC enforcement actions and are conducting internal and
external investigations into the allegations. It is not clear what effect this sector-wide scrutiny, criticism, and negative publicity
will have on us, our business, and the price of our Class A Ordinary Shares. If we become the subject of any unfavorable allegations,
whether such allegations are proven to be true or untrue, we will have to expend significant resources to investigate such allegations
and/or defend our company. This situation will be costly and time consuming and distract our management from developing our business.
If such allegations are not proven to be groundless, we and our business operations will be severely affected and you could sustain a
significant decline in the value of our Class A Ordinary Shares.
The disclosures in our reports and other
filings with the SEC and our other public pronouncements are not subject to the scrutiny of any regulatory bodies in the PRC.
We are regulated by the SEC, and our reports and
other filings with the SEC are subject to SEC review in accordance with the rules and regulations promulgated by the SEC under the Securities
Act and the Exchange Act. Our SEC reports and other disclosure and public pronouncements are not subject to the review or scrutiny of
any PRC regulatory authority. For example, the disclosure in our SEC reports and other filings are not subject to the review by the CSRC,
a PRC regulator that is responsible for oversight of the capital markets in China. Accordingly, you should review our SEC reports, filings,
and our other public pronouncements with the understanding that no local regulator has done any review of us, our SEC reports, other filings,
or any of our other public pronouncements.
The approval of the CSRC may be required
in connection with our offerings under a regulation adopted in August 2006, and, if required, we cannot assure you that we will be able
to obtain such approval, in which case we may face sanctions by the CSRC or other PRC regulatory agencies for failure to seek the CSRC
approval for our offerings.
The Regulations on Mergers and Acquisitions
of Domestic Companies by Foreign Investors, or the “M&A Rules,” adopted by six PRC regulatory agencies in 2006 and
amended in 2009, requires an overseas SPV formed for listing purposes through acquisitions of PRC domestic companies and controlled by
PRC companies or individuals to obtain the approval of the CSRC, prior to the listing and trading of such SPV’s securities on an
overseas stock exchange. In September 2006, the CSRC published a notice on its official website specifying documents and materials required
to be submitted to it by an SPV seeking the CSRC approval of its overseas listings. The application of the M&A Rules remains unclear.
Our PRC legal counsel, JT&N, has advised us
based on their understanding of the current PRC law, rules, and regulations that the CSRC’s approval is not required for the listing
and trading of our Class A Ordinary Shares on the Nasdaq Global Market in the context of our offerings, given that:
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we established Heliheng by means of direct investment rather than by merger with or acquisition of PRC domestic companies as defined in the M&A Rules; and |
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no explicit provision in the M&A Rules classifies the VIE Agreements as a type of acquisition transaction subject to the M&A Rules. |
Our PRC legal counsel, however, has further advised
us that there remains some uncertainty as to how the M&A Rules will be interpreted or implemented in the context of an overseas offering
and its opinions summarized above are subject to any new laws, rules and regulations or detailed implementations and interpretations in
any form relating to the M&A Rules. We cannot assure you that relevant PRC governmental agencies, including the CSRC, would reach
the same conclusion as we do. If it is determined that the CSRC approval is required for our offerings in the U.S., we may face sanctions
by the CSRC or other PRC regulatory agencies for failure to seek the CSRC approval for our offerings in the U.S. These sanctions may include
fines and penalties on our operations in the PRC, limitations on our operating privileges in the PRC, delays in or restrictions on the
repatriation of the proceeds from our offerings in the U.S. into the PRC, restrictions on or prohibition of the payments or remittance
of dividends by our PRC subsidiaries, or other actions that could have a material and adverse effect on our business, financial condition,
results of operations, reputation, and prospects, as well as the trading price of our Class A Ordinary Shares. The CSRC or other PRC regulatory
agencies may also take actions requiring us, or making it advisable for us, to halt our offerings in the U.S. before the settlement and
delivery of the Class A Ordinary Shares that we are offering. Consequently, if you engage in market trading or other activities in anticipation
of and prior to the settlement and delivery of the shares we are offering, you would be doing so at the risk that the settlement and delivery
may not occur.
The M&A Rules and certain other PRC
regulations establish complex procedures for certain acquisitions of Chinese companies by foreign investors, which could make it more
difficult for us to pursue growth through acquisitions in China.
The M&A Rules and recently adopted PRC regulations
and rules concerning mergers and acquisitions established additional procedures and requirements that could make merger and acquisition
activities by foreign investors more time consuming and complex. For example, the M&A Rules require that MOFCOM be notified in advance
of any change-of-control transaction in which a foreign investor takes control of a PRC domestic enterprise, if (i) any important industry
is concerned, (ii) such transaction involves factors that have or may have impact on the national economic security, or (iii) such transaction
will lead to a change in control of a domestic enterprise which holds a famous trademark or PRC time-honored brand. Mergers or acquisitions
that allow one market player to take control of or to exert decisive impact on another market player must also be notified in advance
to MOFCOM when the threshold under the Provisions on Thresholds for Prior Notification of Concentrations of Undertakings, or the “Prior
Notification Rules,” issued by the State Council in August 2008 is triggered. In addition, the Provisions of the Ministry of
Commerce on the Implementation of the Security Review System for Mergers and Acquisitions of Domestic Enterprises by Foreign Investors
(the “Security Review Rules”) issued by MOFCOM that became effective in September 2011 specify that mergers and acquisitions
by foreign investors that raise “national defense and security” concerns and mergers and acquisitions through which foreign
investors may acquire de facto control over domestic enterprises that raise “national security” concerns are subject to strict
review by MOFCOM, and the Security Review Rules prohibit any activities attempting to bypass a security review, including by structuring
the transaction through a proxy or contractual control arrangement. In the future, we may grow our business by acquiring complementary
businesses. Complying with the requirements of the above-mentioned regulations and other relevant rules to complete such transactions
could be time consuming, and any required approval processes, including obtaining approval from MOFCOM or its local counterparts may delay
or inhibit our ability to complete such transactions. It is clear that our business would not be deemed to be in an industry that raises
“national defense and security” or “national security” concerns. MOFCOM or other government agencies, however,
may publish explanations in the future determining that our business is in an industry subject to the security review, in which case our
future acquisitions in the PRC, including those by way of entering into contractual control arrangements with target entities, may be
closely scrutinized or prohibited. Our ability to expand our business or maintain or expand our market share through future acquisitions
would as such be materially and adversely affected.
Risks Related to Our Business
The PRC operating entities have in recent
years shifted their focus to the Event Hosting business, which makes it difficult to predict our prospects and our business and financial
performance.
The PRC operating entities have in recent years
shifted their focus from providing event planning and execution services to developing and hosting their own hip-hop events. During the
fiscal years ended June 30, 2022, 2021, and 2020, revenue from the Event Hosting business accounted for 46%, 59%, and 49% of our total
revenue, respectively, while revenue from the Event Planning and Execution business accounted for 26%, 36%, and 35% of our total revenue,
respectively. The recent operation results of the PRC operating entities in this business may not serve as an adequate basis for evaluating
our prospect and operating results, including gross billings, net revenue, cash flows, and operating margins for the Event Hosting business.
The PRC operating entities have encountered, and may continue to encounter in the future, risks, challenges, and uncertainties associated
with the development of their Event Hosting business, such as adapting to the fast-evolving hip-hop ecosystem, addressing regulatory compliance
and uncertainty, engaging, training, and retaining high-quality employees, and improving and expanding their hip-hop intellectual property
portfolio. If the PRC operating entities do not manage these risks successfully, our operating and financial results may differ materially
from our expectations and our business and financial performance may suffer.
If the PRC operating entities are unable
to retain the existing clients for their Event Planning and Execution and Brand Promotion businesses, our results of operations will
be materially and adversely affected.
The PRC operating entities provide event planning and execution services
and brand promotion services to corporate clients primarily pursuant to service agreements with typical terms ranging from one to six
months but usually less than three months. These contracts may not be renewed or, if renewed, may not be renewed on the same or more favorable
terms for the PRC operating entities. The PRC operating entities may not be able to accurately predict future trends in corporate client
renewals, and their corporate clients’ renewal rates may decline or fluctuate due to factors such as level of satisfaction with
their services and solutions and their fees and charges, as well as factors beyond their control, such as level of competition faced by
their corporate clients, their level of success in marketing efforts, and their spending levels. In particular, some of the existing corporate
clients of the PRC operating entities, including Heng’an (China) Paper Industry Co., Ltd., Ab Inbev Sedrin Brewery Co., Ltd., and
Xiamen Mastermind Advertising Co., Ltd., have been their clients for many years and the PRC operating entities generated a significant
portion of their revenue through services provided to them. If some of the existing corporate clients of the PRC operating entities, in
particular historic corporate clients, terminate or do not renew their business relationships with the PRC operating entities, renew on
less favorable terms or for fewer services and solutions, and the PRC operating entities do not acquire replacement corporate clients
or otherwise grow their corporate client base, our results of operations may be materially and adversely affected.
A substantial portion of the PRC operating
entities’ revenue and accounts receivable are currently derived from a small number of customers. If any of these customers experiences
a material business disruption, the PRC operating entities would likely incur substantial losses of revenue.
For the fiscal year ended June 30, 2022, three
major customers, Fujian Maibo Culture Communication Co., Ltd, Guangzhou Taiji Advertising Co., Ltd., and Heng’an (China) Paper Industry
Co., Ltd., accounted for approximately 29%, 12%, and 7% of the PRC operating entities’ total revenue, respectively. For the fiscal
year ended June 30, 2021, three major customers, Xiamen Many Idea Interactive Co., Ltd., Fuzhou New Civic Culture Communication Co., Ltd.,
and Heng’an (China) Paper Industry Co., Ltd., accounted for approximately 23%, 12%, and 8% of the PRC operating entities’
total revenue, respectively. For the fiscal year ended June 30, 2020, three major customers, Guangzhou Taiji Advertising Co., Ltd., Fujian
Maibo Culture Communication Co., Ltd., and Xiamen Many Idea Interactive Co., Ltd., accounted for approximately 18%, 9%, and 9% of the
PRC operating entities’ total revenue, respectively. As of June 30, 2022, the PRC operating entities’ top five customers accounted
for approximately 72% of their net accounts receivable balance, with each customer representing 35%, 14%, 9%, 7%, and 7% of the net accounts
receivable balance, respectively. As of June 30, 2021, the PRC operating entities’ top five customers accounted for approximately
58% of their net accounts receivable balance, with each customer representing 16%, 15%, 10%, 9%, and 8% of the net accounts receivable
balance, respectively. As of June 30, 2020, the PRC operating entities’ top five customers accounted for approximately 66% of their
net accounts receivable balance, with each customer representing 22%, 15%, 10%, 10%, and 9% of the net accounts receivable balance, respectively.
The PRC operating entities’ major customers may change as they adjust marketing strategies or business focus, and any material business
disruption affecting their major customers or any decrease in sales to their major customers may negatively impact the PRC operating entities’
operations and cash flows if the PRC operating entities fail to increase their sales to other customers.
In their Event Hosting business, the PRC
operating entities primarily generate revenue from sponsorship. If they fail to attract more sponsors to their concerts, hip-hop events,
and online hip-hop programs, or if sponsors are less willing to sponsor them, their revenue may be adversely affected.
The PRC operating entities generate a growing
portion of their revenue from sponsorship provided by advertisers in the Event Hosting business, which they expect to further develop
and expand in the near future as viewership of their hip-hop event offerings expand. The PRC operating entities’ revenue from sponsorship
mainly depends on the number and attractiveness of their concerts, hip-hop events, and online hip-hop programs, and partly depends on
the continual development of offline advertising industry in China and advertisers’ willingness to allocate budgets to offline advertising
in the hip-hop industry. In addition, companies that decide to advertise or promote their products or services may utilize online methods
or channels, such as Internet portals or search engines, over sponsorship during the PRC operating entities’ offline events. If
the offline advertising and sponsorship market does not continue to grow, or if the PRC operating entities are unable to capture and retain
a sufficient share of that market, their ability to maintain and increase their current level of sponsorship revenue and their profitability
and prospects may be materially and adversely affected.
The financial condition, results of operations,
and cash flows of the PRC operating entities during the first half of 2020 were adversely affected by the COVID-19 pandemic.
The COVID-19 pandemic has resulted in the implementation
of significant governmental measures, including lockdowns, closures, quarantines, and travel bans, intended to control the spread of the
virus. The Chinese government has ordered quarantines, travel restrictions, and the temporary closure of stores and facilities. Companies
are also taking precautions, such as requiring employees to work remotely, imposing travel restrictions and temporarily closing businesses.
Since the PRC operating entities primarily engage in the businesses
of hosting events and providing services related to events, their results of operations and financial condition for the six months ended
June 30, 2020 were adversely affected by the spread of COVID-19 as the Chinese government took a number of actions, including extending
the Chinese New Year holiday, encouraging employees of enterprises to work remotely from home, and cancelling public activities. In particular,
between February and May 2020, all of the offline events the PRC operating entities expected to host or plan and execute were suspended
because governmental authorities imposed restrictions on large in-person gatherings and the PRC operating entities also suffered a decrease
in the Brand Promotion business because of the sluggish demand for advertising or marketing activities, resulting in lower revenue and
net income during the fiscal year ended June 30, 2020. The PRC operating entities resumed their offline event planning and execution and
event hosting in June 2020. They experienced more difficulties in collecting accounts receivable during the first half of 2020. The recent resurgence of the Omicron variant in China since the beginning
of 2022 resulted in city-wide lockdowns in a number of Chinese cities with heightened prevention measures adopted across China to curb
the outbreak. In 2022, the PRC operating entities postponed most of their Move It campaigns until July 2022 and their other dance competition
events, music festivals, and promotional parties also had delays. In addition, some of the PRC operating entities’ clients reduced
their budget for offline marketing events, which negatively affected the PRC operating entities’ event hosting and event planning
and execution businesses. See “Item
5. Operating and Financial Review and Prospects—D. Trend Information—COVID-19 Affecting Our Results of Operations.”
The COVID-19 pandemic may continue to materially and adversely affect
the PRC operating entities’ business operations and condition and operating results for 2023, including delays in their execution
of offline events, material negative impact on their total revenue, slower collection of accounts receivable, and additional allowance
for doubtful accounts. The extent to which COVID-19 impacts the PRC operating entities’ results of operations during 2023 will depend
on the future developments of the outbreak, including new information concerning the global severity of and actions taken to contain the
outbreak, which are highly uncertain and unpredictable.
The PRC operating entities’ success
is tied to events generally and, in particular, to changes in popularity of hip-hop events on which they choose to focus.
The PRC operating entities are largely dependent
on the continued popularity of corporate, marketing, and entertainment events in China generally and, in particular, the popularity of
hip-hop events upon which they have chosen to focus. Changes in the popularity of hip-hop culture in China or in particular cities or
regions in China could be influenced by competition from other forms of entertainment. A change in fans’ tastes, or a change in
perception relating to hip-hop culture, could result in the PRC operating entities’ hip-hop events becoming less popular or otherwise
reduce the value of their hip-hop focused intellectual property portfolio. This, in turn, could reduce sponsorship or other advertising
demand relating to their hip-hop events. Adverse developments or scandals relating to stars or key stakeholders in the hip-hop industry
could affect the PRC operating entities’ ability to monetize acquired rights or possibly recover investments they have made in the
relationships with the rights owners, and to the extent that any such star or stakeholder is material to their revenue, could have a material
adverse effect on their business, results of operations, or prospects.
The PRC operating entities may be unable
to maintain or enhance their portfolio of concerts, which is a key component of their growth strategy.
The PRC operating entities own, or otherwise have
contractual rights to, an extensive portfolio of concerts and hip-hop events from which they seek to generate revenue through sponsorships
and ticket sales for those concerts and events. The portfolio of concerts is derived from the PRC operating entities’ performance
agreements with artists and music companies, which generally are for fixed terms and specific concerts. The PRC operating entities are
dependent upon relationships with these artists and music companies to maintain or obtain new rights. The PRC operating entities have
in the past been, and may in the future be, subject to risks that their partners in hosting concerts cease to work with them, develop
their own service offerings instead of using those of the PRC operating entities, use alternative intermediaries for certain services,
or fail to renew existing contracts on terms favorable to the PRC operating entities, or at all, and to the extent that any such partner
is material to the revenue of the PRC operating entities, it could have a material adverse effect on the business, results of operations,
or prospects of the PRC operating entities.
The service agreements and performance agreements
for the PRC operating entities’ Event Planning and Execution and Event Hosting businesses impose numerous obligations on them.
In the PRC operating entities’ Event Planning
and Execution business and when hosting concerts in their Event Hosting business, the PRC operating entities rely on contractual arrangements
to provide a comprehensive suite of event-related services through their execution and marketing capabilities, and otherwise to obtain
the right to host concerts they can then monetize.
The contracts with their clients and artists or
music companies that underpin these arrangements are complex, come in a number of different forms and impose numerous obligations on the
PRC operating entities, including the obligations to:
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provide future payment obligations and minimum attendance guarantees for entertainment events; |
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take adequate measures to monitor and prevent third parties from infringing or misusing intellectual property of our clients or partners; |
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meet detailed and event specific minimum transmission, live coverage quality, host broadcaster, and media production requirements; |
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maintain records of financial activities and grant clients or partners access to and rights to audit the records of the PRC operating entities; and |
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comply with certain security and technical specifications. |
If the PRC operating entities are unable to meet
their obligations or if they breach any of the other terms of their contractual arrangements, they could be subject to monetary penalties
and their rights under such arrangements could be terminated, or could be subject to other remedies including obligations to renegotiate
terms. Any of the foregoing could have a material adverse effect on their business, results of operations, financial condition, or prospects.
The PRC operating entities depend on the
success of live entertainment events, which are inherently susceptible to risks, and their exposure to such risks is potentially heightened
as a result of the nature of entertainment events and the fan experiences they seek to create.
Live entertainment events, and, in particular
those involving large numbers of performers or fans, require significant logistical capabilities, including substantial resources for
safety and security, and sufficient infrastructure, which can be complex, difficult to coordinate, and costly to have in place. Even where
logistics and infrastructure have been appropriately planned for, public live events, including events owned by the PRC operating entities,
involve risks that may be beyond the PRC operating entities’ control or the control of the relevant organizer (if not the PRC operating
entities). Such risks may include terrorist attacks, gun violence, or other security threats, travel interruption or accidents, traffic
incidents, weather-related interruptions, natural catastrophes, the spread of illness, equipment malfunction, labor strikes, or other
disturbances. Any of these could result in personal injuries or deaths, canceled events, and other disruptions to events adversely affecting
the success of the events or the PRC operating entities’ ability to stage events in the future (such as if host cities or organizations
choose not to partner with the PRC operating entities given event-related risks). The realization of these risks could also otherwise
impact the profitability of the PRC operating entities’ events and the PRC operating entities could also be exposed to liability
or other losses for which they may not have insurance or suffer reputational harm.
The PRC operating entities focus on creating memorable
entertainment event experiences for fans and cultivating highly-engaged and dedicated communities of fans. As a result, factors adversely
impacting the enjoyment of fans during their entertainment events, even relatively minor issues, such as adverse weather conditions or
poorly functioning infrastructure, to the extent they become associated with, and undercut, the PRC operating entities’ events or,
more generally, the PRC operating entities’ brands, could lead to declining popularity of the PRC operating entities’ events
in future periods. As the PRC operating entities coordinate all aspects of these events, including executing the events on-site, and undertaking
the many items in preparation for each event, poor execution could also lead to declining popularity of these events in the future. In
addition, these events typically require the PRC operating entities to obtain permits from the relevant host cities or municipalities,
and restrictive permit conditions, poor delivery of services including those not directly under their control or cancellation of entertainment
events could also harm their brands.
The PRC operating entities use third-party
services in connection with their business, and any disruption to these services could result in a disruption to their business, negative
publicity, and a slowdown in the growth of their customer base, materially and adversely affecting their business, financial condition,
and results of operations.
The PRC operating entities’ business depends
on services provided by, and relationships with, various third parties, including advertising companies and media companies, among others.
In particular, for the fiscal year ended June 30, 2022, the PRC operating entities purchased approximately 9%, 8%, and 6% of their services
from three major suppliers, respectively; for the fiscal year ended June 30, 2021, the PRC operating entities purchased approximately
14%, 13%, and 12% of their services from three major suppliers, respectively; and for the fiscal year ended June 30, 2020, the PRC operating
entities purchased 16% of their third-party services from one major supplier. The failure of these parties to perform in compliance with
their agreements may negatively impact the PRC operating entities’ business.
In addition, if such third parties increase the
prices of their services, fail to provide their services effectively, terminate their services or agreements, or discontinue their relationships
with the PRC operating entities, the PRC operating entities could suffer service interruptions, reduced revenue, or increased costs, any
of which may have a material adverse effect on their business, financial condition, and results of operations.
The PRC operating entities’ business
could be harmed if the relationships on which they depend were to change adversely or terminate.
Some of the PRC operating entities’ events
involves an exhaustive check-list of items to be organized and coordinated among numerous parties. Therefore, good relationships with
these parties are key to a successful event. In particular, for the successful operation and execution of their hip-hop events, the PRC
operating entities often are dependent on relationships with local authorities and government agencies, which provide the PRC operating
entities essential services that are integral to the success of the event, such as police and security services, traffic control, and
assistance in obtaining the required approvals and permits. For the operation of many of the PRC operating entities’ hip-hop events,
they use third-party providers and may also rely on the support of volunteers. If the PRC operating entities are unable to rely on providers
or volunteers in their event operations, it could cause disruptions to their events or otherwise adversely impact their relationships
with their community of fans. Any adverse changes in or termination of any of these relationships could have a material adverse effect
on their business, results of operations, financial condition, or prospects.
The PRC operating entities’ business
depends on the continued success of their brands, and if they fail to maintain and enhance the recognition of their brands, they may face
difficulty increasing their network of partners and clients, and their reputation and operating results may be harmed.
We
believe that market awareness of the PRC operating entities’ brands, including ,
, and Hip Hop Master, have contributed significantly to the success of their business. Maintaining and enhancing their brands is critical
to the PRC operating entities’ efforts to increase their network of sponsors, clients, and fans.
The PRC operating entities’ ability to attract
new sponsors, clients, and fans depends not only on investment in their brands, their marketing efforts, and the success of their sales
force, but also on the perceived value of their services versus competing alternatives among their client base. In addition, a failure
by their clients to distinguish between the PRC operating entities’ brands and the different services provided by their competitors
may result in a reduction in sales volume, revenue, and margins. If the PRC operating entities’ marketing initiatives are not successful
or become less effective, if they are unable to further enhance their brand recognition, or if they incur excessive marketing and promotion
expenses, they may not be able to attract new clients successfully or efficiently, and their business and results of operations may be
materially and adversely affected.
In addition, negative publicity about the PRC
operating entities’ business, shareholders, affiliates, directors, officers, and other employees, and the industry in which the
PRC operating entities operate, can harm the recognition of their brands. Negative publicity, regardless of merits, concerning the foregoing,
could be related to a wide variety of matters, including but not limited to:
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alleged misconduct or other improper activities committed by the PRC operating entities’ directors, officers, and other employees, including misrepresentation made by their employees to potential partners, clients, and fans during sales and marketing activities, and other fraudulent activities to artificially inflate the popularity of their service offerings; |
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false or malicious allegations or rumors about the PRC operating entities or their directors, shareholders, affiliates, officers, and other employees; |
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complaints by fans, clients, sponsors, or partners about the PRC operating entities’ events, services, sales, and marketing activities; |
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security breaches of confidential partner, client, or employee information; |
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employment-related claims relating to alleged employment discrimination, wage, and hour violations; and |
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governmental and regulatory investigations or penalties resulting from the PRC operating entities’ failure to comply with applicable laws and regulations. |
In addition to traditional media, there has been
an increasing use of social media platforms and similar devices in China, including instant messaging applications, social media websites,
and other forms of Internet-based communications that provide individuals with access to a broad audience of consumers and other interested
persons. The availability of information on instant messaging applications and social media platforms is virtually immediate as is its
impact without affording the PRC operating entities an opportunity for redress or correction. The opportunity for dissemination of information,
including inaccurate information, is readily available. Information concerning the PRC operating entities, and their shareholders, affiliates,
directors, officers, and other employees, may be posted on such platforms at any time. The risks associated with any such negative publicity
or incorrect information cannot be completely eliminated by the PRC operating entities’ strategies to maintain their brand and may
materially harm the recognition of their brand, their reputation, business, financial condition, and results of operations.
