Centrro Acquires BarNone, Inc.
23 Setembro 2009 - 12:00PM
PR Newswire (US)
Centrro acquisition accelerates move into automotive lead
generation vertical OAKLAND, Calif., Sept. 23 /PRNewswire/ --
Centrro, Inc., a vertical search engine designed to help consumers
find personal financial products that complement their specific
credit profile, today announced the acquisition of BarNone, Inc., a
leading provider of specialty finance and consumer services.
Centrro acquired BarNone from First Advantage Corporation
(NASDAQ:FADV), a leading provider of innovative risk mitigation
solutions. Terms of the acquisition, which was finalized August 21,
2009, were not disclosed. BarNone provides cost effective,
credit-based lead generation solutions to U.S. automotive
dealerships. The company identifies credit-challenged consumers who
need assistance in obtaining automobile financing, then helps
connect them with qualified dealers in a unique, hassle-free
manner. "Auto loans are a key component of our offerings at
KnowBeforeYouApply.com," said Ike Eze, president and CEO of
Centrro. "As we looked at building out this vertical, we recognized
that auto dealers would be an important strategic component. The
acquisition of BarNone, along with its recognizable brand and
strong dealer network, allows Centrro to further expand our
presence in the automotive market." Like other auto-related lead
generation companies, BarNone has been affected by the economic
downturn. Centrro, already an online marketer of credit card and
mortgage products, will be leveraging their proven experience along
with the acquisition to position BarNone as a brand market leader
in the automotive marketing space. "Through Centrro, we're pleased
to continue working with BarNone and supporting the BarNone dealer
network," said Eric Rumsey, former president of BarNone and current
president of First Advantage CREDCO. "Under the new arrangement,
First Advantage CREDCO will continue to provide CREDCO credit
reports and other consumer information solutions to participating
BarNone dealers." Founded in 1995, BarNone features a scalable
platform that supports lead generation for automotive dealerships,
as well as a 24-hour call center and Web based application
capability. They offer a complete suite of advertising media
solutions, including Internet leads, customized pre-screened direct
mail, and national and local television advertising. BarNone's own
CRM lead management solution and exclusive licensing opportunities
are also available. About Centrro, Inc. Centrro is a search engine
designed to help consumers find personal financial products that
best fit their unique needs. More information about Centrro is
available at http://www.centrro.com/. Our direct-to-consumer
service, KnowBeforeYouApply.com, is a free tool for consumers to
find personal finance products based on their credit. The
transparent marketplace pulls consumers' credit reports for free
and delivers an easy-to-understand grade that communicates credit
risk. Using this, consumers shop anonymously for products that fit
their credit profiles without ever applying, translating to higher
approval rates from lenders and higher satisfaction rates for
customers. For more information, please visit
http://www.knowbeforeyouapply.com/. About BarNone, Inc. BarNone,
Inc. is a leading provider of credit-based lead generation,
processing and tracking services for the automotive industry.
BarNone assists thousands of U.S. consumers each year to find
financing for auto purchases. Combining industry experience,
proprietary technology and strategic partnerships, the company
delivers lead generation solutions nationwide. More information
about BarNone is available at http://www.barnone.com/. About First
Advantage Corporation First Advantage Corporation (NASDAQ:FADV)
provides innovative products and services that mitigate risk by
helping businesses, non-profit organizations and government
agencies make more informed decisions. Headquartered in Poway, CA,
the company has employees in 12 countries that support over 90,000
clients globally. More information about First Advantage is
available at http://www.fadv.com/. First Advantage CREDCO, a
wholly-owned subsidiary of First Advantage Corporation and part of
its Credit Services segment, processes tens of millions of consumer
transactions annually and is the leading provider of specialty
credit reports and services to the automotive industry.
Additionally, First Advantage CREDCO provides the automotive
industry with comprehensive identity verification and consumer lead
solutions. More information about the company is available at
http://www.credcoservices.com/. DATASOURCE: Centrro, Inc. CONTACT:
Ike Eze, CEO for Centrro, Inc., +1-510-228-5544, Web Site:
http://www.centrro.com/
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