Rocket Fuel Named a Contender in 2017 Real-Time Interaction Management Report
15 Junho 2017 - 10:00AM
Business Wire
Independent Research Firm Recognizes Global
Predictive Marketing Platform for Helping Optimize Media Strategies
for Digital Advertising
Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform,
today announced that it was named a contender among real-time
interaction management platforms by independent research firm
Forrester as part of its recently released report, "The Forrester
Wave™: Real-Time Interaction Management, Q2 2017." The report
assesses and identifies the top providers in the RTIM space, and
outlines how Rocket Fuel covers RTIM use cases for digital
advertising and provides customer insights to the technologies that
manage offline use cases. Forrester writes: “Rocket Fuel integrates
its data management platform, demand-side platform, and AI-enabled
‘Moment Scoring’ technology to help optimize media strategies.”
"This latest report illustrates that marketers are finally
adopting the benefits of artificial intelligence for driving value
across the vast connected channels that brands are challenged to
orchestrate,” said Randy Wootton, CEO of Rocket Fuel “We’re excited
to participate in this report alongside some of the largest tech
companies working on RTIM and to show marketers the impact that AI
has on data aggregation, personalization across the marketing
ecosystem, and the insights we can garner together.”
“It’s been interesting to see the consistent consolidation in
market, and how successful companies within marketing technology
are broadening the data they take on and the channels they serve,”
said Eric Duerr, CMO of Rocket Fuel. “I believe that our
orientation within this report is a testament to how Rocket Fuel’s
powerful AI capabilities help marketers make smarter, faster, more
informed decisions by studying billions of consumer interactions
every day and predicting in real-time the best moment and best
environment to interact with individuals.”
Vendors in the report were evaluated based on a number of
criteria across three main categories: Current Offering, Strategy,
and Market Presence. Rocket Fuel earned the following scores in
these criteria:
- Offer Orchestration (2.5 out of a
possible 5.0)
- Measurement and Optimization (3.0 out
of a possible 5.0)
- Performance (4.0 out of a possible
5.0)
- Supporting Services (3.0 out of a
possible 5.0)
- Partner Ecosystem (3.0 out of a
possible 5.0)
Forrester’s report also notes that “[Rocket Fuel] primarily
manages digital advertising strategies but also personalizes web,
eCommerce, and mobile app content, and it integrates with email and
mobile messaging providers for retargeting or triggered
communications.”
For more information about The Forrester Wave™: Real Time
Interaction Management, Q2 2017 report, please visit
https://info.rocketfuel.com/forrester-rtim-wave.html.
About Rocket Fuel
Rocket Fuel is a predictive marketing software company that uses
artificial intelligence to empower agencies and marketers to
anticipate people’s need for products and services.
Headquartered in Redwood City, Calif., Rocket Fuel has more than
20 offices worldwide and trades on the NASDAQ Global Select Market
under the ticker symbol “FUEL.” Rocket Fuel, the Rocket Fuel logo,
Moment Scoring, Advertising That Learns and Marketing That Learns
are trademarks or registered trademarks of Rocket Fuel Inc. in the
United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20170615005285/en/
Bite for Rocket Fuel:Bethany Mullinix,
415-817-9990rocket_fuel@biteglobal.com
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