The PRC operating entities could be adversely
affected by a failure to protect their intellectual property or the intellectual property of their partners.
The
PRC operating entities have significant intellectual property rights, in particular with respect to their event brands, such as , and
related events, as well as their business brands, such as the Hip Hop Master brand. See also “—The PRC operating entities’
business depends on the continued success of their brands, and if they fail to maintain and enhance the recognition of their brands,
they may face difficulty increasing their network of partners and clients, and their reputation and operating results may be harmed”
and “Item 4. Information on the Company—B. Business Overview—Intellectual Property.” The PRC operating entities
regard their intellectual properties as critical to their success, and they depend, to a large extent, on their ability to develop and
maintain their intellectual property rights. To do so, they rely upon a combination of trade secrets, confidential policies, nondisclosure,
and other contractual arrangements and copyrights, software copyrights, trademarks, and other intellectual property laws. The PRC operating
entities also make use of the intellectual property rights from partners, such as artists and music companies, to monetize the concerts
they host. Despite their efforts to protect their or their partners’ intellectual property rights, the steps the PRC operating
entities take in this regard might not be adequate to prevent, or deter, infringement or other misappropriation of their or their partners’
intellectual property by competitors, former employees, or other third parties.
Monitoring and preventing any unauthorized use
of the PRC operating entities’ or their partners’ intellectual property is difficult and costly, and any of their or their
partners’ intellectual property rights could be challenged, invalidated, circumvented, or misappropriated, or such intellectual
property may not be sufficient to provide the PRC operating entities with competitive advantages. Litigation or proceedings before governmental
authorities, or administrative and judicial bodies may be necessary to enforce their intellectual property rights and to determine the
validity and scope of their rights. The PRC operating entities’ efforts to protect their intellectual property in such litigation
and proceedings may be ineffective and could result in substantial costs and diversion of resources and management time, each of which
could substantially harm their operating results. Any failure in protecting or enforcing their or their partners’ intellectual property
rights could have a material adverse effect on their business, results of operations, financial condition, or prospects.
Advertisements shown during the PRC operating
entities’ events may subject them to penalties and other administrative actions.
Under PRC advertising laws and regulations, the
PRC operating entities are obligated to monitor the advertising content shown during their events to ensure that such content is true,
accurate, and in full compliance with applicable laws and regulations. In addition, where a special government review is required for
specific types of advertisements prior to posting, such as advertisements relating to pharmaceuticals, medical instruments, agrochemicals,
and veterinary pharmaceuticals, they are obligated to confirm that such review has been performed and approval has been obtained from
competent governmental authority. To fulfill these monitoring functions, the PRC operating entities include clauses in all of their service
contracts requiring that all advertising content provided by advertising agencies and advertisers must comply with relevant laws and regulations.
Under PRC law, the PRC operating entities may have claims against advertising agencies and advertisers for all damages to the PRC operating
entities caused by their breach of such representations. Violation of these laws and regulations may subject the PRC operating entities
to penalties, including fines, confiscation of our advertising income, orders to cease dissemination of the advertisements, and orders
to publish an announcement correcting the misleading information. In circumstances involving serious violations, such as posting a pharmaceutical
product advertisement without approval, or posting an advertisement for fake pharmaceutical product, PRC governmental authorities may
force the PRC operating entities to terminate their advertising operation or revoke their licenses.
A majority of the advertisements shown during
the PRC operating entities’ events are provided to them by third parties. Although significant efforts have been made to ensure
that the advertisements shown during their events are in full compliance with applicable laws and regulations, the PRC operating entities
cannot assure you that all the content contained in such advertisements is true and accurate as required by the advertising laws and regulations,
especially given the large number of advertisements and the uncertainty in the application of these laws and regulations. The inability
of the PRC operating entities’ procedures to adequately and timely discover such evasions may subject them to regulatory penalties
or administrative sanctions. Although the PRC operating entities have not been subject to any penalties or administrative sanctions in
the past for the advertisements shown during their events, if they are found to be in violation of applicable PRC advertising laws and
regulations in the future, the PRC operating entities may be subject to penalties and their reputation may be harmed, which may have a
material and adverse effect on their business, financial condition, results of operations, and prospects.
The markets in which the PRC operating entities
operate are highly competitive.
In providing event planning and execution and brand promotion services,
the PRC operating entities seek to build strong connections, raise the value of services they provide, create effective communication
platforms for brands, events, and organizations, and ultimately provide the vital link between events and consumers. The PRC operating
entities face competition in acquiring corporate clients. Notwithstanding prior relationships, corporate clients might choose alternative
service providers. If the PRC operating entities are unable to maintain current clients or acquire new clients, their ability to grow
their business will be limited. In a competitive environment, they may lose existing business to their competitors or they may win less
profitable business, including to the extent they may be required to lower the service fees they charge to their clients. In China, a
number of companies have already engaged in event planning and execution and brand promotion services, and certain large companies, such
as Alibaba, Tencent, and Baidu, are increasingly investing in entertainment businesses, including in hip-hop-related content and media
channel development. In addition, partners of the PRC operating entities may expand their internal capabilities or otherwise integrate
themselves vertically and more systematically, which could result in a reduction in opportunities available to the PRC operating entities
or otherwise lead to potential new competitors.
In the case of concerts, hip-hop events, and online
hip-hop programs, the PRC operating entities face competition principally from other hosts or creator of concerts, hip-hop events, and
online hip-hop programs. The events, concerts, or online programs offered by other hosts may offer fans the ability to participate in
events that represent or are perceived to represent better value for money than what the PRC operating entities offer. The PRC operating
entities may face competition in cities or markets from competitors that have or are able to establish a more significant local presence
than they can. In addition, the PRC operating entities face competition from other entertainment and non-entertainment events that may
be more attractive or appealing to potential fans.
The PRC operating entities’ results
of operations are subject to seasonality and their financial performance in any one interim period is unlikely to be indicative of, or
comparable to, their financial performance in subsequent interim periods.
Ultimately, the PRC operating entities generate revenue from events,
and these events occur at different times throughout the year. Most of their event-related revenue as well as event-related expenses are
recognized in the month in which an event occurs. In particular for the PRC operating entities’ Event Planning and Execution and
Brand Promotion businesses, revenue and direct expenses tend to be higher in the fourth quarter of our fiscal year given the PRC operating
entities’ event calendar. Over the course of the four quarters, fluctuations in gross profit shows a largely similar pattern to
fluctuations in revenue. The PRC operating entities’ results of operations in their Event Hosting business tend to have less seasonal
fluctuations compared to their other businesses. Comparing the PRC operating entities’ operating results on a period-to-period basis
may not be meaningful, and you should not rely on their past results as an indication of their future performance.
The PRC operating entities may be unable
to expand successfully into new cities or markets or expand within cities or markets in which they are already present.
The PRC operating entities currently operate mainly
in the coastal provinces of China. Expansion into new cities or markets or expansion within cities or markets in which they are already
present could expose the PRC operating entities to significant legal and regulatory challenges, political, and economic instability or
other adverse consequences. Such expansion may require the building of new relationships with stakeholders, which may have different interests
or standards than stakeholders for which the PRC operating entities’ operations have otherwise been designed and for which they
may have limited capabilities to leverage. Their lack of experience and operational expertise in these cities or markets could put the
PRC operating entities in a disadvantageous position relative to their competitors with more experience or capabilities to address the
relevant challenges. These factors, among others, could cause their expansion into new cities or markets to be unsuccessful or less profitable
than what they are otherwise able to achieve, could cause their operating costs to increase unexpectedly or their revenue to decrease,
or, in general, could otherwise negatively affect their expansion ambitions.
The PRC operating entities have grown rapidly
and expect to continue to invest in their growth for the foreseeable future. If the PRC operating entities fail to manage this growth
effectively, the success of their business model will be compromised.
The PRC operating entities have experienced rapid
growth in recent years. Their rapid growth has placed, and will continue to place, a significant strain on their demand for effective
planning and management processes, administrative and operating infrastructure, hip-hop event development, sales and marketing capacities,
and other resources. The PRC operating entities’ ability to effectively implement their strategies and manage any significant growth
of their business will depend on a number of factors, including their ability to: (i) effectively recruit, train, retain, and motivate
a large number of new employees; (ii) continue to improve their operational, financial, and management controls and efficiencies;
(iii) improve hip-hop events to make them appealing to fans; (iv) maintain and improve their relationships with various stakeholders within
their industry; (v) improve their sales and marketing efficiency; (vi) protect and further develop their intellectual property rights;
and (vii) make sound business decisions in light of the scrutiny associated with operating as a public company. These activities require
significant capital expenditures and investment of valuable management and financial resources, and the PRC operating entities’
growth will continue to place significant demands on their management. There are no guarantees that the PRC operating entities will be
able to effectively manage any future growth in an efficient, cost-effective, and timely manner, or at all. Their growth in a relatively
short period of time is not necessarily indicative of results that the PRC operating entities may achieve in the future. If the PRC operating
entities do not effectively manage the growth of their business and operations, their reputation, results of operations, and overall business
and prospects could be negatively impacted.
The PRC operating entities may be unable
to pursue strategic partnership, acquisitions, and investment opportunities to further complement their service offerings.
The PRC operating entities may selectively partner
with, invest in, or acquire companies that complement or enhance their existing operations as well as those that are strategically beneficial
to their long-term goals, including opportunities that help broaden their corporate client base, expand their service offerings, and grow
the number of their events. The costs of identifying and consummating partnerships, acquisitions, and investments may be significant,
and the PRC operating entities may not be able to find suitable opportunities at reasonable prices, or at all, in the future. Finding
and consummating partnerships, acquisitions, or investments requires management time and effort, and finding and consummating such opportunities
in new markets can be affected by availability of suitable targets and uncertain business cases in ways that pose greater risk than initiatives
that target established markets. More broadly, opportunities in markets in which the PRC operating entities have limited or no prior experience
may pose a greater risk. Failure to further expand their service offerings through strategic partnerships, acquisitions, and investment
opportunities could have a material adverse effect on their business, results of operations, financial condition, or prospects.
Failure to maintain the quality of customer
services could harm the PRC operating entities’ reputation and their ability to retain existing clients and attract new clients,
which may materially and adversely affect their business, financial condition, and results of operations.
The PRC operating entities depend on their customer
service representatives to provide assistance to clients using their services. As such, the quality of customer services is critical to
retaining their existing clients and attracting new clients. If their customer service representatives fail to satisfy clients’
individual needs, the PRC operating entities may incur reputational harms and lose potential or existing business opportunities with their
existing clients, which could have a material adverse effect on their business, financial condition, and results of operations.
We rely on the skills, experience, and relationships
of our senior management team and other key personnel, the loss of which could adversely affect us.
We believe that our future success depends significantly on our continuing
ability to attract, develop, motivate, and retain our senior management and a sufficient number of hip-hop, event planning and execution,
and brand promotion specialists and other experienced and skilled employees. We benefit from the track record of our senior management
team, including Mr. Zhuoqin Huang, in building strategic personal relationships with key stakeholders throughout the hip-hop ecosystem
and successfully growing our operations through strategic partnerships. Our senior management team works closely with seasoned hip-hop,
event planning and execution, and brand promotion specialists who offer deep execution and operational experience combined with their
relationships with various stakeholders. Our combined team offers deep industry experience throughout the hip-hop ecosystem, as well as
in-depth knowledge of the Chinese hip-hop market.
Qualified individuals are in high demand, particularly
in the hip-hop ecosystem, and the PRC operating entities may have to incur significant costs to attract and retain them. The loss of any
member of the senior management team or such specialists could be highly disruptive and adversely affect our business operations in respect
of a particular stakeholder or more broadly impact our future growth. Moreover, if any of these individuals joins a competitor or undertakes
a competing business, the PRC operating entities may lose crucial business secrets, personal relationships, technological know-how, and
other valuable resources, notwithstanding their contractual arrangements designed to mitigate this loss.
A decline in general economic conditions
or a disruption of financial markets may affect entertainment markets or the discretionary income of consumers, which in turn could adversely
affect the PRC operating entities’ profitability.
The PRC operating entities’ operations are
affected by general economic conditions and, in particular, conditions that have a direct impact on the demand for entertainment and leisure
activities. Declines in general economic conditions could reduce the level of discretionary income that their fans have to spend on attending
or participating in entertainment events or on entertainment-related programs or consumer products more generally (thereby potentially
reducing sponsorship and advertising spending), any of which could adversely impact their revenue. Adverse economic conditions, including
volatility and disruptions in financial markets, may also affect other stakeholders in the hip-hop ecosystem, thereby reducing their engagement.
For example, declines in consumer spending more broadly could affect advertising spend, which in turn could adversely affect broadcasters.
These factors could reduce the prices the PRC operating entities can obtain in their arrangements with partners and clients.
Demand for the PRC operating entities’
content would be adversely affected by unauthorized distribution of that content.
To the extent that live hip-hop events are made
available on the Internet by pirates or other unauthorized re-broadcasters and these are illegally streamed, demand for the PRC operating
entities’ services could decline and they could lose the benefit of any associated revenue, which could have a material adverse
effect on their reputation, business, results of operations, financial conditions, or prospects.
The PRC operating entities’ current
insurance policies may not provide adequate levels of coverage against all claims and they may incur losses that are not covered by their
insurance.
We believe the PRC operating entities maintain
insurance coverage that is customary for businesses of their size and type. However, they may be unable to insure against certain types
of losses or claims, or the cost of such insurance may be prohibitive. Uninsured losses or claims, if they occur, could have a material
adverse effect on their reputation, business, results of operations, financial condition, or prospects.
Content related to hip-hop produced and/or
distributed by the PRC operating entities may be found objectionable by PRC regulatory authorities, which may have an adverse effect on
their business.
PRC laws and regulations impose certain restrictions
on content of commercial performances, radio and television programs, and advertisements. See “Item 4. Information on the Company—B.
Business Overview—Regulations.” These regulations provide that content is prohibited to, among other things, violate PRC laws
and regulations, impair the national dignity of China or the public interest, or incite ethnic hatred, propagate cults and superstition,
disturb social order, spread obscenity, gambling, or violence. In addition, PRC regulatory authorities may find any content objectionable,
and accordingly such content may be limited or eliminated. For example, since the outset of 2018, the Chinese government has tightened
its crackdown on content it deemed to be “vulgar” or “low taste,” which caused certain rap songs to be deleted
or their lyrics redacted since the government deemed them inappropriate. The PRC operating entities currently engage in street dance,
another area of hip-hop culture, which we do not believe has been deemed to be offensive or vulgar. However, the PRC operating entities
also own an extensive portfolio of intellectual property rights related to hip-hop events, including a stage play, three dance competitions
or events, two cultural and musical festivals, and two promotional parties, and online hip-hop programs, which usually feature rap songs.
As of the date of this annual report, the PRC operating entities have not received any notice of warning or been subject to penalties
or other disciplinary action regarding content we currently produce or distribute. However, we cannot assure you that content the PRC
operating entities produce, promote, or distribute will not be found objectionable by regulatory authorities in the future. In the event
that the PRC regulatory authorities find any content the PRC operating entities produce and/or distribute objectionable, such content
may be deleted or restricted. As a result, the PRC operating entities’ business, financial condition, and results of operations
may be affected.
As the PRC operating entities have been
engaged in digital collection sales since May 2022 and we are in the process of developing non-fungible token (“NFT”) products,
the PRC operating entities and we may be subject to an extensive and highly-evolving regulatory landscape and any adverse changes to,
or our failure to comply with, any laws and regulations could adversely affect our brand, reputation, business, operating results, and
financial condition.
The PRC operating entities have been engaged in digital collection
sales since May 2022 and we are in the process of developing NFT products. As a result, the PRC operating entities’ and our business
may be subject to extensive laws, rules, regulations, policies, orders, determinations, directives, treaties, and legal and regulatory
interpretations and guidance in the markets in which the PRC operating entities and we operate, including those governing financial services
and banking, trust companies, securities, commodities, credit, digital asset custody, exchange, and transfer, cross-border and domestic
money and digital asset transmission, consumer and commercial lending, usury, foreign currency exchange, privacy, data governance, data
protection, cybersecurity, fraud detection, payment services (including payment processing and settlement services), consumer protection,
escheatment, antitrust and competition, bankruptcy, tax, anti-bribery, economic and trade sanctions, anti-money laundering, and counter-terrorist
financing. Many of these legal and regulatory regimes were adopted prior to the advent of the Internet, mobile technologies, digital assets,
and related technologies. As a result, they do not contemplate or address unique issues associated with the crypto economy, are subject
to significant uncertainty, and vary widely across U.S. federal, state, and local and international jurisdictions. These legal and regulatory
regimes, including the laws, rules, and regulations thereunder, evolve frequently and may be modified, interpreted, and applied in an
inconsistent manner from one jurisdiction to another, and may conflict with one another. Moreover, the complexity and evolving nature
of our business and the significant uncertainty surrounding the regulation of the crypto economy requires us to exercise our judgement
as to whether certain laws, rules, and regulations apply to us, and it is possible that governmental bodies and regulators may disagree
with our conclusions. To the extent we have not complied with such laws, rules, and regulations, we could be subject to significant fines,
revocation of licenses, limitations on our products and services, reputational harm, and other regulatory consequences, each of which
may be significant and could adversely affect our business, operating results, and financial condition.
Risks Relating to Our Class A Ordinary Shares
and the Trading Market
Substantial future sales of our Class A
Ordinary Shares or the anticipation of future sales of our Class A Ordinary Shares in the public market could cause the price of our Class
A Ordinary Shares to decline.
Sales of substantial amounts of our Class A Ordinary
Shares in the public market, or the perception that these sales could occur, could cause the market price of our Class A Ordinary Shares
to decline. An aggregate of 18,286,923 Class A Ordinary Shares are outstanding as of the date of this annual report. Sales of these shares
into the market could cause the market price of our Class A Ordinary Shares to decline.
We do not intend to pay dividends for the
foreseeable future.
We currently intend to retain any future earnings
to finance the operation and expansion of our business, and we do not expect to declare or pay any dividends in the foreseeable future.
As a result, you may only receive a return on your investment in our Class A Ordinary Shares if the market price of our Class A Ordinary
Shares increases.
If securities or industry analysts do not
publish research or reports about our business, or if the publish a negative report regarding our Class A Ordinary Shares, the price of
our Class A Ordinary Shares and trading volume could decline.
Any trading market for our Class A Ordinary Shares
may depend in part on the research and reports that industry or securities analysts publish about us or our business. We do not have any
control over these analysts. If one or more of the analysts who cover us downgrade us, the price of our Class A Ordinary Shares would
likely decline. If one or more of these analysts cease coverage of our company or fail to regularly publish reports on us, we could lose
visibility in the financial markets, which could cause the price of our Class A Ordinary Shares and the trading volume to decline.
The market price of our Class A Ordinary
Shares may be volatile or may decline regardless of our operating performance, and you may not be able to resell your shares at or above
the public offering price.
From the closing of our initial public offering on July 2, 2021 to
October 21, 2022, the price of our Class A Ordinary Shares has ranged from $0.72 to $78.00 per share. The trading price of our Class A
Ordinary Shares is likely to continue to be volatile and could fluctuate widely due to factors beyond our control. This may happen because
of broad market and industry factors, including the performance and fluctuation of the market prices of other companies with business
operations located mainly in China that have listed their securities in the United States. The securities of some of these companies have
experienced significant volatility since their initial public offerings, including, in some cases, substantial price declines in their
trading prices. The trading performances of other Chinese companies’ securities after their offerings may affect the attitudes of
investors toward Chinese companies listed in the United States in general and consequently may impact the trading performance of our Class
A Ordinary Shares, regardless of our actual operating performance.
The market price of our Class A Ordinary Shares
may fluctuate significantly in response to numerous factors, many of which are beyond our control, including:
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actual or anticipated fluctuations in our revenue and other operating results; |
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the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections; |
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actions of securities analysts who initiate or maintain coverage of us, changes in financial estimates by any securities analysts who follow our company, or our failure to meet these estimates or the expectations of investors; |
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announcements by us or our competitors of significant products or features, technical innovations, acquisitions, strategic partnerships, joint ventures, or capital commitments; |
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price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole; |
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lawsuits threatened or filed against us; and |
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other events or factors, including those resulting from war or incidents of terrorism, or responses to these events. |
In addition, the stock markets have experienced
extreme price and volume fluctuations that have affected and continue to affect the market prices of equity securities of many companies.
Stock prices of many companies have fluctuated in a manner unrelated or disproportionate to the operating performance of those companies.
In the past, shareholders have filed securities class action litigation following periods of market volatility. If we were to become involved
in securities litigation, it could subject us to substantial costs, divert resources and the attention of management from our business,
and adversely affect our business.
If we cease to qualify as a foreign private
issuer, we would be required to comply fully with the reporting requirements of the Exchange Act applicable to U.S. domestic issuers,
and we would incur significant additional legal, accounting, and other expenses that we would not incur as a foreign private issuer.
As a foreign private issuer, we are exempt from
the rules under the Exchange Act prescribing the furnishing and content of proxy statements, and our officers, directors, and principal
shareholders are exempt from the reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act. In
addition, we are not required under the Exchange Act to file periodic reports and financial statements with the SEC as frequently or as
promptly as United States domestic issuers, and we are not required to disclose in our periodic reports all of the information that United
States domestic issuers are required to disclose. While we currently are deemed as a foreign private issuer, we may cease to qualify as
a foreign private issuer in the future, in which case we would incur significant additional expenses that could have a material adverse
effect on our results of operations.
Because we are a foreign private issuer
and intend to take advantage of exemptions from certain Nasdaq corporate governance standards applicable to U.S. issuers, you will have
less protection than you would have if we were a domestic issuer.
As a Cayman Islands company listed on the Nasdaq
Global Market, we are subject to the Nasdaq corporate governance listing standards. Nasdaq rules, however, permit a foreign private
issuer like us to follow the corporate governance practices of its home country. Certain corporate governance practices in the Cayman
Islands, which is our home country, may differ significantly from the Nasdaq corporate governance listing standards.
Nasdaq Listing Rule 5635 generally provides that
shareholder approval is required of U.S. domestic companies listed on Nasdaq prior to issuance (or potential issuance) of securities (i)
equaling 20% or more of the company’s common stock or voting power for less than the greater of market or book value (ii) resulting
in a change of control of the company; and (iii) which is being issued pursuant to a stock option or purchase plan to be established or
materially amended or other equity compensation arrangement made or materially amended. Notwithstanding this general requirement, Nasdaq
Listing Rule 5615(a)(3)(A) permits foreign private issuers to follow their home country practice rather than these shareholder approval
requirements. The Cayman Islands do not require shareholder approval prior to any of the foregoing types of issuances. We, therefore,
are not required to obtain such shareholder approval prior to entering into a transaction with the potential to issue securities as described
above. Specifically, our board of directors has elected to follow our home country rules and be exempt from the requirements to obtain
shareholder approval for (1) the issuance of 20% or more of our outstanding ordinary shares under Nasdaq Listing Rule 5635(d), and (2)
the issuance of securities when the issuance or potential issuance will result in a change of control of our Company under Nasdaq Listing
Rule 5635(b).
Nasdaq Listing Rule 5605(b)(1) requires listed
companies to have, among other things, a majority of its board members be independent. As a foreign private issuer, however, we are permitted
to, and we may follow home country practice in lieu of the above requirement. The corporate governance practice in our home country, the
Cayman Islands, does not require a majority of our board to consist of independent directors. Currently, a majority of our board members
are independent. However, if we change our board composition such that independent directors do not constitute a majority of our board
of directors, our shareholders may be afforded less protection than they would otherwise enjoy under Nasdaq’s corporate governance
requirements applicable to U.S. domestic issuers.
Although as a foreign private issuer we
are exempt from certain corporate governance standards applicable to U.S. issuers, if we cannot satisfy, or continue to satisfy, the continued
listing requirements and other rules of the Nasdaq Global Market, our securities may not be listed or may be delisted, which could negatively
impact the price of our securities and your ability to sell them.
Our Class A Ordinary Shares are listed on the
Nasdaq Global Market. In order to maintain our listing on the Nasdaq Global Market, we are required to comply with certain rules of the
Nasdaq Global Market, including those regarding minimum stockholders’ equity, minimum share price, minimum market value of publicly
held shares, and various additional requirements. Even if we currently meet the listing requirements and other applicable rules of the
Nasdaq Global Market, we may not be able to continue to satisfy these requirements and applicable rules. If we are unable to satisfy the
Nasdaq Global Market criteria for maintaining our listing, our securities could be subject to delisting.
