After driving robust momentum throughout the entire year, FAT
(Fresh. Authentic. Tasty.) Brands Inc., parent company of Twin
Peaks Restaurant and 16 other restaurant concepts, is proud to
announce that Twin Peaks ranked in the top five of Knapp-Track™’s
casual dining sales report for 2021.
Twin Peaks has navigated through the various
recent hardships facing the restaurant industry and emerged
stronger than before, consistently increasing sales and generating
growth over the past two years.
“Twin Peaks continues to be a leader across all
metrics of the casual dining space,” said Twin Peaks CEO Joe
Hummel. “Our team is relentless in the pursuit to make Twin Peaks a
worldwide brand, and we’re so happy about the huge steps we took
towards that goal in 2021. We look forward to building on our
success and continuing to grow in 2022 and beyond.”
In 2021, Twin Peaks executed its strongest push
for domestic and international development to date. The company
signed its first franchise agreement in the northeastern region of
the U.S. with a 10-store deal in Philadelphia. This was in addition
to agreements for four restaurants in the Las Vegas area and three
throughout Phoenix. Twin Peaks’ most ambitious deal was across the
border with a franchise development agreement for 32 lodges to be
built throughout Mexico within the next ten years. Along with these
agreements for new locations, in 2021 Twin Peaks opened 11 lodges
in new and existing states such as Arizona, Florida, Kentucky,
North Dakota, South Carolina and Texas.
“We knew Twin Peaks had significant momentum
when they first emerged on our radar for acquisition, but they
continue to impress us with every new deal since joining our
portfolio in October 2021,” said FAT Brands CEO Andy Wiederhorn.
“We look forward to building on their robust development pipeline,
bringing the Twin Peaks experience to even more sports fans across
the globe.”
As the go-to destination for the ultimate
gameday experience, Twin Peaks’ culinary team consistently leans
into menu innovation to fuel fans with their favorite
made-from-scratch food. The brand launched several high-performing
menu items including Loaded Fries, a Spicy Meatball Skillet and
Spicy Meatball Parmesan sandwich, new wing sauces and more. Plus,
the company continued its commitment to offering a premium beverage
selection with the introduction of new beers and exclusive bourbon
and tequila options. In preparation for 2022, Twin Peaks began
micro-launching and testing menu items in select lodges with
scratch-made items such as made-in-house flatbread pizza, Crispy
Mini Beef Tacos, and a lineup of Street Tacos each featuring
in-house smoked meats. Plus, S’mores Chocolate Cake and *Cinnamon
Toast Crunch® Cheesecake featuring *RumChata® sauce are coming down
the pipeline as possible additions.
To build on its culinary capabilities and
capitalize on off-premise sales growth, Twin Peaks is continuing to
bring its virtual chicken concept – Good as Cluck – to more markets
across the states. In 2022, the company aims to own a greater
portion of digital real estate and target a consumer looking for
craveable food from the Twin Peaks menu.
Among several successful campaigns, one of Twin
Peaks’ most engaging initiatives in 2021 was the company’s
first-ever NIL partnership with an NCAA athlete. In October, Twin
Peaks teamed up with former Navy Seal and current Nebraska
Cornhusker linebacker Damian Jackson to raise funds for its
national charity partner, Folds of Honor. This partnership resulted
in a $5,000 donation to the organization.
In 2021, Twin Peaks was consistently recognized
across the industry and media for its excellence in the casual
dining space. Twin Peaks received the following recognition and
awards:
- Nation Restaurant News’ Top
500
- FSR Magazine’s 2021 Rising Star
Awards
- Franchise Times’ Top 400
- Nation Restaurant News’ Most
Influential Restaurant CEOs in the Country.
- Entrepreneur’s Franchise 500: Our
Definitive Ranking of 2022's Strongest Franchises
Looking toward the future, Twin Peaks has
several franchise locations already in the development pipeline.
For more information on Twin Peaks, visit twinpeaksrestaurant.com.
For more information on FAT Brands, visit www.fatbrands.com.
*Cinnamon Toast Crunch® is a Registered
Trademark of General Mills IP Holding II, LLC, and RumChata® is a
Registered Trademark of Agave Loco, LLC.
About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global
franchising company that strategically acquires, markets, and
develops fast casual, quick-service, casual dining, and polished
casual dining concepts around the world. The Company currently owns
17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab
Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American
Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express,
Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native
Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza
Steakhouses, and franchises over 2,300 units worldwide. For more
information on FAT Brands, please visit www.fatbrands.com.
About Twin Peaks
Founded in 2005 in the Dallas suburb of
Lewisville, Twin Peaks now has 87 locations in the US and Mexico.
Twin Peaks is the ultimate sports lodge featuring made-from-scratch
food and the coldest beer in the business surrounded by scenic
views and the latest in high-definition TVs. At every Twin Peaks,
guests are immediately welcomed by a friendly Twin Peaks Girl and
served up a menu made for MVPs. From its smashed and seared to
order burgers to its in-house smoked brisket, pork and wings,
guests can expect menu items capable of satisfying every appetite.
Twin Peaks has been consistently recognized across To learn more
about franchise opportunities, visit twinpeaksfranchise.com. For
more information, visit twinpeaksrestaurant.com.
Forward Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements relating to the timing and
performance of new store openings. Forward-looking statements
reflect expectations of FAT Brands Inc. (“we”, “our” or the
“Company”) concerning the future and are subject to significant
business, economic and competitive risks, uncertainties and
contingencies, including but not limited to uncertainties
surrounding the severity, duration and effects of the COVID-19
pandemic. These factors are difficult to predict and beyond our
control, and could cause our actual results to differ materially
from those expressed or implied in such forward-looking statements.
We refer you to the documents that we file from time to time with
the Securities and Exchange Commission, such as our reports on Form
10-K, Form 10-Q and Form 8-K, for a discussion of these and other
factors. We undertake no obligation to update any forward-looking
statement to reflect events or circumstances occurring after the
date of this press release.
Investor Relations: ICR Lynne
CollierIR-FATBrands@icrinc.com646-430-2216
Media Relations: FAT Brands Erin
Mandzikemandzik@fatbrands.com860-212-6509
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