EMDA Equity Media Holdings Corp (MM)

LITTLE ROCK, Ark., Oct. 12 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is nationally owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that COX Television plans to add a third RTN affiliate on its El Paso, TX station. The network will launch in 2008 on a digital stream of KFOX-TV, the local FOX affiliate that serves the El Paso, TX / Las Cruces, NM market. "So far, three COX stations are affiliated with RTN and the reason for this positive response is because their schedule offers a cohesive program niche that we can effectively market to viewers," said Bruce Baker, Executive Vice President of COX Television. "Additionally, clients can relate to RTN both in terms of program environment and target market, so it is a great combination." "Viewers in these three COX Television markets will fall in love all over again with Love, American Style and will be on the edge of their seats as Dr. Richard Kimble, played by David Jansen, is The Fugitive on the run trying to prove his innocence," said Mark Dvornik, Executive Vice President of RTN. "In the evening, audiences will enjoy seeing Robert Stack as Elliot Ness in The Untouchables." RTN is a new television network that provides each affiliate a customized feed with classic hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum. RTN will launch in Pittsburgh on COX's WPXI-DT this Monday (October 15) and in Reno on COX's KRXI-DT on January 1. About Equity Media Holdings Corporation Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry. For more information, please visit http://www.emdaholdings.com/. DATASOURCE: Equity Media Holdings Corporation CONTACT: Mark Dvornik of RTN, +1-501-219-2400, for Equity Media Holdings Corporation Web site: http://www.emdaholdings.com/

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