If the Nasdaq Global Market subsequently delists
our securities from trading, we could face significant consequences, including:
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a limited availability for market quotations for our securities; |
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reduced liquidity with respect to our securities; |
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a determination that our Class A Ordinary Share is a “penny stock,” which will require brokers trading in our Class A Ordinary Share to adhere to more stringent rules and possibly result in a reduced level of trading activity in the secondary trading market for our Class A Ordinary Share; |
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limited amount of news and analyst coverage; and |
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Our board of directors may decline to register
transfers of Class A Ordinary Shares in certain circumstances.
Our board of directors may, in its sole discretion,
decline to register any transfer of any Class A Ordinary Share which is not fully paid up or on which we have a lien. Our directors may
also decline to register any transfer of any share unless (i) the instrument of transfer is lodged with us, accompanied by the certificate
for the shares to which it relates and such other evidence as our board of directors may reasonably require to show the right of the transferor
to make the transfer; (ii) the instrument of transfer is in respect of only one class of shares; (iii) the instrument of transfer is properly
stamped, if required; (iv) in the case of a transfer to joint holders, the number of joint holders to whom the share is to be transferred
does not exceed four; (v) the shares transferred are free of any lien in favor of us; or (vi) a fee of such maximum sum as the Nasdaq
Global Market may determine to be payable, or such lesser sum as our board of directors may from time to time require, is paid to us in
respect thereof.
If our directors refuse to register a transfer
they shall, within three months after the date on which the instrument of transfer was lodged, send to each of the transferor and the
transferee notice of such refusal. The registration of transfers may, on 14 days’ notice being given by advertisement in one or
more newspapers or by electronic means, be suspended and the register closed at such times and for such periods as our board of directors
may from time to time determine, provided, however, that the registration of transfers shall not be suspended nor the register closed
for more than 30 days in any year.
This, however, is unlikely to affect market transactions
of the Class A Ordinary Shares purchased by investors in our public offerings. The legal title to such Class A Ordinary Shares and the
registration details of those Class A Ordinary Shares in our register of members remains with the Depository Trust Company. All market
transactions with respect to those Class A Ordinary Shares are carried out without the need for any kind of registration by the directors,
as the market transactions will all be conducted through the Depository Trust Company systems.
We are an “emerging growth company”
within the meaning of the Securities Act, and if we take advantage of certain exemptions from disclosure requirements available to emerging
growth companies, this will make it more difficult to compare our performance with other public companies.
We are an “emerging growth company”
within the meaning of the Securities Act, as modified by the JOBS Act. Section 102(b)(1) of the JOBS Act exempts emerging growth companies
from being required to comply with new or revised financial accounting standards until private companies (that is, those that have not
had a Securities Act registration statement declared effective or do not have a class of securities registered under the Exchange Act)
are required to comply with the new or revised financial accounting standards. The JOBS Act provides that a company can elect to opt out
of the extended transition period and comply with the requirements that apply to non-emerging growth companies but any such an election
to opt out is irrevocable. We have elected not to opt out of such extended transition period, which means that when a standard is issued
or revised and it has different application dates for public or private companies, we, as an emerging growth company, can adopt the new
or revised standard at the time private companies adopt the new or revised standard. This will make comparison of our financial statements
with another public company which is neither an emerging growth company nor an emerging growth company which has opted out of using the
extended transition period difficult or impossible because of the potential differences in accounting standards used.
Because we are an “emerging growth
company,” we may not be subject to requirements that other public companies are subject to, which could affect investor confidence
in us and our Class A Ordinary Shares.
For as long as we remain an “emerging growth
company,” as defined in the JOBS Act, we will elect to take advantage of certain exemptions from various reporting requirements
that are applicable to other public companies that are not “emerging growth companies,” including, but not limited to, not
being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act of 2002, reduced disclosure
obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of shareholder
approval of any golden parachute payments not previously approved. Because of these lessened regulatory requirements, our shareholders
would be left without information or rights available to shareholders of more mature companies. If some investors find our Class A Ordinary
Shares less attractive as a result, there may be a less active trading market for our Class A Ordinary Shares and our share price may
be more volatile.
The laws of the Cayman Islands may not provide
our shareholders with benefits comparable to those provided to shareholders of corporations incorporated in the United States.
Our corporate affairs are governed by our amended
and restated memorandum and articles of association, by the Companies Act (Revised) of the Cayman Islands and by the common law of the
Cayman Islands. The rights of shareholders to take action against our directors, actions by minority shareholders and the fiduciary responsibilities
of our directors to us under Cayman Islands law are to a large extent governed by the common law of the Cayman Islands. The common law
in the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands and from English common law.
Decisions of the Privy Council (which is the final Court of Appeal for British overseas territories such as the Cayman Islands) are binding
on a court in the Cayman Islands. Decisions of the English courts, and particularly the Supreme Court and the Court of Appeal are generally
of persuasive authority but are not binding in the courts of the Cayman Islands. Decisions of courts in other Commonwealth jurisdictions
are similarly of persuasive but not binding authority. The rights of our shareholders and the fiduciary responsibilities of our directors
under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedents in the United States. In
particular, the Cayman Islands has a less developed body of securities laws relative to the United States. Therefore, our public shareholders
may have more difficulty protecting their interests in the face of actions by our management, directors, or controlling shareholders than
would shareholders of a corporation incorporated in a jurisdiction in the United States.
You may be unable to present proposals before
annual general meetings or extraordinary general meetings not called by shareholders.
Cayman Islands law provides shareholders with only limited rights to
requisition a general meeting, and does not provide shareholders with any right to put any proposal before a general meeting. These rights,
however, may be provided in a company’s articles of association. Our articles of association allow our shareholders holding shares
representing in aggregate not less than 10% of our voting share capital in issue, to requisition a general meeting of our shareholders,
in which case our directors are obliged to call such meeting. Advance notice of at least 21 clear days is required for the convening of
our annual general shareholders’ meeting and at least 14 clear days’ notice any other general meeting of our shareholders.
A quorum required for a meeting of shareholders consists of at least one shareholder present or by proxy, representing not less than one-third
of the total issued shares carrying the right to vote at a general meeting of our Company.
If we are classified as a PFIC, United States
taxpayers who own our Class A Ordinary Shares may have adverse United States federal income tax consequences.
A non-U.S. corporation such as ourselves will
be classified as a PFIC, for any taxable year if, for such year, either:
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● |
At least 75% of our gross income for the year is passive income; or |
|
|
|
|
● |
The average percentage of our assets (determined at the end of each quarter) during the taxable year which produce passive income or which are held for the production of passive income is at least 50%. |
Passive income generally includes dividends, interest,
rents and royalties (other than rents or royalties derived from the active conduct of a trade or business), and gains from the disposition
of passive assets.
If we are determined to be a PFIC for any taxable
year (or portion thereof) that is included in the holding period of a U.S. taxpayer who holds our Class A Ordinary Shares, the U.S. taxpayer
may be subject to increased U.S. federal income tax liability and may be subject to additional reporting requirements.
Depending on the amount of cash we have and any
other assets held for the production of passive income, it is possible that, for our current taxable year or for any subsequent year,
more than 50% of our assets may be assets which produce passive income, in which case we would be deemed a PFIC, which could have adverse
U.S. federal income tax consequences for U.S. taxpayers who are shareholders. We will make this determination following the end of any
particular tax year.
Although the law in this regard is unclear, we
treat the PRC operating entities as being owned by us for United States federal income tax purposes, not only because we exercise effective
control over the operations of such entities but also because we are entitled to substantially all of their economic benefits, and, as
a result, we consolidate their operating results in our consolidated financial statements. For purposes of the PFIC analysis, in general,
a non-U.S. corporation is deemed to own its pro rata share of the gross income and assets of any entity in which it is considered to own
at least 25% of the equity by value.
For a more detailed discussion of the application
of the PFIC rules to us and the consequences to U.S. taxpayers if we were or are determined to be a PFIC, see “Item 10. Additional
Information—E. Taxation—United States Federal Income Taxation—PFIC.”
Our shareholders may be held liable for
claims by third parties against us to the extent of distributions received by them upon redemption of their shares.
If we are forced to enter into an insolvent liquidation,
any distributions received by shareholders could be viewed as an unlawful payment if it was proved that immediately following the date
on which the distribution was made, we were unable to pay our debts as they fall due in the ordinary course of business. As a result,
a liquidator could seek to recover some or all amounts received by our shareholders. Furthermore, our directors may be viewed as having
breached their fiduciary duties to us or our creditors and/or may have acted in bad faith, thereby exposing themselves and our company
to claims, by paying public shareholders from the trust account prior to addressing the claims of creditors. We cannot assure you that
claims will not be brought against us for these reasons. We and our directors and officers who knowingly and willfully authorized or permitted
any distribution to be paid out of our share premium account while we were unable to pay our debts as they fall due in the ordinary course
of business would be guilty of an offence and may be liable to a fine of $18,292.68 and to imprisonment for five years in the Cayman Islands.
Anti-takeover provisions in our amended
and restated memorandum and articles of association may discourage, delay, or prevent a change in control.
Some provisions of our amended and restated memorandum
and articles of association may discourage, delay, or prevent a change in control of our company or management that shareholders may consider
favorable, including, among other things, the following:
|
● |
provisions that authorize our board of directors to issue shares with preferred, deferred or other special rights or restrictions without any further vote or action by our shareholders; and |
|
|
|
|
● |
provisions that restrict the ability of our shareholders to call meetings and to propose special matters for consideration at shareholder meetings. |
The dual class structure of our ordinary
shares has the effect of concentrating voting control with our chief executive officer and chairman, and his interests may not be aligned
with the interests of our other shareholders.
We have a dual-class voting structure consisting
of Class A Ordinary Shares and Class B Ordinary Shares. Under this structure, holders of Class A Ordinary Shares are entitled to one vote
per one Class A Ordinary Share, and holders of Class B Ordinary Shares are entitled to seven votes per one Class B Ordinary Share, which
may cause the holders of Class B Ordinary Shares to have an unbalanced, higher concentration of voting power. Mr. Zhuoqin Huang, our chief
executive officer and chairman, indirectly holds 5,763,077, or 100% of our issued Class B Ordinary Shares, representing approximately
68.81% of the voting rights in our Company. As a result, until such time as his collective voting power is below 50%, Mr. Huang as the
controlling shareholder has substantial influence over our business, including decisions regarding mergers, consolidations and the sale
of all or substantially all of our assets, election of directors, and other significant corporate actions. He may take actions that are
not in the best interests of us or our other shareholders. These corporate actions may be taken even if they are opposed by our other
shareholders. Further, such concentration of voting power may discourage, prevent, or delay the consummation of recent change of control
transactions that shareholders may consider favorable, including transactions in which shareholders might otherwise receive a premium
for their shares. Future issuances of Class B Ordinary Shares may also be dilutive to the holders of Class A Ordinary Shares. As a result,
the market price of our Class A Ordinary Shares could be adversely affected.
The dual-class structure of our ordinary
shares may adversely affect the trading market for our Class A Ordinary Shares.
Several shareholder advisory firms have announced
their opposition to the use of multiple class structures. As a result, the dual class structure of our ordinary shares may cause shareholder
advisory firms to publish negative commentary about our corporate governance practices or otherwise seek to cause us to change our capital
structure. Any actions or publications by shareholder advisory firms critical of our corporate governance practices or capital structure
could also adversely affect the value of our Class A Ordinary Shares.
We are a “controlled company”
within the meaning of the Nasdaq listing rules, and may follow certain exemptions from certain corporate governance requirements that
could adversely affect our public shareholders.
Our largest shareholder, Mr. Zhuoqin Huang, owns
more than a majority of the voting power of our outstanding ordinary shares. Under the Nasdaq listing rules, a company of which more than
50% of the voting power is held by an individual, group, or another company is a “controlled company” and is permitted to
phase in its compliance with the independent committee requirements. Although we do not intend to rely on the “controlled company”
exemptions under the Nasdaq listing rules even if we are deemed a “controlled company,” we could elect to rely on these exemptions
in the future. If we were to elect to rely on the “controlled company” exemptions, a majority of the members of our board
of directors might not be independent directors and our nominating and corporate governance and compensation committees might not consist
entirely of independent directors. Accordingly, if we rely on the exemptions, during the period we remain a controlled company and during
any transition period following a time when we are no longer a controlled company, you would not have the same protections afforded to
shareholders of companies that are subject to all of the corporate governance requirements of Nasdaq.
During the course of the audit of our consolidated
financial statements, we and our independent registered public accounting firm identified a material weakness in our internal control
over financial reporting. If we fail to establish and maintain an effective system of internal control over financial reporting, our ability
to accurately and timely report our financial results or prevent fraud may be adversely affected, and investor confidence and the market
price of our Class A Ordinary Shares may be adversely impacted.
We are subject to reporting obligations under
U.S. securities laws. The SEC adopted rules pursuant to Section 404 of the Sarbanes-Oxley Act of 2002 requiring every public company to
include a management report on such company’s internal control over financial reporting in its annual report, which contains management’s
assessment of the effectiveness of its internal control over financial reporting.
We and our independent registered public accounting
firm, in connection with the preparation and external audit of our consolidated financial statements for the year ended June 30, 2022,
identified a material weakness in our internal control over financial reporting, that is, we do not have sufficient in-house personnel
in our accounting department with sufficient knowledge of U.S. GAAP and SEC reporting rules. See “Item 15. Controls and Procedures—
Disclosure Controls and Procedures.” Our management is currently in the process of evaluating the steps necessary to remediate the
ineffectiveness, such as (i) hiring more qualified accounting personnel with relevant U.S. GAAP and SEC reporting experience and qualifications
to strengthen the financial reporting function and to set up a financial and system control framework, and (ii) implementing regular and
continuous U.S. GAAP accounting and financial reporting training programs for our accounting and financial reporting personnel. Measures
that we implement may not fully address the material weakness in our internal control over financial reporting and we may not be able
to conclude that the material weakness has been fully remedied.
Failure to correct the material weakness and
other control deficiencies or failure to discover and address any other control deficiencies could result in inaccuracies in our consolidated
financial statements and could also impair our ability to comply with applicable financial reporting requirements and make related regulatory
filings on a timely basis. As a result, our business, financial condition, results of operations, and prospects, as well as the trading
price of our Class A Ordinary Shares, may be materially and adversely affected. Due to the material weakness in our internal control
over financial reporting as described above, our management concluded that our internal control over financial reporting was not effective
as of June 30, 2022. This could adversely affect the market price of our Class A Ordinary Shares due to a loss of investor confidence
in the reliability of our reporting processes.
Item 4. INFORMATION ON THE COMPANY
A. History and Development of the Company
On June 30, 2021, our Class A Ordinary Shares
commenced trading on the Nasdaq Global Market under the symbol “CPOP.” On July 2, 2021, we closed our initial public offering.
We raised approximately $37.2 million in gross proceeds from our initial public offering, before deducting underwriting discounts and
other related expenses.
On December 3, 2021, we incorporated a wholly
owned subsidiary, Pop Culture Global, in California. As of the date of this annual report, Pop Culture Global has not been operative,
nor has it generated any revenue.
On January 25, 2022, Heliheng and Xiamen Pop Culture established a
subsidiary, Pop Investment, under PRC laws and regulations. Heliheng holds 60% equity interests in Pop Investment and Xiamen Pop Culture
holds 40%. Pop Investment is engaged in cross-border funds management for our Company.
On March 30, 2022, Xiamen Pop Culture established
a subsidiary, Zhongpu Shuyuan, under PRC laws and regulations. Xiamen Pop Culture holds 51% equity interests in Zhongpu Shuyuan. Zhongpu
Shuyuan is engaged in digital collection and metaverse related business and launched a non-fungible token digital collection trading platform
in China, Shuyuan Meta, on May 3, 2022 for the development, promotion, and distribution of digital collections.
On April 12, 2022, Zhongpu Shuyuan entered into a share purchase agreement
with Mouqing He and Lin Jiang, the two former shareholders of Xiamen Qiqin, pursuant to which Zhongpu Shuyuan acquired 100% of Xiamen
Qiqin’s equity interests. As a result, Xiamen Qiqin became a wholly owned subsidiary of Zhongpu Shuyuan on April 12, 2022. Xiamen
Qiqin is engaged in online digital collection sales.
On April 14, 2022, Xiamen Pop Culture established
a wholly owned subsidiary, Hualiu Digital, under the PRC laws and regulations. Hualiu Digital is still in the process of exploring its
business plan. As of the date of this annual report, Hualiu Digital has not been operative, nor has it generated any revenue.
On May 16, 2022, Guangzhou Shuzhi, a wholly owned subsidiary of Xiamen
Pop Culture, established a subsidiary, Xiamen Shuzhi, under PRC laws and regulations. Guangzhou Shuzhi held 70% equity interests in Xiamen
Shuzhi. On August 18, 2022, Guangzhou Shuzhi acquired the remaining 30% equity interests, and Xiamen Shuzhi became a wholly owned subsidiary.
Xiamen Shuzhi is engaged in online and offline marketing and exhibitions.
On May 18, 2022, Guangzhou Shuzhi established
a subsidiary, Fujian Shuzhi, under PRC laws and regulations. Guangzhou Shuzhi holds 51% equity interests in Fujian Shuzhi. Fujian Shuzhi
is engaged in online and offline marketing and exhibitions.
On June 20, 2022, Xiamen Pop Culture established a wholly owned subsidiary,
Pupu Digital, under PRC laws and regulations. Pupu Digital is engaged in culture-related digital content production services.
On June 28, 2022, Pop Network and two unrelated
third parties established Junpu Era (Xiamen) Digital Industry Co., Ltd. (“Junpu Era”) under PRC laws and regulations. Pop
Network holds 30% of the equity interests in Junpu Era. Junpu Era is engaged in digital collection and metaverse-related services.
On July 21, 2022, Pop Culture HK established a
wholly owned subsidiary, Shuzhi Sports, under PRC laws and regulations. Shuzhi Sports is still in the process of exploring its business
plan. As of the date of this annual report, Shuzhi Sports has not been operative, nor has it generated any revenue.
Corporate Information
Our principal executive offices are located at
3rd Floor, No. 168, Fengqi Road, Jimei District, Xiamen City, Fujian Province, the PRC, and our phone number is +86-0592-5968169. Our
registered office in the Cayman Islands is located at 4th Floor, Harbour Place, 103 South Church Street, P.O. Box 10240, Grand Cayman
KY1-1002, Cayman Islands, and the phone number of our registered office is +1-3459498599. We maintain a corporate website at http://cpop.cn/.
The information contained in, or accessible from, our website or any other website does not constitute a part of this annual report. Our
agent for service of process in the United States is Cogency Global Inc., located at 122 East 42nd Street, 18th Floor, New York, NY 10168.
The SEC maintains a website at www.sec.gov that
contains reports, proxy, and information statements, and other information regarding issuers that file electronically with the SEC using
its EDGAR system.
For information regarding our principal capital
expenditures, see “Item 5. Operating and Financial Review and Prospects—B. Liquidity and Capital Resources—Capital Expenditures.”
B. Business Overview
Through services of the PRC operating entities,
we aim to promote hip-hop culture and its values and to promote cultural exchange with respect to hip-hop between the United States and
China. The PRC operating entities do this mainly by delivering event experiences with significant hip-hop elements to the younger generation.
Overview
With the values of hip-hop culture at their core and the younger generation
as their primary target audience, the PRC operating entities host entertainment events, operate hip-hop related online programs, and provide
event planning and execution services and brand promotion services to corporate clients. They seek to create value for stakeholders in
all parts of the hip-hop ecosystem, from fans to artists, corporate clients, and sponsors.
The PRC operating entities have in recent years
focused on developing and hosting their own hip-hop events. The PRC operating entities own an extensive portfolio of intellectual property
rights related to hip-hop events, including a stage play, three dance competitions or events, two cultural and musical festivals, and
two promotional parties that feature live hip-hop performances in karaoke bars or amusement parks to promote hip-hop culture, and they
cooperate with music companies and artists to host various concerts in China; starting from March 2020, the PRC operating entities have
been developing and operating hip-hop related online programs (collectively, “Event Hosting”). The PRC operating entities’
hip-hop events generated an aggregate attendance of 203,233, 159,200, and 127,930 during the fiscal years ended June 30, 2022, 2021, and
2020, respectively, and their online hip-hop programs generated over 210 million, 314 million, and 100 million views during the fiscal
years ended June 30, 2022, 2021, and 2020, respectively. The PRC operating entities generate revenue from their Event Hosting business
by providing sponsorship packages to advertisers in exchange for sponsorship fees and by selling tickets for those concerts.
The PRC operating entities help corporate clients
with the design, logistics, and layout of events, coordinate and supervise the actual event set-up and implementation, and generate revenue
through service fees (“Event Planning and Execution”). Their services feature significant hip-hop elements and cover each
aspect of corporate and marketing events, including communication, planning, design, production, reception, execution, and analysis. During
the fiscal years ended June 30, 2022, 2021, and 2020, the PRC operating entities served 21, 24, and 16 clients in 56, 59, and 49 events
with respect to event planning and execution, respectively.
The PRC operating entities provide brand promotion services, such as
trademark and logo design, visual identity system design, brand positioning, brand personality design, and digital solutions, to corporate
clients for service fees (“Brand Promotion”).
We believe that the main reason corporate clients hire the PRC operating
entities to plan and execute events and provide brand promotion services geared towards the younger generation is for their deep understanding
of the taste and preferences of this generation.
The PRC operating entities also sell digital collections to individual
collectors, provide music recording services to a corporate client and SaaS software services to hip-hop dance training institutions for
service fees, and distribute advertisements for corporate customers for service fees (“Other Services”).
For the fiscal years ended June 30, 2022, 2021,
and 2020, we had total revenue of $32,281,543, $25,526,557, and $15,688,080, and net income of $687,891, $4,267,542, and $2,625,817, respectively.
Revenue derived from the Event Hosting business accounted for 46%, 59%, and 49% of our total revenue for those fiscal years, respectively.
Revenue derived from the Event Planning and Execution business accounted for 26%, 36%, and 35% of our total revenue for those fiscal years,
respectively. Revenue derived from the Brand Promotion business accounted for 27%, 3%, and 14% of our total revenue for those fiscal years,
respectively. Revenue derived from the Other Services accounted for 1%, 2%, and 2% of our total revenue for those fiscal years, respectively.
Our Competitive Strengths
We believe the following competitive strengths
are essential for the PRC operating entities’ success and differentiate them from their competitors:
An Extensive Portfolio of Iconic Hip-Hop
Events
The PRC operating entities have a large pool of creative talents within
their companies who incubate original hip-hop event ideas. Over the years, the PRC operating entities have developed an extensive portfolio
of iconic hip-hop events, including, without limitation: China Battle Championships, an annual street dance competition with an 11-year
history; Move It, the first street dance stage play in China; Cross-Strait Hip-Hop Culture Festival, an annual cultural festival focusing
on hip-hop culture, with support from Department of Culture and Department of Education of Fujian Province; Hip-Hop Party and Popcity
Music Festival, a series of hip-hop music events in Fujian Province; and Mini Master and Super Hip-Hop Dream, street dance events to promote
street dance and hip-hop culture among kids and teenagers. For details on the PRC operating entities’ hip-hop events and related
intellectual property, see “—The Business Model—Event Hosting—Representative Hip-Hop Events” and “—Intellectual
Property.” These events have been well received by the audience and generated sponsorship fees from a large number of sponsors.
A Deep Understanding of the Younger Generation
The PRC operating entities began organizing hip-hop
events and marketing campaigns in Chinese universities and colleges in 2007. For instance, the PRC operating entities planned and organized
Pino Chinese University Street Dance Competition (“品诺全国高校街舞大赛”)
in 2010, 2011, and 2012, respectively, which attracted the participation of approximately 20,000 university students in total. Given their
long operating history, the PRC operating entities have a deep understanding of the younger generation’s preferences and behavior,
which enables them to plan creative events and design attractive marketing campaigns tailored to this audience group. Event planners,
creatives, and other members of the PRC operating entities are mostly young professionals who are enthusiastic about hip-hop culture,
and they empathically understand and click with the younger generation. To keep up with the evolving trends among the younger generation,
the PRC operating entities maintain and enhance engagement with this target audience by posting hip-hop-related content and interacting
with followers on various digital channels, such as WeChat and Weibo, other social network groups, and online platforms.
