Global Survey Reveals HR Executives and Professionals Rely on Social Media for Professional Collaboration
09 Março 2010 - 12:00PM
PR Newswire (US)
SCOTTSDALE, Ariz. and CAMBRIDGE, Mass., March 9
/PRNewswire-FirstCall/ -- The inaugural Toolbox.com/PJA Social
Media Index survey of more than 900 HR executives and professionals
reveals that social media is key to problem solving and strategy
development in the workplace. In addition, these professionals
recognize the advantages that social media offers in helping build
their personal brand, increase expertise in their current job
roles, and advance their careers. (Logo:
http://www.newscom.com/cgi-bin/prnh/20100309/PH67092LOGO ) "This
survey proves HR professionals have been fast adopters of social
media, not just for networking but for improving their value as
professionals," said Mike O'Toole, president at PJA Advertising +
Marketing. "They clearly identify social media channels as a way to
increase their expertise and build their professional reputation."
The results show that active participation in social media is an
important component of the HR job role and serves as a substantial
resource for experience-based knowledge in the workplace.
Respondents named staying current (78%) and networking with peers
(71%) as the most popular uses of social media. Additionally, more
than half have responded to a question posed by a peer in an online
community, while nearly 50% have built their personal knowledge
network by making connections with peers. "HR professionals are
using social media to expand their pool of available knowledge
beyond their office walls," commented George Krautzel, co-founder
and president of Toolbox.com. "In doing so, they leverage the
experience of professionals like them to make more informed
decisions and avoid costly pitfalls." These results are part of
Wave V in the Toolbox.com/PJA Social Media Index survey series,
which has been administered to the IT audience since 2007 and to
the HR audience for the first time in January 2010. This survey was
designed to provide insights from executives and professionals on
topical issues that affect decision making. More than 900 members
of the HR community at Toolbox.com participated. View complete
survey results: http://bit.ly/bKM6oK. This survey revealed the
following about social media usage: -- Among HR executives and
professionals, social media consumption outpaced editorial and
vendor content consumption. Respondents consumed social media at a
rate of 3.77 hours per week, compared to 2.77 hours of online
editorial content and 2.13 hours of online vendor content. --
Social media represents 43% of total media consumption among HR
respondents (compared to 32% for editorial and 25% for vendor
content). -- Deep experience is seen as the most important
attribute in a social media expert, followed by thoughtful and
detailed responses. -- Nearly half of respondents say that a social
media presence greatly increases or increases their value as a job
candidate, while more than 50% claim that social media is important
or very important in building their personal brand. -- Respondents
agree that social media's biggest impact on career is to increase
their level of expertise in their current job position. About
Toolbox.com Toolbox.com helps professionals do their jobs better by
enabling them to easily share knowledge with experienced peers. The
online communities at Toolbox.com include professional networking,
blogs, discussion groups, wikis, and a vendor research directory
through which executives and professionals collaborate to solve
problems, make decisions, and increase workplace efficiency.
Through the community, advertising partners can engage prospects
and customers either directly or by integrating their message
through a proprietary contextual matching engine. This combination
of community and advertising value has made Toolbox.com a leading
destination for professionals and a leader in online advertising.
Toolbox.com is a division of Corporate Executive Board . For more
information, visit http://www.toolbox.com/. About PJA PJA is proud
to be named 2008 Agency of the Year by BtoB Magazine. PJA is a $74
million advertising and marketing agency with offices in Cambridge,
Massachusetts, and San Francisco, California. PJA serves a global
roster of technology, life science and healthcare clients that
includes: Novell, GE Healthcare, Boston Scientific, Akamai, Trend
Micro, Infor, and TriZetto. For more information, visit
http://www.agencypja.com/. MEDIA CONTACTS: Bill Conn, Brand Manager
/ Senior PR Specialist Toolbox.com bconn@toolbox.com, Twitter:
bconn 610-840-0698, ext. 134 Mike O'Toole, President PJA
Advertising + Marketing motoole@agencypja.com, Twitter: motoole1
617-492-5899 DATASOURCE: Toolbox.com CONTACT: Bill Conn, Brand
Manager / Senior PR Specialist of Toolbox.com,+1-610-840-0698, ext.
134, bconn@toolbox.com; or Mike O'Toole, President ofPJA
Advertising + Marketing, +1-617-492-5899, motoole@agencypja.com Web
Site: http://www.toolbox.com/
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