As air cargo market softens, the Dashboard provides critical
insights into demand patterns and pricing, and allows airlines to
take action to improve sales and revenue
JERUSALEM, July 5, 2023
/PRNewswire/ -- WebCargo by Freightos (Nasdaq: CRGO), the
leading digital cargo booking and payment platform, announced today
that its new Airline Dashboard has emerged from beta for its 35+
airline partners. With the new product, airlines can optimize
revenue and utilization with unparalleled visibility into customer
behavior across over 10,000 forwarding offices, while gaining the
ability to easily adjust surcharges, services and more.
WebCargo's Airline Dashboard gives airlines a competitive edge
with nearly real-time data generated by analyzing tens of thousands
of monthly eBookings. The dashboard provides general industry data,
including the Freightos Air Index (FAX) with daily market
pricing, as well as granular airline-specific lane-level
insights, including sophisticated market data on the customer price
sensitivity, how soon before departure the majority of customers
book or cancel freight, data on origins and destinations, and other
market trends.
Manel Galindo, CEO of WebCargo,
said, "WebCargo's Airline Dashboard will transform airlines'
ability to optimize pricing and balance yield and volume. Many
airlines have been in the dark when it comes to broader industry
behavior. Our Dashboard fixes this while helping them analyze why
customers are clicking on certain offers and passing on others.
Visibility into customer behavior is invaluable for airlines'
pricing and revenue teams, especially when combined with tools to
adjust their cargo offers to meet those needs and make the
sale."
"The dashboard is an amazing tool not only to understand
performance but also to adjust pricing strategy in real time," said
Andrés Romero, Head of Revenue Management for American Airlines
Cargo. "Leveraging the data from the dashboard, we have been able
to attract more revenue and adapt more quickly to market
changes."
One standout feature of the Airline Dashboard is "Look to book
ratios", which helps optimize pricing based on how often potential
customers who see an offer actually book it. This also provides
visibility into how customers weight factors like price, transit
time, weight-break, or brand loyalty, when making a booking.
As Toke Høgild, Head of Commercial at Scandinavian Airlines' SAS
Cargo Group, an early adopter of the Dashboard shared, "With
WebCargo's Airline Dashboard, the new data that becomes available
through digital sales gives us the ability to steer, navigate and
test in new ways."
For more information on WebCargo's Airline Dashboard or to
request a demo, visit https://www.webcargo.co/airlines/.
About WebCargo, a Freightos Company
WebCargo Air is
the leading platform for live air cargo rate distribution and
bookings between hundreds of airlines and 3,500+ forwarders across
over 10,000 forwarding offices. Partners include over 30 airlines,
including China Southern, American Airlines, Turkish Airlines,
Lufthansa, Etihad Cargo, Air France
KLM, IAG Cargo, SAS, Qatar Airways, El Al, and Emirates
SkyCargo.
About Freightos
Freightos (Nasdaq: CRGO) makes global
trade frictionless with the leading international freight booking
and payment platform. While international trade is at the core of
the global economy, it is powered by a massive global freight
market that remains largely offline, increasing costs and reducing
supply chain reliability. Visit us at freightos.com
MEDIA CONTACT
Tali Aronsky, PR Lead
press@freightos.com
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SOURCE Freightos