A Highly-Recognized Brand Name in the Hip-Hop
Culture and Street Dance Industries
The PRC operating entities have built a highly-recognized
brand name in China as a promoter of hip-hop culture by providing services with significant hip-hop elements to corporate clients and
by hosting concerts and hip-hop events. On September 22, 2016, the VIE, Xiamen Pop Culture was listed in China on the National Equities
Exchange and Quotations Co., Ltd., or the “NEEQ,” which made Xiamen Pop Culture the first hip-hop related company to be listed
on the NEEQ. To facilitate our initial public offering in the U.S., Xiamen Pop Culture applied to have itself delisted from the NEEQ in
March 2019. On June 30, 2021, our Class A Ordinary Shares commenced trading on the Nasdaq Global Market, which further increased the awareness
of the PRC operating entities’ brand name.
In addition, the PRC operating entities benefit
from sponsorship and support from our shareholders, some of whom have extensive experience in the entertainment industry in China, including
host Nic Li, talent agent Yamo Zhao, and street dancer and disc jockey Hailong Huang. These shareholders may use their presence and reputation
to enhance the PRC operating entities’ position in the growing Chinese hip-hop market and accelerate growth in their business.
A Strong and Loyal Corporate Client Base
The PRC operating entities’ brand name and reputation have enabled
them to develop and retain a strong and loyal corporate client base for their Event Planning and Execution and Brand Promotion businesses.
The PRC operating entities’ corporate client base mainly covers industries such as consumer goods, advertising and marketing, and
media. From the start of the PRC operating entities’ operations in 2007 to June 2022, the PRC operating entities had provided event
planning and execution and brand promotion services to an aggregate of 419 corporate clients, of which 190 were returning clients to whom
we provided services more than once. Our corporate clients include, to name a few, Heng’an (China) Paper Industry Co., Ltd., Ab
Inbev Sedrin Brewery Co., Ltd., Xiamen Mastermind Advertising Co., Ltd., Fujian Yunbang Culture Communication Co., Ltd., Guangzhou Taiji
Advertising Co., Ltd., Fuzhou Xinsiyu Culture Communication Co., Ltd., Guangzhou President Enterprise Co., Ltd., Hongxing Erke Group,
and Blue Hat Integrative Entertainment Technology.
An Experienced Management Team Able to Leverage
the Capabilities of Our Organization
The PRC operating entities’ senior management
team is led by Mr. Zhuoqin Huang, our chief executive officer, director, and chairman, who has over 20 years of experience in the marketing
industry. Mr. Huang also has considerable experience in the hip-hop industry—he began learning street dance in 1998, cofounded JWM
Crew Dance Club, a street dance club based in Fujian Province, in 2002, and was an advisor to the M-ZONE National Street Dance Competition
held in 2008. The PRC operating entities’ management team is comprised of highly skilled and dedicated professionals with wide ranging
experience in event planning and execution, services, business development, and marketing. In addition, members of the PRC operating entities’
management team have built extensive network in the entertainment industry over the years. We believe that the PRC operating entities’
management will be able to effectively grow their business through continued operating improvement and relationship building.
The PRC operating entities have cultivated an experienced and skilled
work force, emphasizing collaboration, individual accountability, flexibility, and willingness to deliver high-quality services to their
clients. The PRC operating entities’ senior management team is able to leverage the capabilities of this broader work force to facilitate
their ongoing and long-term relationships that are key to their event planning and execution and brand promotion services and hip-hop
events. The PRC operating entities’ combined team offers substantial industry experience and in-depth knowledge of the Chinese hip-hop
related markets.
Our Strategies
The PRC operating entities seek to be a leader
in the promotion of hip-hop culture and its values in China, creating long-term value for fans, artists, corporate clients, and sponsors.
Specially, the PRC operating entities plan to implement the following strategies:
Develop and Operate Online Content
As an attempt to explore additional revenue sources
and in response to the COVID-19 pandemic, the PRC operating entities have accelerated the development and operation of online content
since 2020. The PRC operating entities have created 16 hip-hop related online programs, such as music videos and street dance performance
videos, since 2020 using their hip-hop related intellectual property portfolio. See “—The Business Model—Event Hosting—Online
Hip-Hop Programs.” In addition, the PRC operating entities intend to cooperate with Internet and TV providers in China to develop
and distribute online content tailored for their customers.
Expand and Enhance the PRC operating entities’
Portfolio of Concerts and Hip-Hop Events
As the PRC operating entities have shifted their
focus to developing the Event Hosting business in recent years, we believe that continually expanding and enhancing their portfolio of
concerts and hip-hop events is essential to maintaining their growth momentum. The PRC operating entities intend to enter into performance
agreements with artists and music companies with greater influence to attract a larger audience. The PRC operating entities plan to continue
to increase the size and influence of their existing hip-hop events and develop new hip-hop intellectual property in-house based on participant,
sponsor, and sales staff feedback and their in-house industry research.
Exploit Revenue-Generating Opportunities
for the PRC operating entities’ Hip-Hop Related Intellectual Property Portfolio
The PRC operating entities have primarily monetized
their hip-hop related intellectual property portfolio by hosting hip-hop events and receiving sponsorship fees from advertisers. To maximize
the potential of their hip-hop related intellectual property portfolio, the PRC operating entities intend to cooperate with third parties
to develop a street dance training business and to create and monetize derivative works of their current intellectual property. For instance,
the PRC operating entities plan to work with publishers and comics companies to create picture books, comics, and textbooks for teenagers
based on “Hip Hop Master (image)” trademark. In addition, the PRC operating entities intend to enter into co-branding partnerships
with manufacturers of shoes, clothing, food, and beverages, and create co-branded products.
Develop and Deepen Relationships with Corporate
Clients
As more companies seek to expand their brand presence
among the younger generation, the PRC operating entities intend to leverage their deep understanding of this generation and develop cooperation
relationships with new corporate clients. The PRC operating entities plan to focus on companies in fast-moving consumer goods, communications,
automobile, Internet product, and fashion industries.
The PRC operating entities strive to continuously
exceed their corporate clients’ expectations of their performance and will continue to bring their expertise and creative vision
to refine and enhance their clients’ event and marketing strategies. We believe this deepens the PRC operating entities’ relationships
with existing corporate clients and helps the PRC operating entities continue to be their trusted partner and their first choice for hosting
events and executing marketing strategies.
Attract and Recruit Highly-Qualified Professionals
to Join the PRC operating entities
In order to expand and grow their business, the
PRC operating entities need to aggressively recruit and attract highly-qualified professionals to join their team. The events and marketing
in the hip-hop industry are labor-intensive and they require experienced and skilled planning and design personnel. Further, given that
the hip-hop event development and hosting require great creativity and a good insight about emerging cultural trends, it is even harder
for companies to recruit and retain talents with necessary experience and skills.
Further Enhance the PRC operating entities’
Brand Recognition
The PRC operating entities will continue to enhance
their brand recognition in the hip-hop industry. The PRC operating entities plan to continue bidding for and carrying out corporate and
marketing events in strategically selected locations to showcase their strong event planning and execution capabilities. The PRC operating
entities plan to develop and host more hip-hop events to attract fans and enhance their brand recognition. Their branding strategy will
fully embrace the latest trends in social-based marketing activities, in a cost-effective manner by leveraging their word-of-mouth reputation.
The Business Model
The PRC operating entities generate revenue from
the following principal businesses:
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Event Hosting. The PRC operating entities’ Event Hosting business is built around their portfolio of hip-hop intellectual property and strong cooperation with artists and music companies. The PRC operating entities host concerts and hip-hop related events, including a stage play, three dance competitions, two cultural and musical festivals, and two promotional parties, and create hip-hop related online programs. The PRC operating entities generally organize, operate, and monetize these concerts, hip-hop events, and online hip-hop programs themselves, and derive revenue mainly through sponsorship fees provided by advertisers at those events and ticket sales. |
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● |
Event Planning and Execution. The PRC operating entities’ Event Planning and Execution business is primarily built upon their deep understanding of the preferences of the younger generation, extensive event planning capabilities, and strong connections within the events industry. Instead of carrying out the execution of events themselves, the PRC operating entities typically engage third-party service providers to do so, allowing them to focus their time and energy on the general planning of events and coordination among the various parties at a specific event. To ensure the quality of execution services provided by third-party service providers, the PRC operating entities adopt a standard process of quality control, consisting of selection, inspection, and review. |
|
|
|
|
● |
Brand Promotion. The PRC operating entities’ Brand Promotion business focuses on maximizing the potential of their experience in the marketing industry and their long-term relationship with advertising companies by assisting their clients in the creation and promotion of brands, especially among the younger generation. |
|
|
|
|
● |
Other Services. The PRC
operating entities cooperate with third-party advertising companies to distribute advertisements
for their clients. In addition, the PRC operating entities expanded their business into digital collection
sales, music recording services, and SaaS software services in the fiscal year ended June 30, 2022. |
The following table presents our revenue and gross
profit for the fiscal years ended June 30, 2022, 2021, and 2020. See also “Item 5. Operating and Financial Review and Prospects—A.
Results of Operations.”
|
|
Revenue |
|
|
Gross Profit |
|
|
|
Fiscal Year Ended
June 30, |
|
|
Fiscal Year Ended
June 30, |
|
|
|
2022 |
|
|
2021 |
|
|
2020 |
|
|
2022 |
|
|
2021 |
|
|
2020 |
|
Event Hosting |
|
$ |
14,711,787 |
|
|
$ |
14,978,643 |
|
|
$ |
7,630,377 |
|
|
$ |
4,857,791 |
|
|
$ |
4,632,718 |
|
|
$ |
2,302,064 |
|
Brand Promotion |
|
|
8,733,764 |
|
|
|
730,315 |
|
|
|
2,241,869 |
|
|
|
7,375,724 |
|
|
|
383,882 |
|
|
|
1,176,869 |
|
Event Planning and Execution |
|
|
8,420,328 |
|
|
|
9,196,773 |
|
|
|
5,493,851 |
|
|
|
1,088,317 |
|
|
|
1,643,251 |
|
|
|
915,117 |
|
Other services |
|
|
415,664 |
|
|
|
600,826 |
|
|
|
321,983 |
|
|
|
(7,076,300) |
|
|
|
564,212 |
|
|
|
135,183 |
|
Total |
|
$ |
32,281,543 |
|
|
$ |
25,526,557 |
|
|
$ |
15,688,080 |
|
|
$ |
6,245,532 |
|
|
$ |
7,224,063 |
|
|
$ |
4,529,233 |
|
Event Hosting
The PRC operating entities have been hosting their
own hip-hop related events in China for over a decade. Their portfolio of hip-hop events includes a stage play, three dance competitions
or events, two cultural and musical festivals, and two promotional parties. In addition, the PRC operating entities cooperate with music
companies and artists and host various concerts in China. Starting from 2020, the PRC operating entities have also created online hip-hop
programs to explore additional revenue-generating opportunities for their hip-hop related intellectual property portfolio.
The PRC operating entities primarily monetize these concerts, hip-hop
events, and online hip-hop programs by providing sponsorship packages consisting of advertising spots, sponsorship mentions, and tickets
to advertisers in exchange for sponsorship fees, and by selling tickets for those concerts. Revenue from the PRC operating entities’
Event Hosting business was $14,711,787, $14,978,643, and $7,630,377 for the fiscal years ended June 30, 2022, 2021, 2020, respectively,
which accounted for 39%, 59%, and 49% of our total revenue for those fiscal years, respectively.
During the fiscal years ended June 30, 2022, 2021,
and 2020, the PRC operating entities hosted hip-hop events in 18, 22, and 12 cities in China, respectively. The following table sets out
the key performance indicators for the PRC operating entities’ Event Hosting business for the fiscal years indicated:
| |
Fiscal Years Ended June 30, | |
| |
2022 | | |
2021 | | |
2020 | |
Hip-Hop Events (#) | |
| 58 | | |
| 64 | | |
| 48 | |
Hip-Hop Event Participants (#) | |
| 203,223 | | |
| 159,200 | | |
| 127,930 | |
Online Hip-Hop Programs (#) | |
| 16 | | |
| 16 | | |
| 16 | |
Online Hip-Hop Program Views (#) | |
| 209,810,000 | | |
| 314,000,000 | | |
| 100,000,000 | |
Representative Hip-Hop Events
The following chart summarizes the PRC operating
entities’ representative events in the Event Hosting business during the fiscal years ended June 30, 2022, 2021, and 2020:
|
● |
Move It (一起跃动街舞舞台剧). See “—Case Study—Move It” below. |
|
|
|
|
● |
China Battle Championships (CBC街舞冠军赛, “CBC”). CBC is an annual street dance competition the PRC operating entities have organized since 2010. In the competition, contestants compete in different types of dance, such as breaking, popping, teenager freestyle, and group dance. During the 2020 CBC, 4,000 contestants participated in the competitions held online and in five cities. During the 2021 CBC, 4,800 contestants participated in the competitions held online and in six cities. As of the date of this annual report, the 2022 CBC is still in progress and 8,000 contestants have participated in the competitions held online and in nine cities. As an effort to promote the cultural exchange with respect to hip-hop between U.S. and China, the PRC operating entities have invited U.S. street dancers and disc jockeys, including Steffan “Mr. Wiggles” Clemente, Junior Boogaloo, Slim Boogie, and Dj Lean Rock, to serve as judges and guests in their events. |
|
● |
Cross-Strait Hip-Hop Culture Festival (海峡两岸潮流文化节, “CHCF”). CHCF is an annual cultural festival focusing on hip-hop culture and communication between teenagers of Mainland China and Taiwan. The PRC operating entities have been co-hosting CHCF since its establishment in 2017. Representative activities during the cultural festival include teenager street dance competitions, hip-hop industry forums, and hip-hop art exhibitions. As part of CHCF, the 2020 4th Hip-Hop Culture Industry Forum was held in Xiamen on December 20, 2020 and attracted 200 participants. The PRC operating entities held the 2021 CHCF in December 2021, which attracted approximately 12,050 participants. We currently expect the PRC operating entities to host the 2022 CHCF in December 2022. |
|
|
|
|
● |
Hip-Hop Party (嗨趴). Hip-Hop Party is a series of promotional parties in karaoke bars the PRC operating entities held in since 2019 to promote hip-hop culture and our brand. In 2020, the PRC operating entities held over 20 promotional parties in three cities of Fujian Province, attracting a total attendance of approximately 7,000. In 2021, the PRC operating entities held 23 promotional parties in three cities of Fujian Province, attracting a total attendance of approximately 23,600. In 2022, the PRC operating entities held 28 promotional parties in two cities of Fujian Province, attracting a total attendance of approximately 28,000. |
|
|
|
|
● |
Popcity Music Festival (潮圣音乐节). Popcity Music Festival is a hip-hop music festival the PRC operating entities held in Xiamen in since 2019. During the event, famous disc jockeys and masters of ceremonies, street dancers, rappers, and noticeable local bands performed together with students and teachers of Hip Hop Master, a street dance school in Xiamen. The event attracted an attendance of approximately 4,000, 5,000, and 5,000 in 2020, 2021, and 2022, respectively. |
|
● |
Mini Master (街舞萌主展演). Mini Master is a street dance exhibition and performance the PRC operating entities held in Xiamen in since 2019. The PRC operating entities designed the event to promote street dance and hip-hop culture among kids. Major activities of the event included street dance competitions for kids and exhibitions of derivatives of hip-hop intellectual property. The event attracted an attendance of approximately 150, 400, and 3,000 in 2020, 2021, and 2022, respectively. |
|
|
|
|
● |
Super Hip-Hop Dream (SHD超级街舞梦想营). Super Hip-Hop Dream is a series of street dance events focusing on teenagers the PRC operating entities held annually since 2017. The 2020 events lasted 30 days and were held in nine different cities in Fujian Province; the 2021 events lasted nine days and were held in nine different cities in Fujian Province; and the PRC operating entities are currently holding the 2022 events in nine different cities in Fujian Province. Major activities of the events included teenager street dance competitions, hip-hop classes, and hip-hop training camps. The events attracted an attendance of approximately 3,000 and 3,343 in 2020 and 2021, respectively. |
Case Study—Move It
Move it is
a two-hour long street dance stage play, the first of its kind in China, produced in cooperation with Masters Production, a German third-party
production company, and several U.S. directors, including Angel Feliciano, Amen Ra “Bam Bam” Valentine, SamO, and Garrick
Footman. In 2020, performances of Move It ran in eight cities in China, attracting a total attendance of approximately 10,000. In 2021,
performances of Move It ran in 14 cities in China, attracting a total attendance of approximately 63,400. In 2022, there have been no
performances of Move It as of the date of this annual report.
The success of the show epitomized the development
team’s high degree of professionalism and deep understanding of the hip-hop industry. The PRC operating entities mobilized a development
team of five well-recognized producers, each with a proven track record of producing a variety of street dance related shows. The PRC
operating entities also gathered a team of 25 experienced street dancers, including the leading actor, Baihua Tu (“小白”),
and leading actress, Daiqing Liang, both of whom were noticeable participants in Chinese dance competition shows such as Street Dance
of China and Shake It Up.
Most importantly, the PRC operating entities’
in-depth understanding of the hip-hop industry allows them to more accurately predict the cultural trend and audience taste. The PRC operating
entities observe that hip-hop, although still a niche music genre in China, has already been integrated into mainstream pop culture in
recent years through various channels, such as rap competitions and reality shows, apparels, trending buzzwords, and related music formats.
We believe young Chinese’s demand for transformative entertainment themes and hip-hop would be the next emerging cultural trend.
The PRC operating entities’ in-depth knowledge of young Chinese audience enables them to place the most appealing elements into
the show.
Concerts
The PRC operating entities enter into performance
agreements with artists or music companies, pursuant to which the PRC operating entities pay performance fees and arrange for the execution
of concerts, in exchange for the right to ticket sales revenue and to sponsorship revenue for such concerts. Instead of selling concert
tickets directly to fans, the PRC operating entities typically sell them through third parties, such as ticketing platforms, media companies,
and marketing companies, or include them as part of the sponsorship packages provided to advertisers. The price of these concert tickets
is generally between $26 and $188. During the fiscal years ended June 30, 2022, 2021, and 2020, due to the impact of the COVID-19 pandemic,
the PRC operating entities did not hold any concert and had no ticket sales revenue.
Online Hip-Hop Programs
The PRC operating entities have created 16 online
hip-hop programs since March 2020, some of which are Hip-Hop Master (街舞大狮兄), Popping Master (Popping大师),
Top Dance Show (TDS街舞达人现场), China Battle Championships (CBC街舞冠军赛),
and Pop Trendy Shoes (Pop潮履). Hip-Hop Master is an online street dance tutorial program and consists of 64 episodes of one-minute
short music videos that teach beginner street dance moves, tips, and tricks. Popping Master, Top Dance Show, and China Battle Championships
are collections of street dance performance videos from hip-hop events the PRC operating entities hosted in recent years, showcasing the
talents of hip-hop dancers and fans who participated in the PRC operating entities’ street dance competitions and other hip-hop
events. Pop Trendy Shoes is a collection of short music videos on trendy shoes related to hip-hop culture. Starting from March 2020, the
PRC operating entities have distributed these short music videos on popular video sharing platforms in China, such as TikTok, Kuaishou,
iQiyi, Xiaohongshu, and Xigua Video, and these videos had collectively generated over 210 million views as of June 30, 2022. The PRC operating
entities monetize these online hip-hop programs by providing sponsorship packages consisting of advertising spots, sponsorship mentions,
and the right to use related images and videos in exchange for sponsorship fees.
Sponsors and Sponsorship Packages
Advertisers that sponsor the PRC operating entities’
concerts, hip-hop events, and online hip-hop programs include consumer goods companies, advertising and marketing companies, and media
companies. During the fiscal years ended June 30, 2022, 2021, and 2020, the PRC operating entities received sponsorship fees from 19,
13, and 18 sponsors in an aggregate amount of $12,566,224, $14,978,643, and $7,630,376, respectively. The price of the PRC operating entities’
sponsorship packages ranges from approximately $174,273 to $1,549,091.
The sponsorship packages the PRC operating entities
provide to sponsors of a hip-hop event, concert, or online hip-hop program typically include different sponsorship levels and consist
of one or a combination of the following sponsorship benefits:
|
● |
exclusive “Presented By” sponsorship distinction on event signage, program, and power point presentation; |
|
|
|
|
● |
on-stage speaking opportunities to highlight presenting sponsorship; |
|
|
|
|
● |
opportunities to present event awards; |
|
|
|
|
● |
acknowledgement from podium; |
|
|
|
|
● |
acknowledgment and promotion on social media and event websites; |
|
|
|
|
● |
standing banners announcing sponsorship; |
|
|
|
|
● |
recognition as sponsor in publications sent to event participants; |
|
|
|
|
● |
onsite marketing opportunities; |
|
|
|
|
● |
seats at the event dinners; |
|
|
|
|
● |
complimentary tickets; |
|
|
|
|
● |
advertising spots; |
|
|
|
|
● |
logo recognition in all event collateral materials; and |
|
|
|
|
● |
right to use event-related images and videos for marketing purposes. |
Marketing of Concerts, Hip-Hop Events, and
Online Hip-Hop Programs
The PRC operating entities promote their concerts,
hip-hop events, and online hip-hop programs through multiple advertising channels, including:
|
● |
social media, principally WeChat and Weibo; |
|
|
|
|
● |
advertisements on outdoor billboard or through radio broadcasts; |
|
|
|
|
● |
advertisements on televisions and LED screens in elevators; and |
|
|
|
|
● |
alternative media advertising. |
The PRC operating entities acquire sponsors of
concerts, hip-hop events, and online hip-hop programs directly and through referrals from their existing corporate clients and sponsors.
The PRC operating entities also assign the rights to acquire sponsors to third-party agencies and rely on these agencies to find sponsors
for their concerts, hip-hop events, and online hip-hop programs.
Event Hosting Team
As of June 2022, the PRC operating entities had
16 employees dedicated to the Event Hosting business, including two managers, six designers, and eight event planners. An offline event
typically requires the participation of about two to 10 employees and one to five independent contractors depending on the size of the
event.
In addition, the PRC operating entities draw from
their in-house event planning and execution capabilities and cooperate with third parties to provide services to advertisers and cooperative
partners. Please refer to “—Event Planning and Execution—Event Planning and Execution Team and Third-Party Service Providers”
below.
Event
Planning and Execution
Since
the inception of Xiamen Pop Culture in 2007, the PRC operating entities have been providing comprehensive event planning and execution
services to corporate clients in China. The PRC operating entities distinguish their event planning and execution services from those
provided by other companies by adding significant hip-hop elements, such as street dance performances, hip-hop music, and hip-hop fashion
and style, into their event plan and event material design for all events.
The
geographic areas the PRC operating entities focus on are the eastern and southern areas of China, such as Fujian, Guangdong, and Zhejiang
Provinces and Shanghai, where some of the largest and wealthiest cities in China are located and the demand for their services is the
strongest.
Revenue
from the PRC operating entities’ Event Planning and Execution business was $8,232,777, $9,196,773, and $5,493,851 for the fiscal
years ended June 30, 2022, 2021, and 2020, respectively, which accounted for 25%, 36%, and 35% of our total revenue for those fiscal
years, respectively.
The
following table sets out the key performance indicators for the PRC operating entities’ Event Planning and Execution business as
of the fiscal years indicated.
|
|
Fiscal
Years Ended
June 30, |
|
|
|
2022 |
|
|
2021 |
|
|
2020 |
|
Events
(#) |
|
|
56 |
|
|
|
59 |
|
|
|
51 |
|
Clients
(#) |
|
|
21 |
|
|
|
24 |
|
|
|
16 |
|
Client
Acquisition Channels
We
believe the PRC operating entities have built up strong connections within the events industry and, as a result, their existing clients
and cooperative third-party service providers regularly refer potential clients to them. In addition, some sponsors of the PRC operating
entities’ concerts, hip-hop events, and online hip-hop programs have become clients of their event planning and execution services
after they cooperated with the PRC operating entities and experienced the PRC operating entities’ planning and execution capabilities.
Some
of the PRC operating entities’ potential clients publish request for tender notices of proposed marketing or corporate events on
their official websites or third-party websites. The PRC operating entities have a dedicated team conducting routine searches on these
websites, especially those of our targeted regions.
The
PRC operating entities also have some clients who seek their event planning and execution services as a result of their marketing efforts.
