HIIQ Health Insurance Innovations Inc

Rising costs of employer-provided health insurance and the health insurance marketplace for the Affordable Care Act (ACA), which will not hold open enrollment until November, are affecting many Americans' freedom of choice when it comes to selecting health coverage that is both affordable and allows for customization to their very individual needs. Health Insurance Innovations, Inc. (HII) (Nasdaq:HIIQ) is encouraging people to explore their options when it comes to health coverage, to ensure that they are taking advantage of the full range of available plans.

"Our plans provide what has become a diminishing freedom: the ability to choose your own doctor," said Mike Kosloske, CEO of Health Insurance Innovations. "Employer-provided insurance often takes liberties with what Americans deem as important in their choice of health insurance. HII addresses this by allowing people to freely design aspects of plans to address those areas that matter most to them."

This Fourth of July, Americans can celebrate access to affordable health coverage specific to their needs, including short-term medical (STM), prescription drug, vision, dental, life, accident, sickness/hospital plans, and supplemental insurance. HII's plans are available from licensed insurance brokers who can help you find a coverage plan for your specific situation; from a gap in employment, to affordable individual plans.

Not only do Americans have the freedom of choice – they have freedom of access to valuable information and technologies to secure coverage in minutes, not days. HII's services include an innovative, cloud-based technology that allows agents to review a consumer's on-and-off Exchange individual health plan options by price, providers, and benefits. Qualifying consumers can research, purchase, and print their health insurance coverage card and policy documents in under 15 minutes.

"HII represents the freedom people want: to access customized, affordable health plans just like any other purchase in our fast-moving, needs-driven and technology-fueled environment," continued, Mr. Kosloske. "We are giving consumers the liberty to make informed, personal and responsible choices with the technology they use every day."

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Florida, Health Insurance Innovations, Inc. (Nasdaq:HIIQ) creates customizable and affordable, high-quality health insurance products and supplemental services through partnerships with best-in-class carriers. We are an industry leader in the sale of short-term and limited medical insurance plans, which provide an economical alternative to Individual Major Medical plans. HII pioneered and engineered its cloud-based technology platform to provide broker distributors and consumers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs in one click.

CONTACT: Health Insurance Innovations, Inc.:
         James Dietz
         Chief Financial Officer
         (877) 376 5831 ext.282
         jdietz@hiiquote.com
         
         Investor Contact:
         Susan Noonan
         S.A. Noonan Communications, LLC
         (212) 966 3650
         susan@sanoonan.com
         
         Media Contact:
         Emily Hendricks
         Zeno Group
         646-263-4921 (mobile)