NANPING, China, April 19, 2021 /PRNewswire/ -- Happiness Biotech
Group Limited (the "Company" or Nasdaq: HAPP), an innovative
China-based nutraceutical and
dietary supplements producer and e-commerce services provider,
announced today that the Company has officially launched
cross-border e-commerce platform - Happy Buy International. The
first five overseas online stores have gone online on April 15, 2021.
"Happy Buy International will be the main platform of the
Company's cross-border e-commerce business. We will launch a series
of independent online stores targeting different markets, different
customer groups and different product categories. Among the first
five online stores launched on Thursday, https://modischmall.com,
and https://www.ruparkmall.com are in German and specifically
designed for German market, of which the main products are
functional clothing and footwear. The other three stores
https://crazyfri.com, https://www.buy-great.com, and
https://www.ourcustomstory.com target the global market. We plan to
carry out customized promotions through multi-channels including
Facebook, Google, and Tik-Tok, etc. according to the product
categories. In the future, we plan to gather all the best-selling
items from our online stores and launch an official comprehensive
collection store of Happy Buy International, which will further
consolidate the synergies between our supply chain and online
traffic," said Mr. Xuezhu Wang, CEO
of the Company.
About Happiness Biotech Group Limited
Headquartered in Nanping, China, Happiness Biotech Group Limited has two
business segments: nutraceutical and dietary supplements and
e-commerce. The nutrition and dietary supplements business is
focusing on the research, development, manufacture and marketing of
various products made from Chinese herbal extracts and other
ingredients. Over the past 17 years, we have established a product
portfolio consisting of 32 PRC National Medical Products
Administration registered "Blue-Cap" SKUs of nutraceutical and
dietary supplements products. Our e-commerce business focuses on
providing e-commerce solutions and services for small and
medium-sized enterprises. Our mission for the e-commerce segment is
to constantly enable small and medium-sized enterprises to fully
leverage the power of e-commerce to grow rapidly. For more
information, please visit: www.happ.org.cn
Forward-Looking Statements
This press release contains forward-looking statements as
defined by the Private Securities Litigation Reform Act of 1995.
Forward-looking statements include statements concerning plans,
objectives, goals, strategies, future events or performance, and
underlying assumptions and other statements that are other than
statements of historical facts. When the Company uses words such as
"may, "will, "intend," "should," "believe," "expect," "anticipate,"
"project," "estimate" or similar expressions that do not relate
solely to historical matters, it is making forward-looking
statements. Forward-looking statements are not guarantees of future
performance and involve risks and uncertainties that may cause the
actual results to differ materially from the Company's expectations
discussed in the forward-looking statements. These statements are
subject to uncertainties and risks including, but not limited to,
the following: the Company's goals and strategies; the
Company's future business development; product and service demand
and acceptance; changes in technology; economic conditions;
reputation and brand; the impact of competition and pricing;
government regulations; fluctuations in general economic and
business conditions in China, the
COVID-19 outbreak and its impact on our operations and assumptions
underlying or related to any of the foregoing and other risks
contained in reports filed by the Company with the Securities and
Exchange Commission. For these reasons, among others,
investors are cautioned not to place undue reliance upon any
forward-looking statements in this press release. Additional
factors are discussed in the Company's filings with the U.S.
Securities and Exchange Commission, which are available for review
at www.sec.gov. The Company undertakes no obligation to
publicly revise these forward-looking statements to reflect events
or circumstances that arise after the date hereof.
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SOURCE Happiness Biotech Group Limited