Services
Depending
the goal of each event, the PRC operating entities’ event planning and execution services may include one or a combination of the
following responsibilities:
|
● |
Communication. The
PRC operating entities communicate with clients to understand the goal of their events, connect clients with third-party service
providers, and assist in their communication with event participants and third-party service providers. |
|
|
|
|
● |
Planning. The PRC
operating entities help clients plan the details of their events, including logistics, budget, venue, entertainment, catering, and
contingency plans. |
|
|
|
|
● |
Design. The PRC
operating entities provide design services, including event logo and mascot creation, concept, and appearance, exhibition model design,
and venue dressing. |
|
● |
Production. Through
third-party event material producers, the PRC operating entities produce event materials such as signs and banners, badges and name-tags,
promotional items, and gift and award items. |
|
|
|
|
● |
Reception. The PRC
operating entities arrange the invitation and reception of key participants of an event, and provide transportation and hospitality
services. |
|
|
|
|
● |
Execution. The PRC
operating entities arrange the building of event stages, decoration of venues, distribution of event materials, and supervise the
execution of other aspects of events. |
|
|
|
|
● |
Analysis. The PRC
operating entities provide after-event marketing services and collect event participant feedback, summarize the results of event
execution, and issue detailed reports to clients for evaluation purposes. |
Depending
on the needs of the PRC operating entities’ clients and the length of the events, the length of service can range from one to six
months, but usually is less than three months.
The
PRC operating entities’ fee for providing event planning and execution services for an event is negotiated with the client on a
case-by-case basis, depending on the scale and length of the event, the number of employees and independent contractors involved, and
the desired effect of the event. The range of the PRC operating entities’ fee is usually between $100 and $2,500,000 and the PRC
operating entities usually extend to their customers credit terms ranging from 30 to 180 days after they successfully provide services.
See “Item 5. Operating and Financial Review and Prospects—B. Liquidity and Capital Resources.”
Clients
Clients
of the PRC operating entities’ event planning and execution services include advertising and media service providers, industry
associations, and companies in a wide range of industries such as consumer goods, real estate, tourism, entertainment, technology, e-commerce,
education, and sports. The PRC operating entities had two, 0, and one client that accounted for more than 10% of our annual revenue for
the fiscal years ended June 30, 2022, 2021, and 2020, respectively. The PRC operating entities’ repeat customers, among others,
include Heng’an (China) Paper Industry Co., Ltd., Xiamen Mastermind Advertising Co., Ltd., Ab Inbev Sedrin Brewery Co., Ltd., Guangzhou
Taiji Advertising Co., Ltd., Fuzhou Xinsiyu Culture Communication Co., Ltd., and Beijing Taiji Culture Communication Co., Ltd.
For
the fiscal year ended June 30, 2022, the PRC operating entities’ top five event planning and execution clients were as follows:
|
|
|
Client
Name |
|
Revenue |
|
|
Percentage
of Total
Revenue |
|
1 |
|
|
Fujian Maibo Culture Communication
Co., Ltd, |
|
$ |
60,990,564 |
|
|
|
30.08 |
% |
2 |
|
|
Guangzhou Taiji Advertising Co., Ltd. |
|
$ |
25,646,226 |
|
|
|
12.65 |
% |
3 |
|
|
Heng’an (China) Paper Industry Co., Ltd. |
|
$ |
14,983,553 |
|
|
|
7.39 |
% |
4 |
|
|
Lianzhang Meida Co., Ltd. |
|
$ |
14,150,943 |
|
|
|
6.98 |
% |
5 |
|
|
Xiamen Many Idea Interactive Co.,Ltd |
|
$ |
12,594,339 |
|
|
|
6.21 |
% |
|
|
|
Total |
|
$ |
128,365,625 |
|
|
|
63.31 |
% |
For
the fiscal year ended June 30, 2021, the PRC operating entities’ top five event planning and execution clients were as follows:
|
|
|
Client
Name |
|
Revenue |
|
|
Percentage
of Total
Revenue |
|
1 |
|
|
Fuzhou Xinsiyu Culture Communication
Co., Ltd. |
|
$ |
1,904,513 |
|
|
|
7.46 |
% |
2 |
|
|
Heng’an (China) Paper Industry Co., Ltd. |
|
$ |
1,781,433 |
|
|
|
6.98 |
% |
3 |
|
|
Guangzhou Taiji Advertising Co., Ltd. |
|
$ |
1,659,504 |
|
|
|
6.50 |
% |
4 |
|
|
Fujian Yunbang Culture Communication Co., Ltd. |
|
$ |
1,565,205 |
|
|
|
6.13 |
% |
5 |
|
|
Shanghai Chenrong Culture Development Co., Ltd. |
|
$ |
655,255 |
|
|
|
2.57 |
% |
|
|
|
Total |
|
$ |
7,565,910 |
|
|
|
29.64 |
% |
For
the fiscal year ended June 30, 2020, the PRC operating entities’ top five event planning and execution clients were as follows:
|
|
|
Client
Name |
|
Revenue |
|
|
Percentage
of Total
Revenue |
|
1 |
|
|
Guangzhou Taiji Advertising Co.,
Ltd. |
|
$ |
2,771,735 |
|
|
|
17.67 |
% |
2 |
|
|
Fuzhou Xinsiyu Culture Communication Co., Ltd. |
|
$ |
818,171 |
|
|
|
5.22 |
% |
3 |
|
|
Beijing Taiji Culture Communication Co., Ltd. |
|
$ |
538,516 |
|
|
|
3.43 |
% |
4 |
|
|
Xiamen Mastermind Advertising Co., Ltd. |
|
$ |
335,398 |
|
|
|
2.14 |
% |
5 |
|
|
COFCO Coca-Cola Beverages (Beijing) Limited |
|
$ |
243,836 |
|
|
|
1.55 |
% |
|
|
|
Total |
|
$ |
4,707,656 |
|
|
|
30.01 |
% |
Case
Study—Selected Clients
Heng’an
(China) Paper Industry Co., Ltd.
Heng’an
(China) Paper Industry Co., Ltd. (“Heng’an Paper”) is a subsidiary of Hengan International Group Co., Ltd. (SEHK:1044),
a producer of sanitary napkins and baby diapers in China. In 2010, Heng’an Paper engaged the PRC operating entities to plan and
execute its marketing events because of their event-related experience and industry knowledge. Since then, the PRC operating entities
have helped Heng’an Paper successfully organize multiple entertainment and marketing events.
October
to December 2020—2020 The Sixth Mind Act Upon Mind Paper Fashion College Music Gathering (2020年第六季心相印纸时尚青春音乐汇).
As the general manager of offline events of the music gathering, the PRC operating entities planned the timeline of and ran all the
offline events, including pre-event marketing in 50 colleges and universities in China, applications, eight city-level competitions,
and finals and concerts in the southern and northern divisions.
May
to August 2021—2021 The Seventh Mind Act Upon Mind Paper Fashion College Music Gathering (2021年第七季心相印纸时尚青春音乐汇).
As the general manager of offline events of the music gathering, the PRC operating entities planned the timeline of and ran all the
offline events, including pre-event marketing in 16 colleges and universities in China, applications, eight city-level competitions,
and finals and concerts in the southern and northern divisions.
22nd
China International Fair for Investment and Trade
Fujian
Shuzhi planned, designed, and constructed the Fujian Pavilion at the 22nd China International Fair for Investment and Trade
(“CIFIT”) that opened in Xiamen on September 8, 2022. With the theme of “Global Development: Sharing Digital
Opportunities and Investing in a Green Future,” CIFIT is a four-day exhibition hosted by the Ministry of Commerce of China.
CIFIT is committed to creating international investment opportunities, releasing authoritative information, and discussing the international
investment trend. CIFIT has become one of the most influential international investment events.
Representative
Events
Most
of the events the PRC operating entities plan and execute for corporate clients are marketing events with an emphasis on the younger
generation, such as university students and young professionals. The following charts summarize the PRC operating entities’ top
10 events in terms of contract amount in the Event Planning and Execution business during the fiscal years ended June 30, 2022, 2021,
and 2020.
Representative
Events for the Fiscal Year Ended June 30, 2022
Duration |
|
Client |
|
Location |
|
Event |
|
Approximate
Contract
Amount |
|
|
Services
Provided |
05/2021 to
07/2021 |
|
Heng’an
(China) Paper Industry Co., Ltd. |
|
Guangzhou,
Changsha, Chengdu, Xi’an, Hangzhou, Wuhan, Zhengzhou, and Shenyang |
|
The Seventh
Mind Act Upon Mind Paper Fashion College Music Gathering |
|
$ |
2,467,841 |
|
|
Offline promotion
and activity planning and implementation |
|
|
|
|
|
|
|
|
|
|
|
|
|
04/2021 to 12/2021 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Sanya, Guiyang, Shanghai,
Guangzhou, and Shenzhen |
|
The BMW South Regional
Conference in 2021 |
|
$ |
3,253,090 |
|
|
On-site event management
and event planning and execution |
|
|
|
|
|
|
|
|
|
|
|
|
|
06/2021 |
|
Shanghai Chenrong Culture
Development Co., Ltd. |
|
Inner Mongolia |
|
2021 Hard bones live house |
|
$ |
712,582 |
|
|
Activity planning, on-site
construction, and implementation |
06/2021 |
|
Shanghai Chenrong Culture
Development Co., Ltd. |
|
Hangzhou |
|
2021 Xuan Heavy Music Festival
2021 |
|
$ |
681,600 |
|
|
Activity planning, on-site
construction, and implementation |
|
|
|
|
|
|
|
|
|
|
|
|
|
01/2022 |
|
Beijing One Day Times Culture
Communication Co., Ltd. |
|
Xiamen |
|
Xiamen International Racing
Children’s Kart Car Competition |
|
$ |
487,964 |
|
|
Activity planning, on-site
construction, and implementation; online promotion and publicity |
|
|
|
|
|
|
|
|
|
|
|
|
|
12/2021 to 01/2022 |
|
Quanzhou Shanda Ruixing
Culture Technology Co., Ltd. |
|
Zhengzhou |
|
2021 Excellence kids bcba
kids basketball game |
|
$ |
326,858 |
|
|
Activity planning, on-site
construction, and implementation; online promotion and publicity |
|
|
|
|
|
|
|
|
|
|
|
|
|
05/2022 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Beijing and Guangzhou |
|
2022 Guangqi Honda e: NP1
professional media test drive |
|
$ |
232,364 |
|
|
Activity planning, on-site
construction, and implementation |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2021 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Suzhou |
|
Guangqi Honda Accord Volkswagen
media test drive |
|
$ |
193,791 |
|
|
Activity planning, on-site
construction, and implementation |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2021 to 11/2021 |
|
Fuzhou Xinsiyu Culture
Communication Co., Ltd. |
|
Shanghai |
|
Fujian Exhibition Hall
of the Fourth China International Import Expo in 2021 |
|
$ |
185,891 |
|
|
Activity planning, on-site
construction, and implementation; online promotion and publicity |
|
|
|
|
|
|
|
|
|
|
|
|
|
09/2021 to 10/2021 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Shanghai and Beijing |
|
2021 Crown Road Space Transformation
experience |
|
$ |
164,978 |
|
|
Activity planning, on-site
construction, and implementation |
Representative
Events for the Fiscal Year Ended June 30, 2021
Duration
|
|
Client
|
|
Location
|
|
Event
|
|
Approximate
Contract
Amount |
|
|
Services
Provided |
04/2021 to 12/2021 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Sanya, Hainan |
|
2021 BMW Southern Region
Meeting |
|
$ |
3,170,864 |
|
|
Event planning, reception,
coordination with third parties, media services, and venue design and decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2020 to 12/2020 |
|
Heng’an (China) Paper Industry
Co., Ltd. |
|
Shenyang, Hangzhou, Wuhan, Xi’an,
Xiamen, Guangzhou, Chongqing, and Changsha |
|
The Sixth Mind Act Upon Mind Paper
Fashion College Music Gathering |
|
$ |
1,065,502 |
|
|
Offline event planning and execution,
including pre-event marketing in 50 colleges and universities in China, applications, eight city-level competitions, and finals and
concerts in the southern and northern divisions |
09/2020 |
|
Shanghai Chenrong Culture Development Co., Ltd. |
|
Guangzhou, Zhenjiang, Wuchuan |
|
2020 Huahe Nanguo Mingyuan Stars Carnival |
|
$ |
655,255 |
|
|
Event execution, coordination with third-party performers,
reception, event material production, stage building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
03/2021 |
|
Fujian
Yunbang
Culture
Communication Co., Ltd. |
|
Zhuhai, Guangdong |
|
“Song of Qin’ao” City Concert |
|
$ |
612,521 |
|
|
Event execution, coordination with third-party performers,
reception, event material production, stage building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
05/2021 |
|
Fujian Yunbang Culture Communication Co., Ltd. |
|
Jian’ou, Fujian |
|
The 3rd China Bamboo Shoot and Bamboo Industry (Jian’ou)
Summit Forum |
|
$ |
427,340 |
|
|
Event planning, coordination with third parties, reception,
event material production, media services, stage building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
04/2021 |
|
Fuzhou Xinsiyu Culture Communication Co., Ltd. |
|
Fuzhou, Fujian |
|
The Fourth Digital China Summit China Mobile Exhibition
Area Planning |
|
$ |
398,851 |
|
|
Event planning, coordination with third parties, reception,
event material production, media services, stage building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2020 to 12/2020 |
|
Heng’an (China) Paper Industry Co., Ltd. |
|
Shenyang, Hangzhou, Wuhan, Xi’an, Xiamen, Guangzhou,
Chongqing, and Changsha |
|
The Sixth Mind Act Upon Mind Paper Fashion College
Music Gathering – Stars Attending the Finals |
|
$ |
386,814 |
|
|
Reception for stars attending the finals |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2020 to 12/2020 |
|
Fuzhou Xinsiyu Culture Communication Co., Ltd. |
|
Fuzhou, Fujian |
|
2020 China Mobile Fuzhou Promotional Activities |
|
$ |
330,476 |
|
|
Event material design and production, stage design
and building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2020 to 12/2020 |
|
Heng’an (China) Paper Industry Co., Ltd. |
|
Shenyang, Hangzhou, Wuhan, Xi’an, Xiamen, Guangzhou,
Chongqing, and Changsha |
|
The Sixth Mind Act Upon Mind Paper Fashion College
Music Gathering – Coaches Related |
|
$ |
317,901 |
|
|
Reception for coaches of the event |
|
|
|
|
|
|
|
|
|
|
|
|
|
11/2020 |
|
Fuzhou Maibo Culture Communication Co., Ltd. |
|
Xiamen, Fujian |
|
Huaqiao University 60 Year Anniversary Alumni Reunion |
|
$ |
296,289 |
|
|
Event planning, reception, coordination with third
parties, media services, and venue design and decoration |
Representative
Events for the Fiscal Year Ended June 30, 2020
Duration |
|
Client |
|
Location |
|
Event |
|
Approximate
Contract
Amount |
|
|
Services
Provided |
11/2019 to
12/2019 |
|
Guangzhou Taiji
Advertising Co., Ltd. |
|
Guangzhou,
Guangdong |
|
Guangqi Honda
Auto Guangzhou 2019 Exhibition |
|
$ |
540,548 |
|
|
Event planning,
coordination with third parties, reception, event material production, media services, stage design and building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
08/2019 to 09/2019 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Xi’an, Chengdu, Chongqing,
Changsha, Dongguan, and Guangzhou |
|
2019 Trumpchi World with
No Bend |
|
$ |
462,311 |
|
|
Event planning, coordination
with third parties, reception, event material production, media services, stage design and building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
01/2020 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Chengdu, Sichuan |
|
Guangqi Honda 2020 Special
Shop Meeting |
|
$ |
402,479 |
|
|
Event planning for exhibition
of new automobile, industry conference, and award ceremony |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2019 to 12/2019 |
|
Xiamen Mastermind Advertising
Co., Ltd. |
|
Xiamen, Fujian |
|
Migu Anime 2019 Nijigen
Strategy Execution Activity |
|
$ |
355,624 |
|
|
Event planning, coordination
with third parties, reception, event material production, media services, stage design and building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
12/2019 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Guangzhou, Guangdong |
|
2019 Guangqi NIO First
Product Release |
|
$ |
295,879 |
|
|
Event planning, coordination
with third parties, reception, event material production, media services, stage design and building, and venue decoration |
|
|
|
|
|
|
|
|
|
|
|
|
|
12/2019 |
|
Xiamen Many Idea Interactive
Co., Ltd. |
|
Xiamen, Fujian |
|
2019 Xiamen International
Fashion Week |
|
$ |
256,049 |
|
|
Coordination with third-party
performers |
|
|
|
|
|
|
|
|
|
|
|
|
|
11/2019 to 12/2019 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Pazhou, Guangdong |
|
2019 Guangqi New Energy
Guangzhou Exhibition |
|
$ |
241,487 |
|
|
Stage building, coordination
with third parties, and media services |
|
|
|
|
|
|
|
|
|
|
|
|
|
9/2019 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Guangzhou, Guangdong |
|
2019 Accord Night of Curiosity |
|
$ |
238,804 |
|
|
Stage building, coordination
with third parties, and media services |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2019 |
|
Guangzhou Taiji Advertising
Co., Ltd. |
|
Beijing |
|
2019 Accord Night of Curiosity |
|
$ |
238,804 |
|
|
Stage building, coordination
with third parties, and media services |
|
|
|
|
|
|
|
|
|
|
|
|
|
10/2019 |
|
Beijing Taiji Culture Communication
Co., Ltd. |
|
Nanjing, Jiangsu |
|
2019 Yadea Marketing Event |
|
$ |
216,533 |
|
|
Stage building, coordination
with third parties, and media services |
Event
Planning and Execution Team and Third-Party Service Providers
As
of June 2022, the PRC operating entities had 28 employees dedicated to the Event Planning and Execution business, including four event
planners, 10 creative staff, eight operational staff, and six customer service agents. An offline event typically requires the participation
of about two to 10 employees and one to five independent contractors depending on the size of the event.
Third-party service providers the PRC operating
entities regularly cooperate with include event venue providers, entertainment performance companies, electronic equipment providers,
event material producers, event carpentry service providers, security service providers, general event execution service providers, and
advertising companies. During the fiscal years ended June 30, 2022, 2021, and 2020, the PRC operating entities cooperated with 214, 84,
and 108 third-party service providers on 75, 127, and 54 events, respectively.
To
ensure that the PRC operating entities only cooperate and work with qualified third-party service providers, their management formed
a standard process to evaluate these companies and control the quality of their services, which include the following steps:
|
● |
Selection. The PRC
operating entities select the third-party service providers for an event based on quality of products and services, prices, delivery
time, customer services, and ability to fulfill contracts. The PRC operating entities request potential service providers interested
in an event to submit an application form with copies of business registration certificates. |
|
|
|
|
● |
Inspection. After
a third-party service provider begins cooperating with the PRC operating entities on an event, they regularly inspect its performance
during different stages of the event according to detailed specifications and timeline for products or services in our agreement
with the service provider. |
|
|
|
|
● |
Review. The PRC
operating entities review performance of each third-party service provider after an event, and rate them according to quantity and
quality of products and services, timeliness, prices, and customer services. Depending on the performance of a service provider,
the PRC operating entities will increase, decrease, or even terminate their cooperation with it. |
The
PRC operating entities typically do not enter into long-term supplying contracts with these third-party service providers, but only enter
into event execution contracts for specific events after they finish the planning and design of the events. The PRC operating entities’
event execution contracts with third-party service providers specify quantity and specifications of products or services, unit price
of each product or service, delivery time, and payment date, among other things.
Brand Promotion
Corporate clients seek the PRC operating entities’
brand promotion services because of their rich experience in organizing brand promotion campaigns, particularly among the younger generation.
The PRC operating entities enter into service agreements with their brand promotion clients, and provide different brand promotion solutions
depending on their specific needs, target markets, and potential customers. If a company does not currently have a brand, the PRC operating
entities systematically create a brand that fits its products and core value; if a company already has an established brand but wants
to enter a new business or market, the PRC operating entities work with the company to add new elements to its brand, making it more attractive
and memorable to the target customers. As of June 2022, the PRC operating entities had five employees dedicated to the Brand Promotion
business.
Clients of the PRC operating entities’ Brand Promotion business
are typically consumer goods companies and advertising and media service providers, including Heng’an (China) Paper Industry Co.,
Ltd., Ab Inbev Sedrin Brewery Co., Ltd., Fuzhou Xinsiyu Culture Communication Co., Ltd, Fujian Yunbang Culture Communication Co., Ltd.,
and Xiamen Chengda Sihai Culture Communication Co., Ltd. The PRC operating entities provided brand promotion services to four, 24, and
16 clients during the fiscal years ended June 30, 2022, 2021, and 2020 respectively. Revenue from the PRC operating entities’
Brand Promotion business was $8,733,764, $750,315, and $2,241,869 for the fiscal years ended June 30, 2022, 2021, and 2020, respectively,
which accounted for 27%, 3%, and 14% of our total revenue for those fiscal years, respectively.
The following are some of the brand promotion
services the PRC operating entities offer:
|
● |
Trademark and Logo Design.
The PRC operating entities assist clients in their Chinese or English company or brand name choice, logo design, symbol design,
and trademark design. |
|
|
|
|
● |
Visual Identity System
Design. The visual identity system of a company includes its name, signature color, logo, and slogan. Over time, this visual
identity becomes associated with the organization, and thereby reinforces its messages and personality. Based on the PRC operating
entities’ understanding of their clients’ company culture and long-term goals, the PRC operating entities assist them
in creating a visual identity that attracts potential customers and suitable for future growth. For example, the PRC operating entities
helped design the fonts, logo, signature color, and other related items of Yuanma Agent, catering to the preference of this technology
company. |
|
● |
Brand Positioning. Brand
positioning is the conceptual place a brand wants to own in its target customers’ mind. The PRC operating entities focus on
connecting brand functions to the needs of customers to maximize customer relevancy and competitive distinctiveness, in order to
maximize brand value. The PRC operating entities help their clients determine their current position, identify their direct competitors
and how these competitors position their brand, identify the uniqueness of our clients, develop a distinct and value-based positioning
idea, and craft a brand positioning statement and test its efficacy. |
|
|
|
|
● |
Brand Personality Design.
Brand personality is a set of human characteristics that are attributed to a brand name, and customers are more likely to purchase
a brand if its personality is similar to their own. The PRC operating entities assist their clients in choosing one or more of the
five main types of brand personalities with common traits, namely, excitement, sincerity, ruggedness, competence, and sophistication.
The PRC operating entities then provide suggestions to their clients on how to craft their brand personality and incorporating that
brand personality into their products and brand promotion campaigns. |
|
|
|
|
● |
Digital Solutions. With
the PRC operating entities’ expertise in web design, they assist their clients in setting up effective websites that both enhance
their brands and cater specifically to target consumers. The PRC operating entities also help their clients create video advertisements
and promotion videos that enhance their brand image and presence and design and edit their clients’ videos for their corporate
needs. For example, the PRC operating entities helped plan, shoot, and edit a video for a corporate event of Ab Inbev Sedrin Brewery
Co., Ltd. |
Other Services
The PRC operating entities provide other services, including digital
collection sales, music recording services, SaaS software services, and advertisement distribution. Revenue from the PRC operating entities’
other services was $415,664, $600,826, and $321,983 for the fiscal years ended June 30, 2022, 2021, and 2020, respectively, which accounted
for 1%, 2%, and 2% of our total revenue for those fiscal years, respectively.
Digital Collection Sales
Since May 2022, the PRC operating entities have been selling digital
collections through its own digital collection sales platform. The digital collections are developed based on intellectual properties
of the PRC operating entities and intellectual properties licensed from third parties, including themes of street dance and “wuxia,”
which is a genre of Chinese fiction concerning the adventures of martial artists in ancient China. The operating entities have engaged
third parties to develop the digital collection sales platform and NFT products. See “Item 5. Operating and Financial Review and
Prospects—A. Operating Results—Comparison of Results of Operations for the Fiscal Years Ended June 30, 2022 and 2021—Non-Current
Assets.”
Music Recording Services
The PRC operating entities recorded songs and
made short music videos for a corporate client for its marketing purposes between September 8, 2021 and January 5, 2022 and received $350,886
in service fees.
SaaS Software Services
On November 18, 2021, the PRC operating entities and two unrelated
third parties incorporated Shenzhen Jam Box. Shenzhen Jam Box provides SaaS software, JamBox, and the related value-added services to
hip-hop dance training institutions in China and collects service fees. Hip-hop dance training institutions can use JamBox to manage their
students, lessons, and contracts; and students of these institutions can use JamBox to browse information of the institutions, sign up
for lessons and manage lessons they have signed up for, and keep track of their learning progress. As of the date of this annual report,
Shenzhen Jam Box have entered into agreements with more than 1,500 hip-hop dance campuses, which have more than 65,000 students.
