Beautiful by PUR Pitchers, Dispensers and
Faucet Mounts are available exclusively at Walmart stores and
Walmart.com
MARLBOROUGH, Mass., Sept. 6,
2023 /PRNewswire/ -- PUR® Water, a
Helen of Troy Limited (NASDAQ: HELE) brand, announced today the
launch of Beautiful by PUR, a collaboration with Beautiful
by Drew, a brand created for beautiful living. A first-time
collaboration for both brands, PUR and Beautiful by Drew have
partnered to create a new line of water filtration products
including PUR's fan-favorite pitchers, dispensers, and faucet
mounts. These items have been a staple in homes and now they've
been redesigned to marry PUR's superior water filtration technology
with the innovative and modern design of Beautiful. The collection
is currently available exclusively on Walmart.com and in Walmart
stores beginning September 9.
The Beautiful by PUR collection includes:
- 12-Cup Pitcher, MSRP $39.99: Elegantly designed with
signature gold accents to look beautiful on any table or in the
fridge. Powered by PUR's 2-in-1 Faster Filtration Technology that
removes various chemical and physical substances, the pitcher
features a large lid opening for easy refills and a Filter Change
Light to notify when it's time to change the Genuine PUR
filter.
- 30-Cup Dispenser, MSRP $39.99: Family-friendly and thoughtfully
made, this dispenser is ready for display on any countertop or
table, thanks to its premium design with signature gold accents.
Thirsty households will appreciate the 30-cup capacity that
features PUR's 2-in-1 Faster Filtration Technology, removing
chemical and physical substances quickly, while needing to be
refilled less often.
-
- Both the Pitcher and the Dispenser are certified by the
National Science Foundation (NSF) to reduce chlorine, copper, and
other chemical and physical substances that tend to cause bad taste
and odor in drinking water.
- Horizontal Water Faucet Mount System, MSRP
$39.99: Delivers cleaner,
great-tasting filtered water on demand while complimenting any
kitchen décor with its showroom-worthy matte finish and signature
gold accents. The system offers the ultimate in filtration
technology, reducing 70 chemical and physical substances, including
lead and microplastics. No other branded faucet filter is NSF
certified to reduce more chemical and physical substances. In
addition to its elegant design, the faucet mount includes Soft
Touch rubberized handles to easily switch from tap water to
filtered water, as well as a Filter Change Light to notify when
it's time to change the Genuine PUR filter. It's compatible with
most standard faucets and offers hassle-free, tool-free
installation.
Beautiful by Drew has a trendy, contemporary, thoughtfully
designed style that brings a recognizable, high-end, table-ready
finish to PUR's newest collection. The three products will be
available in Beautiful's White Icing finish with its signature gold
accents and a co-branded logo.
"We've all heard that hydration is one of the keys to good
health. So, every day I tell myself I'm going to drink more water.
And now with our new Beautiful collaboration with PUR, I'm actually
doing it! Our innovative spin on design and PUR's proven technology
are working together to make it easier and more enjoyable to drink
up," said Drew Barrymore. "Remember, the glass is always half
full!"
Like all PUR products, Beautiful by PUR has been rigorously
tested and certified by NSF and provides cleaner, great-tasting
drinking water. For a full list of the chemical and physical
substances PUR products reduce, please visit PUR.com. In addition
to being family-friendly and budget-friendly, the new collection
helps reduce plastic waste and is BPA-free. The 12-Cup Pitcher and
the 30-Cup Dispenser are designed to prevent up to 350 single-use
plastic water bottles from being used and thrown away, while the
Horizontal Water Faucet Mount System is designed to keep up to 900
single-use bottles out of garbage bins.
"This is a truly unique collaboration—a brilliant blend of
Drew's beautiful aesthetic and PUR's superior filtration
technology—and we're honored to be the first brand Beautiful by
Drew has partnered with to create a collection," said Paula Lopes, Marketing Director for PUR at Helen
of Troy. "Beautiful by PUR is the perfect solution for any modern
home's hydration needs from entertaining to gift-giving to
day-to-day life, bringing a touch of elegance to your kitchen
table, countertop or refrigerator."
About PUR
Marketed by the Health & Wellness
segment of Helen of Troy Limited (NASDAQ: HELE), PUR® is
a leading brand in the at-home water filtration category for faucet
water filters, water pitchers and dispensers, and replacement
filters. Certified by NSF International and the Water Quality
Association for its contamination reduction, PUR is committed to
trusted filtration and innovation. PUR filtration systems were the
first to claim reduction of trace levels of pharmaceuticals
identified in U.S. tap water. PUR faucet filters are certified to
reduce 70 contaminants including lead, mercury, and certain
pesticides; and PUR pitcher and dispenser filtration systems are
certified to reduce many contaminants including mercury and certain
industrial pollutants. PUR does not filter microbes. For more
information about PUR water filtration visit PUR.
About Beautiful by Drew
Beautiful by Drew Barrymore,
launched in March 2021, combines
elegant design, contemporary colors and modern silhouettes for
high-performance appliances and cookware that look beautiful in
everyone's kitchen. Beautiful was co-founded by Drew Barrymore and
Made by Gather Founder and CEO Shae
Hong with the intention of offering innovative, purposeful,
and affordable products that bring people together. For more
information, please visit BeautifulbyDrew.com or follow
@beautifulbydrew on Instagram.
About Helen of Troy
Helen of Troy Limited (NASDAQ:
HELE) is a leading global consumer products company offering
creative products and solutions for its customers through a
diversified portfolio of well-recognized and widely trusted brands,
including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR,
Hot Tools and Drybar. The Company sometimes refers to these brands
as its Leadership Brands. All trademarks herein belong to Helen of
Troy Limited (or its subsidiaries) and/or are used under license
from their respective licensors.
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SOURCE Helen of Troy