TORONTO, May 2, 2024 /CNW/ - Drybar, a Helen of Troy
premium haircare brand created for the perfect blowout, will expand
its presence in Canada, launching
at over 140 Shoppers Drug Mart/Pharmaprix locations this spring, as
well as online.
Drybar will offer an assortment of over 100 sku's of
professional quality products including shampoos, conditioners,
tools, accessories and styling products to help achieve and extend
an effortless blowout at home so customers can feel gorgeous every
day!
"We are very excited about our products now being
available at Shoppers Drug Mart in Canada. We are seeing the prestige hair
category take off and believe Drybar offers a truly premium and
unique system of liquids, tools, and accessories that create the
perfect system to deliver that everyday gorgeous look at home,"
states Shannon Gorman, Senior
Director of Marketing, Drybar.
Here are just some of the best product pairings being served up
by Drybar to consumers to help look and feel their best as they
experience this new premium haircare line at Shoppers Drug
Mart:
- Buttercup Blow Dryer ($269.00
MSRP) + Liquid Glass Miracle Smoothing Sealant ($46.00 MSRP)
- The Double Shot Oval Blow-Dryer Brush ($209.50 MSRP) + Detox Dry Shampoo ($38.00 MSRP)
- The Mixologist Interchangeable Styling Iron ($269.00 MSRP) + Triple Sec 3-in-1 Finishing Spray
($39.50 MSRP)
- Drybar products are made without parabens, sulfates, are animal
friendly, and provide a selection of signature fragrances.
In December 2023, Drybar announced
that they were teaming up with celebrity hairstylist Bryce Scarlett, as Drybar's official Style
Director and Brand Ambassador. He will be sharing all his favourite
techniques and how to achieve some of his most loved looks on
@thedrybar on Instagram and TikTok.
ABOUT DRYBAR
At Drybar, our philosophy is simple. Focus on one thing and be
the best at it. For us, that's blowouts. With that same
goal in mind, we've created a line of professional quality pro
ducts, tools & accessories to achieve and maintain the perfect
blowout at home so you can feel happy and confident every day!
Today, our growing product line is sold through Drybar shops in the
U.S., Ulta, Sephora, Chatters, select Shoppers Drug Mart locations,
and online retailers as well as drybar.com
ABOUT HELEN OF TROY
LIMITED
Helen of Troy Limited (NASDAQ: HELE) is a leading global
consumer products company offering creative products and solutions
for its customers through a diversified portfolio of
well-recognized and widely-trusted brands, including OXO, Hydro
Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar and
Curlsmith. The Company sometimes refers to these brands as its
Leadership Brands. All trademarks herein belong to Helen of Troy
Limited (or its subsidiaries) and/or are used under license from
their respective licensors. Revlon and Bed Head are used under
license by Helen of Troy from their respective licensors.
SOURCE Helen of Troy Limited