HIIQ Health Insurance Innovations Inc

Health Insurance Innovations, a leading developer and administrator of affordable, web-based individual health insurance plans and ancillary products, announced that it has submitted a draft registration statement on a confidential basis to the U.S. Securities and Exchange Commission for a possible initial public offering.

This announcement is being made pursuant to and in accordance with Rule 135 under the U.S. Securities Act of 1933, as amended. As required by Rule 135, this announcement is not intended to, and does not, constitute an offer of any securities for sale.

The Health Insurance Innovations logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=15811

CONTACT: Health Insurance Innovations
         Michael Kosloske, CEO
         Phone: 877-376-5831, ext. 225
         Email: mkosloske@HIIquote.com
         www.hiiquote.com