HGGR Haggar (MM)

Haggar Introduces Clothing Breakthrough With ForeverNew(TM) Collection Clothes Look Newer Longer With No Fading, No Shrinking, No Wrinkles, No Stains DALLAS, Aug. 24 /PRNewswire/ -- Haggar Clothing Co., a leading marketer in men's clothing, introduces a proprietary clothing line called ForeverNew(TM), a collection of men's casual and dress pants, as well as knit and woven shirts, that won't fade, shrink, wrinkle or stain. The ForeverNew line of clothing from Haggar answers repeated demand for clothing that doesn't fade and look old and worn after wearing only a few times. Pants and shirts are now available in department stores for fall 2004. (Photo: http://www.newscom.com/cgi-bin/prnh/20040824/NYTU077 ) "Colors that traditionally fade after multiple washings are now fresh and vibrant and look as good as new in our unique ForeverNew line of clothing," stated Gary Aronson, senior vice president of merchandising for Haggar Clothing Co. "After many years of development and stringent testing, Haggar is the first to offer this proprietary fabric technology in the ForeverNew line of clothing. Consumers no longer have to be frustrated with their favorite black or blue casual pant fading to gray, or red shirt fading to pink." Alan Burks, executive vice president and chief marketing officer adds, "The ForeverNew line is being well-received by consumers as they recognize the value associated with a line of clothes that can be worn and washed over and over and still look great. This innovation in clothing is truly a breakthrough for the apparel industry and is achieved by what we call 'rocket science' fabric technology. As a brand that has driven product innovation since 1926, Haggar continues to design great clothing with common sense benefits that keeps consumers looking their best, wash after wash." The Haggar(R) ForeverNew clothing line includes dress and casual pants and woven and knit shirts for fall 2004, with shorts, sweaters, socks and other clothing ideas in development. Women's wear is expected to launch spring 2005. The unique fabric technology is used on 100 percent cotton and blended fabrics that lock in deep and vibrant colors, minimizing fading and shrinking, which maintain wrinkle-free and stain-resistant properties. The ForeverNew line of clothing can be machine-washed and dried many times and still look like new. The benefit of this unique fabric technology is most apparent in vibrant colors such as red, blue, green, black and khaki, which typically fade or bleed after machine washing. About Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar Corp. (NASDAQ:HGGR), is a leading marketer of men's casual and dress apparel and women's sportswear, with global headquarters in Dallas, TX. Haggar markets in the United States, United Kingdom, Canada, Mexico and Indonesia. Haggar also holds exclusive licenses to use the Claiborne(R) trademark in the United States to manufacture, market and sell men's shorts and pants and to use the Kenneth Cole New York(R) and Kenneth Cole Reaction(R) trademarks throughout the United States to manufacture, distribute and sell men's tailored dress pants and men's dress and casual pants and shorts in men's classification pant departments. For more information visit the Haggar website at http://www.haggar.com/. http://www.newscom.com/cgi-bin/prnh/20040824/NYTU077 DATASOURCE: Haggar Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman, , both of LaForce & Stevens, +1-212-242-9353, for Haggar Clothing Co.; Shelly Vandeven of Haggar Clothing Co., +1-214-956-4245, Web site: http://www.haggar.com/

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