HIIQ Health Insurance Innovations Inc

Health Insurance Innovations, Inc. (Nasdaq:HIIQ), a leading developer of affordable health plans, released the results of a nationwide poll that surveyed Americans' awareness that health insurance may no longer be purchased on exchanges for 2015 without special qualifications. The survey asked, "When is the last day any consumer can buy health insurance on a government exchange that will provide coverage during 2015?" The poll found that less than 1 in 5 Americans knew that the enrollment period for Affordable Care Act plans had ended on February 15th. Nearly 3 out of 5 Americans responded, "I don't know."

To read the full results of the survey as well as its methodology, see AgileHealthInsurance.com's report "Consumers and the End of the 2015 Annual Enrollment Period."

The poll results indicate that most Americans are unaware that the Affordable Care Act health insurance market has entered into a 'lock-out period' where consumers may no longer buy coverage for 2015 unless they have a special life event such as the birth of a child or the loss of employer-based health coverage. The special enrollment period, limited to those who incurred the uninsured tax penalty for 2014, will expire on April 30th.  

Health Insurance Innovations (HII) is responding to the consumers' predicament during the lock-out period by launching AgileHealthInsurance.com, a website that will provide low-cost alternatives and supplements to Obamacare health plans. AgileHealthInsurance.com will specialize in offering an alternative to Obamacare called Term Health Insurance plans. Term Health Insurance offers traditional health benefits for a defined period of time, from 30 to 364 days in most states. These policies are known for very low prices, they can be bought anytime during the year, and an applicant's health is taken into consideration during the application approval process. For more information on Term Health Insurance, see the article "What Is Term Health Insurance?"  

"A key part of our AgileHealthInsurance mission to is to raise awareness about the lock-out period in the ACA market, and to provide a high quality and low-cost health insurance solution for those affected by this lock-out," said Bruce Telkamp, CEO of HII's Consumer Division.  "We are excited to confirm that our product development is on schedule, and we expect to formally launch our initial version of AgileHealthInsurance.com after the conclusion of the tax period special enrollment period."

About Health Insurance Innovations, Inc. (HII). HII is a market leader in developing innovative health insurance products that are affordable and meet the needs of millions of health insurance plan shoppers. HII partners with best-in-class insurance companies for its product development. HII's insurance products are sold through thousands of independent, licensed insurance agents across the nation. HII's data-centric paperless business model is facilitated by its Consumer Division that provides real-time data used to identify opportunities and underserved needs in the health insurance market. Additional information about HII can be found at HiiQuote.com. HII's Consumer Division includes AgileHealthInsurance.com, a website for researching, comparing and purchasing Term Health insurance products and HealthPocket.com, an independently managed free website that compares and ranks all health insurance plans, and uses objective data to publish unbiased health insurance market analyses and other consumer advocacy research. 

This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on our current assumptions, expectations and belief and are generally identifiable by use of words "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or similar expressions, and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions (including our July 2014 acquisition of HealthPocket, Inc.), competition, changes and developments in the United States health insurance system and laws, and our ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure (including our launch of AgileHealthInsurance.com and its timing) and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HII's Annual Report on Form 10-K for the year ended December 31, 2014 and subsequent Quarterly Reports on Form 10-Q, all as filed with the Securities and Exchange Commission as well as other documents that may be filed by us from time to time with the Securities and Exchange Commission. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

For more information, please contact Kevin McVicker, Shirley & Banister Public Affairs at (703) 739-5920 or (800) 536-5920.

CONTACT: Kevin McVicker
         Shirley & Banister Public Affairs
         703-739-5920/800-536-5920
         kmcvicker@sbpublicaffairs.com