The Corporate Executive Board Acquires Iconoculture
06 Maio 2010 - 12:49PM
Business Wire
The Corporate Executive Board (NASDAQ: EXBD) announced that it
has entered into a definitive agreement to acquire Iconoculture, a
leading global consumer research and advisory company, earlier this
week. The combined organization will strengthen the Corporate
Executive Board’s footprint in the marketing function and provide
marketing professionals and brand executives with a comprehensive
view of the trends and values that influence consumer behavior.
“The addition of Iconoculture will strengthen The Corporate
Executive Board’s ability to serve those organizations focused on
understanding and marketing to today’s consumer,” said Haniel Lynn,
General Manager of The Corporate Executive Board’s Sales, Marketing
and Communications Practice. Lynn added, “The combined organization
pairs Iconoculture’s uniquely integrated view of the global
consumer with CEB’s unmatched member network and archive of best
practices research and data, enabling customers to gain more
comprehensive support on both market and organizational strategy
issues.”
Gayle Fuguitt, Vice President of Consumer Insights at General
Mills and a long-time client of both organizations added, “The
thought leadership that The Corporate Executive Board has displayed
around best practices, combined with Iconoculture’s detailed
understanding of consumer trends and insights, will enhance the
effectiveness of marketing professionals and brand executives at
all levels of the organization.”
Offered as a separate service to The Corporate Executive Board’s
traditional best practice focused research programs, Iconoculture’s
annual subscription based advisory products provide:
- Access to IconoIQ, an
interactive, searchable online content hub with access to real-time
integrated consumer insights from proprietary and secondary
sources
- Published consumer focused
trends, observations and strategic research across seventy
demographic, lifestyle and industry research coverage areas
- Unbiased advice and feedback on
company and product specific marketing strategies through on call
access to the industry’s largest team of consumer strategists
“The combined organization will provide leading marketing
professionals and brand executives with a unified view of the
consumer landscape,” said Dan Frawley, CEO of Iconoculture. Brad
Hecht, Chief Operating Officer for Iconoculture, added, “We are
excited to join The Corporate Executive Board and leverage their
infrastructure and our combined research methodologies to introduce
new consumer focused tools to the world’s top consumer oriented
marketing functions and leading advertising agencies.”
About Iconoculture
Iconoculture, the leading global consumer research and advisory
company, delivers the most comprehensive consumer insights —
quickly and more cost effectively — to Fortune 1000 corporations
and agencies. Iconoculture integrates consumer information from
multiple data sources and combines it with expert interpretation
and analysis by the industry’s largest Advisory Services team to
produce targeted insights. We illuminate not only what's important
to consumers worldwide, but also why it's happening and where it's
heading. For more information, contact Iconoculture at
1-866-377-0087 or visit us online: www.iconoculture.com.
About The Corporate Executive Board Company
The Corporate Executive Board drives faster, more effective
decision making among the world’s leading executives and business
professionals. As the premier, network-based knowledge resource,
The Corporate Executive Board provides them with the authoritative
and timely guidance needed to excel in their roles, take decisive
action and improve company performance. Powered by an executive
network that spans more than 50 countries and represents more than
85% of the world’s Fortune 500 companies, The Corporate Executive
Board offers the unique research insights along with an integrated
suite of exclusive tools and resources that enable the world’s most
successful organizations to deliver superior business outcomes. For
more information, visit www.exbd.com.
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