New formula for its latest VapoPads accessory
provides up to eight hours of soothing relief
MARLBOROUGH, Mass., Oct. 9, 2023
/PRNewswire/ -- Vicks®, a Helen of Troy (NASDAQ: HELE)
licensed brand, today announced it has launched a new formula for
its popular VapoPad® scent humidifier accessory, VapoPads
Sinus, which specifically targets sinus and allergy sufferers for
added comfort through an enhanced humidification
experience.
Now available nationwide, Vicks VapoPads Sinus is a unique
formula that harnesses the benefits of essential oils to help
provide symptomatic relief naturally. Made with a blend of
menthol, chamomile, and citrus oils, VapoPads Sinus soothes
discomfort from irritated sinus and throat passages, providing up
to eight hours of soothing relief.
Uniquely designed to work with most Vicks humidifiers and
vaporizers, Vicks VapoPads Sinus also pairs with the Vicks Sinus
Inhaler for targeted, natural symptomatic relief from
congestion and irritation. The soothing new VapoPads scent,
combined with non-medicated steam from the inhaler, helps
temporarily relieve the symptoms of sinusitis, allergies, and colds
by releasing the scented vapors. Vicks VapoPads are a quick and
easy addition and work by simply sliding the Vicks VapoPad into the
scent pad door found exclusively in Vicks humidifiers,
vaporizers and steam inhalers.
"One in seven adults suffers from diagnosed sinus issues — and
this doesn't even include those undiagnosed sufferers," says Megan
Dristilaris, Director of Marketing, Beauty & Wellness. "Amongst
these sinus and allergy sufferers, there's a need for more products
that bring them comfort. It's our hope that VapoPads Sinus
will enhance their inhaler and humidification experience just
in time for the upcoming cold and flu season."
Every year, sinusitis impacts approximately 30 million adults.
Those over the age of 45 in particular are impacted, contributing
to 4.1 million physician visits annually with chronic sinusitis as
the primary diagnosis.1
For over a century, Vicks has produced a wide variety of beloved
products that help with cold symptoms, many featuring the iconic
Vicks scent consumers know and love. This includes VapoPads, which
launched in 2006 to provide added comfort by enhancing Vicks
humidifiers' year-round humidification benefits. In 2022, Vicks
added VapoPads Plus, the next level in Vapo scent that can help
transform any living space into a wellness oasis by releasing an
intensified formula of Vicks' iconic and powerful menthol vapors.
Also, in the Vicks VapoPad accessory collection is Vicks VapoPads
Soothing Sleepy Time Comfort, which releases up to eight hours of
eucalyptus, rosemary and lavender vapors, ideal for bedtime; the
Vicks VapoPad Calming Vapors with Lavender Essential Oil, which
combines Vicks' menthol scent with lavender essential oils for a
calming effect; and the Vicks VapoPads 12 Nights of Comfort, which
features the classic Vicks menthol vapors.
Vicks VapoPads Sinus is available now for MSRP $15.99 at Walmart, Walgreens and Meijer
stores.
About Vicks
Vicks is one of the most recognized brands
around the world known for helping to relieve cough, cold and flu
symptoms for over 125 years. The Vicks trademarks are used by Helen
of Troy under license from The Procter & Gamble
Company, and include Vicks Humidifiers and Vaporizers, Vicks
Thermometers and more.
For more information, please visit
https://www.vickshumidifiers.com/.
About Helen of Troy Limited
Helen of Troy Limited
(NASDAQ: HELE) is a leading global consumer products company
offering creative products and solutions for its customers through
a diversified portfolio of well-recognized and widely trusted
brands, including OXO, Hydro Flask, Osprey, Vicks, Braun,
Honeywell, PUR, Hot Tools and Drybar. The Company sometimes refers
to these brands as its Leadership Brands. All trademarks herein
belong to Helen of Troy Limited (or its subsidiaries) and/or are
used under license from their respective licensors.
For more information, please visit
https://www.helenoftroy.com/.
1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7883602/#lio2523-bib-0008
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SOURCE Helen of Troy