HIIQ Health Insurance Innovations Inc

Health Insurance Innovations, Inc. (Nasdaq:HIIQ) ("HII"), a leading developer and administrator of affordable, cloud-based individual health insurance plans and ancillary products, announced today that it will report second quarter 2014 financial results on Monday, August 11, 2014.

Michael Kosloske, president and chief executive officer of HII, will host a conference call and webcast to discuss these results on Tuesday, August 12, 2014 at 10:00 a.m. Eastern Time. The toll free dial‑in number is (877) 312-8797; the toll number is (678) 825-8236; the passcode is 80649193. A webcast of the conference call may be accessed in the Investor Relations section of HII's website at http://investor.hiiquote.com/events.cfm. The webcast will be archived for 30 days. Copies of the earnings release and other financial information about HII may also be accessed in the Investor Relations section of HII's website at www.hiiquote.com. The Company regularly posts or otherwise makes available information within the Investor Relations section that may be important to investors.

About Health Insurance Innovations, Inc.

Headquartered in Tampa, Florida, Health Insurance Innovations, Inc. creates customizable and affordable, high-quality health insurance products and supplemental services through partnerships with best-in-class carriers. We are an industry leader in the sale of 12-month short-term medical insurance plans, which provide an economical alternative to Individual Major Medical plans. HII pioneered and engineered its next-generation, cloud-based technology platform to provide licensed agents, brokers, and call centers with real-time health insurance solutions, allowing them to tailor plans to fit consumers' budgets and needs.

Additional information about HII can be found at www.hiiquote.com. The reference to our website is not intended to incorporate our website into this press release.

CONTACT: Health Insurance Innovations, Inc.:
         Michael Hershberger
         Senior Vice President, Finance and Business Development
         (608) 576-9200
         mhershberger@hiiquote.com
         
         Investor Contact:
         Susan Noonan
         S.A. Noonan Communications, LLC
         (212) 966 3650
         susan@sanoonan.com
         
         Media Contact:
         Emily Hendricks
         Zeno Group
         646-263-4921 (mobile)