Health Insurance Innovations, Inc. Appoints Marketing Expert Jeffrey Eisenberg to Board of Directors
11 Novembro 2013 - 8:02PM
Health Insurance Innovations, Inc. (Nasdaq:HIIQ) ("HII" or
"Company"), a leading developer and administrator of affordable,
cloud-based individual health insurance plans and ancillary
products, today announced the appointment of marketing expert
Jeffrey Eisenberg to its Board of Directors. Mr. Eisenberg is a
managing partner at Eisenberg Holdings LLC, which has provided
strategic marketing advice to several Fortune 500 companies as well
as numerous others. Mr. Eisenberg's appointment will increase the
total number of HII's Board members to five.
"Jeffrey Eisenberg is a recognized authority in crafting digital
marketing plans, optimizing customer online experiences, improving
online conversion rates and building websites that influence
consumers to take action," said Michael Kosloske, Chairman,
President and Chief Executive Officer of HII. "He will provide
valuable insight and perspective in streamlining our online
marketing strategy to generate more leads, subscriptions and sales
for our expanding platform of products and services."
From October 2009 to present, Mr. Eisenberg has been a managing
partner of Eisenberg Holdings LLC, a consulting firm that provides
strategic marketing advice to several Fortune 500 companies and
various venture-backed enterprises. From October 1998 through
September 2009, Mr. Eisenberg was the CEO of Future Now Group, Inc.
where he assisted companies in marketing and sales strategies
designed to generate more engagements, leads, subscriptions and
sales with the framework he co-invented, Persuasion Architecture®.
Mr. Eisenberg also served as CEO of Persuasion Architecture, Inc.
from 2003 through September 2009. Mr. Eisenberg is the co-authored
of "Call to Action" and "Waiting For Your Cat to Bark?", both
best-selling books as reported by The Wall Street Journal, Business
Week, USA Today and The New York Times. He has also written for
publications including Forbes.com and ClickZ Network. He has
presented at interactive marketing conferences including PubCon,
Dreamforce, Search Engine Strategies and Ad Tech.
About Health Insurance Innovations, Inc.
Headquartered in Tampa, Florida, Health Insurance Innovations,
Inc. creates customizable and affordable, high-quality health
insurance products and supplemental services through partnerships
with best-in-class carriers. We are an industry leader in the sale
of 12-month short-term medical insurance plans, which provide an
economical alternative to Individual Major Medical plans. HII
pioneered and engineered its next-generation, cloud-based
technology platform to provide licensed agents, brokers, and call
centers with real-time health insurance solutions, allowing them to
tailor plans to fit consumers' budgets and needs.
Additional information about HII can be found at
www.hiiquote.com. The reference to our website is
not intended to incorporate our website into this press
release.
The Health Insurance Innovations logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=17247
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements are statements other than
historical fact, and may include statements relating to goals,
plans and projections regarding new markets, products, services,
growth strategies, anticipated trends in our business and
anticipated changes and developments in the United States health
insurance system and laws. Forward-looking statements are based on
the Company's current assumptions, expectations and belief are
generally identifiable by use of words "may," "might," "will,"
"should," "expects," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential" or "continue," or similar
expressions and involve significant risks and uncertainties that
could cause actual results, developments and business decisions to
differ materially from those contemplated by these statements.
These risks and uncertainties include, among other things, our
ability to maintain relationships and develop new relationships
with health insurance carriers and distributors, our ability to
retain our members, the demand for our products, the amount of
commissions paid to us or changes in health insurance plan pricing
practices, competition, changes and developments in the United
States health insurance system and laws, and HII's ability to adapt
to them, the ability to maintain and enhance our name recognition,
difficulties arising from acquisitions or other strategic
transactions, and our ability to build the necessary infrastructure
and processes to maintain effective controls over financial
reporting. These and other risk factors that could cause actual
results to differ materially from those expressed or implied in our
forward-looking statements are discussed in HII's Annual Report on
Form 10-K for the year ended December 31, 2012 and subsequent
Quarterly Reports on Form 10-Q, all as filed with the Securities
and Exchange Commission as well as other documents that may be
filed by HII from time to time with the Securities and Exchange
Commission.
Any forward-looking statement made by us in this press release
is based only on information currently available to us and speaks
only as of the date on which it is made. You should not rely on any
forward-looking statement as representing our views in the future.
We undertake no obligation to publicly update any forward-looking
statement, whether written or oral, that may be made from time to
time, whether as a result of new information, future developments
or otherwise.
CONTACT: Health Insurance Innovations, Inc.:
James Dietz
Chief Financial Officer
(877) 376 5831 ext.292
jdietz@hiiquote.com
Investor Contact:
Susan Noonan
S.A. Noonan Communications, LLC
(212) 966 3650
susan@sanoonan.com
Media Contact:
Andreas Marathovouniotis
Russo Partners, LLC
(212) 845-4235
andreas.marathis@russopartnersllc.com
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