With inspiration from New York deli fare, Daytime Dining leader adds
limited-time Brooklyn Breakfast Sandwich, featuring shaved pastrami
and an everything-seasoned brioche bun
BRADENTON, Fla., Jan. 9, 2024
/PRNewswire/ -- First Watch is inviting guests on a
culinary tour through its first seasonal menu of 2024, with
limited-time items inspired by regional foodie hot spots like
Brooklyn, New York and
Mexico City. The "Jump Start" menu
is available nationwide* – at more than 500 restaurants in 29
states – through March 17, 2024, to
give breakfast, brunch and lunch the fresh start it deserves.
"At First Watch, we believe a year has five seasons – which is
why our new seasonal menu is nicknamed 'Jump Start,'" said
Shane Schaibly, Head Chef at First
Watch. "This season's dishes embrace the momentum of the new year
while also appealing to those seeking comfort fare during colder
months. We've traditionally lightened our winter offerings heading
into spring, but this time, we're leaning into the indulgence of
savory meats and layers of flavor. Our new Brooklyn Breakfast
Sandwich embodies this sentiment with the look of an everything
bagel and flavors that'll transport you to a New York deli counter."
First Watch's full seasonal menu includes:
- Brooklyn Breakfast Sandwich – Shaved pastrami,
Gruyère cheese and house-roasted onions with an over-easy cage-free
egg, house-pickled red onions, arugula, mayo and Dijon mustard on a
griddled everything-seasoned brioche bun. Served with lemon-dressed
organic mixed greens.
- Barbacoa Chilaquiles Breakfast Bowl – Seasoned,
braised beef barbacoa tossed with Cheddar and Monterey Jack, salsa
roja and crispy corn tortilla chips, then topped with fresh
avocado, lime crema, Cotija cheese and scallions. Served with
cheesy scrambled cage-free eggs and seasoned black beans with
housemade pico de gallo.
- Blackberry Lemon Cream French Toast – Thick-cut,
custard-dipped challah bread griddled and topped with lemon cream,
fresh blackberries, mixed berry compote, crème anglaise and spiced
gingerbread cookie crumbles. Lightly dusted with powdered cinnamon
sugar.
- Holey Donuts – Cinnamon sugar-dusted cake donut
holes with chocolate sauce and warm, mixed berry compote for
dipping.
- Mango Passion Palmer Juice – Mango, passion
fruit, organic ginger and green tea.
First Watch's Jump Start specialties are the newest in its
revolving seasonal menu, which is guided by the restaurant's
"Follow the Sun" food ethos to source fresh ingredients, wherever
and whenever they are in season. These seasonal menus change every
ten weeks, five times a year, and have been recognized with
national accolades for their innovative, trend-forward appeal and
approach.
First Watch is open seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and
dine-in service. For more information about First Watch and its
seasonal menu offerings, or to find your nearest location, visit
firstwatch.com.
* Not available in the Tampa
Bay area.
About First Watch
First Watch is an award-winning Daytime Dining concept serving
made-to-order breakfast, brunch and lunch using fresh ingredients.
A recipient of hundreds of local "Best Breakfast" and "Best Brunch"
accolades, First Watch's chef-driven menu includes elevated
executions of classic favorites along with specialties such as the
Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado
Toast, Chickichanga, Morning Meditation (juiced in-house daily),
Spiked Lavender Lemonade and its signature Million Dollar Bacon. In
2023, First Watch was recognized as the top restaurant brand in
Yelp's inaugural list of the top 50 most-loved brands in the U.S.
In 2023 and 2022, First Watch was named a Top 100 Most Loved
Workplace® in Newsweek by the Best Practice Institute.
In 2022, First Watch was awarded a sought-after MenuMasters honor
by Nation's Restaurant News for its seasonal Braised Short Rib
Omelet and recognized with ADP's coveted Culture at Work Award.
There are more than 500 First Watch restaurants in 29 states, and
the restaurant concept is majority-owned by Advent International,
one of the world's largest private equity firms. For more
information, visit www.firstwatch.com.
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SOURCE First Watch Restaurants, Inc.