Advertisement Distribution
The PRC operating entities cooperate with third-party
advertising companies to distribute advertisements for their clients in multiple cities in the PRC, including Guangzhou, Shenzhen, Kunming,
Harbin, Shenyang, Changchun, among others, usually through formats such as bus advertising, in which advertisements are placed on the
inside or outside of buses, and television advertising. For bus advertising, the PRC operating entities determine the amount of service
fees charged to a client based on the size of advertisements, the number of bus lines, the number of buses, and the length of display
periods. For television advertising, the PRC operating entities determine the amount of service fees charged to a client based on the
television channels, the length of advertisements, the position of display, the frequency of display, and the programs before or after
the advertisements.
Competition
The
hip-hop industry in China is highly-competitive and rapidly evolving, with many new companies joining the competition in recent years
and few nationwide leading companies.
|
● |
Event Hosting. The
PRC operating entities compete against other providers of hip-hop events, hosts of concerts, and creators of online hip-hop programs
in particular, and providers and hosts of entertainment events in general, such as Beijing Hedgehog Brothers Culture Media Co., Ltd.
The PRC operating entities compete primarily on the basis of the following factors: (i) quantity and quality of concerts, events,
and online programs, (ii) quantity and quality of sponsorship packages to advertisers, (iii) costs of carrying out concerts and events,
and (iv) brand recognition. |
|
|
|
|
● |
Event Planning and Execution.
The PRC operating entities compete against advertising and marketing companies that operate offline events, such as Spearhead
Integrated Marketing Communication Group. The PRC operating entities compete on the basis of the following factors: (i) types and
quality of services provided, (ii) costs of planning and running events, and (iii) brand recognition. |
|
|
|
|
● |
Brand Promotion. The PRC operating entities compete against advertising and marketing companies that offer brand promotion solutions for corporate clients, such as BlueFocus Communication Group Co. Ltd. The PRC operating entities compete on the basis of the following factors: (i) types and quality of services provided, (ii) costs of offering brand promotion services, and (iii) brand recognition. |
|
|
|
|
● |
Other Services. The PRC operating entities compete against (i) other issuers and sellers of
digital collections, (ii) other providers of music recording services and hip-hop dance training institution administration SaaS
software, and (iii) advertising and marketing companies that distribute advertisements for corporate clients. The PRC operating entities
compete on the basis of the following factors: (i) attractiveness of digital collections, (ii) functions and performance of software,
(iii) types and quality of services provided, (iv) costs of offering brand promotion services, and (v) brand recognition. |
We
believe that the PRC operating entities are well-positioned to effectively compete in these businesses based on the factors listed above.
However, some of their current or future competitors may have longer operating histories, greater brand recognition, or greater financial,
technical, or marketing resources than the PRC operating entities do. For a discussion of risks relating to competition, see “Item
3. Key Information—D. Risk Factors—Risks Related to Our Business—The markets in which the PRC operating entities operate
are highly competitive.”
Employees
The
PRC operating entities had 87, 40, and 41 full-time employees as of June 30, 2022, 2021, and 2020, respectively. The following table
sets forth the number of their full-time employees as of June 30, 2022:
Function: | |
Number | |
Management | |
| 3 | |
Sales Center Management | |
| 3 | |
Brand Marketing Department | |
| 30 | |
Hip-Hop Department | |
| 37 | |
Performance Department | |
| 1 | |
Support Center | |
| 11 | |
Office of the General Manager | |
| 2 | |
Total | |
| 87 | |
The
PRC operating entities enter into employment contracts with their full-time employees and standalone non-compete agreements with some
of their key employees.
As
required by regulations in China, the PRC operating entities participate in various employee social security plans that are organized
by municipal and provincial governments for their full-time employees, including pension, unemployment insurance, childbirth insurance,
work-related injury insurance, medical insurance, and housing insurance. The PRC operating entities are required under PRC law to make
contributions from time to time to employee benefit plans for their full-time employees at specified percentages of the salaries, bonuses,
and certain allowances of such employees, up to a maximum amount specified by the local governments in China.
We
believe that the PRC operating entities maintain a good working relationship with their employees, and they have not experienced material
labor disputes in the past. None of their employees are represented by labor unions.
Facilities
Our principal executive offices are located in
Xiamen, Fujian, China, where Xiamen Pop Culture leases offices from an independent third party with an area of approximately 22,227 square
feet, with a lease term from March 1, 2022 to February 28, 2025 and a monthly rent of RMB50,000 (approximately $6,952) and an increase
in the monthly rent every year.
Guangzhou Shuzhi leases an office in Guangzhou
from an independent third party with an area of approximately 768 square feet, with a lease term of two years from August 1, 2022 to August
1, 2024 and a monthly rent of RMB5000 (approximately $695). Guangzhou Shuzhi are required to notify the landlord at least 15 days in advance
if it would like to renew the lease.
Pop Network leases an office in Xiamen from
an independent third party with an area of approximately 861 square feet, with a lease term of one year from February 25, 2022 to
February 24, 2023 and a monthly rent of RMB1,500 (approximately $224). We believe that the offices that the PRC operating entities
currently lease are adequate to meet their needs for the foreseeable future.
Intellectual Property
The PRC operating entities are the owners of a
portfolio of iconic brands in the PRC across a range of hip-hop events and related areas. For instance, the PRC operating entities hold
the copyrights to the logo “CBC” for a dance competition. The PRC operating entities own additional trademarks “Hip
Hop Master” (“嘻哈大师”), “Hip-Hop
Lion” (“嘻哈大狮”), and their
logos related to street dance education. Their trademarks are in the form of plain-text words or design logos. As of the date of this
annual report, Xiamen Pop Culture and its subsidiaries own 66 trademarks in the PRC.
Our chief executive officer, Mr. Zhuoqin Huang,
has licensed two trademarks, “CBC” and “潮圣,”
exclusively to Xiamen Pop Culture for free for a term from January 1, 2020 to December 31, 2029. The licensing contract will be automatically
renewed for 10 years unless Mr. Huang and Xiamen Pop Culture terminate the agreement by mutual consent.
Xiamen
Pop Culture has licensed trademarks,” “,” “嘻哈大师,”
and “嘻哈大狮,” non-exclusively to Xiamen Hip Hop Master Education Services Co., Ltd. for a term
from January 1, 2020 to December 31, 2029 for a total consideration of RMB6.6 million, which are to be paid in installments over the
10 years.
In addition, as of the date of this annual report,
the PRC operating entities have registered 11 domain names relating to their business, 23 software copyrights, and 27 literature work
copyrights in the PRC.
The PRC operating entities rely on a combination
of copyright and trademark law, and confidentiality agreements with employees to protect their intellectual property rights. In addition,
under the employment agreements the PRC operating entities enter into with their employees, their employees acknowledge that the intellectual
property made by them in connection with their employment with the PRC operating entities are the PRC operating entities’ property.
The PRC operating entities also regularly monitor any infringement or misappropriation of their intellectual property rights.
Insurance
The PRC operating entities maintain employer’s
liability insurance for executive officers and some employees of Xiamen Pop Culture, to protect the PRC operating entities from financial
loss if a worker has a job-related injury or illness not covered by workers’ compensation. The PRC operating entities do not maintain
other property insurance, business interruption insurance, or general third-party liability insurance. We believe the insurance coverage
the PRC operating entities maintain is in line with the industry practice. For risk factors relating to the PRC operating entities’
insurance policies, please see “Item 3. Key Information—D. Risk Factors—Risks Relating to Our Business—The PRC
operating entities’ current insurance policies may not provide adequate levels of coverage against all claims and they may incur
losses that are not covered by their insurance.”
Seasonality
The PRC operating entities’ Event Planning
and Execution and Brand Promotion businesses have demonstrated seasonal fluctuations as they typically organize more events between April
and June each year due to higher seasonal demand. The PRC operating entities’ Event Hosting business and Other Services are not
subject to seasonality.
Legal Proceedings
From time to time, we may become a party to various
legal or administrative proceedings arising in the ordinary course of our business, including actions with respect to intellectual property
infringement, violation of third-party licenses or other rights, breach of contract, and labor and employment claims. We are currently
not a party to, and we are not aware of any threat of, any legal or administrative proceedings that, in the opinion of our management,
are likely to have any material and adverse effect on our business, financial condition, cash flow, or results of operations.
Regulations
This section sets forth a summary of the principal
PRC laws, regulations, and rules relevant to the PRC operating entities’ business and operations in China.
Regulation Related to Commercial Performances
The Administrative Regulations on Commercial
Performances was promulgated by the State Council on August 11, 1997 and most recently amended on November 11, 2020. According to
the administrative regulations, to legally engage in commercial performances, a culture and arts performance group shall have full-time
performers and equipment in line with its performance business, and file an application with the culture administrative department of
the people’s government at the county level for approval. To legally engage in commercial performances, a performance brokerage
agency shall have three or more full-time performance brokers and funds for the relevant business, and file an application with the culture
administrative department of the people’s government of a province, autonomous region, or municipality directly under the central
government. The culture administrative department shall decide whether to approve such an application within 20 days from the date of
receipt, and if decides to approve it, will issue a performance permit. Anyone or any entity engaging in commercial performance activities
without approval will be ordered to cease action, and a penalty may be imposed. Such a penalty may include confiscation of performance
equipment and illegal proceeds, and a fine in the amount of eight to ten times of the illegal proceeds. Where there are no illegal proceeds
or the illegal proceeds are less than RMB10,000 (approximately $1,466), a fine in the amount of RMB50,000 (approximately $7,328) to RMB100,000
(approximately $14,655) will be imposed.
The administrative regulations set certain content
requirements for commercial performances in China. Any commercial performance is prohibited to, among other things, endanger national
security, impair national interests, incite ethnic hatred, disturb social order, undermine social morality or national excellent cultural
tradition, propagate obscenity, superstition, or violence, insult or defame others, or infringe other lawful rights and interests of other
people. Where a commercial performance contains any of the preceding content, the hosting entity shall take immediate measures to prevent
such performance from performing and report to governmental authorities. Failure to stop the performance may lead to an imposition of
a penalty, which may include warnings and a fine in the amount of RMB50,000 (approximately $7,328) to RMB100,000(approximately $14,655).
Failure to stop the performance may lead to an imposition of a penalty on the performance venue operating entity and the host, which may
include warnings and a fine in the amount of RMB50,000 (approximately $7,328) to RMB100,000(approximately $14,655). Failure to report
to the authorities, the hosting entity may be subject to certain penalties, including warnings, and a fine of RMB5,000 (approximately
$733) to RMB10,000 (approximately $1,466).
Currently, Xiamen Pop Culture holds a valid Commercial
Performance License issued by the Xiamen Bureau of Culture and Tourism.
Regulation Related to Production and Operation
of Radio and Television Programs
On July 19, 2004, the State Administration of
Radio, Film and Television (the predecessor of the National Radio and Television Administration) promulgated the Administrative Measures
on the Production and Operation of Radio and Television Programs, or the “Radio and Television Program Measures,” which
came into effect on August 20, 2004 and was amended on August 28, 2015 and October 29, 2020. The Radio and Television Program Measures
provide that any business that produces or operates radio or television programs must first obtain a Radio and Television Program Production
and Operation Permit. Entities holding such permits shall conduct their business within the permitted scope as provided in their permits.
In addition, foreign-invested enterprises are not allowed to engage in the above-mentioned services.
The Radio and Television Program Measures also
provide that production and operation of radio and television programs shall comply with laws, regulations, and related policies. The
content of radio and television programs cannot oppose basic principles established by the PRC Constitution, endanger national unity,
sovereign, and territorial integrity, impair national interests, incite ethnic hatred, propagate cults and superstition, disturb social
order, spread obscenity, gambling, or violence, insult or defame others, infringe other lawful rights and interests of other people, or
undermine social morality or national excellent cultural tradition. In addition, to distribute and broadcast TV series, cartoons, and
other radio and television programs, a corresponding distribution license is required. Any violation of content requirements as required
by the Radio and Television Program Measures may subject the entity to penalties, including orders to cease production, broadcasting,
fines, and, in certain circumstances, revocation of permits.
Since Xiamen Pop Culture is not a foreign-invested
company, it is allowed to produce or operate radio or television programs. To comply with the relevant laws and regulations, Xiamen Pop
Culture has obtained a Radio and Television Program Production and Operation Permit, which covers the production and publication of radio
and television programs (excluding current political news category or special columns) and such permit is effective until March 31, 2023.
Regulations Related to Security Administration
of Large-Scale Public Activities
Pursuant to Regulations on Security Administration
of Large-Scale Public Activities, which were promulgated on September 14, 2007 and became effective on October 1, 2007, large-scale
mass activities refer to activities such as sports competitions, concerts, and other performance activities that legal persons and other
organizations hold for the public with 1,000 or more expected participants. The organizer of a large-scale mass activity shall be responsible
for such activity’s security, with the principal of the organizer serving as the person in charge of the security. The public security
bureau of the people’s government at the county level is responsible for security management of large-scale mass activities. Other
related competent authorities of the people’s government at the county level are responsible for the relevant security work for
large-scale mass activities according to their respective functions and duties.
The public security bureau grants safety permit
on large-scale mass activities. The organizer shall apply for a security permit 20 days before the activity is held. If a large-scale
mass activity is expected to have more than 1,000 but less than 5,000 participants, the safety permit shall be granted by the county level
public security authorities, and if more than 5,000 participants, by the municipal level public security authorities. If a large-scale
mass activity is held in multiple provinces, autonomous regions, or municipalities, the security permit shall be granted by the public
security department of the State Council. Where any large-scale mass activity is held without a security permit granted by public security
authorities, the activity shall be banned by the public security authorities and a fine in the amount of RMB100,000 (approximately $14,655)
to RMB300,000 (approximately $43,966) shall be imposed on the organizer.
Regulations on Advertising Business
The State Administration for Market Regulation
(formerly known as the State Administration of Industry and Commerce, the “SAMR”) is the primary governmental authority regulating
advertising activities in China. Regulations that apply to advertising business primarily include: (i) Advertisement Law of the PRC,
promulgated by the Standing Committee of the National People’s Congress, or the “SCNPC,” on October 27, 1994 and most
recently amended on April 29, 2021 and (ii) the Administrative Regulations for Advertising, promulgated by the State Council on
October 26, 1987 and which has been effective since December 1, 1987.
According to the above regulations, companies
that engage in advertising activities must obtain, from the SAMR or its local branches, a business license, which specifically includes
operating an advertising business in its business scope. Enterprises engaged in the advertising business with such advertising business
in their business scope do not need to apply for an advertising operation license, but such enterprises cannot be a radio station, a television
station, a newspaper and magazine publishing house, or any entity otherwise specified in the relevant laws or administrative regulations.
The business license of an advertising company is valid for the duration of its existence, unless the license is suspended or revoked
due to a violation of any relevant laws and regulations.
PRC advertising laws and regulations set certain
content requirements for advertisements in China, including, among other things, prohibitions on false or misleading content, superlative
wording, socially destabilizing content, or content involving obscenities, superstition, violence, discrimination, or infringement of
public interest. Advertisements for anesthetic, psychotropic, toxic, or radioactive drugs are prohibited, and the dissemination of advertisements
of certain other products, such as tobacco, patented products, pharmaceuticals, medical instruments, agrochemicals, foodstuff, alcohol,
and cosmetics, are also subject to specific restrictions and requirements.
Advertisers, advertising agencies, and advertising
distributors are required to ensure that the content of the advertisements they prepare or distribute is true and in complete compliance
with applicable laws. When providing advertising services, advertising operators and advertising distributors must review the supporting
documents provided by advertisers for advertisements and verify that the content of the advertisements complies with applicable PRC laws
and regulations. Prior to distributing advertisements that are subject to government censorship and approval, advertising distributors
are obligated to confirm that such censorship has been performed and approval has been obtained. Violation of these regulations may result
in penalties, including fines, confiscation of advertising income, orders to cease dissemination of the advertisements, and orders to
publish an advertisement correcting the misleading information. Where serious violations occur, the SAMR or its local branches may revoke
the offenders’ licenses or permits for their advertising business operations. See “Item 3. Key Information—D. Risk Factors—Risk
Related to Our Business—Advertisements shown during the PRC operating entities’ events may subject them to penalties and other
administrative actions.”
On July 4, 2016, the State Administration for
Industry and Commerce, or the “SAIC,” issued the Interim Measures for the Administration of Internet Advertising, or
the “Internet Advertising Measures,” which became effective on September 1, 2016. According to the Internet Advertising Measures,
Internet advertising refers to the commercial advertising for direct or indirect marketing goods or services in the form of text, image,
audio, video, or others means through websites, webpages, Internet applications, or other Internet media. The Internet Advertising Measures
specifically sets out the following requirements: (a) advertising operators and advertising distributors shall examine relevant supporting
documents and verify the content of the advertisements; they shall not design, produce, act as agents, or publish those advertisements
with content which is inconsistent with the supporting documents or the supporting documents are incomplete; (b) advertisements must be
identifiable and marked with the word “advertisement” enabling consumers to distinguish them from non-advertisement information;
sponsored search results must be clearly distinguished from organic search results; and (c) it is forbidden to send advertisements or
advertisement links by email without the recipient’s permission or induce Internet users to click on an advertisement in a deceptive
manner. Violation of the Internet Advertising Measures may result in certain penalties, including mandatory corrective measures and fines.
Regulations Related to Foreign Investment
Companies established and operating in the PRC
are subject to the Company Law of the PRC, or the “PRC Company Law,” which was promulgated on December 29, 1993 and
newly amended on October 26, 2018. The PRC Company Law provides general regulations for companies established and operating in the PRC,
including foreign-invested enterprises.
On March 15, 2019, the National People’s
Congress promulgated the Foreign Investment Law, which came into effect on January 1, 2020 and replaced the trio of existing laws
regulating foreign investment in China, the Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign Cooperative Joint Venture
Enterprise Law, and the Wholly Foreign-invested Enterprise Law, together with their implementation rules and ancillary regulations. The
existing foreign-invested enterprises established prior to the effective date of the Foreign Investment Law may keep their corporate forms,
among other things, within five years after January 1, 2020. Pursuant to the Foreign Investment Law, “foreign investors” means
natural persons, enterprises, or other organizations of foreign countries; “foreign-invested enterprises” means any enterprise
established under PRC laws that is wholly or partially invested by foreign investors; “foreign investment” means any foreign
investor’s direct or indirect investment in mainland China, including: (i) establishing foreign-invested enterprises in mainland
China either individually or jointly with other investors; (ii) obtaining stock shares, stock equity, property shares, or other similar
interests in Chinese domestic enterprises; (iii) investing in new projects in mainland China either individually or collectively with
other investors; and (iv) making investment through other means provided by laws, administrative regulations, or State Council provisions.
The Foreign Investment Law stipulates that China
implements the management system of pre-establishment national treatment plus a negative list. The system of pre-establishment national
treatment requires treatment given to foreign investors and their investments during the market access stage shall not be inferior to
treatment afforded to PRC domestic investors and their investments except where a foreign investment falls into the negative list. Foreign
investors are forbidden from investing in prohibited industries on the negative list and must comply with the specific requirements when
investing in restricted industries on the list.
In addition, the Foreign Investment Law provides
several protective rules and principles for foreign investors and their investments in the PRC, including, among others, that local government
shall abide by their policy commitments to the foreign investors and perform all contracts entered into in accordance with the law; the
government generally does not expropriate foreign investments, except under special circumstances, in which case statutory procedures
shall be followed and fair and reasonable compensation shall be made in a timely manner; and mandatory technology transfer is prohibited.
However, there are uncertainties about issues
and matters involving details of governmental administration, for detailed discussion of the risk related to the Foreign Investment Law,
see “Item 3. Key Information—D. Risk Factors—Risks Relating to Doing Business in the PRC—There are uncertainties
under the Foreign Investment Law relating to the status of businesses in China controlled by foreign invested projects primarily through
contractual arrangements, such as our business.”
Regulations Related to Foreign Investment
Restrictions
Investment activities in the PRC by foreign investors
are principally governed by the Guidance Catalogue of Industries for Foreign Investment, or the “Guidance Catalog,”
and the Negative List, which were promulgated and are amended from time to time by MOFCOM and the NDRC. The Guidance Catalog and the Negative
List lay out the basic framework for foreign investment in China, classifying businesses into three categories with regard to foreign
investment: “encourage,” “restricted,” and “prohibited.” Industries that are not listed in any of
these three categories are generally open to foreign investment unless otherwise specifically restricted by other PRC laws and regulations.
According to the Negative List, proportion of
foreign equity in value-added telecommunications services (except for e-commerce, domestic multi-party communications, store-and-forward,
and call centers), or the VATS, shall not exceed 50%. In addition, foreign investments in Internet news and information services, Internet
publishing services, Internet audio-visual program services, Internet culture operations (except for music), Internet information services
to the public, radio and television program production and operation business, and editing, publishing, and production of audio-video
products and/or electronic publications are prohibited. However, foreign investors are allowed to hold up to 100% of equity interests
in an online data processing and transaction processing business (including e-commerce business operation) in China.
Foreign direct investment in telecommunications
companies in China is governed by the Provisions on the Administration of Foreign-Invested Telecommunications Enterprises, or the
FITE Regulations, which was promulgated by the State Council on December 11, 2001 and most recently amended in March 29, 2022. The FITE
Regulations require that foreign-invested telecommunications enterprises in China, or the FITEs, must be established as Sino-foreign equity
joint ventures and that the foreign investors may acquire up to 50% equity interests in such joint ventures. In addition, a major foreign
investor in a value-added telecommunications business in China must demonstrate a good track record and experience in operating value-added
telecommunications businesses. Moreover, foreign investors that meet these requirements must obtain approvals from the MIIT, to provide
VATS in China and the MIIT retains considerable discretion in granting such approvals. On June 30, 2016, the MIIT issued an Announcement
of the MIIT on Issues concerning the Provision of Telecommunication Services in the Mainland by Service Providers from Hong Kong and Macao,
or the MIIT Announcement, which provides that investors from Hong Kong and Macau may hold more than 50% of the equity in FITEs engaging
in certain specified categories of VATS.
On July 13, 2006, the Ministry of Information
Industry, or the MII, which was the predecessor to the MIIT, released the Notice on Strengthening the Administration of Foreign Investment
in the Operation of Value-added Telecommunications Business, or the MII Notice, pursuant to which, for any foreign investor to invest
in telecommunications businesses in China, a foreign-invested telecommunications enterprise must be established and such enterprise must
apply for the relevant telecommunications business operation licenses. Furthermore, under the MII Notice, domestic telecommunications
enterprises may not rent, transfer, or sell a telecommunications business operation license to foreign investors in any form, and they
may not provide any resources, premises, facilities, and other assistance in any form to foreign investors for their illegal operation
of any telecommunications business in China. In addition, under the MII Notice, the internet domain names and registered trademarks used
by a value-added telecommunication service operator shall be legally owned by such operator or its shareholders.
The PRC operating entities engage in Internet
information services, radio and television program production and distribution business, which falls in the prohibited category under
the Special Administrative Measures. To comply with PRC laws and regulations, we rely on the VIE Agreements to operate such business in
China. However, there remain uncertainties with respect to the interpretation and application of existing or future PRC laws and regulations
on foreign investment. See “Item 3. Key Information—D. Risk Factors—Risks Relating to Doing Business in the PRC—There
are uncertainties under the Foreign Investment Law relating to the status of businesses in China controlled by foreign invested projects
primarily through contractual arrangements, such as our business.”
Regulations Related to Value-added Telecommunications
Services
On September 25, 2000, the State Council promulgated
the Telecommunications Regulations of the PRC, or the Telecom Regulations, which was most recently amended on February 6, 2016.
The Telecom Regulations are the primary PRC law governing telecommunications services and set out the general regulatory framework for
telecommunications services provided by PRC companies. The Telecom Regulations distinguish between “basic telecommunications services”
and VATS. The Telecom Regulations define VATS as telecommunications and information services provided through public network infrastructures.
Pursuant to the Telecom Regulations, commercial operators of VATS must first obtain an operating license from the MIIT, or its provincial
level counterparts. The Catalog of Telecommunications Business, or the Catalog, which was issued as an attachment to the Telecom
Regulations and most recently amended on June 6, 2019, identifies online data processing and transaction processing services, and information
services as VATS.
On July 3, 2017, the MIIT issued the Measures
on the Administration of Telecommunications Business Operating Permits, or the Telecom License Measures, which became effective on
September 1, 2017, to supplement the Telecom Regulations and further regulate the telecommunications business permits. The Telecom License
Measures provide requirements and procedures for obtaining licenses for VATS, and stipulate that the competent governmental authorities
will mandate improved credit management mechanisms for telecommunication business operators. The Telecom License Measures also confirm
that there are two types of telecom operating licenses for operators in China, one for basic telecommunications services and one for VATS.
