- Agreement delivers 100 million ChatGPT users trusted
content from 40+ iconic media brands including PEOPLE, Better Homes
& Gardens, FOOD & WINE, Verywell, InStyle, and
Investopedia
- Companies to collaborate on D/Cipher–Dotdash Meredith's
transformative cookieless ad targeting solution—bringing AI-powered
capabilities and insights to enhance performance for
advertisers
NEW
YORK, May 7, 2024 /PRNewswire/ -- Dotdash
Meredith (DDM), America's largest digital and print publisher,
today announced a strategic partnership and licensing agreement
with OpenAI that will enhance ChatGPT with DDM's trusted
content, including time-tested recipes, expert health and
financial information, leading style and entertainment
content, and rigorous product reviews from America's most
celebrated media brands. DDM brands include PEOPLE, Better
Homes & Gardens, FOOD & WINE, Verywell, InStyle and
Investopedia.
As part of the agreement, OpenAI will display content and links
attributed to DDM in relevant ChatGPT responses. OpenAI will also
collaborate with DDM to create new AI products and features for its
readers and use historical and ongoing DDM content to enhance its
model's performance.
"We have not been shy about the fact that AI platforms should
pay publishers for their content and that content must be
appropriately attributed," said Neil
Vogel, CEO of Dotdash Meredith. "This deal is a testament to
the great work OpenAI is doing on both fronts to partner with
creators and publishers and ensure a healthy Internet for the
future."
Continued Mr. Vogel, "We invest in the best writers, creators,
infrastructure, and technology, and our brands' reputations
speak for themselves. Over 200 million Americans each month
trust our content to help them make decisions, solve problems,
find inspiration, and live fuller lives. This partnership delivers
the best, most relevant content right to the heart of ChatGPT."
Brad Lightcap, COO of OpenAI
stated, "We're thrilled to partner with Dotdash Meredith to bring
its trusted brands to ChatGPT and to explore new approaches in
advancing the publishing and marketing industries."
As part of the agreement, OpenAI's models will help DDM's
groundbreaking intent-based ad-targeting solution
D/Cipher. D/Cipher connects advertisers directly to consumers based
on the context of content being consumed, without using personal
identifiers like cookies. As strategic partners, OpenAI technology
will be used to supercharge D/Cipher's superior targeting
technology with AI—offering more precise targeting and improved ad
performance in a soon-to-be cookieless world.
"D/Cipher is built upon billions of first-party data signals
from across our incredible brands - we understand consumer intent
based on context, not personal identifiers," said Dr. Jon Roberts, Chief Innovation Officer, Dotdash
Meredith. "We can tap the power of OpenAI's models to make D/Cipher
ad targeting more granular, more nuanced, and more effective in
engaging consumers. This combination will be a game changer for
advertisers."
About Dotdash Meredith
Dotdash Meredith is the largest
print and digital publisher in America. Nearly 200 million people
trust us each month to help them make decisions, take action, and
find inspiration. Dotdash Meredith's over 40 iconic brands include
PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The
Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern
Living. Dotdash Meredith is based in New
York City and is an operating business of IAC (NASDAQ:
IAC).
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SOURCE Dotdash Meredith