HKBN Appoints CMO; Strong Marketing Team Forges Ahead Towards Big, Hairy, Audacious Goal
19 Janeiro 2012 - 8:00AM
At Hong Kong Broadband Network Limited ("HKBN", a wholly-owned
subsidiary of City Telecom (HK) Limited) (HKSE:1137) (Nasdaq:CTEL),
we have a very clear 10-year Big, Hairy, Audacious Goal (BHAG) - to
be the Largest IP Provider in Hong Kong by 2016. As Marketing is an
essential function to achieve our BHAG, we geared up our Marketing
team to face the challenge. Leaping into a new year, HKBN will be
stronger & even more intelligent, just like the symbolic
meaning of a Dragon!
Mrs. Selina Chong, our newly joined Chief Marketing Officer, has
reported for duty on 16 January 2012. She is responsible to oversee
our Company's marketing, marketing communications and corporate
communications, in order to drive the achievement of the corporate
goal.
To facilitate HKBN achieving BHAG, HKBN has been gearing up its
Marketing team capacity. In addition to the 4 sub-teams which are
responsible for customers acquisition, retention, corporate and
strategic marketing businesses, 4 new sub-teams have been set up
for the Company's transactional business, retail business, product
development and frontline training, led by respective experienced
industry experts. All 8 sub-teams are now reporting to Selina.
"First of all, let me extend our warmest welcome to all the new
members of our HKBN family," said Mr. William Yeung, CEO of HKBN.
"We are delighted to have our Marketing team getting stronger. All
the managers have completed or in process of obtaining their Master
Degrees. With the best team in the industry, we are ready to
achieve our BHAG by WOW-ing our customers and making improvements
in all aspects."
"I am honored to be appointed to this position, and have the
opportunity to participate in the challenge," said Selina, CMO of
HKBN. "When I first met William, I was pleasantly surprised that I
shared the same core values with the Company - to be people's
leader and pioneer, as well as committing ourselves to big and
audacious challenges. I am excited about our BHAG and think this is
a very worthy mission. I strongly believe that our team will be
able to provide full support to the Company and will play an
essential role to achieving this Goal."
Biography of Mrs. Selina Chong
With over 25 years of experience in different multinational
companies, Mrs. Selina Chong brings extensive marketing, sales,
branding, PR and business management experiences to the role. Prior
to joining HKBN, Selina was with Octopus Cards Limited. She also
held various senior positions in American Express, Citibank and
Fidelity Investments earlier in her career. Selina holds a Bachelor
of Science degree from University of Toronto and a Master of
Business Administration degree from McMaster University, Hamilton,
Canada. About City Telecom/ Hong Kong Broadband Network
Limited
Established in 1992, City Telecom (H.K.) Limited (HKSE:1137)
(Nasdaq:CTEL) provides integrated telecommunications services in
Hong Kong via its own self-built fiber network. City Telecom's
wholly-owned subsidiary, Hong Kong Broadband Network Limited
(HKBN), is the fastest growing broadband service provider in Hong
Kong. HKBN offers a diversified portfolio of innovative products
that service over 1,240,000 subscriptions for broadband, local
telephony and IP-TV. The Company has built a solid market position
with top-of-the-line applications and practices enabling its
substantial growth. The company takes great pride in developing its
over 3,000 Talent force into a competitive advantage. Additional
information on City Telecom can be found at
www.ctigroup.com.hk.
CONTACT: For Enquiries, please contact:
Corporate Communications
Jessie Cheng
Tel: +852 3145 4118
Fax: +852 2199 8372
Email: chengcm@ctihk.com
Investor Engagement
Peggy Chan
Tel: +852 3145 6068
Fax: +852 2199 8655
Email: investor_engagement@ctihk.com
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