A distinction is also made as to whether a license is granted for “intra-provincial” or “trans-regional” (inter-provincial)
activities. An appendix to each license granted will detail the permitted activities of the enterprise to which it was granted. An approved
telecommunication services operator must conduct its business (whether basic or value-added) in accordance with the specifications recorded
in its license.
The PRC operating entities engage in business
activities that are VATS as defined in the Telecom Regulations and the Catalog. To comply with the relevant laws and regulations, Xiamen
Qiqin and Zhongpu Shuyuan have each obtained the Value-added Telecommunications Business Operation License covering (i) online data processing
and transaction processing business (operating e-commerce), and (ii) information services (Internet content-related services), or the
EDI and ICP Licenses, on March 29, 2022 and May 11, 2022, respectively, which will all remain effective for five years.
Regulations Related to Internet Information
Services
The Administrative Measures on Internet Information
Services, or the Internet Information Measures, which were issued by the State Council on September 25, 2000 and amended on January
8, 2011, set out guidelines on the provision of Internet information services. Pursuant to the Internet Information Measures, “Internet
information services” are defined as services that provide information to online users through the Internet. The Internet Information
Measures classify Internet information services into commercial Internet information services and non-commercial Internet information
services. Commercial Internet information services refer to compensatory services which provide information to or create web pages for
online users through the Internet. Non-commercial Internet information services refer to non-compensatory services which supply, through
the internet, to online users, information that is open to and shared by the general public. The Internet Information Measures require
commercial internet information service operators to obtain a value-added telecommunications business operating license, or the ICP License,
from the relevant government authorities, and require non-commercial internet information service operators to complete the filing-for-record
procedures, before engaging in any Internet information service operations in China.
In addition, Internet information service providers
are required to monitor their websites to ensure that they do not contain content prohibited by laws or regulations. Internet information
service providers are prohibited from producing, copying, publishing, or distributing information that is humiliating or defamatory to
others or that infringes the legal rights of others. The relevant PRC government may require corrective actions to address the non-compliance
or may impose penalties, such as temporarily or permanently closing relevant websites, suspending relevant businesses for re-organization,
or revoking relevant operation licenses. Furthermore, the Notice of the Ministry of Industry and Information Technology on Regulating
the Use of Domain Names in Internet Information Services, which was issued on November 27, 2017 and took effect on January 1, 2018,
requires Internet information service providers to register and own the domain names they use in providing Internet information services.
Shenzhen Jam Box operates an online mini program
named “JamBox.” As a non-commercial Internet information service operator, “JamBox” has completed the filing-for-record
procedures before engaging in Internet information service operations, which remain valid as of the date of this annual report.
Regulations Related to Internet Cultural
Activities
On February 17, 2011, the Ministry of Culture,
or the MOC, promulgated the Interim Administrative Provisions on Internet Culture, or the Internet Culture Provisions, which became
effective on April1, 2011 and were most recently amended on December 15, 2017. Pursuant to the Internet Culture Provisions, Internet cultural
activities include: (i) production, reproduction, import, release, or broadcast of Internet culture products (such as online music, online
game, online performance, and cultural products by certain technical means and copied to the Internet for spreading); (ii) distribution
or publication of cultural products on the Internet; and (iii) exhibitions, competitions, and other similar activities concerning Internet
culture products. The Internet Culture Provisions further classify Internet cultural activities into commercial Internet cultural activities
and non-commercial Internet cultural activities. Entities engaging in commercial Internet cultural activities must apply to the relevant
authorities for an Internet culture business operating license, while non-commercial cultural entities are only required to report to
related culture administration authorities within 60 days of the establishment of such entity. If any entity engages in commercial Internet
cultural activities without approval, the cultural administration authorities or other relevant government may order such entity to cease
to operate Internet cultural activities as well as levy penalties including administrative warning, fines up to RMB30,000, and listing
such entity on the cultural market blacklist to impose credit penalty in case of continued non-compliance.
Regulations Related to Internet Publishing
On February 4, 2016, the State Administration
of Press, Publication, Radio, Film and Television (currently known as the National Press and Publication Administration, or the NPPA),
and the MIIT jointly issued the Administrative Provisions on Internet Publishing Service, or the Internet Publishing Regulation,
which took effect on March 10, 2016, and replaced the Interim Provisions for the Administration of Internet Publishing promulgated
in 2002. The Internet Publishing Regulation requires that any entity engaged in the provision of online publications to the public via
information networks obtain an Internet publication license from the NPPA. Online publications refer to digital works with editing, production,
processing, and other publishing features, provided to the public via information networks, which mainly include: (i) informative and
thoughtful text, pictures, maps, games, animation, audio, and video digitizing books and other original digital works in fields such as
literature, art, and science, (ii) digital works consistent with the content of published books, newspapers, periodicals, audio-visual
products, and electronic publications, (iii) the network literature database or other digital works formed through aforementioned works
by selecting, organizing, compiling, and other means, and (iv) other types of digital works determined by the NPPA. If any entity provides
Internet publishing services without approval, the publishing authority or other relevant government may order such services to cease,
order the shutdown of the website, or impose other penalties, such as deleting all the relevant Internet publications, confiscating all
illegal income and major equipment, specialized tools used in illegal publishing activities, as well as fines less than 10 times of the
illegal income. In severe cases, criminal liabilities may be pursued.
Regulations Related to Blockchain Information
Services
On January 10, 2019, the CAC issued the Administrative
Regulations on Blockchain Information Services, or the Blockchain Information Regulation, which took effect on February 15, 2019.
Pursuant to the Blockchain Information Regulation, blockchain information services refer to information services provided to the public
through Internet sites, applications, etc. based on blockchain technology or systems; the blockchain information services suppliers refer
to the subjects or nodes that provide blockchain information services to the public, and the organizations or institutions that provide
subjects of blockchain information services with technical support. The Blockchain Information Regulation requires a blockchain information
services supplier to complete the filing-for-record procedures through the CAC’s filing management system for blockchain information
services within 10 working days from the date of providing the service. If any blockchain information services supplier fails to make
the filings accordingly or fills in false filing information, the related cyberspace administration authority may order it to make corrections
within a time limit; if such supplier refuses to make corrections or the circumstances are serious, it may be given a warning and imposed
a fine of not less than RMB10,000 yuan but not more than RMB30,000.
Regulations Related to Artworks Business
On January 18, 2016, the MOC issued the Administrative
Measures for Artworks Business, or the Artworks Business Measures, which took effect on March 15, 2016. Pursuant to the Artworks Business
Measures, artworks refer to works of paintings, calligraphies and seal cuttings, sculptures and carvings, artistic photographs, installation
artworks, and industrial artworks and limited replicas of the above-mentioned works, but does not include cultural relics. Artworks related
business activities include: (i) purchase, sale, or lease; (ii) brokerage; (iii) import and export; (iv) appraisal, evaluation, commercial
exhibition, and other services; and (v) investment, business activities, and services with artworks as subject matters. Artworks related
business activities by use of information networks are also subject to the Artworks Business Measures. Organizations to be engaged in
artworks related business activities are required to complete the filing-for-record procedures with local cultural administrative authorities
within 15 days upon receipt of their business license. Whoever fails to make the filings accordingly, may be ordered to make corrections
and may be fined not more than RMB10,000 depending on the seriousness of the circumstances by related cultural administrative authorities.
Regulations Related to Information Security
and Privacy Protection
The PRC Constitution states that PRC law
protects the freedom and privacy of communications of citizens and prohibits infringement of these rights. In recent years, the PRC government
authorities have enacted legislation on the Internet use to protect personal information from any unauthorized disclosure. Under the Several
Provisions on Regulating the Market Order of Internet Information Services, which was promulgated by the Ministry of Industry and
Information Technology (the “MIIT”) on December 29, 2011, an Internet content service operator may not collect any user personal
information or provide any such information to third parties without the consent of a user, unless otherwise stipulated by laws and administrative
regulations. An Internet content service operator must expressly inform the users of the method, content, and purpose of the collection
and processing of such user personal information and may only collect such information necessary for the provision of its services. An
Internet content service operator is also required to properly keep the user personal information, and in case of any leak or likely leak
of the user personal information, the Internet content service operator must take immediate remedial measures and, in severe circumstances,
to make an immediate report to the telecommunication regulatory authority.
In addition, the Decision on Strengthening
Network Information Protection, which was promulgated by the SCNPC on December 28, 2012, provides that electronic information that
is able to identify personal identities of citizens or that is concerned with personal privacy of citizens is protected by law and shall
not be unlawfully obtained or provided. Internet content service operators collecting or using personal electronic information of citizens
shall specify purposes, manners, and scopes of information collection and use, obtain the consent of citizens concerned, and strictly
keep confidential personal information collected. Internet content service operators are prohibited from disclosing, tampering with, damaging,
selling, or illegally providing others with personal information collected. Technical and other measures are required to be taken by Internet
content service operators to prevent personal information collected from unauthorized disclosure, damage, or being lost. Internet content
service operators are subject to legal liability, including warnings, fines, confiscation of illegal gains, revocation of licenses or
filings, closing of websites concerned, public security administration punishment, criminal liabilities, or civil liabilities, if they
violate relevant provisions on Internet privacy.
Pursuant to the Order for the Protection of
Telecommunication and Internet User Personal Information, which was promulgated by the MIIT on July 16, 2013, any collection and use
of users’ personal information must be subject to the consent of the users, abide by the principles of legality, rationality, and
necessity, and be within the specified purposes, methods, and scopes. Pursuant to the Ninth Amendment to the Criminal Law of the PRC,
which was issued by the SCNPC on August 29, 2015 and became effective on November 1, 2015, any Internet service provider that fails to
fulfill obligations to manage information and network security as required by applicable laws and refuses to rectify upon orders from
government authorities, will be subject to the criminal penalty if such failure (i) causes dissemination of illegal information in large
scale; (ii) causes user information leaks resulting in severe consequences; (iii) causes serious loss of evidence to criminal investigations;
or (iv) implicates other severe circumstances. Moreover, any individual or entity that (i) sells or provides personal information to others
in violation of applicable laws, or (ii) steals or illegally obtains any personal information, in either case implicating severe circumstances,
will be subject to the criminal penalty. The PRC government, however, has the power and authority to order Internet content service operators
to turn over personal information if an Internet user posts any prohibited content or engages in illegal activities on the Internet.
To further regulate cybersecurity and privacy
protection, the Cybersecurity Law of the PRC, which was promulgated by the SCNPC on November 7, 2016 and took effect on June 1,
2017, provides that: subject to certain exceptions, (i) to collect and use personal information, network operators must follow the principles
of legitimacy, rightfulness, and necessity, disclose their rules of data collection and use, clearly express the purposes, means, and
scope of collecting and using the information, and obtain the consent of the persons whose data is gathered; (ii) network operators can
neither gather personal information unrelated to the services they provide, nor gather or use personal information in violation of the
provisions of laws and administrative regulations or beyond the scopes of consent given by the persons whose data is gathered, and must
dispose of personal information they have saved in accordance with the provisions of laws and administrative regulations and agreements
reached with users; (iii) network operators cannot divulge, tamper with, or damage the personal information they have collected, and cannot
provide the personal information to others without the consent of persons whose data is collected. According to the Cybersecurity Law
of the PRC, personal information refers to all kinds of information that are recorded electronically or that can otherwise be used
to independently identify or be combined with other information to identify natural persons’ personal information, including but
not limited to natural persons’ names, dates of birth, identification numbers, biologically identified personal information, addresses,
and telephone numbers. Any internet information services provider that violates these privacy protection requirements under the Cybersecurity
Law of the PRC and related laws and regulations may be ordered to turn in illegal gains generated from unlawful operations and pay
a fine of no less than one but no more than 10 times of the illegal gains and may be ordered to cease the relevant business operations
when the violation is serious.
On June 28, 2016, the CAC issued the Administrative
Provisions on Mobile Internet Applications Information Services, which became effective on August 1, 2016, to further strengthen the
regulation of the mobile app information services. Pursuant to these provisions, owners or operators of mobile apps that provide information
services are required to be responsible for information security management, establish and improve the protective mechanism for user information,
observe the principles of legality, rightfulness, and necessity, and expressly state the purpose, method and scope of, and obtain user
consent to, the collection and use of users’ personal information.
On May 8, 2017, the Supreme People’s Court
and the Supreme People’s Procuratorate issued the Interpretations of the Supreme People’s Court and the Supreme People’s
Procuratorate on Several Issues Concerning the Application of Law in the Handling of Criminal Cases Involving Infringement of Citizens’
Personal Information, or the Personal Information Interpretations, which became effective on June 1, 2017. The Personal Information
Interpretations provides more practical conviction and sentencing criteria for the infringement of citizens’ personal information.
On January 23, 2019, the Office of the Central
Cyberspace Affairs Commission and other three authorities jointly issued the Circular on the Special Campaign of Correcting Unlawful
Collection and Usage of Personal Information via Apps. Pursuant to this circular, (i) app operators are prohibited from collecting
any personal information irrelevant to their services; (ii) information collection and usage policy should be presented in a simple and
clear way, and such policy should be consented to by the users voluntarily, and; (iii) authorization from users should not be obtained
by coercing users with default or bundling clauses or making consent a condition of service. App operators violating these rules can be
ordered by authorities to correct their noncompliance within a given period of time, be publicly reported, or be ordered to quit its operation
or cancel its business license or operational permits.
On April 10, 2019, the Ministry of Public Security,
or the MPS, promulgated the Guidelines for Internet Personal Information Security Protection, which establishes the management
mechanism, security technical measures, and business workflows for personal information security protection. On August 22, 2019, the CAC
promulgated the Provisions on the Cyber Protection of Children’s Personal Information, which requires, among others, that
network operators who collect, store, use, transfer, and disclose personal information of children under the age of 14 shall establish
special rules and user agreements for the protection of children’s personal information, inform the children’s guardians in
a noticeable and clear manner, and shall obtain the consent of the children’s guardians.
On November 28, 2019, the CAC, the MIIT, the MPS,
and the SAMR jointly promulgated the Measures for the Determination of the Collection and Use of Personal Information by Apps in Violation
of Laws and Regulations, which provides guidance for the regulatory authorities to identify the illegal collection and use of personal
information through mobile apps, and for the app operators to conduct self-examination and self-correction and social supervision by citizens.
On May 28, 2020, the NPC approved the Civil
Code of the PRC, or the Civil Code, which came into effect on January 1, 2021. Pursuant to the Civil Code, the personal information
of a natural person shall be protected by the law. Any organization or individual that needs to obtain personal information of others
shall obtain such information legally and ensure the safety of such information, and shall not illegally collect, use, process, or transmit
personal information of others, or illegally purchase or sell, provide, or make public personal information of others. Furthermore, information
processors shall not divulge or tamper with personal information collected or stored by them; without the consent of a natural person,
information processors shall not illegally provide personal information of such person to others, except for information that has been
processed so that specific persons cannot be identified and that cannot be restored. In addition, an information processor shall take
technical measures and other necessary measures to ensure the security of the personal information that is collected and stored and to
prevent the information from being divulged, tampered with, or lost; where personal information has been or may be divulged, tampered
with or lost, the information processor shall take remedial measures in a timely manner, inform the natural person concerned in accordance
with the provisions and report the case to the relevant competent department.
On June 10, 2021, the SCNPR promulgated the Data
Security Law of the PRC, or the Data Security Law, which took effect on September 1, 2021. Under the Data Security Law, data refers
to any record of information that is kept electronically or otherwise, and data processing includes the collection, storage, use, processing,
transmission, provision, and disclosure of data. Pursuant to the Data Security Law, any individual or entity shall collect data in a legitimate
and proper manner. A data security review mechanism will be established by the State, and any data processing activity that endangers
or may endanger national security shall be subject to national security review. The security management for the cross-border transfer
of important data collected and produced during operation by CIIOs or other data processors within the territory of the PRC shall be subject
to the Cyber Security Law and other regulations and rules that promulgated by the CAC and the State Council. In case of any non-compliance
under the Data Security Law, a data processor may be ordered to make corrections, and under certain serious circumstances, such as severe
data divulgence, may be subject to penalties, including the revocation of business license or other permits.
On July 6, 2021, the General Office of the Central
Committee of the Communist Party of China and the General Office of the State Council jointly issued the Opinions, which were made available
to the public on July 6, 2021. The Opinions emphasized the need to strengthen the administration over illegal securities activities and
the need to strengthen the supervision over overseas listings by Chinese companies. Effective measures, such as promoting the construction
of relevant regulatory systems, will be taken to deal with the risks and incidents of China-concept overseas listed companies, cybersecurity,
data privacy protection requirements, and similar matters.
On August 20, 2021, the SCNPC adopted the Personal
Information Protection Law of the PRC, or the PIP Law, which took effect on November 1, 2021. The PIP Law includes the basic rules
for personal information processing, the rules for cross-border provision of personal information, the rights of individuals in personal
information processing activities, the obligations of personal information processors, and the legal responsibilities for illegal collection,
processing, and use of personal information. As the first systematic and comprehensive law specifically for the protection of personal
information in the PRC, the PIP Law provides, among others, that (i) an individual’s consent shall be obtained to use sensitive
personal information, such as biometric characteristics and individual location tracking, (ii) personal information operators using sensitive
personal information shall notify individuals of the necessity of such use and impact on the individual’s rights, and (iii) where
personal information operators reject an individual’s request to exercise his or her rights, the individual may file a lawsuit with
a People’s Court.
On December 28, 2021, 13 PRC authorities, including
the NDRC, the MOFCOM, the MIIT, the CAC, and several other authorities jointly promulgated the revised Cybersecurity Review Measures,
which came into effect on February 15, 2022. The Cybersecurity Review Measures provide that, in addition to CIIOs that intend to purchase
Internet products and services, online platform operators engaging in data processing activities that affect or may affect national security
must be subject to cybersecurity review by the Cybersecurity Review Office of the PRC. According to the Cybersecurity Review Measures,
a cybersecurity review assesses potential national security risks that may be brought about by any procurement, data processing, or overseas
listing. The Cybersecurity Review Measures require that an online platform operator which possesses the personal information of at least
one million users must apply for a cybersecurity review by the CAC if it intends to be listed in foreign countries.
Regulations Related to Intellectual Property
Rights
Copyright
The PRC Copyright Law, or the “Copyright
Law,” which became effective on June 1, 1991 and was amended in 2001, 2010, and most recently on November 11, 2020 and effective
on June 1, 2021, and the implementing regulations of which were adopted in 2002 and amended in 2011 and 2013, provide that Chinese citizens,
legal persons, or other organizations will, whether published or not, enjoy copyright in their copyrightable works, which include, among
others, works of literature, art, natural science, social science, engineering technology, and computer software. Copyright owners enjoy
certain legal rights, including but not limited to right of publication, right of authorship, and right of reproduction. The Copyright
Law extends copyright protection to Internet activities, products disseminated over the Internet, and software products. In addition,
the Copyright Law provides for a voluntary registration system administered by the China Copyright Protection Center, or the “CPCC.”
According to the Copyright Law, an infringer of copyrights shall be subject to various civil liabilities, which include ceasing infringement
activities, apologizing to the copyright owners, and compensating the loss of copyright owners. Infringers of copyrights may also be subject
to fines and/or administrative or criminal liabilities in severe situations.
Pursuant to the Computer Software Copyright
Protection Regulations promulgated by the State Council in 1991 and amended in 2001, 2011, and 2013, Chinese citizens, legal persons,
and other organizations shall enjoy copyright on software they develop, regardless of whether the software is released publicly. Software
copyright commences from the date on which the development of the software is completed. The protection period for software copyright
of a legal person or other organizations shall be 50 years, concluding on December 31 of the 50th year after the software’s initial
release. The software copyright owner may go through the registration formalities with a software registration authority recognized by
the State Council’s copyright administrative department. The software copyright owner may authorize others to exercise that copyright,
and is entitled to receive remuneration.
As of the date of this annual report, the PRC
operating entities have registered 50 copyrights in the PRC.
Trademark
Trademarks are protected by the Trademark Law
of the PRC, which was adopted in 1982 and subsequently amended in 1993, 2001, 2013, and 2019, and by the Implementation Regulations
of the PRC Trademark Law adopted by the State Council in 2002 and most recently amended on April 29, 2014. The Trademark Office of
National Intellectual Property Administration, or the “Trademark Office,” under the SAIC handles trademark registrations.
The Trademark Office grants a 10-year term to registered trademarks and the term may be renewed for another 10-year period upon request
by the trademark owner. A trademark registrant may license its registered trademarks to another party by entering into trademark license
agreements, which must be filed with the Trademark Office for its record. The Trademark Law has adopted a first-to-file principle with
respect to trademark registration. If a trademark applied for is identical or similar to another trademark which has already been registered
or subject to a preliminary examination and approval for use on the same or similar kinds of products or services, such trademark application
may be rejected. Any person applying for the registration of a trademark may not injure existing trademark rights first obtained by others,
nor may any person register in advance a trademark that has already been used by another party and has already gained a “sufficient
degree of reputation” through such party’s use.
As of the date of this annual report, the PRC
operating entities have registered 66 trademarks in the PRC.
Domain name
The domain names are protected under the Administrative
Measures on the Internet Domain Names promulgated by the MIIT effective in November 2017. The MIIT is the major regulatory body responsible
for the administration of the PRC Internet domain names. China Internet Network Information Center, or “CNNIC,” is responsible
for the daily administration of CN domain names and PRC domain names under the supervision of MITT. CNNIC promulgated the Implementation
Rules of Registration of Country Code Top-Level Domain Name, or the “CNNIC Rules,” effective in June, 2019. Pursuant to
the Administrative Measures on the Internet Domain Names and the CNNIC Rules, the registration of domain names adopts a first-to-file
principle and the registrant shall complete the registration via the domain name registration service institutions. In the event of a
domain name dispute, the disputed parties may lodge a complaint to the designated domain name dispute resolution institution to trigger
the domain name dispute resolution procedure in accordance with the CNNIC Measures on Resolution of the Domain Name Disputes, file a suit
to the People’s Court, or initiate an arbitration procedure.
As of the date of this annual report, the PRC
operating entities are the registered holder of 11 domain names in the PRC.
Regulations Related to Foreign Exchange
The principal regulations governing foreign currency
exchange in China are the Foreign Exchange Administration Regulations, promulgated by the State Council in 1996 and most recently
amended in 2008. Under the PRC foreign exchange regulations, payments of current account items, such as profit distributions and trade
and service-related foreign exchange transactions, can be made in foreign currencies without prior approval from SAFE by complying with
certain procedural requirements. By contrast, approval from or registration with appropriate governmental authorities is required where
RMB is to be converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of foreign currency-denominated
loans.
In November 2012, SAFE promulgated the Circular
of Further Improving and Adjusting Foreign Exchange Administration Policies on Foreign Direct Investment (“SAFE Circular 59”),
which was most recently amended in 2015 to substantially amend and simplify the current foreign exchange procedures. Pursuant to SAFE
Circular 59, the opening of various special purpose foreign exchange accounts, such as pre-establishment expenses accounts, foreign exchange
capital accounts, and guarantee accounts, the reinvestment of RMB proceeds derived by foreign investors in China, and remittance of foreign
exchange profits and dividends by a foreign-invested enterprise to its foreign shareholders no longer require the approval or verification
of SAFE, and multiple capital accounts for the same entity may be opened in different provinces, which was not possible previously.
In February 2015, SAFE promulgated the Circular
on Further Simplifying and Improving the Administration of the Foreign Exchange Concerning Direct Investment (“SAFE Circular
13”) and later partially abolished it on December 30, 2019, pursuant to which, instead of applying for approval from SAFE
regarding foreign exchange registrations of foreign direct investment and overseas direct investment, entities and individuals may apply
for such foreign exchange registrations from qualified banks. The qualified banks, under the supervision of SAFE, may directly review
the applications and conduct the registration.
In March 2015, SAFE issued SAFE Circular 19, which
was amended on December 30, 2019. Pursuant to SAFE Circular 19, a foreign-invested enterprise may, according to its actual business needs,
settle with a bank the portion of the foreign exchange capital in its capital account for which the relevant foreign exchange administration
has confirmed monetary capital contribution rights and interests (or for which the bank has registered the injection of the monetary capital
contribution into the account). In addition, for the time being, foreign-invested enterprises are allowed to settle 100% of their foreign
exchange capital on a discretionary basis. A foreign-invested enterprise shall truthfully use its capital for its own operational purposes
within its scope of business. Where an ordinary foreign-invested enterprise makes domestic equity investment with the amount of foreign
exchanges settled, the invested enterprise must first go through domestic re-investment registration and open a corresponding account
for foreign exchange settlement pending payment with the foreign exchange administration or the bank at the place where it is registered.
In June 2016, SAFE promulgated SAFE Circular 16,
pursuant to which, in addition to foreign currency capital, enterprises registered in China may also convert their foreign debts, as well
as repatriated fund raised through overseas listing, from foreign currency to RMB on a discretional basis. SAFE Circular 16 also reiterates
that the use of capital so converted shall follow “the principle of authenticity and self-use” within the business scope of
the enterprise. According to SAFE Circular 16, the RMB funds so converted shall not be used for the purposes of, whether directly or indirectly,
(i) paying expenditures beyond the business scope of the enterprises or prohibited by laws and regulations; (ii) making securities investment
or other investments (except for banks’ principal-secured products); (iii) granting loans to non-affiliated enterprises, except
as expressly permitted in the business license; and (iv) purchasing non-self-used real estate (except for the foreign-invested real estate
enterprises).
In January 2017, SAFE promulgated SAFE Circular
3, which stipulates several capital control measures with respect to the outbound remittance of profit from domestic entities to offshore
entities, including (i) under the principle of genuine transaction, banks shall check board resolutions regarding profit distribution,
the original version of tax filing records, and audited financial statements; and (ii) domestic entities shall hold income to account
for previous years’ losses before remitting the profits. Further, pursuant to SAFE Circular 3, domestic entities shall make detailed
explanations of the sources of capital and utilization arrangements, and provide board resolutions, contracts and other proof when completing
the registration procedures in connection with an outbound investment.
On October 23, 2019, SAFE issued the Circular
of the State Administration of Foreign Exchange on Further Promoting the Facilitation of Cross-border Trade and Investment (“SAFE
Circular 28”), which allows non-investment foreign-invested enterprises to make domestic equity investment with their capital funds
in accordance with the law under the premise that such investment does not violate the existing special administrative measures (negative
list) for foreign investment and the project invested in China is authentic and compliant. Pursuant to SAFE Circular 28, upon receiving
the payment of consideration from a foreign investor for the equity transfer under foreign direct investment, the domestic transferor,
with relevant registration certificates, may process the formalities for account opening, fund receipt, and foreign exchange settlement
and use directly at the bank. The foreign investor’s deposit remitted from overseas or transferred from domestic accounts may be
directly used for its lawful domestic capital contribution as well as domestic and overseas payment after the transaction is concluded.
On April 10, 2020, SAFE issued the Circular
on Optimizing Administration of Foreign Exchange to Support the Development of Foreign-related Business, pursuant to which eligible
enterprises are allowed to use the income under their capital account, from sources such as capital funds, foreign debts, and proceeds
from overseas listing, for domestic payment without having to provide supporting authentication materials to the banks for every transaction
in advance, but the use of funds must be true and compliant as well as conform to the existing administration regulations regarding use
of income under the capital account. The relevant bank shall conduct spot checking in accordance with the relevant requirements.
Regulations Related to Dividend Distribution
The principal regulations governing the distribution
of dividends paid by WFOEs include the PRC Company Law. Under the PRC Company Law, WFOEs in China may pay dividends only out of their
accumulated profits, if any, as determined in accordance with the PRC accounting standards and regulations. In addition, a WFOE in China
is required to set aside at least 10% of its after-tax profits based on PRC accounting standards each year to its general reserves until
its cumulative total reserve funds reaches 50% of its registered capital. These reserve funds, however, may not be distributed as cash
dividends.
Regulations Related to Foreign Exchange
Registration of Offshore Investment by PRC Residents
In July 2014, SAFE issued SAFE Circular 37, which
regulates foreign exchange matters in relation to the use of SPVs by PRC residents or entities to seek offshore investment and financing
or conduct round trip investment in China. Under SAFE Circular 37, an SPV refers to an offshore entity established or controlled, directly
or indirectly, by PRC residents or entities for the purpose of seeking offshore financing or making offshore investment, using legitimate
domestic or offshore assets or interests, while “round trip investment” refers to the direct investment in China by PRC residents
or entities through SPVs, namely, establishing foreign-invested enterprises (namely, Heliheng) to obtain the ownership, control rights,
and management rights of Xiamen Pop Culture. Circular 37 requires that, before making contributions to an SPV, PRC residents or entities
are required to complete foreign exchange registration with SAFE or its local branch.
The 2015 SAFE Circular 13 has amended SAFE Circular
37 by requiring PRC residents or entities to register with qualified banks instead of SAFE or its local branch in connection with their
establishment of an SPV.
In addition, pursuant to SAFE Circular 37, an
amendment to registration or subsequent filing with qualified banks by such PRC resident is also required if there is a material change
with respect to the capital of the offshore company, such as any change of basic information (including change of such PRC residents,
change of name, and operation term of the SPV), increases or decreases in investment amount, transfers or exchanges of shares, or mergers
or divisions. Failure to comply with these registration requirements as set forth in SAFE Circular 37 and SAFE Circular 13, and misrepresentation
on or failure to disclose controllers of foreign-invested enterprises that are established by round-trip investment may result in bans
on the foreign exchange activities of the relevant onshore company, including the payment of dividends and other distributions to its
offshore parent or affiliates, and may also subject relevant PRC residents to penalties under the Foreign Exchange Administration Regulations
of the PRC.
As of the date of this annual report, all of the
Xiamen Pop Culture Shareholders who are subject to the SAFE Circular 37 have completed the initial registrations with the qualified banks
as required by SAFE Circular 37. See “Item 3. Key Information—D. Risk Factors—Risks Relating to Doing Business in the
PRC—PRC regulations relating to offshore investment activities by PRC residents may subject our PRC resident beneficial owners or
our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries, limit our PRC subsidiaries’
ability to increase its registered capital or distribute profits to us, or may otherwise adversely affect us.”
Regulations Related to Foreign Debt
As an offshore holding company, we may make additional
capital contributions to Heliheng subject to approval from the local department of commerce and SAFE, with no limitation on the amount
of capital contributions. We may also make loans to Heliheng subject to the approval from SAFE or its local office and the limitation
on the amount of loans.
Heliheng is subject to the relevant PRC laws and
regulation relating to foreign debts. On January 8, 2003, the NDRC, SAFE, and the MOF jointly promulgated the Circular on the Interim
Provisions on the Management of Foreign Debts, or the “Foreign Debts Provisions,” which became effective on March 1, 2003,
and was partially abolished on May 10, 2015. Pursuant to the Foreign Debts Provisions, the total amount of foreign loans received by a
foreign-invested enterprise shall not exceed the difference between the total investment in projects as approved by MOFCOM or its local
counterpart and the amount of registered capital of such foreign-invested enterprise. In addition, on January 12, 2017, the PBOC issued
the PBOC Circular 9, which sets out the statutory upper limit on the foreign debts for PRC non-financial entities, including both foreign-invested
enterprises and domestic-invested enterprises. Pursuant to the PBOC Circular 9, the foreign debt upper limit for both foreign-invested
enterprises and domestic-invested enterprises is calculated as twice the net assets of such enterprises, and the macro-prudential adjustment
parameter is 1. As to net assets, the enterprises shall take the net assets value stated in their latest audited financial statements.
On March 11, 2020, the PBOC and SAFE promulgated the Circular of the People’s Bank of China and the State Administration of Foreign
Exchange on Adjusting the Macro-prudential Regulation Parameter for Full-covered Cross-border Financing, which provides that based
on the current macro economy and international balance of payments, the macro-prudential regulation parameter as set forth in the PBOC
Circular 9 is updated from 1 to 1.25. On January 7, 2021, the macro-prudential regulation parameter was lowered to 1 from 1.25.
The PBOC Circular 9 does not supersede the Foreign
Debts Provisions, but rather serve as a supplement to it. It provides a one-year transitional period from January 11, 2017, for foreign-invested
enterprises, during which foreign-invested enterprises, such as Heliheng, could adopt their calculation method of foreign debt upper limit
based on either the Foreign Debts Provisions or the PBOC Circular 9. The transitional period ended on January 11, 2018. Upon its expiry,
pursuant to the PBOC Circular 9, the PBOC and SAFE shall re-evaluate the calculation method for foreign-invested enterprises and determine
what the applicable calculation method should be. As of the date of this annual report, neither the PBOC nor SAFE has promulgated and
made public any further rules, regulations, notices, or circulars in this regard.
See “Item 3. Key Information—D. Risk
Factors—Risks Relating to Doing Business in the PRC—PRC regulation of parent/subsidiary loans and direct investment by offshore
holding companies to PRC entities may delay or prevent us from using the proceeds of offshore offerings to make loans or additional capital
contributions to our PRC subsidiaries and to make loans to Xiamen Pop Culture, which could materially and adversely affect their liquidity
and their ability to fund and expand their business.”
Regulations Related to Tax
Enterprise Income Tax
On March 16, 2007, the SCNPC promulgated the EIT
Law, which was recently amended on December 29, 2018, and on December 6, 2007, the State Council enacted the Regulations for the Implementation
of the Law on Enterprise Income Tax, which was amended on April 23, 2019. Under the EIT Law and relevant implementing regulations,
both resident enterprises and non-resident enterprises are subject to tax in the PRC. Resident enterprises are defined as enterprises
that are established in China in accordance with PRC laws, or that are established in accordance with the laws of foreign countries but
are actually or in effect controlled from within the PRC. Non-resident enterprises are defined as enterprises that are organized under
the laws of foreign countries and whose actual management is conducted outside the PRC, but have established institutions or premises
in the PRC, or have no such established institutions or premises but have income generated from inside the PRC. Under the EIT Law and
relevant implementing regulations, a uniform enterprise income tax rate of 25% is applied to these enterprises. If non-resident enterprises
have not formed permanent establishments or premises in the PRC, or if they have formed permanent establishment or premises in the PRC
but there is no actual relationship between the relevant income derived in the PRC and the established institutions or premises set up
by them, however, enterprise income tax is set at the rate of 10% with respect to their income generated from inside the PRC. According
to the Notice of the Ministry of Finance and the State Administration of Taxation on Implementing the Inclusive Tax Deduction and Exemption
Policies for Small and Micro-Sized Enterprises, or “MOF and SAT Notice 13,” from January 1, 2019 to December 31, 2021,
an enterprise qualifies as a small-scale and low-profit enterprise if it does not conduct business in a restricted or prohibited industry
and it meets the following conditions: (1) having no more than RMB3,000,000 (approximately $439,800) in annual taxable income; (2) having
no more than 300 employees; and (3) having no more than RMB50,000,000 (approximately $7,330,000) in total assets. MOF and SAT Notice 13
also provides an enterprise income tax rate of 5% on a small-scale and low-profit enterprise’s annual taxable income that is less
than RMB1,000,000 (approximately $146,600) and an enterprise income tax rate of 10% on the enterprise’s annual taxable income more
than RMB1,000,000 (approximately $146,600) but less than RMB3,000,000 (approximately $439,800). As of June 30, 2022, WFOE, Xiamen Pop
Culture, and Guangzhou Shuzhi were subject to enterprise income tax at the rate of 25%, and the rest of our PRC subsidiaries and the PRC
operating entities were subject to preferential tax rates because they were recognized as small-scale and low-profit enterprises.
Value-Added Tax (“VAT”)
The Provisional Regulations of the PRC on Value-added
Tax were promulgated by the State Council on December 13, 1993, and were most recently amended on November 19, 2017. The Detailed
Rules for the Implementation of the Provisional Regulations of the PRC on Value-added Tax (Revised in 2011) were promulgated by MOF
on December 25, 1993, and were recently amended on October 28, 2011 (together with the VAT Regulations, the “VAT Law”). On
April 4, 2018, MOF and SAT jointly promulgated the Circular on Adjustment of Value-Added Tax Rates, or “MOF and SAT Circular
32.” On March 20, 2019, MOF, SAT, and General Administration of Customs, or “GAC,” jointly issued a Circular on Relevant
Polices for Deepening Value-added Tax Reform, which became effective on April 1, 2019. According to the abovementioned laws and circulars,
all enterprises and individuals engaged in the sale of goods, the provision of processing, repair and replacement services, sales of services,
intangible assets, real property, and the importation of goods within the territory of the PRC are taxpayers of VAT. The VAT rates generally
applicable are simplified as 13%, 9%, 6%, and 0%, and the VAT rate applicable to the small-scale taxpayers is 3%. As of June 30, 2022,
Shenzhen Pop, Shenzhen Jam Box, Pop Sikai, Zhongpu Shuyuan, Pop Investment, and Xiamen Qiqin were subject to the VAT rate of 3% because
of their small-scale taxpayer status, and the rest of our PRC subsidiaries and the PRC operating entities were subject to VAT at the rate
of 6% for services provided.
Withholding Tax
The EIT Law provides that, beginning from January
1, 2008, an income tax rate of 10% will normally be applicable to dividends declared to non-PRC resident investors which do not have an
establishment or place of business in the PRC, or which have such establishment or place of business but the relevant income is not effectively
connected with the establishment or place of business, to the extent such dividends are derived from sources within the PRC.
Pursuant to the Double Tax Avoidance Arrangement
and other applicable PRC laws, if a Hong Kong resident enterprise is determined by the competent PRC tax authority to have satisfied the
relevant conditions and requirements under such Double Tax Avoidance Arrangement and other applicable laws, the 10% withholding tax on
the dividends the Hong Kong resident enterprise receives from a PRC resident enterprise may be reduced to 5%. Based on the SAT Circular
81 issued on February 20, 2009 by the SAT, however, if the relevant PRC tax authorities determine, in their discretion, that a company
benefits from such reduced income tax rate due to a structure or arrangement that is primarily tax-driven, such PRC tax authorities may
adjust the preferential tax treatment. According to the Circular on Several Questions Regarding the “Beneficial Owner”
in Tax Treaties, which was issued on February 3, 2018 by the SAT and took effect on April 1, 2018, when determining the applicant’s
status of the “beneficial owner” regarding tax treatments in connection with dividends, interests, or royalties in the tax
treaties, several factors, including without limitation, whether the applicant is obligated to pay more than 50% of his or her income
in 12 months to residents in third country or region, whether the business operated by the applicant constitutes the actual business activities,
and whether the counterparty country or region to the tax treaties does not levy any tax or grant tax exemption on relevant incomes or
levy tax at an extremely low rate, will be taken into account, and it will be analyzed according to the actual circumstances of the specific
cases. This circular further provides that an applicant who intends to prove his or her status of the “beneficial owner” shall
submit the relevant documents to the relevant tax bureau according to the Announcement on Issuing the Measures for the Administration
of Non-Resident Taxpayers’ Enjoyment of the Treatment under Tax Agreements.
Tax on Indirect Transfer
On February 3, 2015, the SAT issued SAT Circular
7. Pursuant to SAT Circular 7, an “indirect transfer” of assets, including equity interests in a PRC resident enterprise,
by non-PRC resident enterprises, may be reclassified and treated as a direct transfer of PRC taxable assets, if such arrangement does
not have a reasonable commercial purpose and was established for the purpose of avoiding payment of PRC enterprise income tax. As a result,
gains derived from such indirect transfer may be subject to PRC enterprise income tax. When determining whether there is a “reasonable
commercial purpose” of the transaction arrangement, features to be taken into consideration include, inter alia, whether
the main value of the equity interest of the relevant offshore enterprise derives directly or indirectly from PRC taxable assets; whether
the assets of the relevant offshore enterprise mainly consist of direct or indirect investment in China or if its income is mainly derived
from China; and whether the offshore enterprise and its subsidiaries directly or indirectly holding PRC taxable assets have real commercial
nature which is evidenced by their actual function and risk exposure. According to SAT Circular 7, where the transferee fails to withhold
any or sufficient tax, the transferor shall declare and pay such tax to the tax authority by itself within the statutory time limit. Late
payment of applicable tax will subject the transferor to default interest. SAT Circular 7 does not apply to transactions of sale of shares
by investors through a public stock exchange where such shares were acquired on a public stock exchange. On October 17, 2017, the SAT
issued SAT Circular 37, which further elaborates the relevant implemental rules regarding the calculation, reporting, and payment obligations
of the withholding tax by the non-resident enterprises. Nonetheless, there remain uncertainties as to the interpretation and application
of SAT Circular 7. SAT Circular 7 may be determined by the tax authorities to be applicable to our offshore transactions or sale of our
shares or those of our offshore subsidiaries where non-resident enterprises, being the transferors, were involved. See “Item 3.
Key Information—D. Risk Factors—Risks Relating to Doing Business in the PRC—We face uncertainty with respect to indirect
transfers of equity interests in PRC resident enterprises by their non-PRC holding companies.”
Regulations Related to Employment and Social
Welfare
Employment
The Labor Law of the PRC, which was promulgated
on July 5, 1994, effective since January 1, 1995, and most recently amended on December 29, 2018, the Labor Contract Law of the PRC,
which was promulgated on June 29, 2007, and amended on December 28, 2012, and the Implementation Regulations of the Labor Contract
Law of the PRC, which was promulgated on September 18, 2008, are the principal regulations that govern employment and labor matters
in the PRC. Under the above regulations, labor contracts shall be concluded in writing if labor relationships are to be or have been established
between employers and the employees. Employers are prohibited from forcing employees to work above certain time limit and employers shall
pay employees for overtime work in accordance to national regulations. In addition, wages may not be lower than the local minimum wage.
Employers must establish a system for labor safety and sanitation, strictly abide by state standards, and provide relevant education to
its employees. Employees are also required to work in safe and sanitary conditions.
Social Insurance and Housing Fund
Under the Social Insurance Law of the PRC
that was promulgated by the SCNPC on October 28, 2010 and came into force as of July 1, 2011, and most recently amended on December 29,
2018, together with other laws and regulations, employers are required to pay basic pension insurance, unemployment insurance, basic medical
insurance, employment injury insurance, maternity insurance, and other social insurance for its employees at specified percentages of
the salaries of the employees, up to a maximum amount specified by the local government regulations from time to time. On July 20, 2018,
the General Office of the State Council issued the Plan for Reforming the State and Local Tax Collection and Administration Systems,
which stipulated that the SAT will become solely responsible for collecting social insurance premiums. When an employer fails to fully
pay social insurance premiums, relevant social insurance collection agency shall order it to make up for any shortfall within a prescribed
time limit, and may impose a late payment fee at the rate of 0.05% per day of the outstanding amount from the due date. If such employer
still fails to make up for the shortfalls within the prescribed time limit, the relevant administrative authorities shall impose a fine
of one to three times the outstanding amount upon such employer.
In accordance with the Regulations on the Management
of Housing Fund which was promulgated by the State Council in 1999 and recently amended in 2019, employers must register at the designated
administrative centers and open bank accounts for depositing employees’ housing funds. Employer and employee are also required to
pay and deposit housing funds, with an amount no less than 5% of the monthly average salary of the employee in the preceding year in full
and on time.
As of the date of this annual report, the PRC
operating entities have not made adequate social insurance and housing fund contributions for all employees. See “Item 3. Key Information—D.
Risk Factors—Risks Relating to Doing Business in the PRC—The PRC operating entities have not made adequate social insurance
and housing fund contributions for all employees as required by PRC regulations, which may subject them to penalties.”
Regulations Related to Mergers and Acquisitions
and Overseas Listings
On August 8, 2006, six PRC governmental and
regulatory agencies, including MOFCOM and the CSRC, promulgated the M&A Rules governing the mergers and acquisitions of domestic
enterprises by foreign investors, which became effective on September 8, 2006 and was amended on June 22, 2009. The M&A
Rules, among other things, require that offshore SPVs that are controlled by PRC companies or individuals and that have been formed for
overseas listing purposes through acquisitions of PRC domestic interest held by such PRC companies or individuals, to obtain the approval
of the CSRC prior to publicly listing their securities on an overseas stock exchange.
Our PRC counsel, JT&N, has advised us that,
based on its understanding of current PRC laws, rules, and regulations, and the M&A Rules, the CSRC approval is not required for the
listing and trading of our Class A Ordinary Shares on the Nasdaq Global Market in the context of our initial public offering because:
(i) Heliheng was established by means of direct investment rather than by a merger with or an acquisition of any PRC domestic companies
as defined under the M&A Rules, and was not a PRC domestic company as defined under the M&A Rules, and (ii) no explicit provision
in the M&A Rules classifies the respective the VIE Agreements as a type of acquisition transaction falling under the M&A Rules.
Notwithstanding the above opinion, our PRC counsel, JT&N, has further advised us that uncertainties still exist as to how the M&A
Rules will be interpreted and implemented and its opinions summarized above are subject to any new laws, rules, and regulations or detailed
implementations and interpretations in any form relating to the M&A Rules. If the CSRC or other PRC regulatory agencies subsequently
determine that prior CSRC approval was required, we may face regulatory actions or other sanctions from the CSRC or other PRC regulatory
agencies. See “Item 3. Key Information—D. Risk Factors—Risks Relating to Doing Business in the PRC—The approval
of the CSRC may be required in connection with our offerings under a regulation adopted in August 2006, and, if required, we cannot assure
you that we will be able to obtain such approval, in which case we may face sanctions by the CSRC or other PRC regulatory agencies for
failure to seek the CSRC approval for our offerings.”
On December 24, 2021, the CSRC and relevant departments
of the State Council issued the Draft Rules Regarding Overseas Listings, which aim to regulate overseas securities offerings and listings
by China-based companies, for public consultation. The Draft Rules Regarding Overseas Listing aim to lay out the filing regulation arrangement
for both direct and indirect overseas listing and clarify the determination criteria for indirect overseas listing in overseas markers.
Where an enterprise whose principal business activities are conducted in the PRC seeks to issue and list its shares in the name of an
overseas enterprise based on equity, assets, income, or other similar rights and interests of the relevant PRC domestic enterprise, such
activities are deemed an indirect overseas issuance and listing. According to the Draft Rules Regarding Overseas Listings, among other
things, after making initial applications with overseas stock markets for initial public offerings or listings, or after the completion
of issuance of overseas listed securities by the overseas listed issuer, all China-based companies shall file with the CSRC within three
working days. For the initial public offerings or listings applicants, the required filing materials with the CSRC include (without limitation):
(i) record-filing reports and related undertakings, (ii) compliance certificates, filing, or approval documents from the primary regulators
of the applicants’ businesses (if applicable), (iii) security assessment opinions issued by related departments (if applicable),
(iv) PRC legal opinions, and (v) the prospectus; while for overseas listed issuers who issue overseas listed securities, the required
filing materials with the CSRC include (without limitation): (i) record-filing reports and related undertakings and (ii) PRC legal opinions.
In addition, overseas offerings and listings may be prohibited for such China-based companies when any of the following applies: (i) if
the intended securities offerings and listings are specifically prohibited by the laws, regulations or provision of the PRC; (ii) if the
intended securities offerings and listings may constitute a threat to, or endanger national security as reviewed and determined by competent
authorities under the State Council in accordance with laws; (iii) if there are material ownership disputes over applicants’ equity
interests, major assets, core technologies, or the others; (iv) if, in the past three years, applicants’ domestic enterprises, controlling
shareholders, or de facto controllers have committed corruption, bribery, embezzlement, misappropriation of property, or other criminal
offenses disruptive to the order of the socialist market economy, or are currently under judicial investigation for suspicion of criminal
offenses, or are under investigation for suspicion of major violations; (v) if, in the past three years, any directors, supervisors, or
senior executives of applicants have been subject to administrative punishments for severe violations, or are currently under judicial
investigation for suspicion of criminal offenses, or are under investigation for suspicion of major violations; or (vi) other circumstances
as prescribed by the State Council. The Draft Administrative Provisions further stipulate that a fine between RMB1 million (approximately
$157,255) and RMB10 million (approximately $1,572,550) may be imposed if an applicant fails to fulfill the filing requirements with the
CSRC or conducts an overseas offering or listing in violation of the Draft Rules Regarding Overseas Listings, and in cases of severe violations,
a parallel order to suspend relevant businesses or halt operations for rectification may be issued, and relevant business permits or operational
license revoked. As of the date of this annual report, the Draft Rules Regarding Overseas Listings have been released for public comment
only and have not been formally adopted, uncertainties remain as to its enactment or future interpretations and implementations. See “Item
3. Key Information—D. Risk Factors—Risks Relating to Doing Business in the PRC—The Chinese government may exert more
oversight and control over overseas public offerings conducted by China-based issuers, which could significantly limit or completely hinder
our ability to offer or continue to offer our securities to investors and could cause the value of our securities to significantly decline
or become worthless.”
C. Organizational Structure
See “—A. History and Development of
the Company.”
D. Property, Plants and Equipment
See “—B. Business Overview—Facilities.”